Play Time Reimagined: Le Meridien and Westin Hotels & Resorts Redefine the Future of Family Travel
Starwood Hotels & Resorts, Inc. (NYSE: HOT) today announced the launch of new family programs rolling out at more than 300 Le Méridien and Westin Hotels & Resorts around the world. In response to the growing global demand of family travel and their evolving needs, both programs reinvent the kids club concept, reimagine family experiences within the hotel and introduce more meaningful branded amenities for young travelers. With multigenerational family travel on the rise, the programs specifically cater to the new way modern families travel, with any combination of parents, aunts, uncles and grandparents traveling with children of all ages.
This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20151220005042/en/
Le Meridien Family Kids Club (Photo: Business Wire)
“Today’s family travelers are more active, more global and more socially-connected than ever before, and the way they travel together has changed dramatically,” said Brian Povinelli, Global Brand Leader, Le Méridien and Westin Hotels & Resorts. “In speaking with our most loyal guests, we know that the new dream vacation - for many - looks like an active adventure, exploring new destinations and experiencing a new culture. To help us develop these new family programs, we also zeroed in on insights from our littlest travelers, who will define expectations and inspire the future of family travel.”
From interactive programming and signature amenities offered at all hotels to physical play spaces at many resorts, both programs celebrate “the Universal Language of Play” – a concept that connotes that playing knows no borders or language barriers but is a vehicle to explore, learn, develop new skills, express ideas and build relationships with others. The Westin Family program draws inspiration from nature to promote a sense of well-being; while Le Méridien Family channels the inherent creativity and curiosity of children to unlock destinations through the brand’s Filters of Discovery—Coordinates, Culture and Cuisine.
Design-Savvy, Eco-Conscious &
Today’s Small Travelers Set a High Bar for Next Gen Kids Clubs
The Westin Family Kids Club is informed by the brand’s Six Pillars of Well-being, featuring dedicated space for children to eat well, play well, feel well, work well, move well and sleep (or nap) well. The thoughtful design of the kids clubs was created with a focus on biophilia, which suggests that a connection to nature enhances well-being. The colors found in nature inspired the playful but sophisticated palette, creating a space that feels youthful and energetic. Meandering pathways guide kids to explore and learn, building on the idea that there are no straight lines in nature. The design also includes an extension of the brand’s Vertical Garden, which allows kids to experience nature and gardening hands-on. Like Haven, Westin’s design-driven lobby concept, the approach to The Westin Family Kids Club includes thoughtful zoning and elements designed to promote well-being as well as playing, relaxing and achieving.
“Gone are the days where children want to spend time surrounded by over-stuffed book shelves, plastic chairs and cartoon characters plastered on the wall,” said Erin Hoover, Vice President, Global Brand Design, Westin Hotels & Resorts. “Westin has taken special care to create spaces that are both good for the environment and healthy for younger guests. We consciously used responsibly sourced, recycled and low-impact materials with the goal to improve indoor air quality, encourage exposure to natural light and promote outdoor activity.”
Similarly, the narrative of Le Méridien Family Kids Club stays true to the design principles of the brand and as such, is the first hotel kids clubs inspired by mid-century modernism. The dedicated children’s spaces feature impactful arrival art work, flexible seating and styling elements that playfully mirror the Le Méridien Hub – the brand’s innovative lobby concept, reflecting its creative spirit, inspired by coffeehouses, travel and culture.
“From big to small, our guests are creative and curious-minded travelers, and the design and programming at Le Méridien Family Kids Clubs allows for children to express their creativity in unexpected ways and learn about the destination they are visiting,” said Julie Frank, Global Director of Design, Le Meridien Hotels & Resorts.
Le Méridien Family Kids Clubs draws inspiration from each hotel’s destination, bringing a layer of local culture and allusions to iconic landmarks into the design, while the programming continues to “unlock the destination” with local musical instruments and artful yet playful games and toys. For instance, stylized life-size maps harken to coordinates and encourage kids to note where they are from in the world, creating icebreakers and conversation starters. Even the snacks served at the Kids Club have a level of interaction and embrace exposure to local cuisines and ingredients as an enriching experience.
