Shiseido Acquires a U.S.-Based Start-Up, MATCHCo, Through Its Regional Headquarters, Shiseido Americas
Shiseido Company, Limited ("Shiseido"), announced today that its regional headquarters and consolidated subsidiary, Shiseido Americas Corporation (Delaware, USA; "SAC"), has acquired MATCHCo (California, USA), a privately-held company utilizing revolutionary technology and innovative digital tools to provide consumers with individually customized foundation at scale.
This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20170118006208/en/
The MATCHCo App
The synergy of MATCHCo’s innovative digital tools and Shiseido Group’s R&D capabilities will help to enhance a business model that captures a major consumer trend: cosmetics customization.
Founded in 2013 by personalization and technology experts Dave Gross and Andy Howell and backed by patented technology, MATCHCo lets customers scan their unique skin tones through its mobile app and uses the data collected to individually blend a perfectly matching custom foundation for each consumer. The MATCHCo app is currently distributed through Apple’s App Store and was featured as "Best New App" and "Best of November" at launch in November 2015. Since then, it has also received beauty breakthrough awards from Teen Vogue, Good Housekeeping and others.
MATCHCo will remain based in California, with its engineering team in Palo Alto and its marketing and operations hub in Santa Monica, and will become part of Shiseido’s Global Makeup Center of Excellence, led by Jill Scalamandre and based in New York.
Customized, Digital, Direct-to-Consumer Growth Model Roll-Out
Combined efforts of MATCHCo and Shiseido Group will result in a roll-out and enhancement of a business model that quickly responds to changes in consumer needs and the rapidly growing market.
Expected results include:
- increasing focus on customization of cosmetic products;
- advancing digital technologies aimed at consumer skin measurement and analysis;
- expanding direct marketing; and,
- improving consumer marketing by gathering insight through direct contact.
Shiseido is already taking steps to reinforce its Skincare, Makeup, Fragrance and Digital Centers of Excellence (COE). Collaboration among these COEs will take this model beyond its initial category, skin foundation, and further drive business expansion.
Comment by Shiseido CEO Masahiko Uotani
“We are thrilled to welcome MATCHCo, a company possessing innovative digital technologies, into our Group. Creating innovations is an area of special strategic focus for Shiseido Group, and we look forward to offering more unique value to consumers around the world. This will now be made possible through accelerated innovation in rapidly evolving digital tools and customized products.”
Comment by SAC CEO Marc Rey
"MATCHCo is a truly unique company with a transformational technology platform, go-to-market strategy and approach to engaging with consumers. We are very excited to leverage their technology and tools across Shiseido’s brand portfolio and continue to build on their innovation."
Comments by MATCHCo Founders
Dave Gross, Founder and Chief Executive Officer of MATCHCo:
"Shiseido is the perfect platform to increase our product offering and expand our technology. We are honored to join an organization that has such a rich heritage of innovation. We look forward to working with our new colleagues in addressing the individual needs of each and every customer in a way never before possible."
Andy Howell, Founder and Chief Strategy Officer of MATCHCo:
"Today our MATCHCo customer experiences her own bespoke foundation individually made to match her skin tone from the comfort of her own phone, but this is just the beginning. As part of the Center of Excellence, we look forward to collaborating with the brands in Shiseido's global portfolio to usher in a new age of personalization, A.I. for Beauty."
About Shiseido Company, Limited
Shiseido was founded in 1872 as the first Western-style pharmacy in Japan. The business gradually evolved into a cosmetics company, offering people the most advanced technology and the finest aesthetics available in the East or the West. Now known globally as the premier cosmetics company with roots in Japan, the name Shiseido has come to represent the world’s highest standards of quality. Shiseido’s global selection of skincare, makeup and fragrance includes a high-performance category for special skincare, and a brightening line. Shiseido also offers body care, suncare and a skincare line for men. Fiercely contemporary and innovative after over 140 years in business, Shiseido group brands are now sold in over 120 countries and regions. For more information, please visit http://group.shiseido.com/.
Jadzia Zielinski Tirsch, +1-212-805-2357
SVP, Corporate Communications
Om Business Wire
(c) 2018 Business Wire, Inc., All rights reserved.
Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.
Følg saker fra Business Wire
Registrer deg med din epostadresse under for å få de nyeste sakene fra Business Wire på epost fortløpende. Du kan melde deg av når som helst.
