Yonnic GmbH Enriches Targeting for Clients with Digital Element’s IP Geolocation Data
Leading IP geolocation intelligence company, Digital Element, has today announced that Yonnic GmbH, the industry pioneer of performance marketing solutions, has chosen its NetAcuity technology to boost targeting efficiency for its clients.
Yonnic delivers brand relevance for its clients by uncovering and converting consumer intent through its proprietary process Intent-Based Planning tool. Its core application, CloudTDS, provides traffic routing and content delivery based upon a wide range of customisable rules and settings, such as geographical targeting and device specific targeting. By incorporating Digital Element’s NetAcuity data into its solution, Yonnic is able to upgrade its geographical targeting to provide the most accurate solution to its clients. Adding additional IP intelligence datasets such as connection speed, mobile carrier, internet service provider and whether a home or business connection is being used enables Yonnic to further boost its targeting and analytics capabilities.
“In our opinion, Digital Element is the leader for IP Intelligence, and there is no other company in the world which provides such accurate and complete data,” commented Artur Kreichmann, CEO and Founder of Yonnic GmbH. “By incorporating their intelligence into our solution we are able to provide customers with a reliable and secure solutions they can be confident will meet their needs.
“The software provided to us was easy to integrate and can run at high performance with low latency, which allows us to use the service in real time with ease, and automatic database updates save us time and effort, and ensure the data we use is always relevant.”
Digital Element is the global leader and industry pioneer in IP geolocation technology. Its intelligence solution provides the most detailed, hyperlocal dataset available worldwide today that complies with the highest standards of end-user privacy.
“Yonnic GmbH is a pioneering company and it’s fantastic to see how its solution has improved as a result of choosing Digital Element’s technology,” said Kate Owen, Vice President, Northern Europe at Digital Element. “With our IP intelligence, Yonnic will continue to provide its customers with accurate targeting and a high level performance marketing solution. ”
Yonnic GmbH joins Digital Element’s portfolio of high-profile clients, which includes: Ströer Group, Microsoft, Adform, Webtrends, Crimtan, Weborama, Rubicon Project, MediaMath, Infectious Media, Cxense, Lotame, Salesforce DMP, AOL’s ADTECH and Codewise.
<ENDS>
About Digital Element
Since 1999, Digital Element has been providing global geolocation data and services that bring anytime, anywhere relevance and context to online initiatives—from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For nearly two decades, many of the world’s largest websites, brands, security companies, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit http://www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement then like us on Facebook. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.
About Yonnic GmbH
Originally operating as an affiliate network, Yonnic GmbH has become a pioneer of the performance marketing field thanks to its early SEM and SEO expertise. For many years it has continued to redefine its model by using data, technology and media with the singular mission of relentlessly driving results for its clients. Yonnic has cultivated deep partner relationships with the leading search engines, social networks and media management platforms, and technology tools. These partnerships give its clients unparalleled access to opportunity and innovation including early betas and exclusive expertise. Built by DoubleClick. Bought by Google. Now the performance marketing arm of Publicis.
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: http://www.businesswire.com/news/home/20180122005123/en/
Contact information
Press Contact
GingerMay PR
Naomi Whittome
naomi.whittome@gingermaypr.com
Tel:
+44 (0)203 642 1124
About Business Wire
Business Wire(c) 2018 Business Wire, Inc., All rights reserved.
Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Autel Energy’s Global ESG Launch Is A Success: Around 5,000 Trees Planted In EVergreen's Inaugural Tree Planting Initiative23.4.2024 15:00:00 CEST | Press release
Autel Energy, a leading provider of electric vehicle (EV) charging solutions and services, proudly announces the successful conclusion of its first EVergreen Global Tree Planting Initiative, which saw hundreds of participants around the globe plant an estimated 5,000 trees in the initial phase. This activity offsets an estimated 2,190,000 kilograms of carbon emissions (CO2), and emphasizes Autel Energy's and partners' commitment to their ESG goals towards a sustainable tomorrow. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240423142946/en/ Autel Energy’s Global ESG Launch A Success (Graphic: Business Wire) Partner Experience and NGO Feedback Reflecting on the Initiative, one partner remarked, “We show the world we are not only talking about a better world and clean energy, but we are really taking steps by putting shovels in the ground.” The non-governmental organizations (NGO) involved expressed sincere gratitude for the
Ouro Partners with Bnext as Strategic Issuer for European Expansion Plans23.4.2024 14:00:00 CEST | Press release
Ouro, a global consumer financial services and technology innovator, and Bnext, a pioneering Spanish fintech, today announced a strategic partnership designating Bnext as Ouro’s strategic issuer in Europe for Ouro’s portfolio of consumer financial brands and products. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240423392141/en/ Roy Sosa, co-founder and CEO of Ouro (Photo: Business Wire) Ouro’s innovative payments portfolio includes its flagship Netspend brand that pioneered prepaid debit for underserved U.S. consumers looking for better access to payment products, and X World Wallet, its cashback-earning multicurrency wallet and payments app for international travelers and digital nomads looking for more convenience and value for their money. “The Bnext team has a proven track record of innovation and understanding of the customer needs of a growing European market for next generation payment products and services,” said
NetApp’s 2024 Cloud Complexity Report Reveals AI Disrupt or Die Era Unfolding Globally23.4.2024 14:00:00 CEST | Press release
NetApp® (NASDAQ: NTAP), the intelligent data infrastructure company, today released its second annual Cloud Complexity Report. The report analyzes the experiences of global technology decision makers deploying AI at scale and shows a stark contrast between AI leaders and AI laggards. This year’s report provides global insights into the progress, readiness, challenges, and momentum since last year’s report, what we can learn from both the AI leaders and AI laggards, and the critical role of a unified data infrastructure in achieving AI success. “AI is only as good as the data that fuels it,” said Pravjit Tiwana, General Manager and Senior Vice President of Cloud Storage at NetApp. “Both the AI leaders and AI laggards show us that in the prevailing hybrid IT environment, the more unified and reliable your data, the more likely your AI initiatives are to be successful.” There is a Significant Divide Between AI Leaders and AI Laggards The report found a clear divide between AI leaders and
Moody’s Teams Up with the New York Giants and New York Jets as the New Cornerstone Partner of MetLife Stadium23.4.2024 14:00:00 CEST | Press release
Moody’s Corporation, the world’s leading source of bold, clear and perceptive insights on exponential risk, announced today that it has been named an Official Cornerstone Partner of MetLife Stadium, home of the New York Jets and New York Giants. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240423976836/en/ (Graphic: Business Wire) As part of the multi-year partnership, Moody’s branding will be a mainstay at MetLife Stadium events, extending throughout the stadium with in-bowl signage and digital displays. Guests will first be greeted at the Moody’s Gate (pictured above) and then pass through an activation area on the plaza. Moody’s is also the naming rights partner of the Moody’s Commissioners Club, a spectacular private space in the Stadium offering guests unparalleled views and unique experiences at events. “In trying to find organizations that align with Moody’s renewed brand of decoding complexity and finding a path fo
ExaGrid’s VP of EMEA & APAC Sales Named a Regional Channel Chief23.4.2024 14:00:00 CEST | Press release
ExaGrid®, the industry’s only Tiered Backup Storage solution with Retention Time-Lock that includes a non-network-facing tier (creating a tiered air gap), delayed deletes and immutability for ransomware recovery, today announced that Andy Walsky, ExaGrid’s VP of EMEA & APAC Sales, been recognized in CRN UK’s inaugural EMEA and APAC Channel Chiefs list. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240423563701/en/ (Graphic: Business Wire) This list is the first EMEA- and APAC-focused edition of CRN UK’s sister publication CRN's annual Channel Chiefs list. The channel executives spotlighted on this list understand the increasingly strategic role their channel partners play and are developing go-to-market plans and creating partner programs that help partners meet those challenges. “I am honored to be named in this first regional Channel Chief list alongside other channel leaders in the industry, and grateful to CRN UK for it