Business Wire

TomTom Telematics integrates CRM to support connected sales teams


TomTom Telematics today announced it has launched WEBFLEET for Sales Cloud on the Salesforce AppExchange. The app integrates TomTom’s award-winning telematics platform with Salesforce, making it easier for sales staff to use the CRM system on the road. It will also enable companies to manage their sales forces more efficiently and empower them to connect with customers, partners and employees in a whole new way.

This Smart News Release features multimedia. View the full release here:

WEBFLEET for Sales Cloud (Photo: Business Wire)

WEBFLEET for Sales Cloud (Photo: Business Wire)

The integration between TomTom WEBFLEET and Salesforce helps to reduce cost and administration time through automatic trip reporting and simplified appointment management. Businesses and drivers are also provided with greater insight into driving performance.

“Companies are looking to transform the way they connect with customers, partners and employees to thrive in the age of the customer,” said Ryan Ellis, VP, Product Management, AppExchange, Salesforce. “By leveraging the power of the Salesforce App Cloud and integrating real-time telematics data with Sales Cloud, TomTom Telematics provides customers with exciting new opportunities to improve business performance through connected car technologies.”

Taco van der Leij, VP Marketing at TomTom Telematics added: “Integrating WEBFLEET with Salesforce, is a natural extension of our Logbook application, which automates mileage registration for expense claims. Both help to make business administration easier for staff on the road, providing them with tools to improve their sales performance. Furthermore, by combining telematics and CRM, sales managers can gain visibility and insight into performance in the field.”

WEBFLEET for Sales Cloud allows office staff to assign client appointments in the Salesforce calendar to the employee’s TomTom PRO Driver Terminal. It also provides the sales manager with dashboards that allow trip data to be compared with opportunities, leads and closed deals to analyze the effectiveness of each sales representative.


About Salesforce AppExchange

Salesforce AppExchange is the world’s leading enterprise apps marketplace that empowers companies to sell, service, market and engage in entirely new ways. With more than 2,800 partner apps and more than 3 million customer installs, it is the most comprehensive source of cloud, mobile, social, IoT and data science technologies for businesses.

About TomTom Telematics

TomTom Telematics is a Business Unit of TomTom dedicated to fleet management, vehicle telematics and connected car services. WEBFLEET is a Software-as-a-Service solution, used by small to large businesses to improve vehicle performance, save fuel, support drivers and increase overall fleet efficiency. In addition, TomTom Telematics provides services for the insurance, rental and leasing industries, car importers and companies that address businesses as well as consumers.

TomTom Telematics is one of the world’s leading telematics solution providers with more than 625,000 subscriptions worldwide. The company services drivers in more than 60 countries, giving them the industry’s strongest local support network and widest range of sector-specific third party applications and integrations. More than 45,000 customers benefit every day from the high standards of confidentiality, integrity and availability of our ISO 27001:2013 certified service, re-audited in November 2015.

For further information, please visit

Follow us on Twitter @TomTomWEBFLEET

Contact information

Investor Relations:
Bisera Grubesic
Head of Treasury and Investor Relations
+31 20 75 75 194
Global Press Office:
Sarah Schweiger
Global PR Manager
+31 20 75 75 124

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