WPP Announces Industry-Leading Partnership with UN Women to Help Achieve Gender Equality Through the Power of Creativity
Today, coinciding with the UN Women’s Private Sector and Philanthropic Leaders’ SDG-5 Summit, WPP announced their industry-leading collaboration with UN Women. The commitment includes global, pro-bono media support brokered by GroupM and creative services from WPP agencies to help positively impact the lives of girls and women.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180928005056/en/
Phumzile Mlambo-Ngcuka, Executive Director, UN Women and Lindsay Pattison, Chief Transformation Officer, WPP announce industry-leading partnership with UN Women to help achieve gender equality through the power of creativity (Photo: Business Wire)
The announcement comes on the back of over $1 Million in pro-bono media placements and more than $6 Million in earned media secured for UN Women to date through multiple campaigns, as part of WPP’s support for the UN’s Sustainable Development Goal 5 (SDG 5) to achieve gender equality and empower all women and girls.
Phumzile Mlambo-Ngcuka, Executive Director, UN Women, said: “Changing how women and girls are seen and valued is fundamental to creating a more equal world. The marketing and advertising industry, which is so influential in shaping culture, is a key partner for us in this effort. With WPP, we are building both awareness and game-changing action to address gender inequality. Our work with WPP comes at the perfect time, as unprecedented numbers of women are mobilizing worldwide on equality issues, ranging from ending violence and sexual harassment to calling for equal pay. This collaboration brings us both powerful imagination and industry muscle.”
Today’s declaration will see WPP’s partnership with UN Women, the world’s leading authority on gender equality, set a new agenda on equality through creativity. In addition to this, WPP CEO Mark Read today signed up to the Women’s Empowerment Principles, established by UN Women and UN Global Compact as a guide for businesses on how to empower women in the workplace, marketplace and community.
Long-term global commitment driving longer-term local action
WPP’s pledge is part of its long-term commitment to the cause of gender equality, which includes its participation in the ground-breaking industry-wide Common Ground initiative with the UN, launched in 2016 at the Cannes Lions International Festival of Creativity. For 2019, the new, innovative approach titled Creativity for Equality will build on the global strengths of UN Women and WPP to drive local impact, and follows successful campaigns such as Grey NYC’s ‘Stop The Robbery’ and J. Walter Thompson’s ‘Draw The Line,’ as well as of the pro-bono media secured to date by GroupM to amplify UN Women’s voice.
Creativity for Equality will be piloted across six key countries: US, UK, India, Turkey, Thailand and Mexico. More than a dozen WPP agencies across these markets have committed to providing pro-bono strategic, creative and media support during two key moments in UN Women’s calendar: International Women’s Day in March and 16 Days of Activism Against Gender Based Violence in November. In the case of Mexico and the UK, the WPP teams will build on previous, successful work they created for UN Women locally.
Lindsay Pattison, Chief Transformation Officer, WPP said: “Together with UN Women, our mission is to empower women and raise awareness of important gender equality issues. As the world leader in communications services, WPP has the power and creative capability to help make the lives of women better across the world.”
At the core of every country activation is J. Walter Thompson’s creative power and GroupM’s media partnerships and investment strategy. GroupM have further committed to gender equality by declaring UN Women their Global Charity partner, pledging support through 2030 under the United Nation's 2030 Agenda for Sustainable Development. Other capabilities within WPP, including research and insight from Kantar and PR expertise make the support from WPP truly comprehensive and unique in each market.
Kelly Clark, Global CEO, GroupM said: “Harnessing the power of GroupM’s media relationships across the globe in support of UN Women’s mission to improve gender equality is more than philanthropy, it is a business imperative. This is an important cause for our people, our clients and the world; we’re proud to help improve the lives of women and girls everywhere.”
To date, more than 33 WPP agencies have developed 26 initiatives under the Common Ground umbrella aimed at eradicating the harmful effects of gender inequality.
For further information, interviews or photography please contact:
Om Business Wire
(c) 2018 Business Wire, Inc., All rights reserved.
Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.
Følg saker fra Business Wire
Registrer deg med din epostadresse under for å få de nyeste sakene fra Business Wire på epost fortløpende. Du kan melde deg av når som helst.
