The Trend-Setting Application ‘TikTok’ Celebrates the New Upgrade of Its Platform with Creativity and Innovation!
TikTok, the go-to destination for the creating and viewing short-term mobile videos, has arrived in the global capital of fashion: Paris. The worldwide phenomenon held its first event on Tuesday September 4 during a unique night on the Seine. With its “80’s vs 2080 theme, TikTok took its community on a creative and innovative adventure, like its platform. The brand also welcomed today’s most creative influencers to celebrate the arrival of the new TikTok platform, born from the union with the Musical.ly app, and has thus unveiled application’s new innovative features and technological innovations of the application, such as "reaction" function that allows users to react directly to their friends' videos.
TikTok : a new groundbreaking upgrade
A global platform now present in more than 150 countries and regions, TikTok was one of the most downloaded applications in the world in early 20181. The latest update, which incorporates the best of both applications, has allowed TikTok to creatively connect its community in a multicultural environment. The newly upgraded platform, offers greater capabilities for video creation and allows creators to enjoy the opportunity to reach a bigger and more diverse global audience. By providing an intuitive, creative and personalized visualization experience, TikTok enables its community to create and discover tomorrow's trends
Chenyi Qiu, Director of TikTok Operations in West Europe, said: "The rebranding of TikTok in Europe marks a new milestone for us! Through this event we wish to celebrate the diversity of our platform and thus put creativity in the spotlight in different sectors. That is why we approach the theme of sustainable fashion with our community. "
TikTok inspires the best creators and influencers
For the launch of the new TikTok platform in France, the application paid tribute to the creativity of its community by organizing original workshops. To make this moment a memorable evening, TikTok partnered with the best, and invited creators from different horizons: fashion, music, dance, makeup, ...
Claire Dartigues, fashion designer and finalist of the 2017 Redress Award, gave a workshop on the importance of sustainable fashion. Claire also inspired her audience by showing them how to create a unique and original outfit entirely made of recyclable materials. During another workshop, TikTok’s influencers and creators unveiled the breadth of their creativity and shared their best tips for creating innovative and creative videos.
Much more than just videos!
With the help of many influencers including Youtuber Shera Kerienski and influencer Estelle Fitz, the app unveiled many of the application’s new features. TikTok presented the "reaction" function which allows the user to react directly to their friends’ videos on their phone. This innovative technology allows users to interact with videos by integrating their reactions into the content they are viewing. The platform also unveiled its new interactive filters made possible by artificial intelligence, allowing users to apply filters to their entire body and trigger new special effects. Rachel Ward, famous influencer from TikTok, said : "TikTok is a great app because it gave me the courage to be myself and have fun the community is supportive, friendly and diverse."
TikTok is a destination for short-form mobile videos. Our mission is to capture and present the world's creativity, knowledge, and moments that matter, directly from the mobile phone. TikTok enables everyone to be a creator and encourages users to share their passion and creative expression through their videos. TikTok is based in Los Angeles, with global offices in London, Tokyo, Seoul, Shanghai, Beijing, Singapore, Jakarta, Mumbai, and Moscow. In early 2018, TikTok was one of the most downloaded apps in the world. TikTok is available worldwide for iOS and Android. Visit tiktok.com.
1 Sensor tower, 1Q report
Agence Burson Cohn&Wolfe
Giulia Goodwin - Charlotte Durand
+33 (0)1 56 03 13 83 / +33 (0)6 28 79 11 40
+33 1 56 03 13 66
Om Business Wire
(c) 2018 Business Wire, Inc., All rights reserved.
Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.
Følg saker fra Business Wire
Registrer deg med din epostadresse under for å få de nyeste sakene fra Business Wire på epost fortløpende. Du kan melde deg av når som helst.
