GlobeNewswire

New PubMatic White Paper Goes Beyond Bots and Dives Deeper to Provide Tangible Insights About Inventory Quality

Del

As Brand Spend Moves to Programmatic, PubMatic Pushes for a Broader View of Quality to Protect Media Buyers and Publishers

REDWOOD CITY, Calif., Oct. 02, 2018 (GLOBE NEWSWIRE) -- PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, today released a new educational white paper that sheds light on the the various elements that affect inventory quality, “Understanding Inventory Quality: Thinking Beyond Bots.” This report provides in-depth insights from the evolving definition of inventory quality and what buyers and publishers should be aware of to thrive within the ever-changing programmatic space.

The ANA and WhiteOps found that economic losses from digital ad fraud reached $6.5 billion in 2017, and while the industry often equates ‘inventory quality’ with (bot) fraud, it is important for buyers and publishers to take a broader, more holistic view of quality in order to capitalize on the potential of programmatic brand ad spend. According to eMarketer, digital is expected to account for approximately half of all global media ad spend by 2020, with programmatic being the increasingly favored channel of choice.

PubMatic continues to be a leader and champion of increased transparency and quality in the programmatic landscape. Driven by the company’s Director of Inventory Quality, Eric Bozinny, this report defines and examines the different categories of inventory quality. PubMatic explains how each concept works, sharing case studies of fraud and quality concerns that have been identified and eradicated from the PubMatic platform, plus actionable fraud-prevention steps for buyers and sellers.

This white paper examines the concepts of:

  • Non-Human Traffic (i.e. bots, adware and malware, etc.)
  • Low-Value Human Traffic (i.e. click bait, acquired traffic, etc.)
  • Practices that Deceive and Obfuscate (i.e. domain spoofing, ad injection, etc.)
  • Mobile In-App Inventory Quality
  • The Future State of Quality

“Quality starts with content and continues with monitoring. The current focus on cleaning up ad fraud, though critical to ensuring the long-term health of the digital advertising ecosystem, serves as a distraction to the greater issues important to the industry,” says Bozinny. “Understanding how sites are created, designed and operated opens the door to making smart inventory quality policy.”

PubMatic’s white paper provides greater visibility into and education about the evolving definition of inventory quality and offers guidance for how buyers and sellers can stay ahead of bad actors in the supply chain. Now, more than ever, there is a need to move the entire industry forward toward a cleaner, more transparent programmatic ecosystem.

To download a copy of the white paper, please visit: https://pubmatic.com/reports/ understanding-inventory-quality /.

About PubMatic
PubMatic is a publisher-focused sell-side platform for an open digital media future. Featuring leading omni-channel revenue automation technology for publishers and enterprise-grade programmatic tools for media buyers, PubMatic’s publisher-first approach enables advertisers to access premium inventory at scale. Processing over 12 trillion advertiser bids per month, PubMatic has created a global infrastructure to drive publisher monetization and control over their ad inventory. Since 2006, PubMatic’s focus on data and technology innovation has fueled the rise of the programmatic industry as a whole. Headquartered in Redwood City, California, PubMatic operates 13 offices and six data centers worldwide.

PubMatic is a registered trademark of PubMatic, Inc. Other trademarks are the property of their respective owners.

Press Contact:
BlastPR
pubmatic@blastpr.com

Om GlobeNewswire

GlobeNewswire
GlobeNewswire
One Liberty Plaza - 165 Broadway
NY 10006 New York

https://globenewswire.com

GlobeNewswire is one of the world's largest newswire distribution networks, specializing in the delivery of corporate press releases financial disclosures and multimedia content to the media, investment community, individual investors and the general public.

Følg saker fra GlobeNewswire

Registrer deg med din epostadresse under for å få de nyeste sakene fra GlobeNewswire på epost fortløpende. Du kan melde deg av når som helst.

Siste saker fra GlobeNewswire

TriLumina Launches the World’s First Surface-Mount Flip-Chip Back-Emitting VCSEL Array Without the Need for a Submount20.6.2019 19:00:00 CESTPressemelding

Game-changing “LED Killer” Device Enables Lowest Cost, Smallest, High Performance for Mobile 3D Sensing Applications and Innovative NIR Illumination Options ALBUQUERQUE, N.M., June 20, 2019 (GLOBE NEWSWIRE) -- TriLumina, the leading developer of flip-chip VCSEL(vertical-cavity surface-emitting laser) technology for 3D sensing, announces the launch of the world’s first surface-mount flip-chip back-emitting VCSEL array without the need for a submount or bond wires, which allows for lower costs and higher performance than existing designs using near-infrared light-emitting laser diodes or LEDs for 3D sensing. “We are pleased to launch this revolutionary device,” said Luke Smithwick, chief marketing officer for TriLumina. “For the first time, engineers can create extremely small, low-cost, high-performance products utilizing a NIR surface mount back-emitting VCSEL array, without the need for a large and costly submount.” Conventional VCSEL arrays are mounted on a submount and use bond wire

