PubMatic Announces Record Financial Results
25.1.2017 14:45 | Business Wire
PubMatic, the automation solutions company for an open digital media industry, today announced that 2016 financial results reflect the highest levels of revenue, profit and free cash flow performance in its ten-year history, with an Adjusted EBITDA margin over 30%. Last year was the fourth year in a row that PubMatic achieved operating profitability (based on Adjusted EBITDA), and the company’s operating profit per full time employee (FTE) is now among the top tier in the “ad tech” space. Key drivers of the company’s strong financial results include increased adoption of header bidding, increased mobile and video monetization and PubMatic’s renewed commitment to customer satisfaction.
PubMatic launched its header bidding technology globally in 2012, and it now represents over 75% of all of PubMatic’s available impressions. Publishers utilizing PubMatic’s header bidding technology have often realized CPM increases exceeding 50%. Advanced mobile monetization strategies such as private marketplaces and header bidding, according to its recently released 2016 Quarterly Mobile Index (QMI), resulted in average PubMatic mobile eCPMs increasing by over 30% for mobile web and 16% for mobile app year-over-year. As such 75 % of PubMatic’s impressions were generated via mobile devices while the company realized over 25% of marketer spend placed against video in Q4 2016.
“Our focus on sell side digital media execution enables publishers and app developers to take control of their ad decisioning. Header bidding, and corresponding wrapper technology, maximizes the value of demand through increased access to buyers and competitive CPMs,” said Rajeev Goel, Co-Founder & CEO of PubMatic. “The strategy of publishers taking back control of their assets is further supported as we see the implementation of our Unified Ad Server technology, allowing programmatic and direct sales channels to compete for access to audiences in real-time.”
PubMatic, in late 2015, shifted its strategy toward serving premium publishers and made a renewed commitment to customer satisfaction, including implementing a quarterly Net Promoter Score (NPS) survey, a management tool used to gauge the loyalty of a company’s customer relationships. Over the course of 2016, PubMatic’s results have risen steadily, with its fourth quarter publisher results showing a NPS score that exceeds benchmarks for all B2B service provider categories, according to Inavero.
During the second half of 2016, PubMatic unveiled its comprehensive revenue management platform, SEVEN, which gives publishers full control of their digital assets and provides media buyers with the ability to purchase verified audiences and premium inventory at scale across screens, channels, and formats. As part of the SEVEN launch, PubMatic introduced its Unified Ad Server as well as OpenWrap, whereby it has made the wrapper tag that powers the company's enterprise-grade Wrapper Solution open-source, following through on PubMatic's commitment to promote and support transparency and fairness in the digital advertising ecosystem. PubMatic’s OpenWrap and Unified Ad Server represent the next step in the evolution of publisher ad decisioning after the rapid penetration of header bidding.
Over the past year, PubMatic established several new partnerships around the globe, including new or expanded relationships with Gruner+Jahr e|MS, Tencent Online Media Group, Hemnet, Web Financial Group, Proxama and Mediekompaniet Adapt. PubMatic, in conjunction with the Publisher Monetization Research Group, also launched the Japan Publisher Alliance on Digital (J-PAD), an alliance of Japanese and international publishers that allows brands to access exclusive private marketplace inventory via PubMatic’s SEVEN.
In 2016, PubMatic was named to Deloitte’s Technology Fast 500™ for the fifth consecutive year, with 236 percent revenue growth since 2012.
To learn more about PubMatic’s revenue management platform, SEVEN, its Unified Ad Server, or any of the company’s other solutions, visit www.pubmatic.com.
PubMatic is the automation solutions company for an open digital media industry. Featuring the leading omni-channel revenue automation platform for publishers and enterprise-grade programmatic tools for media buyers, PubMatic's publisher-first approach enables advertisers to access premium inventory at scale. Processing nearly one trillion ad impressions per month, PubMatic has created a global infrastructure to activate meaningful connections between consumers, content and brands. Since 2006, PubMatic's focus on data and technology innovation has fueled the growth of the programmatic industry as a whole. Headquartered in Redwood City, California, PubMatic operates 11 offices and six data centers worldwide.
PubMatic is a registered trademark of PubMatic, Inc. Other trademarks are the property of their respective owners.
This press release may contain forward-looking statements about future results and other events that have not yet occurred. Actual results may differ materially from PubMatic's expressed expectations due to future risks and uncertainties. PubMatic does not intend to update the information contained in this press release if any information or statement contained herein is or later turns out to be inaccurate.
Johanna Bauman, 646-453-7245
Sr. Director, Marketing Communications
Om Business Wire
Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.
Følg saker fra Business Wire
Registrer deg med din epostadresse under for å få de nyeste sakene fra Business Wire på epost fortløpende. Du kan melde deg av når som helst.