Families Disconnect to Reconnect:
More Mobile with Less Free Time, Families Value Shared Experiences
Designed through the lens of accomplishment and wonder, The Westin Family program offers a variety of interactive activities that help children of all age groups connect with their environment. Both urban and resort hotels encourage exploration, from crab-hunting at The Westin Blue Bay Resort & Spa in Hainan, China to cooking activities fostered by the brand’s partnership with SuperChefs at The Westin Hilton Head Resort & Spa in South Carolina.
The family program echoes the Westin mantra that all guests should leave feeling better than when they arrived, not only the adults; though the wellness experiences have proven popular with parents and grandparents as well. “Generation X now loves health and wellness travel, too—especially coming out of the 2008 recession and as they age,” Julia Cosgrove, VP and Editor in Chief, AFAR Media, which has partnered with Westin on local city guides. “As one travel advisor put it, it’s all about ‘kale, quinoa, and cardio.’ These travelers want to get away, quickly disconnect, get in shape and bond with family.”
Le Méridien Family aims to ignite the imagination, so that young and old travelers can discover together. For instance, Le Méridien Ra Beach Hotel & Resort in Barcelona offers families of all ages the opportunity to unlock the destination with bicycle tours and photography lessons with access to the brand’s exclusive UNLOCKArt art partners in the area. Many hotels, like Le Méridien Phuket and Le Méridien Monte Carlo, offer experiences like Pétanque and a coffee and cocoa workshop that playfully harken back to the roots of the Parisian-born brand.
Part Playful, Part Educational:
Partners like the LEGO® Group and Imagination Playground Drive Booking Decisions
Earlier in the year, Le Méridien announced a global partnership with the LEGO® Group to offer a welcome amenity to children checking-in to any of its more than 100 hotels and resorts worldwide. Children up to age 12 will be greeted with a LEGO® toy to enjoy during their stay and take home as a keepsake from their travels.
Le Méridien has also engaged Imagination Playground, created by David Rockwell in cooperation with KaBOOM!, whose goal is to create play spaces that allow children to create, inspire, and imagine. A perfect fit for family-focused hotels like Le Méridien Bangkok Suvarnabhumi Golf Resort & Spa, Imagination Playground encourages kids to be designers, using the multiple pieces to create their own play space and tell their own story.
“More than two-thirds of our guests look at family programming when making hotel booking decisions, and increasingly, they value educational and cultural activities that promote outdoor play,” continued Povinelli. “The goal of our partnerships is to foster togetherness and broaden a child’s perspective of the world. Whether unlocking a destination with Le Méridien or connecting with nature at Westin, we hope to strengthen bonds and create memories among families and our youngest guests that are sure to last.”
Family Focus Groups & SPG Members Survey Inform New Global Family Offer
In partnership with C Space, a customer collaboration agency, Starwood surveyed SPG Members around the world as the Westin and Le Méridien brands were developing new family programs. Roughly half of guests surveyed with children are traveling differently now than they were five years ago. They tend to travel farther and stay longer, and increasingly, the cost and amount of guestroom space have become factors in their hotel booking decisions.
With these trends in mind, Westin and Le Méridien have introduced a global family package, where children eat free and have complimentary access to kids clubs, and families can receive a discount when booking a second room or have the option to book connecting rooms, based on availability.
The Future of Family Travel for Westin & Le Méridien
In conjunction with the global rollout of Westin and Le Méridien family programs, celebrations will take place globally, including family activities such as language lessons, shell-painting, star-gazing and local exploration tours in some of the world’s most exciting destinations from New York to Dubai, Panama to Phuket.
Additionally, both brands plan to introduce new kids clubs in new markets, including the United States, the United Arab Emirates, Spain, Mauritius, and Thailand with more in the pipeline for 2016. Early next year, The Westin Tashee Resort in Taiwan will fete families with the grand opening of the hotel, which will feature the largest Westin Family Kids Club in the world.
