Business Wire

Thousands to Reconnect in Julius Meinl’s Annual ‘Meet with a Poem’ Initiative

Del

Viennese coffee roaster Julius Meinl is launching its annual Meet With A Poem initiative this World Coffee Day (1st October), with the hopes of providing an opportunity for people to disconnect from society’s static noise and reconnect with the important things in life – relationships with loved ones.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20170925005523/en/

Thousands to Reconnect in Julius Meinl’s Annual ‘Meet with a Poem’ Initiative (Photo: Business Wire)

Thousands to Reconnect in Julius Meinl’s Annual ‘Meet with a Poem’ Initiative (Photo: Business Wire)

In today’s world, we’re more connected than ever, with continents and time zones bridged by instant messaging and by simple swipes and taps. But our dependence on technology can take its toll.

Waking up to a flurry of emails or a slew of missed calls, we no longer clock on and off. We churn out emails swiftly, but seldom take the time to communicate properly. Increasingly in relationships, meaningful dialogue, expressing emotions or even tricky conversations are neglected and things are left unsaid.

In response, Julius Meinl is hitting pause this World Coffee Day. The brand is partnering with cafes, restaurants and hotels in 17 countries to encourage people to meet up, and use poetry as a departure from the everyday.

It’s a chance to inject meaning and depth back into our relationships and say things that they haven't had the chance to. It’s about finding the time to step away and unlock the headspace to say the unsaid things.

Discussing the campaign, Caleb Femi, the first young people’s laureate for London and Julius Meinl ambassador said:

“Poetry is the one of the purest forms of conversation there is. At its best, it allows me to communicate from an honest and safe place, a place that I am seldom afforded in the everyday rush of life. The reason why I started writing poetry was because I needed a space that allowed me to talk about things that scared me, that intrigued me, that amused me, things that made me vulnerable like telling the first girl I was in love with how I truly felt about her. The important things are usually the things left unsaid and poetry gives me the courage to say those important things before it is too late.”

Julius Meinl’s CEO, Marcel Löffler commented:

“Julius Meinl is not only a leader in the premium coffee market, but an advocate of poetry and a champion of a current-day café society. Through Meet With A Poem, we hope to bring these elements together.”

“Using poetry as an antidote to the everyday, we’re challenging ourselves to showcase the power poetry has to improve relationships, providing a platform to say things left unsaid – now it’s over to people across the globe to see what poetry can do for them!”

Operating in more than 70 countries worldwide, the brand is a representative for the Viennese coffeehouse culture, which has provided havens for patrons to socialise, to think, to read and to write – or to just watch the world go by with a cup of coffee in hand.

To find out how you can take part, visit www.meinlcoffee.com/poetry/campaigns/meet-with-a-poem-2017/, or watch the Meet With A Poem social experiment here: http://bit.ly/MWP2017_Video. Follow the social conversation using #MeetWithAPoem and #PoetryForChange.

ENDS

NOTES TO EDITORS

Julius Meinl is an internationally successful Austrian family company and has been the global ambassador of Vienna’s beloved coffeehouse culture for more than 155 years. The global success of Julius Meinl is based on traditional values: five generations of coffee expertise, premium-quality products and excellent customer service, values that are no longer a certainty these days. Julius Meinl is a global ambassador for Viennese coffee culture and today inspires people all over the world, just as the coffee house literati did in days gone by. Restaurants and business customers in more than 70 countries rely on Julius Meinl coffee and tea. The company already ranks among the top 3 premium coffee brands in over 40 countries. Julius Meinl is the market leader in hotels, restaurants and cafes in Austria, CEE, Adriatics, Russia and Dubai

  • Established in 1862
  • 800 employees worldwide
  • Marketing in more than 70 countries worldwide; among the top 3 premium coffee brands in over 40 countries
  • Market leader in the hotels, restaurants and cafes in Austria, CEE, Adriatics, Russia and Dubai
  • Some 40,000 customers worldwide
  • Production locations in Vienna (Austria) and Vicenza (Italy)
  • Sales in 2016: EUR 160million

About World Coffee Day: World Coffee Day is on 1st October and was first launched by the International Coffee Organization in 2015 to celebrate the beverage. The day is also used to promote fair trade coffee and to raise awareness for the conditions of the coffee growers. The International Coffee Organization (ICO) was formed in 1963 in London, with the backing of the United Nations (UN), highlighting the economic significance of coffee.

Contact information

DeVries SLAM
Lara Shapiro
02070670528
JuliusMeinl@devries-slam.com

Om Business Wire

Business Wire
Business Wire
24 Martin Lane
EC4R 0DR London

+44 20 7626 1982http://www.businesswire.co.uk

(c) 2018 Business Wire, Inc., All rights reserved.

Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.

Følg saker fra Business Wire

Registrer deg med din epostadresse under for å få de nyeste sakene fra Business Wire på epost fortløpende. Du kan melde deg av når som helst.

