Business Wire

P&G: Pantene Japan Launched the Advertising Campaign "#HairWeGo My Hair Moves Me Forward"

Del

Pantene Japan (Headquarters: Kobe City) launched the adverting campaign “#HairWeGo My Hair Moves Me Forward” in the Japanese national newspaper “Asahi Shimbun” on January 7th, 2019 featuring Ms. Sato Kondo and babychanco. Pantene Japan selected Ms. Sato Kondo who is the first ever gray hair advertising ambassador for Pantene Japan and Japanese baby girl called babychanco known as full head of voluminous hair all over the world who both attracted attention with their own style of expressing themselves through their hair in 2018.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190108006168/en/

Sato Kondo (Photo: Business Wire)

Sato Kondo (Photo: Business Wire)

Summary of the Advertisement

Newspaper advertisement:
January 7th, 2019 (Monday) Asahi Shimbun Newspaper morning edition

Advertisement image DL: https://bit.ly/2s7xIIx

Pantene Official Twitter: @PanteneJapan

Pantene Official Instagram: @pantene_en_official

The Message of the Advertisement

In 2019, let your hair move you forward. From the time we were born, we’ve lived our lives feeling a little anxious about being different and constantly comparing ourselves to others. Somehow, we grew up believing that it’s better to be the same as everyone else, without really understanding why. However, in 2018, Sato Kondo, who proudly lives without coloring or hiding her grey hair, won the admiration of many women.
Japanese baby girl “babychanco” who has full head of voluminous hair, received love from people all over the world. In some way or other, these two may have taught us the importance of expressing our true selves.
In 2019, We hope many more women will take a step forward towards who they want to be. Pantene Japan celebrates all women in taking that first step forward towards who they want to be.

The Special Birthday Movie for babychanco

Pantene Japan sent the short movie titled “The Hairy Tale by babychanco #HairWeGo PANTENE” on December 23rd, 2018 which was the babychanco’s 1st year birthday. The movie features the memory of babychanco's one year from her birth who is well known all over the world as full head of voluminous hair. Looking back at her various hair episodes with our celebration greetings, the story encourages viewers to embrace their own individuality and difference.

This babychanco project started by chance when one of the team member of Pantene found a magazine article about her. The U.S. weekly magazine “People” introduced the baby girl with a comment, "Get this kid a Pantene ad!” babychanco’s unique natural born voluminous hair has been inspiring people around the world to love themselves and to embrace difference which overlaps with the Pantene Japan's brand message,“#HairWeGo My hair moves me forward.”

Movie title: The Hairy Tale by babychanco #HairWeGo PANTENE
Launch timing: December 23rd, 2018
Movie URL (English version) : https://youtu.be/zqF41BUKLy8 (youtube)

Pantene Japan Supports All Women Through Their Own Beautiful Hair.

Pantene Japan has a philosophy "Great hair gives women the courage to take a step forward". We hope many more women will move forward towards who they want to be. Pantene Japan will keep supporting all women who step forward with their beautiful hair.

The Profile of Ms. Sato Kondo

July 11, 1968 born in Gifu prefecture.
Started career from Fuji TV. Assigned many kinds of TV program such as information and comedies with her calm voice.
As a special professor of the department of broadcasting at Nihon University College of Arts, teaching announcement practice, recitation, graduation research guidance from 2011.

The Profile of babychanco

Born in Kyoto Prefecture in December 2017.
She became popular all over the world when she was at the age of 4 months when her mother started post her pictures in Instagram at the age of 4 months. Her followers are over 300,000 in 7 months from first posting. Many of her fans are attracted not only her unique voluminous hair but also her prettiness. Shown with many of domestic TV medias and picked up in overseas magazine "People".

Contact information

For inquiries on this release or its publication:
VECTOR INC.
Akari Suda
Takeshi Shimizu
pantene-pr@vectorinc.co.jp

Om Business Wire

Business Wire
Business Wire
24 Martin Lane
EC4R 0DR London

+44 20 7626 1982http://www.businesswire.co.uk

(c) 2018 Business Wire, Inc., All rights reserved.

Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.

Følg saker fra Business Wire

Registrer deg med din epostadresse under for å få de nyeste sakene fra Business Wire på epost fortløpende. Du kan melde deg av når som helst.

