PubMatic Empowers Publishers to Reclaim Control of Ad Decisioning
5.4.2016 10:30 | Business Wire
PubMatic, the marketing automation software company for publishers, today announced the launch of the market’s first enterprise-grade wrapper solution for publishers that solves for the current inefficiencies in header tag management and measurement. The new wrapper solution is available to publishers free of charge backed by full technical support and analytics.
Unlike other offerings, PubMatic’s complete wrapper solution enables the holistic management of all header bidding partners and provides a transparent, real-time view into bid activity and volume, monetization and latency metrics. PubMatic is working with more than twelve publishers in North America and Europe on this new wrapper solution.
Existing wrapper tags are complicated and require extensive resources for integration. As compared to other wrapper offerings in market, PubMatic’s wrapper solution reduces integration time by up to 80 percent, which is critical to publishers with limited technical resources. Prior, publishers needed to rely on engineering teams for tag management and integration. Now, publishers can easily configure and measure all of their header bidders through a powerful, intuitive user interface. PubMatic’s solution allows publishers to focus on their business and leave the tactical work to an experienced technology partner.
“Programmatic is the future of digital advertising, and header bidding is a critical part of how we get there,” said Lars Näslund, head of data and programmatic at Egmont, one of the largest media companies in Europe. “We’re working closely with PubMatic to not only take back control of our inventory management capabilities, but also determine accurate ‘market prices’ for our inventory, effectively resetting the digital currency as we know it.”
PubMatic’s wrapper solution solves for common inefficiencies in ad serving, drives sustainable monetization and allows publishers to make smarter decisions, including:
- Streamlined Integration: Publishers can manage their header bidding tags easily and efficiently, eliminating difficult integrations by reducing the need to implement each header bidding tag separately. Ad operations teams are able to regain control of the ad decisioning process without having to rely on engineering teams for long, arduous integrations that require significant manual work.
- Intuitive Powerful UI: The rich user interface allows publishers to move beyond the back-end coding and workarounds found in current offerings. The PubMatic UI provides greater control over demand sources for the publisher. Granular controls allow publishers to block high latency and low performing partners from bidding, helping to maximize revenue on each impression. In addition, publishers can easily implement customized page-level latency settings based on consumers’ expectations.
- Enterprise Grade Analytics: The real-time analytics and reporting platform enables a holistic view of a publisher’s header bidding partners, with a detailed analysis of metrics around volume, latency and monetization including bid rates, win ratios, and average CPMs, in an easy-to-access dashboard allowing for easy testing and optimization. These detailed insights allow publishers to identify their strongest header tags based on performance.
“Currently, publishers are going through unnecessarily complicated integrations that don’t provide all of the tools required to manage and understand the performance of their header bidding partners,” said Evan Simeone, Vice President, Product Management at PubMatic. “A complete wrapper solution—as opposed to just a tag— provides publishers with a unified view of their programmatic demand placing it on equal footing with their direct sales.”
PubMatic is focused on driving innovation and monetization for the premium publisher segment. Its wrapper solution is a step forward in the evolution of ad decisioning, as it rapidly approaches a holistic monetization platform for publishers, providing inventory management, real-time reporting and analytics tools and ad serving. The company is building the next generation of marketing automation products for the increasingly digital world.
PubMatic is the leading marketing automation software company for publishers. Through real-time analytics, yield management, and workflow automation, PubMatic enables publishers to make smarter inventory decisions and improve revenue performance. Focused on serving the needs of premium publishers, PubMatic inspires buyer confidence by providing flexibility in audience discovery and planning media campaigns through its Media Buyer Console and APIs. The company’s marketing automation software platform provides a global roster of comScore publishers with a single view into their advertiser relationships across every screen, every channel and every format. PubMatic was ranked by Deloitte as one of the fastest growing companies in the U.S. Internet sector for the fourth consecutive year in 2015. The company has offices worldwide, and is headquartered in Redwood City, California.
PubMatic is a registered trademark of PubMatic, Inc. Other trademarks are the property of their respective owners.
Nicole Kapner, 516-343-9134
Manager, Corporate Communications
Om Business Wire
Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.
Følg saker fra Business Wire
Registrer deg med din epostadresse under for å få de nyeste sakene fra Business Wire på epost fortløpende. Du kan melde deg av når som helst.
