GlobeNewswire

Paysafe unveils exciting new global brand identity

Del

New "Plug into Paysafe" brand positioning reinforces Paysafe as the platform of choice in global payments

LONDON, June 04, 2018 (GLOBE NEWSWIRE) -- Leading global payments provider, Paysafe, has unveiled an exciting and thought provoking new-look logo and brand identity coupled with a compelling new  Plug into Paysafe  global brand positioning.

As part of its increased marketing investment, which reinforces Paysafe as the 'New Big' in global payments, the payments provider has also overhauled its website to better showcase its unrivalled global payments portfolio to businesses. 

The new logo and brand identity were simultaneously showcased at two recent high-profile, televised sports events. Firstly, in the U.S., as part of Paysafe's sponsorship of the 2018 Verizon IndyCar series, the newly-branded number 19 Paysafe car took to the tracks at the hugely popular Indy500 race in front of millions of viewers. In the UK, the new Paysafe logo was also showcased on the shirts of the mighty Barbarians, one of the most celebrated teams in world rugby, at the England vs Barbarians match held at the Twickenham Stadium, London. The Paysafe-backed Barbarians won.

The  Plug into Paysafe  positioning, the core theme of Paysafe's new, global marketing narrative, emphasises how businesses can 'plug' into Paysafe's unique and diverse platform of proprietary payment capabilities covering every aspect of the payments ecosystem. Payment products include cash solutions, pre-paid cards, mobile order ahead, credit options, digital wallets and point of sale technology. Paysafe also offers, and continues to invest in growing, extensive payment processing and acquiring capabilities; only last month it announced its acquisition of iPayment Holdings, a leading payments processor in the U.S. This latest acquisition confirms Paysafe as a top 5 non-bank payment processor in the country and the payment partner of choice for the fast-growing SMB sector. 

According to Paysafe Group Chief Marketing Officer, Oscar Nieboer, who is spearheading the new marketing approach, the updated brand identity and messaging aims to articulate how Paysafe offers flexibility and scalability so that businesses can create a highly customer-centric payments experience that meets their individual needs yet give them the reach of a global footprint.

Nieboer explains how this thinking was behind the new brand design: "Our new brand incorporates the colon to reflect that we provide a connection to an open-ended network of leading solutions and capabilities. The new identity represents the multiple elements of Paysafe's network that can be organised in many ways to create highly relevant, tailored payment capabilities."

The new brand positioning is being immediately brought to life with today's global launch of Paysafe's ground-breaking new online cash solution - Paysafecash - which enables consumers to use cash for online shopping instead of entering bank account or credit card details online. Significantly, it's the first online cash solution that can be used to upload funds into digital wallets, including Paysafe's own popular digital wallets, Skrill and NETELLER. 

The new brand positioning will also see Paysafe's payment by invoice and instalment solution, change its brand from Payolution to Paysafe: Pay Later. The company is set to expand the service, which is already well established in the DACH region, into new markets including the Canada, the U.K. and the U.S.

With over 20 years of online payment experience, a combined transactional volume of US $56 billion in 2017 and over 2,600 staff located in 12 global locations, Paysafe connects businesses and consumers across 200 payment types in over 40 currencies. The company combines the scale of an established global brand with the entrepreneurial and responsive spirit of a start-up.

Nieboer concluded: "As a company, we have grown rapidly through both acquisition and organic growth, and because of that we offer customers access to an unrivalled range of proprietary payment products and capabilities, along with developer tools, all in one place. Our new brand identity and the Plug into Paysafe positioning very much reinforce how we're evolving and growing as a highly disruptive, customer-centric company. These are exciting times."

NOTES TO EDITORS

  • To hear Oscar Nieboer, Paysafe's Chief Marketing Officer, provide an overview of the rebrand click here.
  • Paysafecash is being demonstrated this week at the Paysafe stand at Money 2020 Europe (E70), taking place in Amsterdam on June 4 - 6, 2018.
  • Paysafe's capabilities include: the market-leading digital wallet brands Skrill® and NETELLER®; paysafecard®, a worldwide market-leader in prepaid payment methods for the internet and its new Paysafecash service; Income Access, a marketing and technology company primarily operating in the affiliate space; GOLO, a mobile ordering platform; and, as part of its Paysafe for Business offer, processing, acquiring and card solutions services and its Pay Later invoice and instalment offering.
  • To see a video of the new Paysafe brand unveiling on the IndyCar series car, click here.
  • Source: World Bank Report, 2015.

