Virgin Voyages Prescribes ‘Vitamin Sea’ Experiences for All Sailors
Virgin Group Founder Sir Richard Branson and Virgin Voyages President and CEO Tom McAlpin revealed renderings and animations of nine new public spaces of the company’s first ship, as well as innovative programming details about its approach to well-being for sailors, which the brand refers to as ‘Vitamin Sea.’
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180723005627/en/
The Scarlet Lady offers sailors both moments of detox and ‘retox,’ including The Athletic Club which features an outdoor training zone. (Photo: Business Wire)
As part of the “Epic Sea Change for All” brand purpose, Virgin Voyages has committed to delivering transformational and rejuvenating experiences for its sailors. Its ‘Vitamin Sea’ ideology is inspired by the oceans and their importance in the health and well-being for our planet and our daily lives. The approach also places healthy travel at the forefront of the delivery of its ‘Adult by Design’ experience for the 18+ sailor.
“We are all so busy with life, work and family that vacations are critical for us to be able to rebuild our energy, so that we can live our best lives,” said McAlpin. “With well-being at the heart of everything we do at Virgin Voyages, sailors will come back feeling rejuvenated, not like they need a holiday from their holiday.”
The company also announced that they will eliminate the use of sailor facing single-use plastics as part of its aim to create one of the cleanest fleets at sea. This initiative includes banning plastic items on board including straws, bottled beverages, shopping bags, food packaging and more. Instead, the company will emphasize the use of recyclable and reusable materials across the ship. Sailors will have access to complimentary filtered still and sparkling water at all bars and restaurants, as well as specially designed Natura filtered water stations throughout the ship.
A dose of ‘Vitamin Sea’ is naturally intertwined across the entire ship, with well-being activated through a mix of high-energy moments coupled with relaxation and rejuvenation. A wide variety of group fitness classes on board are all provided complimentary within the voyage fare, allowing sailors many opportunities to revel in their favorite fitness activities or even try something new.
The ship has been designed with ample outdoor and outward looking spaces meant for sailors to enjoy any or all activities. The Crow’s Nest with its 360-degree view is a secluded sundeck for sunrise and sunset yoga. Adjacent to this area of Zen is the signature Virgin red running track called The Runway that forms a halo-like vision over the ship and where sailors will sweat, strut or skate.
Designed by Concrete Amsterdam, the rock and roll designers from Virgin’s creative collective, The Crow’s Nest and The Runway link to The Athletic Club. Offering moments of detox and ‘retox,’ the space features an outdoor training zone, including a boxing ring, strength and gymnastics equipment like you’d find in the New York sports clubs of the 1920s, oversized gaming for outdoor adult play, cabanas for relaxation, and a sports bar for socializing post-workout.
The B-Complex features the ultimate well-being and fitness experience with strength, spin, yoga and cardio in its Build, Burn, Bike and Balance rooms, all with dramatic ocean views. For on-demand fitness, the Burn and Build gyms will each be equipped with Technogym ARTIS, a line of sustainably crafted cutting-edge fitness technology.
After working up a sweat or finding their moment of reflection, sailors will restore themselves in the serenity zone by hopping in the Well-being Pool and boosting their performance with fresh cold-pressed juices, served at the Gym and Tonic bar. MyBeast, an artistic adult playground and fitness apparatus designed by Equilibria, will add a Venice Beach-like atmosphere to the Well-being Pool.
On deck 5, well-being will take center stage at Redemption, the ship’s spa. Inspired by an underwater cave, Redemption will serve as a mermaid and merman hideaway complete with hydrotherapy pool, mud room, salt room, cold plunge pools, quartz beds, and rejuvenating spa treatments. By night, sailors can complete their well-being journey by attending one of the voyage’s evening spa parties where a killer DJ will transform the spa’s thermal suite into a mermaid hideaway extravaganza.
Vitamin Sea is also about being pampered and well-groomed. The Scarlet Lady will offer an array of personal treatments in different spaces across the ship to transform sailors. This includes a standalone blow dry bar called the Dry Dock salon, the Stubble & Groom barbershop with a male pedicure spa overlooking a porthole ocean view and to polish it off the gorgeous mani-pedi spa.
Future sailors and travel partners are invited to check out Virgin Voyages by visiting www.virginvoyages.com or following @virginvoyages on Instagram, Facebook, Twitter or LinkedIn.
ABOUT VIRGIN VOYAGES
Virgin Voyages is a global travel brand committed to creating the world’s most irresistible holiday. With operations in the US, UK and Europe, Virgin Voyages currently has three ships on order with master shipbuilder Fincantieri. Virgin Voyages’ first ship, Scarlet Lady, will arrive at PortMiami in 2020 for her inaugural sailing season, where she will sail to the Caribbean hosting more than 2,700 sailors and 1,150 amazing crew from around the world. Keep watch on virginvoyages.com for more updates.
PHOTOGRAPHY NOTE TO EDITORS: SHIP RENDERINGS, EVENT PHOTOGRAPHY AND VIDEO ASSETS ARE HOUSED IN SUBFOLDERS HERE . FOR EDITORIAL USE ONLY.
Om Business Wire
(c) 2018 Business Wire, Inc., All rights reserved.
Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.
Følg saker fra Business Wire
Registrer deg med din epostadresse under for å få de nyeste sakene fra Business Wire på epost fortløpende. Du kan melde deg av når som helst.
