PubMatic Launches PubMatic Cloud to Evolve the SSP Business Model
New offering provides publishers and tech companies with a transparent alternative to revenue shares
REDWOOD CITY, Calif., June 19, 2018 (GLOBE NEWSWIRE) -- PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, today announced the launch of PubMatic Cloud for publishers and tech companies looking to implement and control their own programmatic technology. By accessing PubMatic's technology, global infrastructure and demand connections on a platform-as-a-service (PaaS) basis, clients are able to achieve full transparency and achieve greater control over their programmatic monetization.
As programmatic trading becomes mainstream, innovations such as header bidding and fraud controls have resulted in gains for publishers. However, it has also contributed to the ballooning of infrastructure costs and overhead to manage integrations with the buy-side and third-party technology vendors as well as continuously evolving technology. The ability to keep pace with innovation has become more challenging for publishers and technology providers alike at the same time as the industry is increasingly turning to programmatic across media channels and brand spend budgets.
According to reports, 86 percent of marketers plan to take some portions of programmatic in-house this year as the industry attempts to address the challenges of the 'ad tech tax'. Publishers are in the position of requiring technology to adapt to this changing ecosystem. Both digital content creators and the technology companies that serve them are faced with the choice of continuing to transact via revenue share models or to make significant investments in engineering to build a complete SSP in-house. PubMatic Cloud offers an alternative.
With a rich set of APIs in a fully-vetted, configurable solution, PubMatic Cloud provides full transparency and control. Publishers can ramp up a fully-supported and integrated programmatic solution and technology providers can enhance their offerings at a fraction of the cost and time it would take to develop the technology in-house. PubMatic's out-of-the-box SSP offers integrations with over 200 demand-side platforms (DSPs) and other buyers, delivering unparalleled access to demand. Plus, PubMatic Cloud includes the company's robust ad scanning, fraud detection and brand safety tools so clients can ensure quality control.
"For over a decade, PubMatic has been fine-tuning our platform, building a global infrastructure, integrating hundreds of demand partners, attracting and retaining engineering talent, incorporating machine learning and more," says Jeff Hirsch CMO & head of US publisher development at PubMatic. "Wanting to replicate that from scratch is like wanting to start your own search engine from scratch. We are able to provide an attractive, alternative pricing model with PubMatic Cloud because we have already aligned our business to be able to ramp up publishers quickly and ensure our clients' ongoing success."
To learn more, please visit: https://pubmatic.com/products/cloud
PubMatic is a publisher-focused sell-side platform for an open digital media future. Featuring leading omni-channel revenue automation technology for publishers and enterprise-grade programmatic tools for media buyers, PubMatic's publisher-first approach enables advertisers to access premium inventory at scale. Processing over 10 trillion advertiser bids per month, PubMatic has created a global infrastructure to drive publisher monetization and control over their ad inventory. Since 2006, PubMatic's focus on data and technology innovation has fueled the rise of the programmatic industry as a whole. Headquartered in Redwood City, California, PubMatic operates 13 offices and six data centers worldwide.
PubMatic is a registered trademark of PubMatic, Inc. Other trademarks are the property of their respective owners.
VP, Marketing Communications
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: PubMatic, Inc. via Globenewswire
Om Nasdaq GlobeNewswire
One Liberty Plaza - 165 Broadway
NY 10006 New York
+1 212 401 8700http://www.nasdaqomx.com
NASDAQ (NASDAQ: NDAQ) is a leading provider of trading, exchange technology, information and public company services across six continents.
Følg saker fra Nasdaq GlobeNewswire
Registrer deg med din epostadresse under for å få de nyeste sakene fra Nasdaq GlobeNewswire på epost fortløpende. Du kan melde deg av når som helst.