Siste saker fra Business Wire
ZT Acquires Both Mobile & IoT Messaging and Interact Business Units From NewNet18.12.2018 10:17 | Pressemelding
ZephyrTel, a division of ESW Capital focused exclusively on global telecommunications operators, is pleased to announce it has acquired the Interact and Mobile Messaging business units of NewNet Communication Technologies with immediate effect. The acquisition will integrate the Mobile Messaging, Invigorate Rating and Charging Platform and the Nimblevox Cloud IVR technology into the ZephyrTel rapidly growing Telecoms Cloud Portfolio. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20181218005330/en/ ZephyrTel's CEO, Mike Shinya (Photo: Business Wire) ZephyrTel has built a world-class telecommunication Cloud software company to provide software solutions and services to the global telco industry. The company’s primary objective is to provide carrier-grade Cloud applications and Cloud enablement products. The goal being to deliver industry-leading throughput, robustness, scale and value to its customers at the pace they need. Zep
AccelStor Renews License Agreement with Login VSI18.12.2018 10:00 | Pressemelding
AccelStor, the manufacturer of award-winning all-flash arrays (AFAs), announced the multi-year renewal of the license agreement with Login VSI (www.loginvsi.com), the industry standard in VDI and SBC performance testing. Login VSI will be used in AccelStor’s R&D labs and Technical Marketing materials. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20181218005030/en/ AccelStor Renews License Agreement with Login VSI (Photo: Business Wire) “We are committed to providing our VDI customers with the best possible end-user experience. This means we are 100% focused on the optimal performance and scalability of our solutions,” says Stefan Ferrari, Technical Sales Director of AccelStor. “The Login VSI software helps us build superior products and demonstrate the power of our solutions in an objective and industry standard way.” Login VSI will be used in the R&D laboratories of AccelStor in Taipei, Taiwan; Fremont, CA; and London, UK;
Ammeraal Beltech and Megadyne Group Announce Their New Merged Name18.12.2018 09:00 | Pressemelding
The two world-leading suppliers in belting technology – Ammeraal Beltech and Megadyne Group – who came together in a merger in September of this year, have taken another important step in their integration. This month, they have announced a new corporate name for their joint operations: AMMEGA. The integration of these two companies to effectively create a new belting champion spanning industrial power transmission belting and lightweight conveyor belting is ongoing, and continues apace. The new name of AMMEGA will serve principally to unite all of its employees under a common identity and corporate vision and mission. In view of their well-established reputations in their respective markets and their different channel-to-market strategies, which will remain unchanged, their two strong brand names – Ammeraal Beltech and Megadyne – will remain as is. “Ensuring continuity, especially in the way we serve our valued customers, is a top priority,” explains Marc Maisonneuve, AMMEGA’s Corpora
Belfius Selects Moody’s Analytics IFRS 17 Solution18.12.2018 08:30 | Pressemelding
Moody’s Analytics, a leading provider of financial intelligence, announced today that its technology has been selected by Belfius, a major bank insurer in Belgium. Belfius is using the Moody’s Analytics RiskIntegrity™ IFRS 17 solution to make the transition from their current insurance accounting frameworks to the new International Financial Reporting Standard (IFRS 17) that becomes effective for the 2022 reporting year. The Moody’s Analytics RiskIntegrity IFRS 17 solution helps insurance entities of any size to meet the new reporting challenges. It integrates seamlessly with existing infrastructure, connecting data, models, systems, and processes between actuarial and accounting functions. “Our decision to work with Moody’s Analytics followed an extensive trial of the Moody’s Analytics RiskIntegrity IFRS 17 solution to prove it was the appropriate solution to integrate with our current actuarial and accounting systems,” said Lies Gevaert, Chief Accountant at Belfius. “We are confident
Seoul Semiconductor Obtained Permanent Injunction against Everlight’s LED Products and Recall of Such Products from German Court18.12.2018 08:00 | Pressemelding
Seoul Semiconductor Co., Ltd. (KOSDAQ:046890) (“Seoul”), a leading global innovator of LED products and technology, announced that Seoul won a patent infringement lawsuit against a global distributor of Everlight LED products in Germany. The German court issued a permanent injunction against the sales of the accused Everlight products and ordered the distributor to recall such products from commercial customers. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20181218005261/en/ The Patented Technology Improving Light Intensity and Brightness (Graphic: Business Wire) In March 2017, Seoul filed a patent infringement lawsuit in Germany at the District Court of Düsseldorf against Mouser Electronic Inc, accusing the distribution of certain Everlight LED products to infringe a patent that Seoul was enforcing. After 20 months of litigation proceedings, the Court rendered judgments in favor of SSC’s infringement claims, including order
RagingWire Develops New Santa Clara SV1 Data Center in the Heart of Silicon Valley18.12.2018 00:00 | Pressemelding
RagingWire Data Centers, Inc., the premier data center provider in North America and part of the global data center platform of NTT Communications (NTT Com), the information and communications technology (ICT) solutions and international communications business within the NTT Group (TOKYO:9432), today announced that it has purchased land and has begun developing a new world-class, 16 megawatt data center “California Silicon Valley 1 (SV1) Data Center” in Santa Clara, the heart of the tech capital of the world – Silicon Valley. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20181217005270/en/ Planned for availability in July 2020, RagingWire’s SV1 marks the company’s entry into the Silicon Valley region, which is widely known as the No. 2 data center market in the United States behind Ashburn, Va., in terms of commissioned power. RagingWire also has significant data center campuses in Ashburn, Va., Dallas, Texas, and Sacramento