GlobeNewswire

Woodbridge by Robert Mondavi Announces New Transformative Brand Positioning

Share

“From One For All” National Campaign Brings Brand’s Pioneering Spirit to the Forefront of Story and Marks a Number of Brand Firsts

LODI, Calif., June 24, 2019 (GLOBE NEWSWIRE) -- Woodbridge by Robert Mondavi, the number-three wine brand in the United States* with 40 years of history dedicated to raising the standard for everyday wines in America and globally, announces a new milestone with the launch of its new national brand campaign. The “From One For All” campaign celebrates Woodbridge founder Robert Mondavi’s pivotal role in democratizing wine. It is supported by a 360-degree integrated marketing plan backed by the largest investment in the brand’s history.

For the first time, Woodbridge by Robert Mondavi tells the winery’s powerful founding story and industry-changing vision through the lens of its iconic founder Robert Mondavi in the new “From One For All” marketing campaign. Celebrated for his achievements helping to establish California’s reputation for fine winemaking on a global scale through his extraordinary work in Napa Valley, Mr. Mondavi next turned his focus to encouraging a growing wine culture in the US. He believed that good wine shouldn’t be reserved for the wealthy, and at 65 years old he founded Woodbridge Winery in Lodi, California to be a wine for all people.

The campaign brings Robert Mondavi himself and his storied heritage to life through a captivating narrative in Woodbridge’s first ever 60-second TV commercial, as well as 15- and 30-second TV spots. In another brand first, Woodbridge will air these new advertisements during live sports gaining high visibility on ESPN and NFL Network. The brand’s digital advertising creative features compelling language including “Born From A Legend. Enjoyed By All” and a quote from Robert Mondavi “Whatever You Choose To Do, Pour Yourself Into it with Your Heart and Soul.”

“Since its founding in 1979, Woodbridge has remained steadfast in its commitment to making quality California wines of exceptional value for everyday enjoyment,” said Jaymie Schoenberg, Vice President of Marketing for Woodbridge by Robert Mondavi Wines. “We are proud to tell Woodbridge’s founding story and salute the pioneering spirit of our revolutionary leader Robert Mondavi, who’s vision made high quality wine more accessible across the globe. We know consumers are seeking a deeper connection to the brands they choose and this new strategy celebrates Woodbridge’s forty-year commitment to our consumers by reliving the history that got us here, with the backing of our largest investment yet.”

TV commercials commenced on June 17, 2019 on cable networks including; ESPN, NFL Network, TBS, HGTV, Food Network, Bravo, and FX, among others. Broadcast, digital marketing and social media ads will being rolling out across Facebook and Instagram today, June 24, 2019, through fall 2019.

“From One For All” was created by Woodbridge by Robert Mondavi’s creative agency of record, Cavalry, produced and directed by Stink Films, edited by Whitehouse Post, with Visual Effects Production by Carbon and Color by CO3. Full credits available upon request.

Woodbridge by Robert Mondavi “From One For All” TV Commercials:
60-second TV Commercial: https://www.youtube.com/watch?v=jHRtraZrGLM
30-second TV Commercial: https://www.youtube.com/watch?v=qrXte8vSQZg

For more information contact:
Kara Larmie, Woodbridge by Robert Mondavi, kara.larmie@cbrands.com

ABOUT WOODBRIDGE BY ROBERT MONDAVI WINES:
Robert Mondavi founded Woodbridge Winery near his childhood home in Lodi, California to make quality wines accessible to wine lovers across the world to enjoy as part of daily life. Mr. Mondavi’s pioneering vision for Woodbridge by Robert Mondavi has raised the standard for everyday wines in America, and has made Woodbridge one of the most beloved wines in the U.S. The trusted heritage and quality of Woodbridge by Robert Mondavi ensures you don’t need to spend more for great wine and the diverse portfolio of classic wines marked by bright fruit flavors made to complement food means there is something for everyone. For more about Woodbridge by Robert Mondavi, including food and wine pairings and recipes ideas, please visit www.WoodbridgeWines.com.

Please enjoy responsibly. © 2019 Woodbridge, Acampo, CA

*i6 Report MULO+C L52wks 4.21.19 & Purchase Metrics and Demographics Feb 2019

About GlobeNewswire

GlobeNewswire
GlobeNewswire
One Liberty Plaza - 165 Broadway
NY 10006 New York

https://globenewswire.com

GlobeNewswire is one of the world's largest newswire distribution networks, specializing in the delivery of corporate press releases financial disclosures and multimedia content to the media, investment community, individual investors and the general public.

