Business Wire

SpotX Infographic Reveals Growth of Connected TV Advertising in Europe

Del

SpotX, the leading video advertising and monetisation platform for media owners, today unveils an infographic forecasting the growth of the connected TV advertising opportunity in Europe. The visual representation of research commissioned by SpotX, shows the growth of advertising on connected TV, defined as content served to the TV screen via the open internet through devices including smart TVs, game consoles, streaming media services such as the Amazon Fire Stick, Chromecast and Apple TV and pay TV subscriptions. Rapid growth is predicted with an increase of over 200% from €225m in 2016 to €825m in 2020.

This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20180227006633/en/

SpotX infographic reveals growth of connected TV advertising in Europe (Graphic: SpotX)

SpotX infographic reveals growth of connected TV advertising in Europe (Graphic: SpotX)

The infographic is based on research conducted by MTM, a research and strategy consultancy, and commissioned by SpotX to discover the size of the connected TV advertising opportunity in Europe. The advancement of AVOD (advertising-funded Video-on-Demand) technology and the desire from brands and agencies to advertise alongside premium programmes has increased steadily, and the research shows that the market is now set for rapid growth across the big five TV advertising markets in Europe.

The infographic shows the UK is Europe’s largest market for connected TV advertising, expected to be worth €250m in 2020. The UK market will have a 19 percent compound annual growth rate (CAGR) which will be achieved through increased user engagement with connected TV technology combined with broadcasters’ commitment to providing market leading services such as the ITV Hub and BBC iPlayer.

Rapid connected TV advertising growth is pictured in Italy with participants in the research predicting an 80 percent CAGR between 2016 and 2020. The infographic shows the market is forecast to be €105m in two years time, growing from €10m in 2016. Developments in audience measurement signal the Italian industry is preparing for adoption as consumer interest in video on demand increases.

Alongside a strong culture of IPTV, the infographic illustrates that France will have the second highest connected TV advertising revenue with industry experts anticipating €240m to be generated by advertising delivered via the open internet to the TV screen in 2020. Market drivers such as good broadband penetration and speed are in place to sustain this growth and broadcasters will increase their investments into connected TV apps and services.

The infographic charts the growth of connected TV advertising in Germany from €50m in 2016 to €125 in 2020 with a CAGR of 24 percent, forecasting Germany to be the third largest market in two years time. The market enablers displayed in the infographic show that the investment is being made in the German market but that user adoption is slightly behind other countries in Europe with 50 percent of the population owning a smart TV.

Connected TV advertising is shown as €45m in 2016 in Spain with growth expected to reach €105m in 2020 which will equal revenues generated in Italy. Spain will see a predicted CAGR of 24 percent driven by demand from advertisers and agencies for connected TV inventory and by increased penetration of smart TVs in the market.

Mike Shehan, co-founder and CEO at SpotX explains, “The data shows the dramatic rise of adoption of connected TV advertising across Europe, reflecting the growth we have experienced already in the US. The story in the infographic has been reflected by our own expansion at SpotX working with leading European innovators such as STV, TV Player, Zattoo, The Box and Dugout on their strategies for global connected TV advertising revenue. The UK, France, and Germany are leading the adoption of connected TV advertising in Europe, followed by emerging markets with high potential including Spain and Italy.”

Nick Thomas, Associate Director at MTM adds, “This infographic illustrates the research we conducted showing how connected TV advertising is set for rapid growth in the next few years. Broadcasters are embracing the cross-device mindset of their digital-first audiences and advertisers clearly recognise the impact of their advertising appearing on the TV screen to targeted audiences.”

The infographic is based on research titled ‘The Connected TV Advertising Opportunity in Europe’ commissioned by SpotX, from MTM. The full report can be downloaded here.

About SpotX

SpotX is the leading video advertising platform providing publishers with monetisation tools for desktop, mobile and connected devices. The platform features modern ad serving and programmatic infrastructure, and other monetisation tools, like solutions for OTT and outstream video ad units. SpotX gives publishers the control, transparency and actionable insights needed to understand buyer behavior, manage access and pricing, and maximise revenue. The company is headquartered in Denver, Colorado, and has offices in Amsterdam, Belfast, Hamburg, London, Los Angeles, New York, Paris, San Francisco, Stockholm, Singapore, Sydney, and Tokyo. In October 2017, RTL Group, a leader across broadcast, content and digital, completed its 100% acquisition of SpotX and SpotX is now in the process of combining its business with smartclip. The combined entity will focus on ad-server development and addressable TV, which provide the Group with dynamic ad-insertion capabilities.For updates, follow SpotX on Twitter and LinkedIn.

Contact information

SpotX
Joanna Burton
VP, European Strategy
jburton@spotx.tv

Om Business Wire

Business Wire
Business Wire
24 Martin Lane
EC4R 0DR London

+44 20 7626 1982http://www.businesswire.co.uk

(c) 2018 Business Wire, Inc., All rights reserved.

Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.

Følg saker fra Business Wire

Registrer deg med din epostadresse under for å få de nyeste sakene fra Business Wire på epost fortløpende. Du kan melde deg av når som helst.