Siste saker fra Business Wire
Telefónica Deutschland Selects Mavenir vIMS for Deployment on ‘UNICA’17.10.2018 14:59 | Pressemelding
Mavenir, the leader in accelerating and redefining mobile network economics transformation for Communications Service Providers (CSPs), today announced that Telefónica Deutschland (FWB: O2D) is deploying Mavenir’s virtualized IMS solution (vIMS) for VoLTE and VoWiFi in their nationwide UNICA Data Centers Infrastructure, which is based on the Telefónica Group blueprint for Network Functions Virtualization (NFV) architecture. The solution will support mobile and fixed services for more than 45 million customer connections. The NFV environment is based on OpenStack® and will include automation, life cycle management and integration with Management and Orchestration (MANO) capabilities from the Telefónica UNICA platform. The Mavenir advanced vIMS solution will enable automation from day one and will support existing voice digital services as well as the launch of new services. As a software-based company leading the Telco NFV industry, Mavenir is a perfect match with Telefónica UNICA NFV s
Lenovo and Scale Computing Collaborate to Solve Edge Infrastructure Challenges for Retailers17.10.2018 14:34 | Pressemelding
Lenovo (HKSE: 992) (ADR: LNVGY), a Global Fortune 500 company and a technology leader in Intelligent Transformation, and Scale Computing, a market leader in intelligent edge solutions, today announced a global partnership and a new joint product providing a solution for edge infrastructure for global retailers, distributed enterprises and small and medium-sized businesses. The solution is ideal for highly distributed, on-premise environments, such as retail stores or bank branches, with multiple locations managed by the enterprise from a central location. Lenovo’s broad range of servers combined with efficient, intelligent edge infrastructure software from Scale Computing deliver a simple, self-healing, highly-available platform for running applications at the edge or hybrid edge-and-cloud. The Scale Computing HC3 Edge Platform on Lenovo Servers replaces traditional complex and expensive on-premise infrastructure with a modern solution optimized for environments where application uptim
As Hilton Nears 100-Year Milestone, New Research Uncovers a World-Changing Impact17.10.2018 13:24 | Pressemelding
As Hilton (NYSE: HLT) heads toward a milestone 100th anniversary in 2019, best-selling author and Stanford Business professor Chip Heath will unveil the impact the first global hotel company has had around the world in a new book titled The Hilton Effect. Business author Karla Starr joined him in the examination of the company founded by Conrad Hilton, a dreamer who aspired to create much more than just a comfortable place to sleep. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20181017005486/en/ As Hilton nears 100-year milestone, new research uncovers a world-changing impact. (Graphic: Business Wire) Over the last century, Hilton has grown from a single hotel in Cisco, Texas, to nearly 5,500 hotels and 14 brands in 106 countries and territories. Hilton’s hotels have hosted more than 3 billion guests since 1919 and enlisted nearly 10 million Team Members in the company’s mission to fill the Earth with the light and warmth of
Infovista Announces Channel Go-to-Market Strategy for 5G, Application-Aware SD-WAN Solutions17.10.2018 13:00 | Pressemelding
Reinforcing its commitment to the channel to deliver its industry-leading 5G, application-aware SD-WAN and network testing solutions to market, Infovista, the leader in modern network performance, today announced its go-to-market strategy is “all indirect, all the time.” To accelerate its global channel strategy, Infovista has hired industry veteran Jon Howes as senior vice president, global channel sales. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20181017005042/en/ Jon Howes, Senior Vice President Global Channel Sales (Photo: Business Wire) Howes is responsible for leading Infovista’s indirect go-to-market strategy for all products. Howes, an accomplished channel leader with a long history of managing high-performance channel and business development teams, has expertise spanning multiple geographies in both service provider and enterprise end user environments. Prior to joining Infovista, Howes built channels for Junipe
Smart Link Accelerates Digital Service Expansion with Avaya Cloud Contact Center Solutions17.10.2018 12:37 | Pressemelding
Smart Link, a subsidiary of Al Khaleej for Training and Education and a leading Saudi-based Business Process Outsourcing (BPO) company, has teamed up with Avaya Holdings Corp. (NYSE:AVYA) to accelerate Smart Link’s expansion and the diversification of its digital services portfolio. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20181017005478/en/ Avaya signs a Memorandum of Understanding with Smart Link during GITEX Technology Week 2018 (Photo: Business Wire) The two companies signed a Memorandum of Understanding (MoU) during GITEX Technology Week with a focus on digital and cloud-based solutions that will enable Smart Link to have greater agility and flexibility in meeting its customers’ demands for digital services. In alignment with Saudi Vision 2030, Smart Link is digitalizing and automating all possible duties to increase its human value while delivering cutting-edge communication solutions to connect government and priv
Visa Unveils New Partners on Tokenization to Help Increase Payment Security and Reduce Effects of Data Breaches17.10.2018 12:00 | Pressemelding
Visa Inc. (NYSE:V) today announced the commercial expansion of the Visa Token Service for credential-on-file (COF) token requestors, marking a major milestone towards further securing consumer payments in the digital channel. With this expansion, acquirer gateway and technology partners Adyen, AsiaPay, Braintree, Checkout.com, Cherri Tech, CyberSource, Elavon, Ezidebit, eWAY, Fit-Pay, Giesecke & Devrient, PayPal, Payscout, Rambus, SafeCharge, SecureCo, Square, Stripe, Worldpay and YellowPepper are or will soon be able to tokenize credential-on-file digital payments on behalf of their merchant and payment clients. Built on top of the EMVCo Payment Tokenization Standard, the Visa Token Service offers another layer of security by replacing sensitive cardholder information, such as personal account numbers and expiration dates, with a unique digital identifier (a “token”) that can be used for payment without exposing a cardholder’s more sensitive account information. In addition to enhanci