Shiseido's Social Business Model in Bangladesh Recognized as Initiative of "Business Call to Action (BCtA)" Led by United Nations Development Programme
Shiseido's activity in Bangladesh to improve social status and lifestyle of rural women by skincare products was recognized as "Business Call to Action*1 (hereinafter, "BCtA")" led by the United Nations Development Programme (UNDP). This is the first time for an Asian cosmetic company to be recognized.
This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20150914006403/en/
Workshop in the rural area of Bangladesh (Photo: Business Wire)
In this activity, for rural Bangladesh women with relatively low income, Shiseido has been introducing skincare products ("Les DIVAS"*2), which were developed specially for the local people, as well as educating them the usage. Meanwhile, Shiseido also provides support for improving their social status and lifestyle with educational activities, including workshops regarding health, hygiene, and nutrition. This program was highly evaluated as a business model which can realize both corporate social contribution and business operation at the same time.
Taking this recognition as BCtA as the driving force, Shiseido will continuously contribute to the happiness of people all around the world who wish to live their lives in the way they like, following the corporate mission of "to inspire a life of beauty and culture". Shiseido will also focus on activities that can empower women, aiming to achieve a sustainable society.
Shiseido's Social Business Model in Bangladesh
Shiseido has been promoting various activities to support women's way of living through the "power of makeup". Shiseido pays attention to the fact that "improvement in women's social status" has been pointed out as one of the recent international and social issues in addition to poverty and environmental issues, and has been considering how to contribute to resolving the issues in the international society utilizing its core business. As part of the effort, Shiseido signed the international guidelines "Women's Empowerment Principles (WEPs)*3" at very early stage.
In Bangladesh, though economic growth recently began mainly in the urban areas, there are still many issues in rural areas including hygiene, nutrition, employment of women, etc. Furthermore, according to Shiseido’s field study, the rural women have only few opportunities to acquire beauty information such as correct skincare regime, as well as makeup products, although they show interests in beauty and skincare.
Based on the field study, from the viewpoint of realizing both corporate social contribution and business operation, Shiseido started to develop and to sell skincare products especially for local women since FY 2011 based on their preferences and hot and humid environment, as well as to introduce how to use the products. Shiseido is also holding educational programs such as workshops regarding health, hygiene and nutrition at the same time. These activities were also selected as a "Preparatory Survey for BOP business promotion" by the Japan International Cooperation Agency (JICA) in 2012.
Since FY2015, Shiseido expands the target and coverage – workshops are also held for women working at the sewing plants, the main industry in rural areas, as well as for female students. Business expansion to retail stores near the rural areas is also under going.
- The sales of skincare products and the education activity were implemented by activation officers and door-to-door salespersons. They were selected from the local rural women, resulting in employment creation for the rural women, so they are able to earn money and to increase incomes on their own. At the same time, they are more confident about themselves by accumulating knowledge through this activity. As a result, they are now able to confidently speak in front of people and proactively express their thoughts to their families. Moreover, the rural women other than the education promotion staff and door-to-door salespersons also began to change their perception and behaviors significantly, including reviewing of their lifestyle and deepening of their confidence in skin and skincare due to the knowledge obtained at the workshops. This activity enhanced the women empowerment.
- In this activity, Shiseido employees, who were selected based on Shiseido’s in-house job challenge system, stayed with women in the local area. From their staying, know-how of manufacturing in environment of high temperature, humidity and sweating, and findings of local women’s skin were acquired. Based on these findings, innovative sun care technology "WetForce", which can further enhance the UV-ray protection effect rather than lowering the effect after the product comes into contact with sweat or water, was developed. The sunscreen product employing this technology was commercialized as "SHISEIDO Perfect UV Protector" released in March 2015.
- Through this whole activity, findings which can be applied in various business scenarios were acquired, including market entering approach to emerging markets, methods to sell products to so-called BOP (Base of the Pyramid), and know-how regarding Halal certification acquisition, etc.
With the aim to achieve a sustainable society that makes people all around the world happy through beauty, Shiseido will continue to promote activities which contribute to empowering women in the world.
[Reference] Introduction video for this activity
*1 Business Call to Action (BCtA):
A global initiative established in 2008 and made up of companies,
governments and development support organizations for the purpose of
achieving the Millennium Development Goals (MDGs) through the core
businesses of private companies. It is led by six development
organizations and governments, including the United Nations Development
Programme, and provides support for building the business model which
can contribute both to commercial outcome and development outcome. 130
companies from various fields, including agriculture, health, financial
service, energy, education, etc., have participated in this initiative.
*2 "Les DIVAS":
A lineup of 3 items/4 types (Cleansing foam: 1 type; Gel: 2 types; Sunscreen: 1 type) with the three functions of cleansing, moisturizing and UV-ray protection which are necessary to achieve the ideal skin. Since 90% of the population is Islamist, Les DIVAS obtained the Halal Certification.
*3 Women's Empowerment Principles (WEPs):
Seven principles jointly developed in March 2010 by United Nations Global Compact, the voluntary alliance framework between the United Nations and companies, and United Nations Development Fund for Women (UNIFEM; currently called UN Women). It is expected that these principles will be utilized as the international principles for promoting the women's economic empowerment, aiming that companies will voluntarily make efforts by positioning the gender equality and women's empowerment as the core elements of their business and strive to promote activation and growth of corporate activities.
Tatsuyoshi Endo (Mr.), +81-3-6218-5200
Public Relations Department
Om Business Wire
(c) 2018 Business Wire, Inc., All rights reserved.
Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.
Følg saker fra Business Wire
Registrer deg med din epostadresse under for å få de nyeste sakene fra Business Wire på epost fortløpende. Du kan melde deg av når som helst.