Siste saker fra Nasdaq GlobeNewswire
Strategic Tax Leaders are Preparing Now for Tax Reform 2.016.10.2018 15:15 | Pressemelding
ATLANTA, Oct. 16, 2018 (GLOBE NEWSWIRE) -- This year organizations adjusted their tax approach due to the passing of the Tax Cuts and Jobs Act. Strategic tax teams are continuing to prepare for another round of amendments with the potential for Tax Reform 2.0. “Change is inevitable, so organizations can’t get complacent with their tax strategy,” said Nick Alexander, Senior Product Manager at PowerPlan. “Tax teams should maximize their use of technology to help them stay ahead of future modifications of tax code to minimize disruption to their financials, processes and compliance.” PowerPlan has published a new article, Get Ready: Reform Isn’t Over, which further covers the potential impacts of Tax Reform 2.0 and shares how tax teams can prepare. To access the article, please visit: http://bit.ly/2NE8ZDO. About PowerPlan PowerPlan software provides financial insight into how complex rules and regulations impact your organization – empowering you to make credible decisions that improve o
€1.6bn investment project kickstarts Lithium Werks’ battery gigafactories vision16.10.2018 14:38 | Pressemelding
THE HAGUE, Netherlands, Oct. 16, 2018 (GLOBE NEWSWIRE) -- Dutch energy storage and battery company Lithium Werks B.V. (www.lithiumwerks.com) and Chinese Zhejiang Jiashan Economic and Technological Development Zone Industry Corporation have signed a framework agreement with the intention to construct a 60 hectares battery gigafactory in the Yangtze river Delta. Total investments required are estimated at €1.6 billion. The Lithium Werks factory and related facilities will produce battery cells for lithium-ion batteries, enabling the energy transition from fossil fuels to clean energy in order to reduce CO2 emissions. Lithium Werks expects to have installed production capacity of 500 GWh per annum by 2030 as it continues to contribute to the shift to a carbon neutral world. “With our Chinese partners’ help, and as we continue to grow both organically and through acquisitions, we will deliver the energy storage solutions that our customers increasingly ask for as the world transitions to c
Global Beverage and Food Launches With Stevia Are Up Sharply In 201816.10.2018 14:00 | Pressemelding
New Products Launched Globally with Stevia Post a +27% Increase in the First Half of 2018 vs the Same Period in 2017 CHICAGO, Oct. 16, 2018 (GLOBE NEWSWIRE) -- PureCircle (LSE: PURE), the world's leading producer and innovator of great-tasting stevia sweeteners, reports launches of new food and beverage products containing stevia leaf sweeteners increased significantly in the first six months of 2018 vs the comparable period in 2017. The data used in this release was provided by Mintel Global New Products Database (GNPD)*. Specifically, new product launches with stevia rose +27% globally. About one-third of foods and beverages launched using high-intensity sweeteners** contained stevia this year, nearly double the rate when compared to the first six months in 2012. Looking at results separately for global beverages and foods, launches of beverage products containing stevia grew 33% in the first half of 2018. Launches of food products with stevia grew 23%. As evidenced by this growth da
Checkpoint Therapeutics Appoints Christian Béchon to its Board of Directors16.10.2018 14:00 | Pressemelding
NEW YORK, Oct. 16, 2018 (GLOBE NEWSWIRE) -- Checkpoint Therapeutics, Inc. (“Checkpoint”) (NASDAQ: CKPT), a clinical-stage immuno-oncology biopharmaceutical company focused on the acquisition, development and commercialization of novel treatments for patients with solid tumor cancers, today announced that it has appointed Christian Béchon to its Board of Directors. James F. Oliviero, President and Chief Executive Officer of Checkpoint, said, “I am very pleased to welcome Christian to Checkpoint’s Board of Directors. His experience as Chairman and CEO of LFB S.A., a major European biopharmaceutical company with global operations, will make him a valuable addition to our Board. We look forward to leveraging Christian’s expertise as we continue to advance toward pivotal Phase 3 clinical trials next year.” Mr. Béchon brings more than two decades of business experience to Checkpoint. He is currently Chairman and Chief Executive Officer of ChB Consultants, a privately held life science consul
Talend Fall ’18 Enables Enterprises to Deliver Insight-Ready Data at Scale16.10.2018 10:15 | Pressemelding
Major integration platform update adds advanced catalog and API development capabilities and dramatically accelerates machine learning at scale REDWOOD CITY, Calif. and LONDON, Oct. 16, 2018 (GLOBE NEWSWIRE) -- Talend (NASDAQ: TLND), a global leader in cloud data integration solutions, today announced a major update to Talend Data Fabric, the company’s unified data platform for data integration across complex, multi-cloud and on-premises environments. Announced at Talend Connect UK, Talend’s Fall 2018 release delivers insight-ready data at scale with new features including Data Catalog, which creates a single source of trusted data, and Cloud Application Programming Interface (API) Services, which speeds access to standardized data for building data-as-a-service applications and increasing productivity. Talend’s new release also accelerates running machine learning algorithms at scale with extended serverless big data support. “Data is at the heart of digital transformation, yet the pr
SAP® IT to Present on Agile Testing at SAP® TechEd® Barcelona Conference16.10.2018 08:00 | Pressemelding
Comprehensive Test Automation Strategy at Play Using SAP® CBTA and Worksoft Certify Dallas, Oct. 16, 2018 (GLOBE NEWSWIRE) -- Worksoft ®, an SAP Silver Partner and leading global provider of continuous robotic test & process automation software for mission-critical enterprise applications, today announced that Worksoft Customer, SAP IT, will present at SAP® TechEd® annual conference being held October 23rd–25th in Barcelona, Spain. SAP IT’s featured conference demo session, “Agile Testing at SAP IT: Comprehensive Test Automation Strategy at Play,” will be held on Tuesday, October 23rd, at 15:00 CEST. Manuel Hermoso Martinez, SAP IT’s Information Technology Application Senior Consultant, will share how the organization successfully drives digital transformation with their Agile testing strategy. Manuel will offer best practices for embracing Agile to achieve end-to-end automation with SAP® CBTA and Worksoft Certify. During the afternoon speaking engagement, SAP will review their strateg
I vårt presserom finner du alle våre siste saker, kontaktpersoner, bilder, dokumenter og annen relevant informasjon om oss.Besøk vårt presserom