Objectway: The Future of Wealth Management Depends on a Faster, Better Adoption of Technology
Wealth management firms must take a bolder stance on new technologies, or they risk being left behind. This is the conclusion reached by wealth management influencers, researchers and managers at the International Customer Conference hosted by Objectway.
Despite the demands of an ever-increasing number of ‘digital clients’, wealth managers are moving too slowly on developing a complete digital strategy that integrates multiple channels, services, and delivery models. Research firm Celent stated that, while wealth managers have begun to implement aspects of a digital technology strategy, they have been slow to adopt hybrid delivery methods.
Among wealth managers who have recognised the need to act soon, is Belgium-based TreeTop Asset Management, which shared its experience with Objectway’s digitally enabled omnichannel Conectus platform.
“Conectus provides an omnichannel solution that enables wealth management firms to embrace the digital revolution,” said Alberto Cuccu, Objectway’s Chief Product Officer. “Our solutions integrate business analytics, mobility, and customer centricity into a single digital platform. Now advisors can meet their clients’ expectations in any channel.”
In his closing speech, Jim Marous, leading influencer and co-publisher of The Financial Brand, stressed that digitally engaged HNW investors are driving the wealth management industry towards greater use of digital technologies. They have created a market for automated advisory tools based on artificial intelligence, leading towards sophisticated virtual advisors that soon will leverage the bigger trends growing today like Internet of Things and Big Data.
Luigi Marciano, CEO of Objectway, believes that the wealth management insights shared are at a critical juncture. “With our conference, we are pleased to offer a new forum focused on the wealth management vertical market and the challenges it faces,” said Marciano. “We are confident that the thought-provoking perspectives shared will further the debate for the segment to move faster toward its digital future.”
Objectway (objectway.com) is a leading provider of investment management and digital software solutions to the EMEA financial services industry, with clients in 15 countries. Its awarding-winning software platform is the trusted choice of leading wealth and investment firms across the region. From offices in Italy, the UK and Belgium, Objectway’s 600 employees support approximately 100,000 investment professionals managing more than one trillion euros in wealth.
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