Siste saker fra Business Wire

Moody’s Completes Acquisition of Omega Performance20.8.2018 21:06Pressemelding

Moody’s Corporation (NYSE:MCO) announced today that it has completed its acquisition of Omega Performance, a leading provider of online credit training. Moody’s announced its intention to acquire Omega Performance, a business unit of TwentyEighty Inc, on July 8, 2018. Omega Performance offers a wide range of online credit training courses to clients worldwide and serves more than 300 customers, ranging from large global banks to local lending institutions. The acquisition will enhance Moody’s Analytics as a worldwide market standard in credit proficiency for financial institutions that offer consumer, small business and corporate lending. The acquisition of Omega Performance is not expected to have a material impact on Moody’s 2018 financial results. For further information about Moody’s Analytics eLearning solutions, visit www.moodysanalytics.com/elearning-courses. ABOUT MOODY'S CORPORATION Moody's is an essential component of the global capital markets, providing credit ratings, rese

Pacific Drilling Announces Settlement in Mediation Between Quantum Pacific and Ad Hoc Group of Creditors20.8.2018 14:02Pressemelding

Pacific Drilling S.A. (OTC:PACDQ) (“Pacific Drilling” or the “Company”) today announced that its plan of reorganization filed on July 31, 2018 (the “Plan”), based on a proposal presented to the Company’s Board of Directors by an ad hoc group of its secured creditors (collectively, the “Ad Hoc Group”), now has the full support of the Company’s majority shareholder, Quantum Pacific (Gibraltar) Limited (“QP”). The Plan was already supported by all of the Company’s major creditor interests. With QP’s participation, the Company expects a smooth plan confirmation process and a quick emergence from its Chapter 11 proceedings. Pacific Drilling CEO Paul Reese commented, “The agreement reached by QP and the Ad Hoc Group delivers the final piece needed to make the Company’s Plan a consensual one that has the support of the Company’s major stakeholders. The agreement should allow the Plan to move forward efficiently and expeditiously through the implementation and confirmation process.” Pursuant t

Bella Hadid Headlines True Religion’s Latest Campaign20.8.2018 12:32Pressemelding

True Religion has tapped Bella Hadid to be the face of the brand. The supermodel embodies all things True Religion, past, present and future; iconic, edgy and everlasting. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180820005283/en/ Bella Hadid Headlines True Religion’s Latest Campaign (Photo: Business Wire) An inherit fan of the brand, Bella was the natural choice to meld the iconic essence of the brand with the modern view of its future. An all-star team was assembled including photographer Boo George, stylist Mimi Cuttrell, and hair and makeup duo Jen Atkin and Mary Phillips to create imagery and complementary looks that usher True Religion into a new era that honors the heritage of the brand. A quintessential, confident LA girl with roots at home and abroad, Bella’s voice was not only an inspiration, but an integral part in imagining this campaign, envisioning the brand through her eyes for the next generation of True

Veristat Congratulates Alnylam on the FDA Approval of ONPATTRO™ (patisiran)20.8.2018 11:30Pressemelding

Veristat, a full service Clinical Research Organization (CRO), congratulates Alnylam on the recent FDA approval of ONPATTRO™ (patisiran), a lipid complex injection for the treatment of the polyneuropathy of hereditary transthyretin-mediated (hATTR) amyloidosis in adults. “On behalf of the entire Veristat team that has supported Alnylam in the development of this therapy, we are humbled to have contributed towards this first-in-class drug approval for Alnylam, for the patients with hATTR amyloidosis and their families,” said John P. Balser, Ph.D., President and Co-Founder of Veristat. “We are continuing to support Alnylam as they look to expand regulatory approval of this treatment to other regions of the world.” Veristat began working with Alnylam over 11 years ago and helped design the studies and prepare the Investigational New Drug (IND) submission for patisiran. Our collaboration continued throughout the entire patisiran program inclusive of a phase 2 study, a phase 3 pivotal study

FRISS Brings Claim Fraud Analysis to a Next Level With Web-IQ´s Innovative Online Network Solution20.8.2018 11:30Pressemelding

Asking your neighbor or friend to sign as a witness to a claim for car damages at your insurance company will work no more, with the new Claim Fraud Analysis feature of FRISS. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180820005039/en/ Eldert van Wijngaarden (Web-IQ) and Philip van Waning (FRISS) shaking hands. (Photo: Business Wire) FRISS, the worldwide provider of AI powered fraud and risk solutions for the P&C insurance industry, recently added a new and innovative feature in their fraud analytics solution: Online Network Analysis from Web-IQ. This feature automatically identifies if the claimants and the insured or other involved persons are related to each other in an on-line environment. This is a proven and strong indicator for fraudulent claims. Especially with car accidents and other types of claims where multiple persons are involved, it adds a whole new approach to the traditional claim analyses. “Research sho

Global IBC Future Zone and IABM Future Trends Theatre to Explore the Latest Tech Shaping the Industry20.8.2018 11:18Pressemelding

IBC2018, the world’s most influential media, entertainment and technology show, today announces the line-up for the IBC Future Zone and IABM Future Trends Theatre. Well established as part of the IBC Exhibition, from 14-18 September, the Future Zone brings together the very latest ideas, innovations and concept technologies from international industry and academia and showcases them in a single specially-curated area sitting alongside exhibition Hall 8. This year, the focus is on showing how new technologies grow from their first inception and progress through to research, development, and validation projects; right through to maturing into the ground-breaking applications and future product standards. Major industry trail-blazers presenting their visions of the future, include Japan’s NHK and BBC R&D from the UK. Both companies will demonstrate a number of technology advances, including: Web-VR applications; object-based media scenarios; pathways to 8K resolution for UHD; and Artifici