Subscribe to releases from GlobeNewswire

Subscribe to all the latest releases from GlobeNewswire by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from GlobeNewswire

CrossAmerica Partners LP Maintains Quarterly Distribution18.7.2019 22:30:00 CESTPress release

•Quarterly distribution of $0.5250 per unit attributable to the second quarter of 2019 Allentown, July 18, 2019 (GLOBE NEWSWIRE) -- CrossAmerica Partners LP Maintains Quarterly Distribution Quarterly distribution of $0.5250 per unit attributable to the second quarter of 2019 ALLENTOWN, PA (July 18, 2019) – CrossAmerica Partners LP (NYSE: CAPL) announced today that the Board of Directors of its general partner has approved a quarterly distribution of $0.5250 per unit attributable to the second quarter of 2019 (annualized $2.10 per unit). The distribution attributable to the second quarter is payable on August 6, 2019 to all unitholders of record on July 30, 2019. CrossAmerica will host a conference call on August 6th at 9:00 a.m. Eastern Time to discuss second quarter earnings results, which will be released after the market closes on Monday, August 5. About CrossAmerica Partners LP CrossAmerica Partners is a leading wholesale distributor of motor fuels and owner and lessor of real esta

Building the Tigo of the future18.7.2019 22:07:00 CESTPress release

Building the Tigo of the future Luxembourg, July 18, 2019 Millicom Chief Executive Officer Mauricio Ramos commented: “We made significant progress on a number of strategically important fronts during Q2. First, we delivered solid quarter of growth in KPIs, especially HFC customer relationships, where our organic net additions are approaching 100,000 per quarter. Second, the integration of Cable Onda is progressing very well, and we now expect that Panama OCF for 2019 should surpass our initial expectations by about 10%, thanks mostly to procurement and other cost savings. We are well prepared to add mobile operations to our Panama operations later this year. Third and finally, consistent with our strategy of re-deploying capital from Africa to Latin America, we completed the disposal of our operations in Chad, and we closed our acquisition in Nicaragua. Although the current macroeconomic environment in Nicaragua presents challenges, we are excited about the long-term growth opportunity

ProMIS Neurosciences Highlights Data for PMN310 at AAIC 201918.7.2019 21:00:00 CESTPress release

Alzheimer’s Association International Conference includes oral session on PMN310 for Alzheimer’s disease and poster presentation on ALS TORONTO and CAMBRIDGE, Mass., July 18, 2019 (GLOBE NEWSWIRE) -- ProMIS Neurosciences, Inc. (TSX: PMN) (OTCQB: ARFXF), a biotechnology company focused on the discovery and development of antibody therapeutics targeting toxic oligomers implicated in the development of neurodegenerative diseases, presented data today for its lead clinical candidate, PMN310 for Alzheimer’s disease, at the annual Alzheimer’s Association International Conference® (AAIC) in Los Angeles. In an oral presentation, Chief Development Officer Dr. Johanne Kaplan highlighted the therapeutic potential of PMN310 against the toxic oligomer form of amyloid beta (AßO), a root cause of Alzheimer’s disease. The presentation is now available at www.promisneurosciences.com. Additionally, Chief Scientific Officer Dr. Neil Cashman presented data pertaining to the company’s preclinical developme

GAM Holding AG: Invitation to Half-year 2019 Results18.7.2019 17:01:00 CESTPress release

Online version Presentation for media, analysts and investors Tuesday, 30 July 2019 | From 8:30 (CEST) | Zurich Dear Sir/Madam, We cordially invite you to join the presentation of GAM’s half-year 2019 results which will be held via webcast exclusively and which will take place as follows: Programme Date: Tuesday, 30 July 2019 Time: 8:30am CEST (7:30am GMT, 2:30am EST) Web location: www.gam.com The results will be presented via webcast by Group CEO David Jacob and Group CFO Richard McNamara. To join the online presentation, please complete the registration form. The webcast link will be made available on www.gam.com. Please note that there will be no facility to ask questions via the webcast but only via telephone dial-in. You will need to log in and register prior to the event. Detailed information on the half-year 2019 results of GAM Holding AG will be available on www.gam.com from 7:00am CEST on Tuesday, 30 July 2019. To listen in to the presentation by telephone: UK Free Phone 0800

Hiab secures its biggest ever commercial order18.7.2019 13:30:00 CESTPress release

CARGOTEC CORPORATION, PRESS RELEASE, 18 JULY 2019 AT 2:30 PM EEST Hiab, part of Cargotec, has signed a record-breaking agreement to supply MOFFETT M8 55.4 NX truck mounted forklifts with five year ProCare Essential service contracts and equipped with HiConnect for each unit, with one of the largest home improvement chains in the USA. The total order value is over EUR 60 million. In the second quarter, EUR 31 million was booked in the order entry with EUR 29 million booked for the third quarter. This is Hiab’s largest ever commercial deal and ProCare contract agreement, as well as the biggest single order for the Truck Mounted Forklift Business Line. Deliveries are expected to start in the third quarter 2019 and continue until May 2020. When complete, the customer will have updated a significant portion of their fleet with new connected equipment. This will enable them to collect data from a substantial part of the fleet to improve productivity, safety and get service alerts based on ac