Siste saker fra Business Wire
Westinghouse to Provide Fuel to PSEG’s Salem Nuclear Generating Station Through Continued Partnership23.8.2017 12:15 | Pressemelding
Westinghouse Electric Company today announced that it has signed a nuclear fuel contract extension with PSEG, a major supplier of nuclear power in New Jersey, to continue providing fuel assemblies for both units at the Salem Nuclear Generating Station. “Westinghouse has been the single-source fuel provider for PSEG’s Salem plant since its start of operations more than 40 years ago, and we are pleased to continue to support this important and long-standing customer through the delivery of safe, reliable high-performance fuel,” said David Howell, president, Americas Region, and chief growth officer at Westinghouse. “This continued partnership is recognition of our reliable fuel performance and confirmation of the important trust PSEG has in Westinghouse.” Under the terms of the contract, Westinghouse will deliver its 17x17 Robust Fuel Assemblies, known as RFA-2. The design of
GN Hearing Announces Availability of Rechargeable Solution for the Recently Launched ReSound LiNX 3D23.8.2017 12:00 | Pressemelding
GN Hearing introduces a rechargeable battery option for the revolutionary ReSound LiNX 3D hearing aids. Available in North America and other major markets from September 1, the rechargeable battery solution gives ReSound users even more options to choose from. The rechargeable option is also available for Beltone Trust in North America, and from September 1 this will be extended to other major markets. This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20170823005211/en/ GN Hearing has made a rechargeable battery option available for the revolutionary ReSound LiNX 3D hearing aids. (Photo: Business Wire) ReSound LiNX 3D Rechargeable – More Than Just Another Rechargeable Hearing Aid The rechargeable battery option is made available based on a deep understanding of user expectations
EURid Supports Uganda Borehole Rehabilitation Project23.8.2017 09:00 | Pressemelding
EURid has announced its support to the Borehole Rehabilitation project in Uganda to provide thousands of people with clean drinkable water. EURid sees water as the most basic requirement for life. For many rural communities across Sub-Saharan Africa it is still a struggle to find safe drinking water. Moreover, water drawn from rivers could potentially contain lethal contaminants and therefore must be boiled before ingestion, adding yet an additional hardship for families as well as the environment in terms of firewood used. The goal of the Borehole Rehabilitation project is to better this situation by working with Ugandan communities to repair broken boreholes and restore access to clean, safe drinking water. The direct benefits of the project are that families no longer have to travel great distances to attain water or boil the water to eradicate contaminants, saving firewood and prev
His Highness Sheikh Mohammed bin Rashid Al Maktoum Unveils Blueprint for Dubai Food Park23.8.2017 07:00 | Pressemelding
His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, has unveiled the blueprint for Dubai Food Park (DFP), the latest addition to Dubai Wholesale City (DWSC). This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20170823005041/en/ Central Wholesale Market within Dubai Food Park (Photo: AETOS Wire) To be developed at a cost of US$1.5 billion, first destination in the Middle East dedicated to serving the food sector. DFP seeks to enhance Dubai’s position as a leading regional hub for food trade, import, export and re-export of foodstuffs. Conceptualized at a time when food trade makes up 11 percent of the UAE’s GDP and the food industry is estimated to grow by 70 percent to US$6.3 billion by 2030, the Park will offer all categories of f
Publication of Clinical Data Demonstrating Low Immunogenicity and Excellent Efficacy of Nuwiq® in Previously Untreated Patients23.8.2017 06:00 | Pressemelding
Octapharma is delighted to announce the publication of interim data from the NuProtect study (GENA-05, NCT01712438), the first clinical data on treatment with Nuwiq® in previously untreated patients (PUPs), on August 16th 2017 as an Early View article in the internationally renowned medical journal Haemophilia. The NuProtect study was initiated in March 2013 to investigate the immunogenicity, efficacy and safety of Nuwiq® in PUPs with severe haemophilia A, who are at the greatest risk of developing inhibitors. The ongoing study has enrolled 110 PUPs of any age or ethnicity who will receive Nuwiq® for up to 100 exposure days (EDs), making it one of the largest studies with a single FVIII product. Patients who previously received any FVIII concentrates or blood products containing FVIII are excluded from the study. The recently published article describes interim results for 6
IBC’s Big Screen to Explore the Future of Camera and Display Technologies and the Business Behind Cinema22.8.2017 16:58 | Pressemelding
IBC today announced the details of its Big Screen programme, taking place in a specially built auditorium designed to IBC’s specifications and featuring the very latest in cinema technology. With the latest Dolby Vision dramatic imaging and Dolby Atmos immersive audio sound installation, the four-day programme examines and demonstrates the hottest topics, themes, and insights surrounding the art, science, and business of cinema - from capture through to exhibition. As well as being the home of the Big Screen programme, the auditorium will screen in Dolby Vision and Dolby Atmos, Baby Driver, the acclaimed Edgar Wright feature from 2017. The programme for 2017, which has been shaped by a committee of global industry professionals, is an insightful examination of the future of cinema. From virtual reality in cinema to laser and camera assessments, visitors will get up to speed
I vårt presserom finner du alle våre siste saker, kontaktpersoner, bilder, dokumenter og annen relevant informasjon om oss.Besøk vårt presserom