About Westin Hotels & Resorts
Westin Hotels & Resorts, a leader in wellness and hospitality for more than a decade, lives its philosophy “For a Better You™” through the brand’s six pillars of well-being: Feel Well, Work Well, Move Well, Eat Well, Sleep Well and Play Well. At more than 200 hotels and resorts in nearly 40 countries and territories, guests can experience offerings that include the iconic Heavenly® Bed, RunWESTIN™ and Westin Gear Lending with New Balance®, delicious and nutritious SuperFoodsRx™, the innovative workspace Tangent, Westin Weekend signature experiences, and Heavenly Bath and Heavenly Spa. Westin is proud to offer Starwood Preferred Guest®, the industry’s leading loyalty program. To learn more, visit www.starwoodhotels.com/westin. Stay connected to Westin: @westin on Twitter and Instagram and facebook.com/Westin.
About Le Méridien Hotels & Resorts
With more than 100 Hotels & Resorts worldwide and the strongest, most globally diverse portfolio in its history, the Paris-born Le Méridien brand connects the curious and creative-minded traveller to unexpected and engaging experiences within their destination. With its brand promise of “Destination Unlocked”, Le Méridien has transformed numerous guest touch points through global partnerships with creative minds such as illy, the LEGO® Group, Johnny Iuzzini, Gray Malin, and Nouvelle Vague. Plans call for dynamic portfolio expansion within the next five years in some of the world’s most exciting destinations, concentrating on markets in Asia-Pacific and the Americas. For more information, please visit LeMéridien.com or follow us on social media –Facebook, Instagram, and Twitter.
Om Business Wire
Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.
Følg saker fra Business Wire
Registrer deg med din epostadresse under for å få de nyeste sakene fra Business Wire på epost fortløpende. Du kan melde deg av når som helst.
Siste saker fra Business Wire
DXC Technology Named a 2018 Thomson Reuters Top 100 Global Technology Leader18.1.2018 23:12 | Pressemelding
DXC Technology (NYSE: DXC) has been recognized as a 2018 Top 100 Global Technology Leader by Thomson Reuters. The inaugural program identifies the tech industry’s most operationally sound and financially successful organizations. The Thomson Reuters Top 100 Global Tech Leaders study, the industry’s first holistic assessment of today’s leading tech companies, utilizes a 28-point data-driven algorithm to objectively identify organizations positioned to thrive in a complex and changing business environment. The patent pending methodology, developed by the Thomson Reuters Boston Innovation Lab, is based on eight principal pillars of performance: Financial Performance, Management and Investor Confidence, Risk and Resilience, Legal Compliance, Innovation, People and Social Responsibility, Environmental Impact, and Reputation. According to Thomson Reuters, these are the companies whose final scores across the pillars outshine over 5,000 other technology companies around the world. “DXC Techno
IFF Honors Dominique Ropion with Prestigious Master Perfumer Title18.1.2018 21:15 | Pressemelding
Regulatory News: This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20180118006275/en/ Dominique Ropion (Photo: Business Wire) International Flavors & Fragrances Inc. (NYSE: IFF) (Euronext Paris: IFF), a leading innovator of sensory experiences that move the world, has named Dominique Ropion Master Perfumer. The Company’s designation recognizes perfumers who have demonstrated consistent and outstanding levels of creativity and craftsmanship in the art of perfumery, and exceptional leadership in and measurable impact on the industry. Mr. Ropion is the second perfumer at IFF recognized with the prestigious title, which was established in 2013. “At the heart of IFF are the people who consistently go above and beyond to passionately pursue their art and by doing so, revolutionize the industry,” said IFF Chairman & CEO Andreas Fibig. “In his 17 years with us, Dominique has consistently achieved this outstanding level of creativity and p
The Securities & Exchange Commission Announces Several Judgments And Injunctions Entered Against Defendants In The SEC v. Benger, et al. Litigation18.1.2018 19:21 | Pressemelding
