Business Wire

Triton Digital Integrates MobPro’s DSP with a2x® to Provide Marketers and Buyers with Access to Premium Digital Audio Advertising Inventory


Triton Digital®, the global technology and services leader to the digital audio industry, announced today the integration of its audio advertising marketplace, a2x®, with Amsterdam-based, mobile media agency, MobPro. The partnership provides MobPro’s advertisers with the ability to add online audio from thousands of podcasters, radio broadcasters, web radios, and online music services from around the globe to their programmatic, omnichannel buys.

“Nowadays, consumers are all over the place, moving across all sorts of mobile platforms and apps at the speed of light. Our challenge is creating meaningful brand experiences for our advertisers across all of these platforms with content that seamlessly fits the user experience,” said Dominiek van Esse, Managing Director at MobPro. “With the integration of Triton Digital and the a2x marketplace, we’ve further expanded our horizons when it comes to bringing together brands and their audiences on smartphones. Our advertisers were very enthusiastic hearing about the latest audio developments, and look forward to reaching consumers through mobile radio campaigns.”

“The streaming audio industry is burgeoning in the Netherlands,” said Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital. “We are proud to have integrated MobPro with a2x, and look forward to helping their buyers leverage this growing and powerful medium to extend their reach and increase the efficiency of their omnichannel buys.”

The global audio marketplace, a2x, is the world's first programmatic buying marketplace for digital audio. The industry-leading marketplace enables buyers to execute highly targeted and brand safe audio ad buys across a highly engaged digital audience. To learn more about a2x, contact

About Triton Digital
Triton Digital® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 40 countries, Triton Digital provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton Digital powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service, that makes it easy for advertisers and brands to determine the best destination and time to reach their target audiences. Through unparalleled integrity, excellence, teamwork, and accountability, Triton Digital remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry. For more information, visit

About MobPro
MobPro is the mobile media agency operating in The Netherlands. MobPro provides mobile advertising solutions for premium brands in The Netherlands, such as Unilever and Heineken, to reach their target audiences through the most personal brand experiences across all possible mobile platforms. Therefore MobPro has its in-house built DSP through which advertisers can buy data based and programmatic display, video and audio media in order to grow brand performance - more valuable and efficient. For more information, visit

Contact information

Triton Digital
Kristin Charron, +1 514-448-4037
Martine Hammink, +31653519393

Om Business Wire

Business Wire
Business Wire
24 Martin Lane
EC4R 0DR London

+44 20 7626 1982

(c) 2018 Business Wire, Inc., All rights reserved.

Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.

Følg saker fra Business Wire

Registrer deg med din epostadresse under for å få de nyeste sakene fra Business Wire på epost fortløpende. Du kan melde deg av når som helst.

Siste saker fra Business Wire

Energy Through Education! The Renewables Academy AG (RENAC) Celebrates 10 Successful Years of Disseminating Know-How on Renewable Energy and Energy Efficiency around the World22.3.2018 08:00Pressemelding

The Renewables Academy AG (RENAC), based in Berlin (Germany), is very proud to celebrate its 10th anniversary. Since its founding in 2008, RENAC has become an important and innovative provider of international trainings and capacity building for renewable energy and energy efficiency all around the world. More than 10,000 participants from over 140 countries have joined RENAC programmes. In 2008, Berthold Breid, RENAC’s founder and director, had the dream to support the international development of green energy markets through know-how transfer and exchange of expertise on renewable energy and energy efficiency. “Knowledge is one of the key factors for the sustainable development of clean and secure energy supplies”, said Mr. Breid. “Through our activities, we aim at satisfying the increasing demand for expertise throughout the public sector, private sector, finance sector, and potential investors in the green energy markets. Thanks to our participants, clients, partners, and, of cours

NTT Communications' SD-WAN Gives McLaren Racing an Edge for 2018 Season22.3.2018 06:00Pressemelding

McLaren Formula 1 TEAM (McLaren), a pioneering leader in Formula 1 motor racing for more than 50 years, and NTT Communications Corporation (NTT Com), the ICT solutions and international communications business within the NTT Group (TOKYO:9432), announced today that McLaren will adopt SD-WAN (software-defined wide-area network) technology from NTT Com to connect the McLaren Technology Centre with racing circuits in 21 countries during the 2018 season. The decision follows a successful test deployment of the technology during the 2017 Japan Grand Prix, when McLaren was able to send 100GB of data during a race from Japan to the UK via NTT Com’s SD-WAN. NTT Com’s SD-WAN uses software to control the WAN, providing McLaren with quick, secure, reliable and flexible management of data traffic flows. A variety of traffic can be sent via different connections, such as internet, mobile and MPLS, depending on time, priority and current network speed. This flexibility allows the priority routing of