About Paysafe

Paysafe is a leading global provider of end-to-end payment solutions. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet and online cash solutions. Delivered through an integrated platform, Paysafe solutions are geared toward mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and online payments. With over 20 years of online payment experience, a combined transactional volume of US $56 billion in 2017 and over 2,600 staff located in 12 global locations. Paysafe connects businesses and consumers across 200 payment types in over 40 currencies around the world. For more information, visit www.paysafe.com.

For Media Inquiries:

Kate Aldridge: Vice President, Corporate Communications, Paysafe Group

Office: +44(0)203 934 9197 or Mobile +44(0)750 079 7547

E-Mail: Kate.Aldridge@paysafe.com




This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Paysafe Group via Globenewswire

Om GlobeNewswire

GlobeNewswire
GlobeNewswire
One Liberty Plaza - 165 Broadway
NY 10006 New York

https://globenewswire.com

GlobeNewswire is one of the world's largest newswire distribution networks, specializing in the delivery of corporate press releases financial disclosures and multimedia content to the media, investment community, individual investors and the general public.

Følg saker fra GlobeNewswire

Registrer deg med din epostadresse under for å få de nyeste sakene fra GlobeNewswire på epost fortløpende. Du kan melde deg av når som helst.

Siste saker fra GlobeNewswire

ADC Therapeutics Announces First Patient Dosed in Phase I Clinical Trial of ADCT-402 (loncastuximab tesirine) and Ibrutinib in Patients with Advanced Diffuse Large B-Cell Lymphoma or Mantle Cell Lymphoma20.2.2019 07:00:00Pressemelding

Combination trial to evaluate safety and anti-tumor activity of agents that target B-cell cancers LAUSANNE, Switzerland, Feb. 20, 2019 (GLOBE NEWSWIRE) -- ADC Therapeutics, an oncology drug discovery and development company that specializes in the development of proprietary antibody drug conjugates (ADCs), today announced that the first patient has been dosed in a Phase I clinical trial evaluating the safety, tolerability, pharmacokinetics and anti-tumor activity of ADCT-402 (loncastuximab tesirine) in combination with Pharmacyclics LLC’s ibrutinib in patients with advanced diffuse large B-cell lymphoma (DLBCL) or mantle cell lymphoma (MCL). ADCT-402, an ADC designed to target and kill CD19-expressing malignant B-cells, is also being evaluated in an ongoing pivotal Phase II clinical trial in patients with relapsed or refractory (R/R) DLBCL and a Phase I clinical trial in combination with IMFINZI® (durvalumab) in patients with multiple types of R/R non-Hodgkin lymphoma. Ibrutinib, a sma

RedAwning Opens Up New Office in Palma de Mallorca, Spain To Offer Industry-Leading Distribution, Marketing + Reservations Services to European Property Managers20.2.2019 02:30:00Pressemelding

New Jetstream Team Office To Support RedAwning Group’s Expansion in Europe and Provide Comprehensive Support For International Clients Emeryville, California, Feb. 19, 2019 (GLOBE NEWSWIRE) -- RedAwning, the world’s largest collection of vacation properties, today announced that it has opened up an office in ParcBit, Palma de Mallorca, Spain to service the RedAwning Group’s growing portfolio of international vacation property managers and to offer RedAwning’s industry-leading distribution, marketing and reservation solutions to managers of alternative accommodations throughout Europe. RedAwning is a single point of entry for managers of single vacation homes and multi-unit boutique hotels, resorts, apart-hotels and corporate apartments to access the widest online travel network in the world, including Booking.com, Expedia, Airbnb, and HomeAway/VRBO, as well as a major travel metasearch sites including trivago, Holidu, HomeToGo and TripAdvisor. RedAwning is also integrated with Google H

