Business Wire

Reply S.p.A.: Reply Launches Brick Reply – The New Manufacturing Operations Platform For Industry 4.0.


As a specialist in the design and implementation of solutions based on new communication channels and digital media, Reply announces the release of Brick Reply, an innovative manufacturing operations platform (MOM) for Industry 4.0 to make production process flexible and connected. Brick Reply relies on a completely open service-based architecture capable of interfacing with both machinery and sensors and coordinating the production processes within the factory.

The solution's single point of control, Brick Hub Connector, enables communication between traditional production processes – including production, planning and quality control – and today’s increasingly intelligent physical devices, such as sensors, machinery, robots and installations. Core functionalities include the real-time collection and monitoring of data and comprehensive analysis using big data and in-memory technologies.
Brick Reply can be used in a number of ways, all with the aim of digitising business processes in the manufacturing field. Its flexibility and ease of implementation enable production managers to enjoy real freedom in configuring their manufacturing processes and specifying both work flows and the nature and quality of data collected in real time from production lines.

As it is based on an open platform, Brick Reply can be incorporated both into traditional contexts and into situations where new technologies and devices are already in use, such as augmented reality (AR) and IoT. It can also be configured to fit lean manufacturing scenarios based either on “work islands” or on one or more production lines. Factory layouts can be easily modified and integrated with specific product structures, which are defined within the ERP management system or directly in Brick Reply.

The Brick Reply platform can be utilised in a variety of operating modes, from a fully Software-as-a-Service or cloud-based model to delivery via dedicated client infrastructures (on-premises). The solution can also be deployed in mixed situations in which some services interacting with field devices reside on local infrastructures, while other services are completely cloud-based.

In combination with emerging technologies such as machine learning and big data, the features offered by Brick Reply – which also comprise production planning, maintenance management and business intelligence – open the door to some highly interesting manufacturing scenarios. These include predictive data analysis for the purposes of preventative maintenance and advanced performance analysis, both of which can make a major impact on production and on business.

For more information:

Reply [MTA, STAR: REY] specialises in the design and implementation of solutions based on digital media and new communication channels. Through its network of highly specialised companies, Reply partners with major European corporations in the telecoms and media, industry and services, banking and insurance, and public administration sectors, to devise and develop business models built on the new paradigms of big data, cloud computing, digital media and the Internet of Things. Reply’s services include: consulting, systems integration and digital services.

Contact information

Media contacts:
Fabio Zappelli, +39 02 53576.1
Roberta Giani, +39 02 53576.1

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