Segment Launches New End-User Privacy Tools that Streamline and Simplify GDPR Compliance Across Segment and Supported Partners
The Leading Customer Data Platform Helps Companies Manage User Deletion Requests; Automatically Forwards Requests to Supported Integrations
SAN FRANCISCO, April 24, 2018 (GLOBE NEWSWIRE) -- Segment, the customer data platform, today announced the availability of new product features that will help brands achieve compliance with the European Union's General Data Protection Regulation (GDPR), which takes effect May 25, 2018. Using either a simple user interface or an API, Segment customers will be able to manage user deletion and suppression requests, as well as automatically forward them to supported Segment integrations such as Amplitude, Braze (formerly Appboy), Intercom and Iterable. With these new features, Segment helps its customers meet key end-user rights requests under the GDPR.
"We welcome the GDPR because it sets a new standard for privacy rights, requiring businesses to be more transparent about how they use their customers' personal data," said Peter Reinhardt, co-founder and CEO of Segment. "Segment has always been committed to building a customer data platform that is respectful of user privacy and powered by first-party data. We are dedicated not only to helping our customers achieve GDPR compliance, but also to fostering a partner ecosystem that is privacy-conscious and prioritizes the rights of the individual."
Under the GDPR, consumer rights are strengthened and expanded, and end-user rights requests are likely to increase given the recent widespread interest in consumer privacy. While the GDPR will raise the bar for protecting end-users' rights and privacy, it presents a complex technological challenge for most companies - evidenced by a Gartner estimate that more than 50 percent of companies affected by the GDPR will not be in full compliance by the time the law goes into effect.
Streamline Compliance with GDPR Rights Requests
With Segment, brands will be able to operationalize GDPR rights requests through a new, simple user interface or a new API. Specifically, companies will be able to:
- Issue deletion requests to delete a specified user's data from Segment. Data will be deleted where it is stored on the Segment platform.
- Issue deletion requests to delete user data from supported integrations. Issuing a delete call will also delete a user's data from Amazon Redshift, Amazon S3, Google BigQuery and Postgres.
- Forward user deletion requests to supported integrations. Segment automatically forwards deletion requests to supported integrations, like Amplitude, Braze (formerly Appboy), Intercom and Iterable.
- Suppress data collection for specific users. Add users to a suppression list to restrict user data from being sent to Segment and supported integrations.
- Monitor deletion and suppression status from a user interface. To help with monitoring and auditing rights requests, all user deletion and suppression requests will be documented within Segment.
In addition, Segment's existing functionality already supports:
- Honoring the rights to access and portability. Segment's raw data integrations and warehouses enable companies to compile a complete picture of all data sent to Segment about a user and share it with them in a structured format.
- Rectifying user data. With just a single API call, companies can create or update a user's data inside of Segment and across a company's connected integrations, ensuring a user's data is always up-to-date.
"Amplitude and Segment share a similar mission. We want to help companies build great products, engage their customers and grow their business," said Spenser Skates, CEO of Amplitude. "We are delighted to announce that we have further strengthened this partnership. We are working together to prioritize and simplify user privacy for all."
"Braze (formerly Appboy) is committed to ongoing compliance with the GDPR, serving as good stewards of our clients' data, and promoting seamless data connections between our partners," said Bill Magnuson, CEO and co-founder of Braze (formerly Appboy). "Working in partnership with Segment to streamline and simplify end-user requests helps us to accomplish these goals, while also supporting brands as they work toward compliance with the GDPR."
Segment is the infrastructure for your customer data. Use one API to unlock 200+ tools for every team in your company. With Segment, developers can stop building tedious and expensive one-off data integrations while business users can compute important traits about each customer and push this data to their favorite apps for analytics and personalization. Segment is trusted by thousands of companies including Gap Inc., New Relic, Instacart, Intuit, and Time. For more information visit https://segment. com.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Segment via Globenewswire
One Liberty Plaza - 165 Broadway
NY 10006 New York
GlobeNewswire is one of the world's largest newswire distribution networks, specializing in the delivery of corporate press releases financial disclosures and multimedia content to the media, investment community, individual investors and the general public.
Følg saker fra GlobeNewswire
Registrer deg med din epostadresse under for å få de nyeste sakene fra GlobeNewswire på epost fortløpende. Du kan melde deg av når som helst.
