New GSMA Report Highlights Messaging as a Platform Opportunity
The GSMA today issued a new report titled, ‘Messaging as a Platform – The Operator Opportunity,’ that outlines how operators can play a central role in the future of Messaging as a Platform (MaaP). The report was created with contributions from AT&T, China Mobile, China Unicom, Deutsche Telekom, Ericsson, Metaswitch, Orange, KPN, Reliance Jio, Samsung, SK Telecom, Summit Tech, Syniverse, Telenor, Telia, T-Mobile US, Vodafone Group, WIT and Xura. The GSMA is working closely with mobile operators and the wider industry on the opportunities and enhanced services that MaaP brings to consumers.
MaaP combines the features of advanced messaging with standardised interfaces to chatbots and plugins that create a richer experience for consumers and allow businesses to realise the application-to-person potential of IP messaging. Chatbot platforms harness artificial intelligence (AI) to mimic human interactions that give consumers access to service providers and brands at their convenience. Industry forecasts indicate that customer interest is moving away from apps for interacting with a host of companies and service providers, towards a simpler more intuitive chat-based experience. In future customers will deal with banks, airlines, railways, utility providers, restaurants, taxis and many other businesses through one native advanced messaging application.
“This is an opportunity for operators to deliver an enhanced IP-based messaging service that puts subscribers in control. Through partnerships and industry collaboration, operators can play a central role in delivering a unified, consistent and engaging user experience that can be scaled to create a global community,” said Alex Sinclair, Chief Technology Officer, GSMA. “Adoption of the GSMA’s Universal Profile for Advanced Messaging is crucial as it underpins MaaP services and provides the industry with the foundations to create a dynamic and flexible service.”
Enhanced Consumer Experiences
MaaP enables communications services between third-party businesses such as applications, content and service providers and consumers. MaaP also helps enterprises by providing an interactive way of connecting directly with customers on their devices, offering a similar experience to conversing with a human agent or employee from a service-based organisation. Operator messaging is particularly well placed to play a role in MaaP as operators have a pre-existing relationship with customers based on secure identity and billing information.
The GSMA Universal Profile for Advanced Messaging
The report also highlights the key role of the GSMA’s Universal Profile (UP) for operators in delivering a consistent MaaP platform. However, a starting point for many telecom enterprise customers is to consider migrating traffic from pre-existing SMS Application–to-Person (A2P) services towards enriched RCS based messaging. This will help establish the foundations for an advanced and flexible MaaP ecosystem. MaaP will be a key component of the next Universal Profile release which will be issued in spring 2017 and will provide an opportunity for operators to create an engaging user experience in collaboration with industry partners. The Universal Profile is currently backed by 76 global operators, OEMs and OS providers. It upgrades existing operator messaging services and provides users with a common, consistent and globally interoperable service that includes features such as group chat, hi-res photo sharing and read receipts.
To download ‘Messaging as a Platform – The Operator Opportunity, please go to: http://www.gsma.com/network2020/digest/messaging-platform-operator-opportunity/. The GSMA has also created a whitepaper for MaaP that is available to GSMA members.
Network 2020 Programme at Mobile World Congress 2017
The GSMA’s Network 2020 Programme will showcase its work on the Universal Profile for Advanced Messaging at this year’s Mobile World Congress, which is being held from 27 February through 2 March in Barcelona. There will be a number of interactive demonstrations at the GSMA Innovation City exhibition space in Hall 4, as well as a comprehensive seminar programme covering 5G and Messaging as a Platform for commerce, chatbots and more. For further information please go to: http://www.gsma.com/network2020/events-and-webinars/mobile-world-congress-2017/.
Get Involved at Mobile World Congress 2017
For more information on Mobile World Congress 2017, visit www.mobileworldcongress.com. Follow developments and updates on Mobile World Congress on Twitter @GSMA using #MWC17, on our LinkedIn Mobile World Congress page https://www.linkedin.com/company/gsma-mobile-world-congress or on Facebook at https://www.facebook.com/mobileworldcongress/. For additional information on GSMA social channels, visit www.mobileworldcongress.com/about/contact/social-media/.
About the GSMA
The GSMA represents the interests of mobile operators worldwide, uniting nearly 800 operators with almost 300 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and internet companies, as well as organisations in adjacent industry sectors. The GSMA also produces industry-leading events such as Mobile World Congress, Mobile World Congress Shanghai, Mobile World Congress Americas and the Mobile 360 Series of conferences.
For more information, please visit the GSMA corporate website at www.gsma.com. Follow the GSMA on Twitter: @GSMA.
Om Business Wire
Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.
Følg saker fra Business Wire
Registrer deg med din epostadresse under for å få de nyeste sakene fra Business Wire på epost fortløpende. Du kan melde deg av når som helst.