Siste saker fra Business Wire

Algorand Foundation Marks New Chapter in Global Economics with Inaugural Auction19.6.2019 20:56:00 CESTPressemelding

The Algorand Foundation announced today the successful completion of its inaugural Algo auction, marking the launch of the Algorand platform and its original economic model that uses a unique combination of consensus-driven blockchain technology and economic incentives to ensure absolute fairness and broad participation in a new Borderless Economy. The auction brings Algos, the native token of the Algorand blockchain platform, into market circulation for the first time. Originally scheduled to last for more than five hours, the auction sold out in under four hours, due to oversubscribed demand from a large group of global participants. The Dutch Auction mechanism ensured the market, not the seller, set the price of the offering and that each participant paid the same price per Algo. The Algorand platform is the first public, permissionless pure proof-of-stake blockchain protocol that solves the “blockchain trilemma” of achieving scalability, security and true decentralization all at on

Cooper & Turner Announces Potential Combination with Beck Industries19.6.2019 19:32:00 CESTPressemelding

Andaray (Holdings) Limited and its direct and indirect subsidiaries (“Cooper & Turner”) have entered into an agreement with Beck Industries (“Beck”) for potential combination of the two groups. The contemplated combined entity aims to be the first truly global manufacturer of safety critical fasteners, together supporting a broader range of industries – including renewable energy, tunneling, construction, rail, heavy equipment, downstream oil & gas, power generation and nuclear, among others. Headquartered in Sheffield, England, Cooper & Turner serves a global customer base with manufacturing and distribution operations across the European Union, China and North America. This worldwide network enables Cooper & Turner to offer a seamless, one-stop shop solution for industrial fasteners that meet the highest levels of quality. Beck, a France-based manufacturer and distributor of fully certified, high-security bolting components, has built a global operation that complements and expands t

Tinubu Square Appoints Sophie Riottot as Group Sales Director19.6.2019 17:02:00 CESTPressemelding

Tinubu Square, a leading provider of credit insurance, surety and trade finance solutions, has announced the appointment of Sophie Riottot as Group Sales Director. This is a strategic engagement for the company, which is restructuring its sales approach to reinforce its rapid global growth. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190619005634/en/ Sophie Riottot, new Group Sales Director at Tinubu Square (Photo: Business Wire) Sophie Riottot brings a wealth of experience to Tinubu Square. She joins the company from Dhatim, a French start-up specializing in AI-powered invoice services, where she was responsible for sales strategy and partnership development. Prior to this, she was with Microsoft for over 17 years, in a variety of prominent sales and management positions, including Head of Finance in the Services Division. As a member of the executive committee at Tinubu Square, Sophie will be responsible for spearheadin

ExaGrid Voted “Enterprise Backup Hardware Product of the Year”19.6.2019 17:00:00 CESTPressemelding

ExaGrid®, a leading provider of intelligent hyperconverged storage for backup, today announced that it has been voted Storage Magazine’s “Enterprise Backup Hardware Product of the Year” at its annual awards ceremony Storries XVI. Winners are determined by public vote, so receipt of this award is especially important; it heralds the collective voices of ExaGrid’s customers and partners, and further validates the excellence of ExaGrid’s differentiated product architecture and superior customer support model. “We’re honored to accept this award from Storage Magazine,” said Bill Andrews, President and CEO of ExaGrid. “ExaGrid’s deduplication and its scale-out architecture provides customers with a consistent backup window regardless of data growth, which is especially important in today’s ever-changing enterprise environments. The scale-out approach also eliminates forklift upgrades and forced product obsolescence. Our unique Landing Zone retains the most recent backup in its full undedupl

Luxury Pre-War Elevator Building in Prestigious Brooklyn Heights Offered for Sale19.6.2019 16:12:00 CESTPressemelding

Holliday Fenoglio Fowler, L.P. (HFF) announces it has been selected to exclusively market the sale of 25 Monroe Place, a 12-story, 67-unit, luxury apartment building located in the Brooklyn Heights neighborhood of Brooklyn, New York. This offering provides a rare opportunity to acquire a trophy asset in the most sought-after neighborhood in Brooklyn. The vast majority of the property is comprised of fair-market units not subject to rent stabilization. 25 Monroe Place is situated in the Brooklyn Heights historic district, which provides immediate access to Manhattan, the Brooklyn Waterfront, Brooklyn Bridge Park, Downtown Brooklyn and DUMBO. Brooklyn Heights is characterized by charming brownstones and plush tree-lined streets, and the property is surrounded by medium- and low-density buildings that provide water and Manhattan skyline views. Built in 1938, 25 Monroe Place combines pre-war architectural elements and spacious apartment layouts with newly upgraded condo-quality finishes, i

Shopify Unveils New Innovations to Transform Commerce for Merchants and Consumers Globally19.6.2019 15:30:00 CESTPressemelding

Today, Shopify Inc. (NYSE:SHOP) (TSX:SHOP), the leading multi-channel commerce platform, unveiled the latest in commerce technology at Shopify Unite, the annual conference that brings together the company’s global partner and developer community. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190619005550/en/ Shopify Fulfillment Network (Graphic: Business Wire) “Shopify’s real power comes from the variety and strength of our ecosystem,” said Shopify CEO Tobi Lutke. "Unite gives our developer and partner community access to our product roadmap. Together, and only together, we can shape the future of commerce and empower entrepreneurs around the world.” This year, Shopify is transforming commerce by announcing platform enhancements and updates focused on giving direct-to-consumer brands everything they need to build and manage a business. Shopify’s innovations include a newly updated Shopify Plus platform for enterprise brands