Business Wire

Parisian Concept Stores in the Spotlight for the Paris Retail Tour by Paris Retail Week


Alongside the Paris Retail Week event that will be held this September 21-23, and echoing the E-Commerce Paris and Digital(in)Store by Equipmag tradeshows, Comexposium launches Paris Retail Tour for a total immersion in today’s innovative and connected store.

This Smart News Release features multimedia. View the full release here:

The first Paris Retail Tour, organized by Paris Retail Week, will be held on Tuesday, Sept. 22, 2015 from 9 am to 3 pm. The tour will showcase new trends and retail services present in modern Parisian stores.

During this inspirational day, stores and brands’ top managers, French and international, will visit a selection of 8 stores located in the heart of Paris. The tour provides an opportunity to see best-practices in motion and meet store representatives to get their feedback.

These shops were chosen for their innovative concepts, the new technologies implemented, a differentiating design or by their unique services.

These digital, consumer-centric innovations offer:

• For their customers, new experiences to be shared with friends on social media

• The ability to consume anytime, anywhere, and on any device with new apps for use in mobile payment, stock monitoring, click-and-collect and more

• For retailers, ways to make their customers more loyal right up to the point of sales, and to maintain contact across multiple channels thanks to new digital tools

• The latest technologies for retailers, such as RFID, 3D and IBeacon

These new devices are designed to attract visitors and escort them through their purchase, making the in store experience unique, global and seamless.


September 22nd, 2015 – from 9 am to 3 pm

The Paris Retail Tour by Paris Retail Week will gather 30 French and international brands and participating stores’ top managers.

Coaching will be conducted by Cécile Delettré, international marketing and retail expert.

The visited concept stores, connected stores and brands names will be revealed to attendees the week before the Store Tour.

Fees: €300 incl. VAT before August 28th / €360 incl. VAT after August 28th. Lunch included.

Sign up here


COMEXPOSIUM, one of the leading European event organizers, is involved in the organization of 114 mainstream and B2B events, covering 17 business industries. Every year, the Comexposium Group welcomes 38,000 exhibitors (40% of them international) and 3.5 million attendees (350,000 from abroad).

Comexposium organizes 5 of the 10 largest French events: SIAL, Intermat, Salon International de l'Agriculture, SIMA, Foire de Paris.

Contact information

Media contacts
Chris Orris / Maiwenn Regnault, +1 (630) 294-6645 /
Elise EECKEMAN, +44 020 8216 3108

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