Siste saker fra Business Wire
Celltrion Receives Positive CHMP Opinion for Herzuma® for Trastuzumab Biosimilar15.12.2017 22:13 | Pressemelding
Celltrion, Inc. (KOSDAQ: 068270) announced today that the Committee for Medicinal Products for Human Use (CHMP) of the European Medicines Agency (EMA) issued a positive opinion recommending that Herzuma® (trastuzumab biosimilar) be granted marketing authorization in the European Union (EU) for the treatment of patients with early breast cancer, metastatic breast cancer, or metastatic gastric cancer whose tumors have either HER2 overexpression or HER2 gene amplification. The CHMP’s opinion will now be sent to the European Commission (EC) for final review. Herzuma® is a biosimilar to Herceptin®i, a breast cancer and gastric cancer treatment antibody biologic drug developed by Genentech and marketed by Roche. Herceptin® is a blockbuster drug which had worldwide sales of CHF 6.8 billionii (US$6.8 billion) in 2016, of which CHF 2.1 billioniii (US$2.1 billion) was in
Takeda and TiGenix announce that Cx601 (darvadstrocel) has received a positive CHMP opinion to treat complex perianal fistulas in Crohn’s disease15.12.2017 12:34 | Pressemelding
Takeda Pharmaceutical Company Limited (TSE: 4502) (“Takeda”) and TiGenix NV (Euronext Brussels and NASDAQ: TIG) (“TiGenix”) today announced that the Committee for Medicinal Products for Human Use (CHMP) of the European Medicines Agency (EMA), in conjunction with the Committee for Advanced Therapies (CAT), has adopted a positive opinion recommending a marketing authorization (MA) for investigational compound Cx601 (darvadstrocel). Cx601 is expected to be indicated for the treatment of complex perianal fistulas in adult patients with non-active/mildly active luminal Crohn’s disease, when fistulas have shown an inadequate response to at least one conventional or biologic therapy.2 This recommendation marks the first allogeneic stem cell therapy to receive a positive CHMP opinion in Europe. This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/201712
Bitcoin Romania and Twispay Announce Integration Partnership Providing Users with the Ability to Purchase Bitcoin with Bank Cards15.12.2017 12:21 | Pressemelding
Bitcoin Romania, leading Eastern European Bitcoin exchange & brokerage firm, and Twispay, Swiss-owned European payment processor and FinTech pioneer, today announced the availability of a payment integration that allows a global clientele to acquire Bitcoin and Ethereum cryptocurrencies using Visa and Mastercard bank cards. Unprecedented in Romania, this is one of the first East-Central European integration partnerships that allow consumers to use their cards to purchase cryptocurrency. Until recently, investors could only acquire cryptocurrencies through bank transfers and cash deposits, but the volatility of cryptocurrency markets dictates the need for additional operational flexibility. Investors require faster, safer, more reliable, and more comfortable ways to complete purchases. “One minute can make the difference between a million lost and a million earned. That is pr
Upon Conclusion of the Fourth Annual Forum for Promoting Peace in Muslim Societies, Scholars and Intellectuals Visit the Louvre Abu Dhabi Museum15.12.2017 11:38 | Pressemelding
A high-level delegation of dignitaries, scholars and intellectuals participating in the fourth annual Forum for Promoting Peace in Muslim Societies, visited the Louvre Abu Dhabi museum. The delegation was headed by H.E Mustafa Ceric, former Grand Mufti of Bosnia; alongside Sheikh Mohammad Mukhtar Ould Imbala, Head of Mauritania’s Fatwa & Grievances Supreme Council; H.E Amar Mirghani Hussein, Sudanese Minister of (religious) Guidance and Endowments; and H.E Salho Jay, Imam of the Juma Masjid in South Africa. The Forum was held in Abu Dhabi from 11-13 December 2017, with the participation of more than 700 scholars, intellectuals and religious dignitaries from around the world. This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20171215005255/en/ Group Photo of the Scholars and Intellectuals during their visit to the L
Kennedy Wilson Acquires 124-Unit Northbank Apartments in Dublin, Ireland for €45 Million15.12.2017 11:00 | Pressemelding
Global real estate investment company Kennedy Wilson (NYSE: KW) announces that it has acquired Northbank Apartments, a wholly-owned 124-unit apartment community in Dublin’s North Docks, for €45 million from Jarmar Properties Limited (In Receivership) acting through David Carson of Deloitte as Statutory Receiver, the lender being the National Asset Management Agency (“NAMA”). Situated in Dublin’s North Docks, Northbank is located just 50 meters from Kennedy Wilson’s existing 84-unit Liffey Trust apartments. The two buildings benefit from great transport links as the LUAS Red line is immediately adjacent connecting to Dublin’s city centre and main train stations in five minutes. “The successful acquisition of Northbank in such close proximity to our Liffey Trust asset allows us to leverage our existing presence and implement our value-add asset management strategy, including a
AML BitCoin Enters Phase II of ICO15.12.2017 09:00 | Pressemelding
NAC Foundation, LLC announces today that the initial coin offering for the AML BitCoin – the world’s only patent-pending compliant digital currency – has been extended for another month to accommodate a torrent of last minute, new coin purchasers and the demands of thousands of current owners of the coin, who have had difficulty navigating the process of establishing the specialized wallet required to hold the innovative digital currency. This second phase of the AML BitCoin initial coin offering will see an increase in the price of the coin, from US $1.00 to US $1.25. The company has already been contacted by prospective purchasers in the slightly higher priced Phase II, and anticipates a further price increase to US $1.50 within a week or two. HitBTC, one of the world’s largest and most active digital currency exchanges, was prepared to list the AML BitCoin for trading on
I vårt presserom finner du alle våre siste saker, kontaktpersoner, bilder, dokumenter og annen relevant informasjon om oss.Besøk vårt presserom