Business Wire

ROKA and IRONMAN Expand Relationship with Global Partnership

Del

IRONMAN, a Wanda Sports Holdings company, announced today a multi-year global partnership that expands its relationship with ROKA, the Austin-based performance multisport brand. This new partnership makes ROKA the Official Global Wetsuit and Swim Partner of IRONMAN® and the IRONMAN World Championship and IRONMAN 70.3® World Championship events.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180531006432/en/

The most inspiring swim start in all of triathlon. #FindFaster #IMKona (Photo: Business Wire)

The most inspiring swim start in all of triathlon. #FindFaster #IMKona (Photo: Business Wire)

The partnership between IRONMAN and ROKA will further a relationship that began in 2014. Besides an expanded physical presence at IRONMAN events across the globe, ROKA and IRONMAN are collaborating on IRONMAN World Championship swim products this October in honor of IRONMAN’s 40th Anniversary. Additionally, ROKA will now sell co-branded swim products online via www.ironmanstore.com and roka.com, and will continue to give out the ROKA Fastest Swimmer Award to congratulate the fastest age group athlete during each event’s swim.

“We’re thrilled to expand our partnership with IRONMAN,” said ROKA CEO and Co-Founder Rob Canales. “IRONMAN is the best in the world at providing the ultimate endurance race experience, and ROKA is the best in the world at supporting those athletes with technical products that meet the demands of the day. We’re excited to collaborate with IRONMAN on new products and services and to immediately bring our existing ones to more athletes around the world.”

In the last six years, ROKA has designed the world’s most advanced high-performance wetsuits, goggles, eyewear, swimskins and race apparel, which have been worn to numerous world titles and over 50 IRONMAN and IRONMAN 70.3 wins by the world’s best triathletes, including Javier Gómez Noya, Lucy Charles, Tim Reed, Melissa Hauschildt, Luke McKenzie, Meredith Kessler, Linsey Corbin, Jesse Thomas and more. With this new partnership, IRONMAN athletes will be able to sample ROKA’s groundbreaking technology before they buy at each IRONMAN event in the IRONMAN Village and have exclusive access to new products during the lead up to their races.

“I first tried ROKA’s Maverick wetsuit and Viper swimskin in 2014 and have been using both ever since, however the products have at times been difficult to find outside the U.S.” said Javier Gómez Noya, two-time IRONMAN 70.3 World Champion who splits time between Spain and New Zealand. “With this expanded partnership, IRONMAN athletes from around the globe can now get their hands on the cutting-edge technology that has been my secret weapon for the past four years.”

Just six years from its humble beginnings in a garage in Austin, ROKA has grown to become the wetsuit and swimwear choice of countless triathletes and hundreds of multisport teams around the world, and its Viper swimskin has been trusted by more athletes at the IRONMAN World Championships than any other brand for multiple years running.

“ROKA embodies the spirit of innovation and ingenuity that aligns well with the needs of our athletes,” said Matthieu Van Veen, Chief Revenue Officer for IRONMAN. “We are eager to expand this partnership to cover all of our events globally and bring ROKA’s swimwear products to our athletes around the world.”

In 2018, ROKA will have a presence across the IRONMAN® and IRONMAN 70.3® Series, including 40 races in North America, 32 in Europe, and 13 in Oceania, as well as the IRONMAN World Championship and IRONMAN 70.3 World Championship. Each IRONMAN race consists of a 2.4-mile swim, 112-mile bike and 26.2-mile run while the IRONMAN 70.3 race series events consist of a 1.2-mile swim, 56-mile bike and 13.1-mile run.

For more information on the IRONMAN brand and global event series, visit www.ironman.com.

Find out more about ROKA at roka.com.

About ROKA

ROKA started in a garage in Austin, Texas with humble beginnings and laser-beam focus. ROKA’s mission is to unlock human potential. To equip, empower, inspire and ignite. ROKA serves those who seek to redefine the standard, to push themselves to the limit – whatever and wherever that may be.

