Business Wire

Panasonic Forms Strategic Alliance with Walt Disney World Resort, Disneyland Resort


Panasonic and Walt Disney Parks & Resorts announced today that Panasonic Projection Imaging Systems will be the “Official Projection Technology” of Walt Disney World Resort in Lake Buena Vista, Fla. and Disneyland Resort in Anaheim, Calif. As part of a long-term agreement, these Disney properties will have access to the latest in Panasonic’s market-leading projectors with advanced image processing and lens solutions.

As a leader in storytelling, Disney creates innovative attractions, entertainment and magical lands which immerse guests into the worlds of the stories they love. The aim of pairing Disney’s limitless creativity with Panasonic’s leading-edge projection technology, is to provide guests of Walt Disney World Resort and Disneyland Resort with even more amazing and new entertainment experiences.

“Panasonic is delighted to work with Walt Disney World Resort and Disneyland Resort in exploring new ways in which its high-performance projectors may be used to support the Disney storytelling that has captured the hearts of millions of guests who have visited these iconic vacation destinations,” said Panasonic AVC Networks Company President Yasuji Enokido. “The Panasonic brand has earned the trust of generations and today we have a fresh technology vision to support the creativity and innovation of the Disney theme parks in the U.S.”

Panasonic already maintains a significant technology presence at Disney theme park attractions in the U.S., including Finding Nemo Submarine Voyage at Disneyland Park; Radiator Springs Racers at Disney California Adventure Park; Haunted Mansion and Seven Dwarfs Mine Train at Magic Kingdom Park; Frozen Ever After and Gran Fiesta Tour Starring The Three Caballeros at Epcot; and the upcoming Na’vi River Journey at Walt Disney World Resort’s newest and most immersive land, Pandora – The World of Avatar, at Disney’s Animal Kingdom Theme Park.

“Disney creates one-of-a-kind, world-class experiences which inspire guests to create unique and cherished memories at Walt Disney World Resort and Disneyland Resort,” said Carlos Castro, vice president, Disney Corporate Alliances. “We are thrilled to work with Panasonic to continue to explore exciting and innovative new ways to tell our stories.”

Panasonic is the worldwide market leader in high-brightness professional projectors and has continued to hold this position for seven years in a row. Featuring advanced image processing and distinctive technologies, they yield enhanced visual quality, significantly longer product life, and reduced maintenance costs.

About Panasonic
Panasonic Corporation is a worldwide leader in the development of diverse electronics technologies and solutions for customers in the consumer electronics, housing, automotive, enterprise solutions and device industries. Since its founding in 1918, the company has expanded globally and now operates 474 subsidiaries and 94 associated companies worldwide, recording consolidated net sales of 7.553 trillion yen for the year ended March 31, 2016. Committed to pursuing new value through innovation across divisional lines, the company uses its technologies to create a better life and a better world for its customers. To learn more about Panasonic:

About Walt Disney World Resort
Walt Disney World Resort is a world-class entertainment and recreation center featuring four theme parks (Magic Kingdom Park, Epcot, Disney's Hollywood Studios and Disney's Animal Kingdom Theme Park); two water adventure parks (Blizzard Beach and Typhoon Lagoon); 35 resort hotels (27 owned and operated by Walt Disney Parks & Resorts, including seven Disney Vacation Club resort properties); 63 holes of golf on four courses; two full-service spas; Disney's Wedding Pavilion; ESPN Wide World of Sports Complex; and Disney Springs. Walt Disney World Resort is committed to building better futures for children; last year, the company donated more than $44 million in cash and in-kind support to non-profit organizations in Central Florida and Disney VoluntEARS contributed 200,000 hours to community service. Located at Lake Buena Vista, Fla., 20 miles southwest of Orlando, Walt Disney World Resort opened Oct. 1, 1971, and is open daily, year-round. For more information, visit

About Disneyland Resort
The Disneyland Resort features two spectacular theme parks – Disneyland (the original Disney theme park) and the reimagined Disney California Adventure Park – plus three hotels and the Downtown Disney District, comprising unique dining, entertainment and shopping experiences. The Resort’s hotels are the luxurious, 948-room Disney’s Grand Californian Hotel & Spa, which also features 50 two-bedroom equivalent Disney Vacation Club units; the magical, recently renovated, 973-room Disneyland Hotel – both AAA Four Diamond properties – and the 481-room Disney’s Paradise Pier Hotel with its “day-at-the-beach” fun. The Disneyland Resort is committed to providing opportunities for families to spend time together. Last year, the Resort donated nearly $20 million to programs benefitting children and families, and our cast members volunteered at more than 230 community events. With 29,000 cast members, the Disneyland Resort is Orange County’s largest employer and generates $5.7 billion for the Southern California economy. The Resort has welcomed more than 750 million guests since opening on July 17, 1955. For more information, please visit or call (866) 43-DISNEY.

Contact information

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Panasonic Corporation
Global Communications Department
Media Promotion Office

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