Business Wire

Shiseido Acquires a U.S.-Based Start-Up, MATCHCo, Through Its Regional Headquarters, Shiseido Americas

Del

Shiseido Company, Limited ("Shiseido"), announced today that its regional headquarters and consolidated subsidiary, Shiseido Americas Corporation (Delaware, USA; "SAC"), has acquired MATCHCo (California, USA), a privately-held company utilizing revolutionary technology and innovative digital tools to provide consumers with individually customized foundation at scale.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20170118006208/en/

The MATCHCo App

The MATCHCo App

The synergy of MATCHCo’s innovative digital tools and Shiseido Group’s R&D capabilities will help to enhance a business model that captures a major consumer trend: cosmetics customization.

About MATCHCo

Founded in 2013 by personalization and technology experts Dave Gross and Andy Howell and backed by patented technology, MATCHCo lets customers scan their unique skin tones through its mobile app and uses the data collected to individually blend a perfectly matching custom foundation for each consumer. The MATCHCo app is currently distributed through Apple’s App Store and was featured as "Best New App" and "Best of November" at launch in November 2015. Since then, it has also received beauty breakthrough awards from Teen Vogue, Good Housekeeping and others.

MATCHCo will remain based in California, with its engineering team in Palo Alto and its marketing and operations hub in Santa Monica, and will become part of Shiseido’s Global Makeup Center of Excellence, led by Jill Scalamandre and based in New York.

Customized, Digital, Direct-to-Consumer Growth Model Roll-Out

Combined efforts of MATCHCo and Shiseido Group will result in a roll-out and enhancement of a business model that quickly responds to changes in consumer needs and the rapidly growing market.

Expected results include:

  • increasing focus on customization of cosmetic products;
  • advancing digital technologies aimed at consumer skin measurement and analysis;
  • expanding direct marketing; and,
  • improving consumer marketing by gathering insight through direct contact.

Shiseido is already taking steps to reinforce its Skincare, Makeup, Fragrance and Digital Centers of Excellence (COE). Collaboration among these COEs will take this model beyond its initial category, skin foundation, and further drive business expansion.

Comment by Shiseido CEO Masahiko Uotani

“We are thrilled to welcome MATCHCo, a company possessing innovative digital technologies, into our Group. Creating innovations is an area of special strategic focus for Shiseido Group, and we look forward to offering more unique value to consumers around the world. This will now be made possible through accelerated innovation in rapidly evolving digital tools and customized products.”

Comment by SAC CEO Marc Rey

"MATCHCo is a truly unique company with a transformational technology platform, go-to-market strategy and approach to engaging with consumers. We are very excited to leverage their technology and tools across Shiseido’s brand portfolio and continue to build on their innovation."

Comments by MATCHCo Founders

Dave Gross, Founder and Chief Executive Officer of MATCHCo:

"Shiseido is the perfect platform to increase our product offering and expand our technology. We are honored to join an organization that has such a rich heritage of innovation. We look forward to working with our new colleagues in addressing the individual needs of each and every customer in a way never before possible."

Andy Howell, Founder and Chief Strategy Officer of MATCHCo:

"Today our MATCHCo customer experiences her own bespoke foundation individually made to match her skin tone from the comfort of her own phone, but this is just the beginning. As part of the Center of Excellence, we look forward to collaborating with the brands in Shiseido's global portfolio to usher in a new age of personalization, A.I. for Beauty."

About Shiseido Company, Limited

Shiseido was founded in 1872 as the first Western-style pharmacy in Japan. The business gradually evolved into a cosmetics company, offering people the most advanced technology and the finest aesthetics available in the East or the West. Now known globally as the premier cosmetics company with roots in Japan, the name Shiseido has come to represent the world’s highest standards of quality. Shiseido’s global selection of skincare, makeup and fragrance includes a high-performance category for special skincare, and a brightening line. Shiseido also offers body care, suncare and a skincare line for men. Fiercely contemporary and innovative after over 140 years in business, Shiseido group brands are now sold in over 120 countries and regions. For more information, please visit http://group.shiseido.com/.

Contact information

Media:
Shiseido Americas
Jadzia Zielinski Tirsch, +1-212-805-2357
SVP, Corporate Communications
jtirsch@sca.shiseido.com

Om Business Wire

Business Wire
Business Wire
24 Martin Lane
EC4R 0DR London

+44 20 7626 1982http://www.businesswire.co.uk

Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.

Følg saker fra Business Wire

Registrer deg med din epostadresse under for å få de nyeste sakene fra Business Wire på epost fortløpende. Du kan melde deg av når som helst.