Siste saker fra Business Wire

Amedia Selects Aria Systems’ Billing Solution to Manage Digital and Print Subscriptions20.6.2018 11:53Pressemelding

Aria Systems, the leader in helping large enterprises grow subscription- and usage-based revenue, announced today that Amedia, Norway’s largest publisher of local newspapers and second largest media company overall, has selected the company’s billing and monetization solution for its print and digital publications. The selection comes following a yearlong, multi-phased pilot during which Amedia trialed Aria’s platform across multiple dimensions with great success, leading to a multi-year commitment. “Over the past year, Aria was able to successfully demonstrate how transformative its billing and subscription management solution is for a publishing company like Amedia,” said Haakon Johansen, Vice President Consumer Market at Amedia. “We have greater flexibility to manage the large volume of subscriptions across both print and digital titles and better meet the needs of our customers.” As the largest local publisher in Norway, Amedia currently distributes 63 local newspapers that reach a

Enamine and TBD Biodiscovery Collaborate to Provide GMP-Based Services20.6.2018 11:17Pressemelding

Enamine Ltd., a chemical research organization and producer of novel building blocks and screening libraries, and TBD Biodiscovery, a premium GMP manufacturer of fine chemicals including chemical active pharmaceutical ingredients (APIs), today announced they have entered into a collaboration agreement. The partnership aims to manage the transition of chemical synthesis of novel intermediates from laboratory to bulk scale under GMP standards utilizing Enamine’s know-how and process development expertise. This will help researchers meet the manufacturing feasibility criteria required for drug candidate selection, providing a rapid and cost effective scaled supply of new compounds. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180619005582/en/ Enamine’s catalogue of building blocks is the largest in the world and has been widely used by pharmaceutical companies for more than 15 years to develop lead compounds and drug candidat

ABB and Kawasaki Create World’s First Common Interface for Collaborative Robots20.6.2018 11:00Pressemelding

ABB and Kawasaki Heavy Industries, both global leading players in industrial automation and robotics, are showcasing the world’s first common collaborative robot operating interface at automatica in Munich, Germany from June 19-22, 2018. The common interface will also help address the shortage of skilled workers in many industries. In Japan for example, one person in five is within a decade of retirement. Demand for collaborative robots has outpaced the rapidly-growing industrial robot market, as easier-to-use robots open doors to new users. The fact that collaborative robots can be programmed and operated by people without specialized training helps small and medium enterprises, in particular, to leapfrog traditionally longer industrial robot learning curves. Collaborative robots (cobots) that can be operated by nearly any user can help offset labor shortages. Their flexibility to work nearly anywhere in a factory without safety barriers also makes them ideal for meeting sudden and un

CORRECTING and REPLACING Deutsche Bank Moves Reconciliation Services to SmartStream to Further Improve Processing and Reduce Costs20.6.2018 10:38Pressemelding

First paragraph, first sentence of release should read: As part of its transformation strategy, Deutsche Bank has selected SmartStream ... (instead of 'As part of a wider strategy to adopt industry utilities, Deutsche Bank has selected SmartStream ...'). The corrected release reads: DEUTSCHE BANK MOVES RECONCILIATION SERVICES TO SMARTSTREAM TO FURTHER IMPROVE PROCESSING AND REDUCE COSTS As part of its transformation strategy, Deutsche Bank has selected SmartStream Technologies’ Centre of Excellence (CoE) to provide an off-site operations platform - including three services which will allow the bank to streamline, simplify and reduce the costs of its reconciliations environment. With the growth in volume of reconciliations, the processing of large quantities of data has become complex. Many financial institutions are exploring utilities to ensure accuracy and cost savings. With the addition of the CoE to Deutsche Bank, SmartStream will provide the bank with three distinct managed servic

Hotelsclick.com: You Can Pay the Hotel with Amazon Pay20.6.2018 10:32Pressemelding

Hotelsclick.com, the Italy-based online booking for hotels, has integrated Amazon Pay into its payment methods, becoming one of the first OTA in Europe offering this service. Besides traditional payment methods, such as credit cards (included Amex) and Paypal, users that book a hotel on Hotelsclick.com and hold an Amazon account can choose Amazon Pay to complete the reservation: they only need to enter their Amazon username and password during the checkout process on Hotelsclick.com and the transaction will be carried out quick and safe. As a matter of fact, making an online reservation will be more and more easy thanks to Amazon Pay. Users will no longer need to enter multiple password or other payment details: all information will be automatically taken from their Amazon account. “We are very proud to bring Amazon Pay to our users who visit us on their PCs and mobile. Customers’ experience is our main concern: adding Amazon Pay we are confident we can consistently improve it, making

UEC Presents Its Latest Solution for Gas Transportation and Power Generation at MIOGE 201820.6.2018 09:55Pressemelding

United Engine Corporation of Rostec Corporation takes part in the 15th Moscow International Oil and Gas Exhibition (MIOGE 2018). There it will demonstrate gas turbine gas compressor and power generating sets, which are the most promising on the Russian and foreign markets. UEC's exhibition booth presents layouts of gas pumping unit GPA-16, Katangli power facility, and Novoprivodinskaya compressor station. The companies of Russian fuel and energy complex —Gazprom, NC Rosneft, Lukoil, Surgutneftegas and others — are the main consumers of power and gas pumping units produced by UEC. To date, Gazpom uses around 1,500 industrial engines manufactured by the corporation. UEC is going to increase the share of gas turbine industrial equipment in the total volume of its supplies. The corporation is actively performing its activities aimed at entering foreign markets. In May 2018, UEC introduced its latest developments at the exhibitions Iran Oil Show in Tehran, Oil & Gas Uzbekistan in Tashkent a