Siste saker fra GlobeNewswire
Real World Cloud Orchestration Facilitates Easy Migration to All-IP18.4.2019 22:05:00 CEST | Pressemelding
For All-IP service providers in Malta and the Netherlands, Patton Cloud edge orchestration has lowered costs with fast, simple activation and management of enterprise IP-Telephony services SmartNode VoIP… More than Just Talk! BERN, Switzerland, April 18, 2019 (GLOBE NEWSWIRE) -- Patton—a U.S. network-equipment manufacturer and multi-national provider of enabling solutions for virtualized network function virtualization (NFV) SD-WAN, All-IP, and unified communications (UC) services—has saved the day for Dutch and Maltese national IP-communications providers with its Patton Cloud network edge orchestration service. VIDEO: Cloud Powered Services Netherlands ISDN Services are going away in the Netherlands. Yet scores of business subscribers can't simply jump into an All-IP network overnight. Investments in ISDN-based systems, fused with established business-processes, preclude such reckless dismantling of on-premise legacy systems. Business customers need flexibility to manage migration to
Acreage Holdings Announces Signing of Arrangement Agreement18.4.2019 17:02:00 CEST | Pressemelding
FRANKFURT, Germany, April 18, 2019 (GLOBE NEWSWIRE) -- Acreage Holdings, Inc. (“Acreage”) (CSE:ACRG.U) (OTC:ACRGF) (FSE:0VZ) and Canopy Growth Corporation (“Canopy Growth”) (TSX:WEED) (NYSE:CGC) (together, the “Companies”) entered into a definitive arrangement agreement (the "Agreement") that grants Canopy Growth the right to acquire 100 percent of the shares of Acreage (the “Right”), with a requirement to do so at such time as cannabis production and sale becomes federally legal in the United States of America (the "Transaction"), subject to obtaining the requisite prior approval of the shareholders of each of Acreage and Canopy Growth, respectively (the “Shareholder Approval”), as well as the approval of the Supreme Court of British Columbia, Canada (the “Court Approval”). Following the Shareholder Approval and the Court Approval, under the terms of the Agreement, and upon exercise of the Right, the total consideration payable pursuant to the Transaction is valued at approximatel
WillScot to Participate at the Credit Suisse Extreme Services Conference18.4.2019 16:19:00 CEST | Pressemelding
BALTIMORE, April 18, 2019 (GLOBE NEWSWIRE) -- WillScot Corporation (“WillScot”) (NASDAQ: WSC), the specialty rental services market leader providing innovative modular space and portable storage solutions across North America, today announced that Brad Soultz, President and Chief Executive Officer, and Tim Boswell, Chief Financial Officer, will host a day of one-on-one and group meetings with investors at the Credit Suisse Extreme Services Conference to be held at Credit Suisse’s New York City office, on Tuesday, May 7, 2019. About WillScot Corporation Headquartered in Baltimore, Maryland, WillScot is the public holding company for the Williams Scotsman family of companies. WillScot trades on the Nasdaq stock exchange under the ticker symbol "WSC," and is the specialty rental services market leader providing innovative modular space and portable storage solutions across North America. WillScot is the modular space supplier of choice for the construction, education, health care, governm
TrueCommerce Datalliance Releases First Platform Update of 201918.4.2019 16:00:00 CEST | Pressemelding
Supply chain software company expands self-service options, more control for customers’ data CINCINNATI, April 18, 2019 (GLOBE NEWSWIRE) -- TrueCommerce, a global provider of trading partner connectivity, integration and unified commerce solutions, has announced today that TrueCommerce Datalliance, its division focusing on vendor managed inventory (VMI) and collaborative replenishment (CR) software, has released its first of three software updates for 2019. In addition to general reliability and stability fixes, the update provides customers with more control over updating specific fields and who has access to that information, as well as adding store-driven demand. Doug Bethea, Vice President of Consumer Goods Solutions said, “Every update is multifaceted. We implement necessary security changes and adjust code to optimize performance for our customers. We also bring our own ideas as value-adds. Additionally, we are always working with customers to implement advanced features as it is
Constellation Brands Enters Into Agreement with Canopy Growth Corporation to Modify Warrants and Other Rights18.4.2019 15:33:00 CEST | Pressemelding
VICTOR, N.Y., April 18, 2019 (GLOBE NEWSWIRE) -- Constellation Brands, Inc. (NYSE: STZ and STZ.B), a leading beverage alcohol company, today announced that it plans to enter into an agreement with Canopy Growth Corporation (“Canopy”) (TSX: WEED, NYSE: CGC), a leading diversified cannabis company, to modify certain warrants and other rights. These changes are the result of Canopy’s intentions to acquire Acreage Holdings, Inc. (“Acreage”) upon U.S. Federal cannabis legalization. Earlier today, Canopy announced (see Canopy press release “Canopy Growth Announces Option to Acquire Leading U.S. Multi-state Cannabis Operator, Acreage Holdings”) it has entered into an agreement with Acreage, a U.S. multi-state cannabis operator, where Canopy plans to acquire the shares of Acreage upon U.S. Federal cannabis legalization (the “Triggering Event”), subject to certain conditions. This transaction, as well as proposed modifications to certain Constellation warrants, are subject to approval by Canopy
Resverlogix’ BETonMACE Phase 3 Trial Successfully Reaches its Targeted 250 MACE Events18.4.2019 14:00:00 CEST | Pressemelding
World’s First Phase 3 BET Bromodomain Epigenetics Trial Reaches Events Target CALGARY, Alberta, April 18, 2019 (GLOBE NEWSWIRE) -- Resverlogix Corp. (“Resverlogix” or the "Company") (TSX:RVX) today announces that BETonMACE, the Company’s event-based, phase 3 registration trial has successfully reached 250 projected major adverse cardiac events (MACE), strictly defined as cardiovascular death, non-fatal myocardial infarction and stroke, moving the trial towards completion. Successful data from this trial would enable Resverlogix to proceed towards the regulatory approval and commercialization of its lead drug, apabetalone. “Resverlogix staff and stakeholders have worked diligently for the past 18 years to attain this extremely exciting goal,” said Donald McCaffrey, President and CEO of Resverlogix. “The trial’s extensive breakthrough clinical data will soon be available to Resverlogix. Successfully meeting the trial’s endpoints, the substantial data set and otherwise new findings would