Siste saker fra Business Wire
The Valence Group Issues Fairness Opinion to SK Capital in Connection with Archroma18.8.2017 13:30 | Pressemelding
The Valence Group has provided a fairness opinion to SK Capital Partners, LP in connection with its recapitalization of Archroma, including investments made by various affiliates of SK Capital. Terms of the transaction were not disclosed. About SK Capital SK Capital is a private investment firm focused on the specialty materials, chemicals and pharmaceutical sectors. The firm builds strong and growing businesses that generate substantial long-term value for its investors. SK Capital utilizes its industry, operating and investment experience to identify opportunities to transform businesses into higher performing companies with improved strategic positioning, growth, profitability and risk profiles. The firm currently has approximately $1.9 billion of assets under management and its portfolio companies generate revenues of over $5.0 billion annually and employ approximat
Biker Summer 2017 campaign: What’s happening during Biker Summer 2017? Moto-tyres.co.uk is giving away exciting prizes!18.8.2017 09:22 | Pressemelding
Whether it’s a short weekend break or a long-distance tour – once again this year Moto-tyres.co.uk is asking bikers from 10 countries about their dream destinations and longest journeys as part of its “Biker Summer 2017” campaign. To ensure than nothing gets in the way of your next tour, the two-wheeler tyre store from Delticom, Europe’s leading online tyre dealer, is entering anyone who completes the survey before 30 September 2017 into a prize draw to win some great biking accessories. Simply answer three short questions about your plans for bike tours this year (don’t forget to provide your name and email address), and with a bit of luck, you might win one of these great prizes. Up for grabs are a GARMIN motorbike GPS system, a GoPro camera with helmet bracket and five 200-Pound vouchers for new motorbike tyres from the online store – thanks to the product range at Moto-tyres.co.uk, eve
Lenovo Continues to Gain Momentum in First Quarter FY 2017/1818.8.2017 00:04 | Pressemelding
Behind the strength of its 3-wave strategy, Lenovo’s business transformation continued to gain traction during the first quarter, delivering solid profitability in its core PC and smart devices business, and revenue and profit improvements in targeted growth areas, including the data center and mobile businesses. Fueled by new investments in people and products, Lenovo’s Data Center Group (DCG) introduced the most comprehensive product lineup in its history, with the new ThinkSystem and ThinkAgile portfolio, and continued to build out its end-to-end sales organization. Similarly, Lenovo’s Mobile Business Group launched significant new products led by the Moto Z2 Force, available now on all major U.S. carriers, and ramped up its branding efforts worldwide. “In the first quarter this fiscal year, we had stable performance as we executed our 3-wave strategy with commitment. We
Spirent Tests Wi-Fi Network Performance with O2 at the Coca-Cola London Eye17.8.2017 15:57 | Pressemelding
Spirent Communications plc (LSE:SPT), today announced its Landslide E10 network test platform has been used with O2 to validate the Wi-Fi network performance and capacity at the Coca-Cola London Eye, before the launch of a new smartphone application last month. This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20170817005758/en/ Spirent Landslide E10 helped O2 validate Wi-Fi performance and capacity at the Coca-Cola London Eye, before the launch of a new smartphone application last month. (Photo: Busines Wire) Merlin Entertainments plc, operator of the London Eye, wanted to measure its Wi-Fi network performance, to ensure its infrastructure could provide an excellent experience for users of the new app, which puts increased demands on the Wi-Fi network. “The London Eye is a global attractio
Watch BizWireTV: A Camera You Can Wear and Krispy Kreme’s Famous Donuts Get Eclipsed with Chocolate17.8.2017 12:08 | Pressemelding
On BizWireTV, catch some Quick Biz Hits and see the latest in Star Power. Also see what’s happening in the startup world with the Accelerator Report, featuring the VC Watch and this week’s Startup Standout. This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20170817005305/en/ BizWireTV is hosted by Jordyn Rolling (Photo: Business Wire Now you can watch BizWireTV, and the latest breakthroughs in tech from the biggest brands, on any screen you want by downloading the new app through the Apple TV and iPhone App Store and Google Play for Android devices. Top of the Wire Introducing FrontRow: the camera re-invented. Watch BizWireTV to see more disruptors as well as the top 5 trending stories of the week! A core c
PsiOxus Therapeutics Announce Two New Board Appointments: New Board Appointments Strengthen Company’s US Presence17.8.2017 07:00 | Pressemelding
PsiOxus Therapeutics, Ltd. (PsiOxus) today announced the appointment of Charles Rowland and Duncan Higgons to the Board of Directors as part of an ongoing drive to expand in the US. Charles Rowland was most recently the President and Chief Executive Officer (CEO) of Aurinia Pharmaceuticals, a clinical stage pharmaceutical company focused on the global lupus nephritis market. Prior to this, he served as the Vice President and Chief Financial Officer (CFO) of ViroPharma, during which time the company grew into a global biopharmaceutical business with $500 million in annual revenues until it was acquired by Shire plc for $4.2 billion. Before joining ViroPharma, Mr. Rowland was executive Vice President, CFO, and interim co-CEO, for Endo Pharmaceuticals. In his earlier career, Charles held finance and operational positions at Biovail Pharmaceuticals, Breakaway Technologies, Pharmacia
I vårt presserom finner du alle våre siste saker, kontaktpersoner, bilder, dokumenter og annen relevant informasjon om oss.Besøk vårt presserom