Siste saker fra Business Wire

SailPoint Closes out an Award-Winning Year in 201717.1.2018 13:00Pressemelding

SailPoint Technologies Holdings, Inc. (NYSE: SAIL), the leader in enterprise identity management, closed out an award-winning year in 2017, receiving industry recognition spanning technology innovation, business performance and company culture. “Last year was a phenomenal one for SailPoint on many fronts. Our goal as a company has always been to focus on delivering innovative solutions to address our customers’ identity needs, so to see that innovation highlighted by industry analysts is great validation for us,” said Mark McClain, CEO and Co-founder of SailPoint. “Likewise, our people are invaluable to us as they truly drive our company’s innovation and exemplify our core values daily, so to have them provide such positive feedback is an incredible recognition for all of us as team.” Key award wins and industry accolades achieved to close out 2017 include: SailPoint was named one of the fastest growing technology companies on Deloitte’s 2017 Technology Fast 500™ for the fifth consecut

YuppTV White Labelled OTT Platform Equips Aastha Group’s TV Channels Foray in Digital World17.1.2018 12:30Pressemelding

Global leader for South-Asian content, YuppTV powers Aastha Group’s TV Channels (Aastha, Aastha Bhajan, Vedic & Arihant) voyage into the world of OTT. Aastha, the pioneer spiritual and cultural brand will be utilising YuppTV’s white-labelled video platform to be present across the digital world of web, mobile, and connected TVs. Aastha mobile app was launched today by Param Pujya Swami Ramdev Ji Maharaj and Shraddhey Shree Acharya Bal Krishan Ji. On this occasion, Swami Ji stated that it's the beginning of a new era in the journey of Aastha the leading Indian Channel on spirituality and natural wellness through Yoga and Ayurveda. “Aastha” App would bring people across the world closer to Indian spirituality and meditation. Now, one can watch their favourite programs of previous nine days on “Aastha” Mobile App. anytime anywhere, as per their convenience. Extending the words of Swami Ramdev Ji, Shraddhey Balkrishan Ji said that the “Aastha” Mobile app would play a huge role in connectin

Nasdaq Will Use Rimini Street for Support of Some of Its Internal Corporate Systems17.1.2018 12:00Pressemelding

Rimini Street, Inc. (Nasdaq: RMNI), a global provider of enterprise software products and services, and the leading third-party support provider for Oracle and SAP software products, today announced that Nasdaq will use Rimini Street for support of its human resource management system. This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20180117005048/en/ Nasdaq will use Rimini Street for Support of Some of its Internal Corporate Systems (Photo: Business Wire) As with all Rimini Street clients, Nasdaq has an assigned dedicated Primary Support Engineer (PSE) as its main point of contact for all support cases. Rimini Street PSE’s have an average of 15 years’ experience in their respective applications, and all clients receive industry-leading 24x7x365 service level commitments. “We are pleased to welcome Nasdaq to the fast-growing Rimini Street family of clients,” said Seth A. Ravin, Rimini Street CEO. “We have been disrupting the ent

Bank of America Reports Fourth-Quarter 2017 Financial Results17.1.2018 11:50Pressemelding

Bank of America reported its fourth-quarter 2017 financial results today. The news release, supplemental filing and investor presentation can be accessed in the following ways: This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20180117005670/en/ Bank of America newsroom at http://newsroom.bankofamerica.com. Bank of America Investor Relations website at http://investor.bankofamerica.com. Business Wire’s news webpage at http://www.businesswire.com/portal/site/home/news. Investor Conference Call information Chief Executive Officer Brian Moynihan and Chief Financial Officer Paul Donofrio will discuss the financial results in a conference call at 8:30 a.m. ET today. For a listen-only connection to the conference call, dial 1.877.200.4456 (U.S.) or 1.785.424.1732 (international), and the conference ID is 79795. Please dial in 10 minutes prior to the start of the call. Investors can also listen to a live audio webcast of the conference c

FINEOS Momentum Continues with New Office Opening and New Jobs Driven by Product Expansion17.1.2018 10:28Pressemelding

FINEOS Corporation, the market leading provider of core processing systems for Life, Accident and Health insurance, today announced continued growth and momentum, including a new North American office in Atlanta, Georgia, and an increase in the workforce by 50 staff in six months. This growth has been driven by new customers in Claims, Absence and Paid Family Leave and the preference carriers have for FINEOS products in the Cloud. Speaking about the announcement, Michael Kelly, CEO, FINEOS said, “We are growing strongly, winning new business and investing heavily in FINEOS Absence and Paid Family Leave as part of FINEOS AdminSuite, our next generation core product suite for Life, Accident and Health insurance. By recruiting new talent, with the right level of business and technical expertise, we will continue to increase our market share, enter new markets and grow our overall business”. FINEOS continues to recruit for our Java Engineering practice in Dublin and Gdansk (Software Engine

1000 Girls in Pakistan to Receive Education through The Big Heart Foundation and Malala Fund17.1.2018 09:48Pressemelding

The Big Heart Foundation (TBHF), a global humanitarian charity based in Sharjah, UAE, is funding the second phase of a school for girls in Pakistan in keeping with its dedication to ensuring children have access to education, enabling them to contribute to the development of their communities. The project will be funded by the TBHF ‘Girl Child Fund’, in cooperation with the ‘Malala Fund’, launched by Nobel Laureate and education activist, Malala Yousafzai. This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20180117005590/en/ Sheikh Sultan bin Ahmed Al Qasimi and Malala Yousafzai witnessing the signing between TBHF and Malala Fund - Source: The Big Heart Foundation The initiative was announced in the presence of Sheikh Sultan bin Ahmed Al Qasimi, The Big Heart Foundation’s Humanitarian Envoy, and Malala Yousafzai following an agreement signed in Oxford by Mariam Al Hammadi, Director of TBHF, and Farah Mohamed, CEO of the Malala Fund

I vårt presserom finner du alle våre siste saker, kontaktpersoner, bilder, dokumenter og annen relevant informasjon om oss.

Besøk vårt presserom