Constellation Brands CEO Bill Newlands Signs CEO Action for Diversity & Inclusion Pledge20.6.2019 15:00:00 CESTPressemelding

VICTOR, N.Y., June 20, 2019 (GLOBE NEWSWIRE) -- Constellation Brands, Inc. (NYSE: STZ and STZ.B), a leading beverage alcohol company, announced today that that Bill Newlands, president and chief executive officer, is joining CEO Action for Diversity & Inclusion™ - the largest CEO-driven business commitment to advance diversity and inclusion within the workplace. The CEO Action for Diversity & Inclusion recognizes that change often happens when there’s support at the executive level. More than 600 CEOs of the world’s leading companies and business organizations are leveraging their voices to advance diversity and inclusion in the workplace by placing individual accountability on all—leaders and employees—to create inclusive environments. “At Constellation, we work hard to foster an inclusive culture that is characterized by diversity in background and thought, and that reflects our consumers and the communities where we live and work,” said Newlands. “Signing the CEO Action for Diversit

Radient Technologies Inc. Provides Update on Progress of Cannabis and Hemp Extraction Facilities and Issues Shares for Services20.6.2019 13:30:00 CESTPressemelding

EDMONTON, Alberta, June 20, 2019 (GLOBE NEWSWIRE) -- Radient Technologies Inc. (“Radient” or the “Company”) (TSX Venture: RTI; OTCQX: RDDTF) is pleased to announce it has awarded the mandate for the second phase of the construction of its Edmonton III manufacturing facility to Fillmore Construction Management Inc. (“Fillmore”). Construction is well underway, with footings and foundation work having been completed, and the structural component of the building now in progress and on schedule. Fillmore was selected by Radient due to its extensive previous experience developing food processing and GMP approved manufacturing plants. Edmonton III is Radient’s expanded capacity cannabis and hemp processing line that is expected to have a total annual throughput capacity of 280,000 kg/year of cannabis, and 2,800,000 kg/year of hemp upon completion in calendar 2020. Radient completed its first commercial extraction run for Aurora Cannabis Inc. (“Aurora”) (TSX: ACB; NYSE: ACB) in May 2019 at its

TeraRecon Receives First-of-Kind FDA Determination20.6.2019 11:00:00 CESTPressemelding

DURHAM, N.C., June 20, 2019 (GLOBE NEWSWIRE) -- Advanced visualization and artificial intelligence (AI) technology provider, TeraRecon, today announced it has successfully completed an FDA regulatory review of its Northstar™ AI Results Explorer, for which the technology and the determination are both firsts-of-kind in the medical imaging industry. Northstar is designed to work alongside the company’s EnvoyAI™ interoperability platform which includes FDA-cleared 3rd party content listed on its EnvoyAI Exchange marketplace. The Northstar determination letter reinforces the company’s commitment to regulatory and quality standards along with transparency in the field of medical imaging artificial intelligence. The Northstar AI Results Explorer provides an engaging physician user experience which can be integrated into the clinical systems already used throughout the health enterprise. Now with full commercial availability, Northstar can provide physicians an important way to accept, reject

Appian Named A Leader in Digital Process Automation for Deep Deployments Report by Independent Research Firm19.6.2019 16:28:00 CESTPressemelding

RESTON, Va, June 19, 2019 (GLOBE NEWSWIRE) -- Appian (NASDAQ: APPN) today announced it has been named a leader in “The Forrester Wave™: Software For Digital Process Automation For Deep Deployments, Q2 2019” report (“DPA Deep”). In Forrester’s four market segments for rapid application development, DPA Deep platforms “excel at the high end of process complexity but may also be the right solution to meet the needs for a wide-deployment, low-code standard” in an organization. In Forrester’s evaluation, Appian tied for the top score in the Current Offering category (including criteria for user experience development tools; process and flow design; digital decisioning, and robotic process automation). Appian also received among the second-highest scores in the Strategy category (including criteria like vision and strategy, commercial model, partners and training, community, and marketplace). The report notes that “Appian is a low-code vendor that thrives in complex process environments.” Th

Seaborn Networks announces new IP & Ethernet Services for Brazil and U.S. market19.6.2019 14:30:00 CESTPressemelding

BOSTON, June 19, 2019 (GLOBE NEWSWIRE) -- Seaborn Networks (“Seaborn”), a leading developer-owner-operator of subsea fiber optic cable systems, today announced that it will be delivering industry leading performance with new IP Service offerings comprising of diverse Ethernet Service and IP Service solutions addressing the market’s demand for rapidly deployed and highly stable global Ethernet & IP based needs between North and South America. IP Service offerings will include IP Transit, Remote Peering, Cloud Connect and Enterprise DIA solutions. Seaborn’s IP Services are offered under a minimal commitment with the ability to utilize additional bandwidth on a pay-as-you-use basis. Seaborn’s Ethernet Service offerings include E-Line, E-LAN and E-Tree capabilities with options for protected service depending on the Class of Service (CoS) selected. Industry leading SLA’s are provided on all IP and Ethernet services. “In today’s fast paced, highly complex communications environment, busines