New GSMA Report Finds Global Mobile Customers Seeking Feature-Rich, IP-Based Messaging Services from Operators
Global mobile subscribers are demanding richer, global and open IP-based messaging experiences from mobile network operators, according to a new report called ‘The Future of Mobile Communications,’ released today by the GSMA. The research, which was commissioned by the GSMA and conducted by research firm Context Consulting, surveyed 4,045 participants from China, India, Spain and the United States about their use of traditional mobile operator voice and SMS services, as well as internet-based messaging services. It highlighted strong interest in new advanced mobile operator-led messaging services such as pre-calling, instant messaging, live video and real-time photo or file sharing, which are enabled by Rich Communications Services (RCS) and voice over LTE (VoLTE) and work natively on any device and network without the need to download an app. Operator-led services were preferred to existing popular internet-based messaging services, with 79 per cent of people surveyed saying such a service would be relevant to them and 89 per cent regarding them as unique.
This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20160627006476/en/
(Photo: Business Wire)
“Although internet-based messaging services are incredibly popular, they are siloed and closed, requiring users to download an app that their contacts might not be on. Mobile operators have an important role to play in offering evolved, secure and reliable messaging services that are interoperable, universal and work directly from any device and on any network,” said Alex Sinclair, Chief Technology Officer, GSMA. “Operators must meet this demand for advanced communications services by deploying RCS and VoLTE, which, when connected with other operators, allows users to reach anybody on any network and provides incredible messaging experiences.”
Demand for Operator Services
The report highlights that consumers are looking for a single, feature-rich communications service they can use to reach all of their contacts. Operator-led advanced communications services were preferred to internet-based services because they built on the existing features of internet messaging apps, but provided innovative new features such as pre-calling. Across the four markets, respondents were enthusiastic about the ability to indicate that a call was important and even be able to highlight the subject of the call. Respondents also singled out support for one-to-one chat and the ability to use the same voice calling service over mobile networks and Wi-Fi networks as attractive features.
Operator Advantage and Strategy
The report highlights that a mobile operator, although unlikely to charge consumers directly for IP-based communications services, could still see substantial financial benefits of up to US$5 billion between 2015 and 2020 for operators in developed markets, according to GSMA Intelligence figures. The enterprise market is predicted to be the main driver for this increase, as well as new product and service innovations, such as conversational commerce which enables users to complete transactions within the messaging service.
There are currently 456 LTE networks worldwide, 48 of which support VoLTE, and 47 operators in 34 countries have launched RCS services to date. As a result, nearly half a billion people globally are interconnected using these advanced communications services. The study underscores the strategic importance of advanced communications services to mobile operators in maintaining strong relations with subscribers, which can be further enhanced as networks are interconnected, enabling people to use services across different networks and devices. The report also argues that there are opportunities for operators with trusted brands to position their advanced communications services as safer and more private than those of the internet players.
Drive for Open and Interoperable Ecosystem
The GSMA is also working with global operators and OEMs on an initiative to enable all operators worldwide to provide an open, consistent and globally interoperable messaging service across Android devices. A common and universal RCS profile will allow mobile operators to deploy a consistent RCS implementation, feature set, and configuration and provide access to services such as group chat and high-res photo sharing. The universal profile can be implemented by other operating systems and will be supported by a formal GSMA accreditation process. The initiative is supported by 57 number of global operators and OEMS.
GSMA Network 2020 Summit at Mobile World Congress Shanghai 2016
The GSMA is also hosting the Network 2020 Summit today at Mobile World Congress Shanghai. The programme will include a number of seminars and interactive debates covering topics such as how 5G can create social and economic value and how RCS can be monetised, as well as the journey to an all-IP network.
For more information on the GSMA’s work with mobile operators and RCS please go to: http://www.gsma.com/network2020/all-ip-news/. To download the ‘Future of Communications’ report please go to: http://www.gsma.com/newsroom/wp-content/uploads//18083_GSMA_Report_for_Shanghai_LR.pdf.
Get Involved at Mobile World Congress Shanghai 2016
For more information on the 2016 Mobile World Congress Shanghai, visit www.mwcshanghai.com. Follow developments and updates on Mobile World Congress Shanghai through our social media channels – follow us on Twitter at @GSMA and use #MWCS16, get regular updates through our LinkedIn Showcase Page at www.linkedin.com/company/mobile-world-congress-shanghai, and follow us on Facebook at www.facebook.com/mwcshanghai. In China, you can follow us on Sina Weibo http://weibo.com/mwcshanghai or on the GSMA account on WeChat. For additional information on GSMA social channels, visit www.mwcshanghai.com/register-plan/networking/social-media.