Siste saker fra Business Wire
Zonoville Investments Limited Announces Agreement on Acquisition of RUSAL Shares19.2.2018 18:19 | Pressemelding
Zonoville Investments Limited, a consortium of investors led by Renova Group and Access Industries, announced today that it had reached an agreement with Onexim Group to purchase its 6% stake in the United Company RUSAL Plc. Following completion of the purchase, Zonoville Investments Limited and its associate SUAL Partners Limited will hold, in aggregate, approximately a 26.5% interest in United Company RUSAL Plc. About Renova Renova Group of companies (www.renova.ru) is a major private Russian business group which owns and manages assets in metallurgy, mining, chemical, construction, transport, energy, telecommunications, high-tech engineering, public utilities, medicine and financial sectors in Russia and abroad (CIS, Switzerland, Italy, South Africa and the United States of America). Renova’s largest assets include its interests in UC Rusal, T Plus Group, OCTO Telematics and Swiss-based technology concerns Schmolz+Bickenbach, OC Oerlikon, and Sulzer. About Access Industries Founded
The Digital Health Technology Show: The Leading Show for Healthcare Innovation Comes to London19.2.2018 18:05 | Pressemelding
Medical innovation will take centre stage for 2018, at the largest wearables and disruptive health technology event in the world, with never before-seen devices and applications and a raft of industry-leading speakers. The Digital Health Technology Show returns to London on the 13th & 14th March 2018 at London’s Excel, gathering together more than 6,000 attendees and over 100 exhibitors. The 2018 Conference programme boasts three tracks, with over 100 hours of content programmed. Attendees can choose to attend talks on the Digital Health Disrupt Stage – covering global innovation in healthcare, the Leadership Theatre – where senior healthcare figures in the UK will discuss and debate the challenges ahead, or the Patient Engagement Stage – delivering insights into how technology is being used in the real world. There will also be demonstrations of the latest medical innovations on the Innovation Stage, which will also host a start up competition – The Health Innovation Award. Over 200 s
World Patient Safety Summit is Sold Out But Space is Available at the Breakout Sessions, Held the Day after the World Summit, at the Royal Society in London19.2.2018 13:00 | Pressemelding
The latest advances in vaccine safety, reducing unnecessary C-sections and person & patient engagement will be among the varied breakout sessions offered the day after the 6th Annual World Patient Safety, Science & Technology Summit in London by the Patient Safety Movement Foundation. The breakout sessions will convene on Sunday, February 25, 2018 at the prestigious Royal Society, the independent scientific academy of the United Kingdom and the Commonwealth, dedicated to promoting excellence in science. This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20180219005119/en/ Limited Space available to participate with experts at the 6th Annual World Patient Safety, Science & Technology Summit Break Out Sessions at the Royal Society in London (Photo: Business Wire) The breakout sessions are full-day working meetings structured for shared learning on existing Actionable Patient Safety Solutions (APSS) – collaborative, evidence-based pro
Tampere Attracts AV Productions with a New Incentive19.2.2018 12:41 | Pressemelding
One of the City of Tampere’s strategic goals is to be an international meeting place for creativity and innovation. The development of the experience economy is an essential focus of the city’s business policy. The incentive system is being used to attract more local, national and international productions to the Tampere region. The goal is to promote the development of the industry and to increase the number of jobs and the turnover of commercial productions in Tampere. Through the incentive system, an audiovisual production may recover some of the costs it has spent on wages and service purchases in the Tampere region. A production meeting the incentive criteria may be refunded 10–15 per cent of the accepted costs accrued in the region. Professional productions that utilise the Tampere region as their location or use expertise from the area may apply for the incentive. Thanks to the growing number of productions, Tampere will become more visible in films and TV shows, which will add
Tempo Grows Revenue by 38% in 2017 to $17.9 Million19.2.2018 11:14 | Pressemelding
Tempo, creator of efficiency-enhancing project management software solutions for Atlassian’s Jira platform, announced strong results for its 2017 fiscal year ending December 31, 2017. “2017 marks another productive and successful year for Tempo, with December our highest grossing month ever and sales across our product range exceeding expectations,” commented Agust Einarsson, CEO, “The completion of our new cloud infrastructure and successful migration of our entire customer base to Amazon Web Services (AWS) marks a strategic milestone, empowering Tempo with a more scalable underlying platform and enabling us to deploy products to customers faster.” Highlights for 2017 include: Revenue grew 38% year-over-year to US$17.9 million Almost 2,000 new customers were acquired Launched our new cloud infrastructure Expanded product footprint beyond the Atlassian environment with Tempo for Slack North American operations continued to grow More than 120 partners worldwide Celebrated our 10-year an
Morrow Sodali Announces Appointment of David Shammai as Corporate Governance Director - Cross Border19.2.2018 10:05 | Pressemelding
Morrow Sodali today announced that David Shammai has joined the firm as Corporate Governance Director - Cross Border. David joins from APG Asset Management, the Dutch pension fund manager, where in his role as senior corporate governance specialist he was involved in voting, policy, and engagement. Based in the London office, David will focus on the firm’s growing corporate governance activities across its European offices. Together with Morrow Sodali’s expanding team of corporate governance professionals, David will work to further develop the firm’s governance services – ranging from benchmarking and assessments of governance practice to board advisory on engagement with investors. “At Morrow Sodali we recognise that today many of our clients face growing needs for an in-depth and meaningful dialogue with their investors on a broadening range of topics. Having David onboard - from one of the world’s largest fiduciary asset managers - demonstrates our reinforced commitment to helping