Home to the Cloud: e-shelter Continues to Expand and Announces It Will Open Another Data Center Campus in Frankfurt in Early 201922.3.2018 02:06Pressemelding

e-shelter, a leading data center provider in Europe and an NTT Communications Group Company, has today announced the acquisition of new development site in Frankfurt, which will be its 4th location in the city. This press release features multimedia. View the full release here: The expansion comes on the back of strong customer demand in Frankfurt, as market leader, e-shelter already operates 3 sites across the city, including Europe’s largest data center campus, Frankfurt 1. The “Frankfurt 4 Data Center” campus is located in Hattersheim in the west of the city and will feature 5 DC buildings built out in phases, with the first building of 9.7MW IT load scheduled to open in early 2019. Once fully built out, the site is capable of housing up to 60MW IT load and 24,000 sqm of IT space, supporting an average power density of 2.5 kW/sqm. The new facility will follow e-shelter’s successful business model – offering both wholesale and

Digi Communications N.V.: Convocation of the Company’s General Shareholders Meeting for 2 May 2018 for the Approval of, among Others, the 2017 Annual Report and of the 2017 Financial Statements21.3.2018 19:05Pressemelding

The Company would like to inform the market and its investors that today, 21 March 2018, the Board of Directors of the Company convenes the general shareholders meeting of the shareholders (the “GSM”) of the Company (Digi Communications N.V.), to be held on Wednesday, 2 May 2018 at 12:00 p.m. CEST, at Radisson Blu Hotel Amsterdam airport, Boeing avenue 2, 1119 PB Schiphol-Rrijk, The Netherlands. The main topics for the GSM are the following: discussion and approval items on the Annual Report 2017 (including the annual report, the financial statements (consolidated and stand-alone) and the auditor report); appointment of the statutory auditor for the year ending 31 December 2018; approval for the distribution of a gross dividend of 0.35 RON per share; ex-date – 21 May 2018, reference date – 22 May 2018, and the payment date – 29 May 2018; designation of the Board of Directors as the competent body to repurchase own Class B Shares; approval of award of stock options and shares to executi

Pandora to Acquire Leading Digital Audio Ad Tech Firm AdsWizz21.3.2018 13:00Pressemelding

Pandora (NYSE: P), the largest music streaming service in the U.S., today announced it will acquire AdsWizz, the global leader in digital audio ad technology. The addition of AdsWizz will upgrade Pandora’s ad tech capabilities, provide its advertisers with greater audience reach, and expand the company’s revenue opportunities. AdsWizz is one of the few ad tech firms that is completely dedicated to digital audio, serving some of the largest players in the industry. With digital audio advertising growing 42% year-over-year, according to the IAB, the combined offering of Pandora and AdsWizz will capitalize on this trend, while making it easier for publishers to monetize their inventory, and for advertisers to buy and measure their campaigns. “Since I joined Pandora six months ago, I have highlighted ad tech as a key area of investment for us. Today we took an important step to advance that priority and accelerate our product roadmap,” said Roger Lynch, CEO of Pandora. “With our scale in a

Fintech Entrepreneur and myPOS Founder Christo Georgiev Reveals Plans to Set Up a Chain of myPOS Stores across Europe21.3.2018 12:51Pressemelding

Founder of myPOS, Christo Georgiev announces plans to open myPOS flagship stores across Europe in an effort to bring the service closer to its customers. Designed for small and mid-sized businesses, myPOS offers affordable payment acceptance tools, winning the trust of over 40,000 enterprises across the EEA & Switzerland. This press release features multimedia. View the full release here: An interior view of the myPOS London Store (Photo: Business Wire) Until now, the operational framework of myPOS included a network of promoters in almost every European country and an online store, owned and operated by myPOS. The next logical step was to sell through physical stores. On 8th February 2018, myPOS opened doors to its first flagship store, located on 36 Knightsbridge, London and marked the beginning of a new era for myPOS. Soon after, plans were revealed for other openings in Europe with another location coming up on 5th April 201