Siste saker fra Business Wire
Technics Organizes World's First Full Turntable Orchestra20.3.2018 14:48 | Pressemelding
On March 20, 2018, the "Record Day," Panasonic Corporation released the video of the world's first full orchestra performance featuring Technics "turntables (analog record players)" as the only instruments, under the Technics brand's theme, "Rediscover Music." This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180320006023/en/ World's First Full Turntable Orchestra organized by Technics (Photo: Business Wire) Videos: - THE PHILHARMONIC TURNTABLE ORCHESTRA https://youtu.be/JGWuyMKT8wU - BEHIND THE BEATS : THE PHILHARMONIC TURNTABLE ORCHESTRA https://youtu.be/J2KK3vqJqog "The Philharmonic Turntable Orchestra" special website Thirty renowned DJs from around the world, including DJ Rena, the reigning Japanese world champion (youngest ever world champion in history), who took the "DMC World Championship" title in 2017 at just 12 years old*, came together to create the world's first "turntable orchestra." Using the Technics' iconic tu
Bentley Systems' Year in Infrastructure 2018 Conference and Awards Gala to be Held in London, Oct. 15-1820.3.2018 14:30 | Pressemelding
Bentley Systems, Incorporated, a leading global provider of comprehensive software solutions for advancing infrastructure, today announced that the Year in Infrastructure 2018 Conference will be held Oct. 15 through 18 in London at the Hilton London Metropole. Presented by Bentley Institute, the conference is a global gathering of leading industry executives and prominent thought leaders in the design, construction, and operations of the world’s infrastructure. The theme of this year’s conference is Going Digital: Advancements in Infrastructure. The conference features nearly 70 speakers and more than 50 informative sessions, including keynotes by leading industry experts, interactive workshops, forums, panel discussions, and product demonstrations. Attendees can visit the Technology Pavilion, which features exhibits and presentations from Bentley Systems and its strategic partners Microsoft, Siemens, Topcon, and Bureau Veritas. On the first day of the conference, Bentley Institute wil
Chargebee Closes Series C with $18 Million Investment from Insight Venture Partners20.3.2018 13:30 | Pressemelding
Chargebee, a SaaS subscription management and recurring billing solution, has secured $18 Million in growth capital, led by New York-based Insight Venture Partners. The Series C investment also saw participation from previous investors, Accel Partners and Tiger Global Management. With this round of funding, the total investment stands at $24.7 Million. This capital will be used for increased investment in product R&D, sales, marketing and growth, to expand aggressively into newer markets and segments. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180320005567/en/ Chargebee founders (Photo: Business Wire) Chargebee offers a payment gateway agnostic subscription billing solution, complementing gateways like Stripe, Braintree, PayPal, Adyen and many others. Chargebee powers the recurring revenue engines of B2B and B2C services across various industry verticals like SaaS, Digital Media, eCommerce, and IoT. Founded in 2011, Char
Signalhorn Selects LeoSat for Next-Generation Data Network20.3.2018 13:03 | Pressemelding
LeoSat Enterprises, which is launching a constellation of up to 108 low-earth-orbit communications satellites, has entered into an agreement with Signalhorn, a leading provider of hybrid network solutions for Enterprise and Government customers worldwide. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180320005849/en/ LeoSat Data Network Constellation (Graphic: Business Wire) With the ever-growing demands of managing Big Data and Cybersecurity, global enterprises and governments now, more than ever, need instant infrastructure from anywhere to everywhere which is fast, secure and reliable. LeoSat’s system of low earth orbit communications satellites can achieve lower latency and stronger end-to-end security compared to traditional satellite and terrestrial solutions used today. This is achieved through an advanced and unique system architecture utilizing optical inter-satellite laser links which connect the satellites, creat
Magento Commerce Investment in Europe Accelerates Growth20.3.2018 12:57 | Pressemelding
Magento Commerce, the worldwide leader in cloud digital commerce innovation, today announced more than 100 percent growth in new B2B and B2C customers in Europe. The company’s strong momentum is a result of continued investment in the region, expansion of its global partner ecosystem, and the platform’s ability to empower merchants with the flexibility needed to deliver highly differentiated customer experiences. Today, over 60 percent of merchants on Magento Commerce operate hybrid B2B/B2C and B2B2C models. Organisations are increasingly seeing the business benefits of cloud platforms and solutions, with 88 percent of UK organisations adopting cloud last year, according to the Cloud Industry Forum (CIF). Magento Commerce Cloud represented over 40 percent of the company’s new licenses in 2017 and is the platform of choice for customers of all sizes, including Christian Louboutin and Big Bus Tours. Additionally, the expansion of the Magento ecosystem of developers and partners has helpe
Advantis Medical Imaging Receives CE Mark for Brainance® MD, its Cloud-Based Neuroimaging Software.20.3.2018 11:00 | Pressemelding
Advantis Medical Imaging announces that it received CE Mark approval for Brainance ® MD, its Cloud-Based Neuroimaging software. This market approval allows Brainance ® MD to be used as part of the clinical workflow for the advanced processing of Brain MR images. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180320005408/en/ “We feel really excited to make this announcement. This is a significant milestone for our company and the fact that Brainance ® MD can now be integrated in the clinical processing workflow fulfills one of Advantis principal goals: to make state-of-the-art processing methodologies available for every doctor, anywhere, anytime. ” said Zoi Giavri, CEO and co-founder of Advantis Medical Imaging. “This CE Mark approval confirms our capacity for innovation and justifies the entire team’s devotion and effort on striving for increased quality and performance, while bringing added value to the daily clinical pra