Since its launch in 2013, ROKA athletes have won over a dozen world titles and have been instrumental in the design and development of an unprecedented collection of patented and award-winning products. In 2016, ROKA was proud to send 18 athletes to the Rio Olympics, taking home Gold and Bronze. In PyeongChang, ROKA continued the tradition, taking home Olympic Gold and Bronze in their Advanced Performance eyewear. 2018 has seen elite athletes around the globe in running, cycling, triathlon, speed skating, beach volleyball, and off-road endurance events trusting ROKA eyewear for their most important performances on the biggest of stages.

ROKA products are available worldwide at www.roka.com and through select retailers. Visit us online to learn more about our growing lines of premium performance eyewear. Follow ROKA on social media at Facebook, Twitter, and Instagram.

About IRONMAN

A Wanda Sports Holdings company, IRONMAN operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock n’ Roll Marathon Series®, Iron Girl®, IRONKIDS®, International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon® Series, mountain bike races including the Absa Cape Epic®, premier marathons including the Standard Chartered Singapore Marathon, and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than a million participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 200 events across 50 countries. For more information, visit www.ironman.com.

About Wanda Sports Holdings

Wanda Sports Holdings is the world’s leading sports business entity, founded to capture the opportunities in the global sports industry and to contribute to the prosperous international sports landscape – in three key areas: 1) Spectator Sports (media and marketing business), 2) Participation Sports (active lifestyle business), 3) Services (digital, production and service business). Wanda Sports Holding incorporates the international sports marketing company Infront Sports & Media, the iconic endurance brand IRONMAN, and Wanda Sports China. The headquarters are in Guangzhou, China.

Contact information

ROKA
Editorial contact
Diane Thibert
VP Communications & Public Relations
(310) 804-2400 / diane@roka.com
or
IRONMAN
Dan Berglund
Director of Communications
Press@ironman.com

Om Business Wire

Business Wire
Business Wire
24 Martin Lane
EC4R 0DR London

+44 20 7626 1982http://www.businesswire.co.uk

(c) 2018 Business Wire, Inc., All rights reserved.

Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.

Følg saker fra Business Wire

Registrer deg med din epostadresse under for å få de nyeste sakene fra Business Wire på epost fortløpende. Du kan melde deg av når som helst.

Siste saker fra Business Wire

AETOSWire Launches Its Innovative Press Video Service20.6.2018 07:00Pressemelding

AETOSWire, the news distribution arm of News Services Group and the exclusive representative of Business Wire, a Berkshire Hathaway company, in the MENA region, launched the innovative Press Video Service that transforms textual press releases into a less than 60-Seconds Animated Press Video. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180620005113/en/ To keep pace with the ever-evolving and advancing communications landscape, AETOSWire always aim to anticipate the future needs of its clients and stakeholders. The Press Video is one of the latest services launched by AETOSWire along with a few most sought-after communication services, like the Audio Alerts for Journalists, to mark its 10 years in the industry. The Press Video came about as a response to the influx of press releases on various media outlets, whereby clients’ messages would get lost in the mound of press releases. With thousands of news available online, cl

Tigo Awarded Patent for Flex MLPE Platform20.6.2018 06:00Pressemelding

Tigo®, pioneer of the Smart Modular Flex MLPE platform, today announced that it has been granted its most important and industry strategic hardware patent applying to the smart technology used in its flexible module-level power electronics (Flex MLPE) within solar junction boxes. Tigo’s connection box with reliable and inexpensive contacts for solar modules is now patented to enable the use of multiple types of passive and active covers for different functionalities in the junction box. To learn more, Tigo will be displaying its Flex MLPE during Intersolar Munich 2018 from June 20th – 22nd with multiple OEM and distribution partners. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180619006499/en/ The Flex MLPE's contacts within the junction box allow for high current, exposure to extreme elements, and interchangeable covers. (Photo: Business Wire) U.S. Patent 9,991,843 is Tigo’s 56th patent issued by the U.S. Patent and Trad

Ant Financial to Share Full Suite of AI Capabilities with Asset Management Companies20.6.2018 01:10Pressemelding