Siste saker fra Business Wire
Andersen Global Marks Growth to 50 Countries with Collaborating Firm in Zambia23.4.2019 13:30:00 CEST | Pressemelding
Andersen Global announced it achieved a new milestone today in its continuing growth with the addition of Mulenga Mundashi Kasonde Legal Practitioners (MMKLP). MMKLP, a law firm in Zambia, has signed a Collaboration Agreement with Andersen Global. The international association now has presence in 50 countries through its member and collaborating firms. Led by five partners, MMK has been advising clients in corporate mergers and acquisitions, tax, litigation, and labor and industrial resolutions since 1999. The firm is now one of the largest law firms in Zambia in its twentieth year. The collaborating firm will be the eleventh location in Africa for Andersen Global. “We’ve had the opportunity to advise on some of the highest profile financial events for Zambia in modern history,” said Micheal Mundashi, MMKLP Managing Partner. “One of the things that keeps us moving forward is the desire to provide even more for our local and international clients. Collaborating with Andersen Global will
Aventri Introduces Uber Vouchers to Deliver New Transportation Options23.4.2019 13:00:00 CEST | Pressemelding
Event management software (EMS) leader Aventri today announces a new partnership with Uber for Business. Aventri is the first EMS provider to launch a partnership with Uber for Business to offer customers the opportunity to utilize Uber Vouchers. Uber Vouchers’ web-based tool allows event organizers to provide VIP treatment to attendees with stress-free, reliable transportation to and from events. “We’re always looking for new partners to help our customers streamline events and add value,” said Brad Langley, vice president of channel and partner management for Aventri. “Uber for Business fits the bill. Using Uber Vouchers, organizers spend less time arranging logistics for moving groups, and their guests can come and go at a time that’s convenient for them.” Using Uber Vouchers, organizers can enhance the journey for themselves and their guests. Some benefits include: Customized Control: Organizers can easily create and manage campaigns online by setting parameters for pickup, drop-of
ECBC Debuts in Japan: Sumitomo Mitsui Banking Corporation Joins the Council23.4.2019 12:50:00 CEST | Pressemelding
The European Covered Bond Council (ECBC) is pleased to announce that Sumitomo Mitsui Banking Corporation, has become the latest member to join the Council, and the first Japanese member. Accordingly, the ECBC now represents 121 members from across more than 30 active covered bond jurisdictions around the world. This significant milestone is the culmination of intensive and constructive dialogue promoted by the ECBC in recent years in relation to covered bonds across the globe. The ECBC has long recognised the potential of this asset class in the Asian market and today’s announcement underlines the significance of a first active issuer in Japan, which paves the way to further development of the covered bond market in Japan and other Asian countries, following the example of South Korea and Singapore. Commenting on Sumitomo Mitsui Banking Corporation’s admission as a member, Luca Bertalot, EMF-ECBC Secretary General said: “We are delighted to welcome Sumitomo Mitsui Banking Corporation a
Brightline Initiative and Duke Corporate Education Collaborate to Advance People-centric Strategy Execution23.4.2019 12:00:00 CEST | Pressemelding
The Brightline™ Initiative announced a new research collaboration with Duke Corporate Education (Duke CE), part of Duke University and a premier global provider of leadership development. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190423005087/en/ The two partners will explore key principles, guidelines, and practices required to leverage the organization’s most importance source of competitive advantage – its people – to close the costly and wasteful gap between strategy design and delivery. Prof. Tony O’Driscoll of Duke University’s Fuqua School of Business and Research Fellow with Duke CE will lead this research effort with the Brightline team. “I am very thankful to Brightline for providing us the opportunity to dedicate focused time and attention to understand what organizations must do more, better and differently to bridge the growing gulf between strategy design and delivery,” Prof. O’Driscoll explains. “As the w
Solidia Technologies Surpasses Four Million Kilograms of Carbon Impact in Cement and Concrete23.4.2019 12:00:00 CEST | Pressemelding
The carbon impact of Solidia Technologies® cement and concrete has surpassed four million kilograms (8.8 million lbs) through the combination of emissions reduction and carbon capture achieved during production. Solidia’s technology allows for a 30% reduction in carbon dioxide (CO2) emissions (245 kg) in the production of cement. Coupled with the capture of an additional 240 kg of CO2 during the CO2-curing process in concrete, equal to 24% of the cement mass, Solidia’s systems can reduce the carbon footprint of cement and concrete by up to 70%. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190423005253/en/ Solidia Concrete™ CO2-cured pavers (Photo: Business Wire) “We’re proud to celebrate Earth Day with a measurable and proven impact on the environment, while offering meaningful value to industry and with the potential to do so much more,” said Solidia President and CEO Tom Schuler. “Our technology impacts both ends of the
Gemalto Shares Will Be Delisted on 29 May 201923.4.2019 12:00:00 CEST | Pressemelding
Reference is made to the joint press release by Thales (Euronext Paris: HO) and Gemalto (Euronext Amsterdam and Paris: GTO) dated 16 April 2019 on the results of the Post-Closing Acceptance Period in relation to the recommended all-cash offer by Thales for all the issued and outstanding shares of Gemalto (the Offer). Thales and Gemalto jointly announce today that, at their request, Euronext has confirmed that the ordinary shares in the capital of Gemalto will be delisted from Euronext Amsterdam and Euronext Paris effective on 29 May 2019. The last day that Gemalto shares can be traded on Euronext will therefore be 28 May 2019. Thales will commence as soon as possible (i) a compulsory acquisition procedure (uitkoopprocedure) in accordance with article 2:92a or 2:201a of the DCC to buy out the Shareholders who have not tendered their Shares, and/or (ii) a takeover buy-out procedure in accordance with article 2:359c of the DCC to acquire the remaining Shares not held by Thales or Gemalto.