PubMatic Appointed as a Monetization Partner for Tencent Online Media Group’s Ad Inventory Outside of China
PubMatic, the marketing automation software company for publishers, today announced it will become one of the partners for Tencent Online Media Group (“OMG”) to identify and optimize global advertising revenue opportunities from Tencent OMG’s ad inventory outside of mainland China.
This partnership exemplifies PubMatic’s strong position in the global mobile monetization market. Following the company’s 200 percent year-on-year growth in mobile revenue in the first half of 2015, this partnership with Tencent OMG represents a new milestone for PubMatic’s continued success in the Asia-Pacific region.
With this agreement, PubMatic will join a select group of marketing firms to help monetize Tencent OMG’s online advertising inventory across its multiple platforms including QQ.com, v.QQ.com and Tencent Video App outside of China. In addition, the overseas mobile inventory of Tencent OMG will be added to PubMatic’s extensive premium mobile inventory to widen the reach for its roster of global advertisers.
“We are delighted to be working with Tencent OMG. This agreement validates PubMatic’s significant investments in developing a best-in-class, end-to-end mobile solution that combines ad serving, yield management, work flow automation and real-time analytics,” said Rajeev Goel, Co-Founder and CEO of PubMatic. “We are focused on optimizing every impression across every screen and creative type in a transparent way that is ideal for brand advertisers and brand-focused agencies.”
The global mobile advertising market currently stands at $72 billion, and is projected to grow to nearly $200 billion by 2019, according to eMarketer. These findings are mirrored by PubMatic’s recent Quarterly Mobile Index (QMI) report for Q4 2015, which indicates that mobile growth is being driven by higher CPMs, compared to desktop. The QMI also found that the volume of monetized mobile impressions in the Asia-Pacific region grew a dramatic 524 percent year-over-year in Q4 2015.
PubMatic is the leading marketing automation software company for publishers. Through real-time analytics, yield management, and workflow automation, PubMatic enables publishers to make smarter inventory decisions and improve revenue performance. Focused on serving the needs of premium publishers, PubMatic inspires buyer confidence by providing flexibility in audience discovery and planning media campaigns through its Media Buyer Console and APIs. The company’s marketing automation software platform provides a global roster of comScore publishers with a single view into their advertiser relationships across every screen, every channel and every format. PubMatic was ranked by Deloitte as one of the fastest growing companies in the US Internet sector for the fourth consecutive year in 2015. The company has offices worldwide, and is headquartered in Redwood City, California.
PubMatic is a registered trademark of PubMatic, Inc. Other trademarks are the property of their respective owners.
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