STORDIS Joins Open Compute Project as Platinum Member and Announces OCP Global Summit Sponsorship20.2.2019 00:02:00Pressemelding

Austin, TX, Feb. 19, 2019 (GLOBE NEWSWIRE) -- The Open Compute Project Foundation (OCP) announced today that STORDIS, a full-service provider in the field of Open Networking that offers consultancy, system integration, professional support and software development services, has joined as a Platinum member. OCP was initiated in 2011 with a mission to apply the benefits of open source to hardware and rapidly increase the pace of innovation in, near and around the data center and beyond. Since then, OCP has been consistently innovating around open-source contributions, with 200 member companies and thousands of technology leaders and engineers worldwide. STORDIS, an official sponsor of the OCP Global Summit, has built a great reputation and a leading industry network since it was founded in 2007. The company, which is completely dedicated to the idea of Open Networking, counts as one of Europe’s leaders in this emerging technology and is especially known for its knowledge on the P4 progra

Dubai Airports partners with XDubai for one-of-a-kind stunt embodying Dubai’s ambitious spirit19.2.2019 15:46:00Pressemelding

Stunt showcases refreshed DXB brand’s vision of pushing boundaries and creating new experiences DUBAI, United Arab Emirates, Feb. 19, 2019 (GLOBE NEWSWIRE) -- Dubai Airports has partnered with action sports brand XDubai to deliver an incredible one-of-a-kind stunt by Emirati athlete and skydiver Mohammed Baker, as part of the new DXB brand which aims to position the world’s busiest international airport as a major destination for culture, hospitality, and entertainment. The stunning showcase, captured in a short film released by both Dubai Airports and XDubai, just following the refreshed brand reveal recently, captures what is believed to be the world’s longest skydive swoop under a fixed structure. As showcased in the video, skydiver Mohammed Baker jumps out of a helicopter with a parachute emblazoned with the new DXB brand, gliding through the Dubai sky before performing one of the world’s longest skydive swoops - measuring 112m - under the Sheikh Zayed Road bridge. With Downtown Du

New PubMatic Research Finds Mobile In-App Monetization Spurred by Video and Header Bidding, Though Challenges Remain19.2.2019 15:00:00Pressemelding

Company releases Q4 2018 QMI report, highlighting key trends in mobile advertising growth REDWOOD CITY, Calif., Feb. 19, 2019 (GLOBE NEWSWIRE) -- PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, today released its fourth Quarterly Mobile Index (QMI) of 2018. The report highlights key trends influencing mobile advertising growth, allowing publishers and advertisers to make smarter decisions around their programmatic strategies. Advertisers are increasingly attracted to the enhanced targeting and increased customer engagement of mobile in-app, with many buyers opting for programmatic transaction methods for this inventory (Forrester Consulting). PubMatic’s Q4 2018 QMI Report found that in-app video ad spend was up over 200 percent year-over-year in 2018 as buyers embrace in-stream opportunities. Header bidding technology is also beginning to take hold within the in-app environment, with impression volumes growing more than 300X year-over-year in

Canada Rare Earth Reinvigorates a South American Rare Earth Mine and Processing Opportunity19.2.2019 14:45:00Pressemelding

VANCOUVER, British Columbia, Feb. 19, 2019 (GLOBE NEWSWIRE) -- Canada Rare Earth Corp. (“Canada Rare Earth” or the “Company”) (TSX.V: LL) is pleased to announce that it has re-established discussions and momentum with the owners (the “Owners”) of an advanced prospective rare earth property situated in South America (the “Property”). The recent dialogue has resulted in an agreement outlined in a non-binding letter of intent (the “2019 LOI”) which is significantly different from the original letter of intent announced on October 17, 2017 (the “2017 LOI”). The 2019 LOI is simpler in many regards. For example, under the 2019 LOI Canada Rare Earth will purchase the rare earth concentrate for either sale or further processing onsite, whereas the 2017 LOI provided for more of a joint venture collaboration with joint management and cross ownership of the prospective mine and processing facilities. The 2019 LOI and the 2017 LOI are consistent in that: The Owners will prepare and transport a 50-