Ant Financial Services Group (“Ant Financial” or “the Company”) today announced that the Company will share a full suite of AI capabilities with asset management companies in China to support their digital transformation. Following its successful launch last year, Caifuhao, an AI-powered corporate account on the Ant Fortune platform, has brought tangible benefits to 27 fund management companies. “By combining Ant Financial’s AI technologies with the capabilities of asset management companies in investor education and fund management, together we are making customized wealth management services more accessible for ordinary users,” said Eric Jing, Executive Chairman and CEO of Ant Financial. With the support of AI-powered services offered by their Caifuhao account, including operational optimization, content generation, compliance and risk management, 27 fund management companies have been able to increase their operational efficiency by 70% while reducing their overall costs by 50%. Add

Avalara Announces Closing of Initial Public Offering and Full Exercise of the Underwriters’ Option to Purchase Additional Shares19.6.2018 21:20Pressemelding

Avalara, Inc. (NYSE: AVLR) today announced the closing of its initial public offering of 8,625,000 shares of common stock, including the full exercise by the underwriters of their option to purchase 1,125,000 additional shares of common stock, at a price to the public of $24.00 per share. The shares began trading on the New York Stock Exchange on June 15, 2018 under the symbol “AVLR.” Goldman Sachs & Co. LLC, J.P. Morgan, and BofA Merrill Lynch acted as book-running managers for the offering. JMP Securities, KeyBanc Capital Markets, and Stifel acted as co-managers. The offering was made only by means of a prospectus. Copies of the final prospectus related to the offering may be obtained from Goldman Sachs & Co. LLC, Prospectus Department, 200 West Street, New York, NY 10282, or by telephone at 866-471-2526, or by email at prospectus-ny@ny.email.gs.com, or from J.P. Morgan Securities LLC, c/o Broadridge Financial Solutions, 1155 Long Island Avenue, Edgewood, NY 11717, or by telephone at

Unilever Calls on Content Creators and Distributors to Eradicate Stereotypes19.6.2018 17:42Pressemelding

Unilever is calling on content creators and distributors to act now to eliminate outdated stereotypes. The move marks the latest step in the company’s industry-leading Unstereotype initiative, which launched two years ago with the aim of eliminating harmful and diminishing portrayals of people across advertising. As part of its Unstereotype commitment Unilever is expanding that initiative across all forms of content and branded entertainment, and today announces a three-year multi-million-dollar deal with Rexona, the world’s biggest deodorant brand, and Simon Fuller’s XIX Entertainment. Rexona (also known as Sure, Degree and Shield depending on the country) will partner with NOW UNITED, the first ever global pop group comprised of 14 artists from 14 countries including Brazil, China, Germany, India, Philippines, Senegal, US and UK. Together, will co-create content across multiple channels that unites different cultures through the joy of dance, celebrating movement and inspiring people

Universal Laser Systems Expands Its Materials Database with Henkel, Hexcel and Saint-Gobain Materials19.6.2018 12:05Pressemelding

Universal Laser Systems (ULS) announces the addition of Henkel, Hexcel® and Saint-Gobain materials to its materials database, the most extensive repository of laser material processing parameters for materials in the range of 10 watts to 500 watts. The Henkel, Hexcel and Saint-Gobain materials new to the ULS materials database were specifically added for laser processing with the ULTRA and XLS platforms, suited for high accuracy and precision laser cutting, laser ablation and laser surface modification. The materials include: Henkel Bergquist™ Gap Pad® VO Thermal Material Henkel Bergquist™ Hi-Flow® 105 Thermal Material Henkel LOCTITE® EA 7000 AERO Film Henkel Hysol® EA 9696 AERO Film Henkel Bergquist™ Sil-Pad A2000 Thermal Material Hexcel® HexForce® 353 Aramid Fabric Hexcel® HexForce® 282 Carbon Fabric Saint-Gobain CHEMFILM® DF100 Cast PTFE Film Saint-Gobain CHEMFILM® ETFE-E2 Extruded Fluoropolymer Film Laser processing notes, describing the results of the laser-material interaction fo