The following statement is being issued by the Securities & Exchange Commission regarding Benger Fair Fund Class Action: Legal Notice BENGER FAIR FUND NOTICE The United States Securities and Exchange Commission authorized this Notice. This is not a solicitation from a lawyer. If you purchased or otherwise acquired China Voice Holding Corp., Biomoda, Inc., Pharma Holdings Inc., World Energy Solutions, Inc., Revolutions Medical Corp., Earthsearch Communications, Inc., and Essential Innovations Technology Corp. common shares from Defendants outside of the United States between March 1, 2007 and February 28, 2009, inclusive (the “Relevant Period”), you may be entitled to receive a monetary payment from the Benger Fair Fund (“Fair Fund”). Background In the action titled Securities and Exchange Commission v. Benger, et al. pending in the United States District Court for the Northern District of Illinois, Case No. 09-CV-676, several judgments and injunctions were entered against defendants Ha
Pharnext’s Pivotal Phase 3 Trial PLEO-CMT to Be Featured at the 22nd Edition of the Francophone Peripheral Nerve Society Conference18.1.2018 16:45 | Pressemelding
Regulatory News: Pharnext SA (Paris:ALPHA) (FR0011191287 - ALPHA), a biopharmaceutical company pioneering a new approach to the development of innovative drugs based on the combination and repositioning of known drugs, today announced the Company will present an update from its ongoing pivotal Phase 3 clinical trial PLEO-CMT evaluating PXT3003 for the treatment of Charcot-Marie-Tooth type 1A disease (CMT1A), in an oral session during the 22nd edition of the Francophone Peripheral Nerve Society conference. The gathering will take place on January 26-27, 2018 in Paris (France). Details of the presentation are as follows: Date Time Session Friday January 26, 2018 From 3:03 to 3:15pm CET Selected Oral Communications Session Title: Status of the Pivotal Phase III Study (PLEO-CMT) Assessing the Efficacy and Safety of PXT3003 in the Treatment of Adult Patients with Charcot-Marie-Tooth type 1A Speaker : Prof. Shahram Attarian (Marseille) For more information about the event please visit : www.
ExaGrid Selected as Finalist for Storage Magazine’s 2017 “Product of the Year – Backup and DR Hardware” Award18.1.2018 16:45 | Pressemelding
ExaGrid®, a leading provider of hyper-converged secondary storage for backup, today announced that its EX Series of backup storage appliances with data deduplication has once again been selected as a finalist for TechTarget’s Storage magazine/SearchStorage.com 2017 “Product of the Year” award in the “Backup and DR Hardware” category. This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20180118006039/en/ These annual awards, now in their 16th year, showcase the year’s latest and greatest innovations in technology. “These premier awards are of particular import as the panel of judges are genuine experts in an increasingly complex segment of data center technology,” said Bill Andrews, CEO and President of ExaGrid. “To have been selected given their stringent criteria is an honour of which we’re quite proud.” Only ExaGrid uses a scale-out architecture with a unique loading zone, which addresses all of the scalability and performance cha
Piraeus Bank Completes the Sale of a Portfolio of €0.2bn of Romanian Originated Loans to Kruk Group18.1.2018 16:22 | Pressemelding
Piraeus Bank SA, in conjunction with Piraeus Bank Romania (together “the Bank”), have completed the sale of a portfolio of €0.2bn of Romanian originated loans to Kruk Group. The sale, together with sales of Romanian loans of €0.4bn in previous periods, have been part of the Bank’s focused and systematic actions, targeted to fulfill its restructuring plan obligations, NPE operational targets and de-risk its balance sheet. View source version on businesswire.com: http://www.businesswire.com/news/home/20180118006013/en/ Contact information Media enquiries: Piraeus Bank Group George Papaioannou, Head of Press Office +30 210 3288 830 or Powerscourt Alex Rowbottom +44 (0)20 7250 1446
I vårt presserom finner du alle våre siste saker, kontaktpersoner, bilder, dokumenter og annen relevant informasjon om oss.Besøk vårt presserom