About the GSMA
The GSMA represents the interests of mobile operators worldwide, uniting nearly 800 operators with almost 300 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and internet companies, as well as organisations in adjacent industry sectors. The GSMA also produces industry-leading events such as Mobile World Congress, Mobile World Congress Shanghai and the Mobile 360 Series conferences.
For more information, please visit the GSMA corporate website at www.gsma.com. Follow the GSMA on Twitter: @GSMA.
Om Business Wire
Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.
Følg saker fra Business Wire
Registrer deg med din epostadresse under for å få de nyeste sakene fra Business Wire på epost fortløpende. Du kan melde deg av når som helst.
Siste saker fra Business Wire
Interactive Brokers Now Allowing Short Positions in Bitcoin Futures13.12.2017 17:15 | Pressemelding
Interactive Brokers Group, Inc. (NASDAQ GS: IBKR), a global electronic brokerage firm, will now accept orders for short sales of Cboe Futures Exchange (CFE) Bitcoin futures that began trading on the IBKR platform on Sunday, December 10, 2017. Interactive Brokers requires margin of $40,000 per contract for short sales in CFE Bitcoin futures. Margin on long positions of CFE Bitcoin futures is currently $9,000. “The introduction of short sales was necessitated by the large premium of the January futures contract over the price at which Bitcoin trades on the physical venues,” said Interactive Brokers founder, Chairman and CEO Thomas Peterffy. Interactive Brokers requires customers who wish to trade Bitcoin futures to execute a special agreement acknowledging the risk inherent in the contract. Current and new clients can learn more about trading Bitcoin futures with IBKR a
Sunny Optics Officially Licenses ImmerVision Panomorph Lens Technology for Global Production13.12.2017 12:47 | Pressemelding
ImmerVision, developer of exclusive and patented panomorph wide-angle imaging technology, is proud to announce that Sunny Optics (Zhongshan) Co., a subsidiary of Sunny Optical Technology (Group) Co. Ltd., a leading manufacturer of integrated optical components and products, has licensed panomorph lens technology for global production, and will deliver its first small form-factor panomorph high-resolution super-wide-angle lenses for smartphones and mobile devices in Q1 2018. Panomorph lens technology combines state-of-the-art optical design and advanced, optimized algorithms, including low-power dewarping, to produce high-resolution super-wide-angle images without distortion, even in low light conditions. Sunny Optical is the largest Chinese lens supplier for the most popular smartphone brands and OEM applications such as sports cameras, surveillance, 360 image capture, autom
Synacor Launches Enhancements to Zimbra Communications and Collaboration Suite13.12.2017 12:30 | Pressemelding
Synacor Inc. (NASDAQ:SYNC) today announced the commercial launch of Zimbra 8.8. The easy-to-use collaboration platform comes with new user experience features such as Zimbra Drive for enterprise-level file sync and sharing and Zimbra Chat. The Network Edition features tech stack enhancements including real-time backup, ActiveSync across mobile and desktop, hierarchical storage management (HSM) that enables customers to move archival data to less expensive storage solutions, and improved delegated admin functionality. “Zimbra 8.8 is an exciting update for end users and technical decision makers,” said Marcus Teo, Vice President, Enterprise Sales & Marketing, Synacor. “Customers look to Zimbra for security, privacy and transparency through open code, extensibility, accessibility on multiple devices and deployment flexibility. This update builds on these tenets and incorporates enhancemen
GSMA Urges Members of the World Trade Organization to Prioritise and Accelerate Investment in Digital Future13.12.2017 12:00 | Pressemelding
On the occasion of the 11th World Trade Organization (WTO) Ministerial Conference, GSMA Director General Mats Granryd called on government leaders to reform their regulatory frameworks in order to encourage a new wave of innovation and investment in digital infrastructure and services. Currently, 108 of the WTO's 164 members have made commitments to facilitate trade in telecoms services, such as the right to establish new telecoms companies, make foreign direct investment in existing companies and enable the cross-border transmission of telecoms services. “Today, more than 5.1 billion people – about two-thirds of the world’s population – subscribe to mobile services. With this broad reach, the mobile industry is a major driver in the global economy, expected to employ nearly 31 million people worldwide and contribute $4.2 trillion in economic value (4.9 per cent of GDP) in 2020,” said
DCS Telecom Selects LeoSat for Innovative Data Solution13.12.2017 10:03 | Pressemelding
LeoSat Enterprises, which is launching a constellation of up to 108 low-earth-orbit communications satellites, has entered into an agreement with DCS Telecom, a leading telecoms provider of satellite and networking solutions in the Middle East, Africa and Asia. This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20171213005443/en/ DCS Telecom Selects LeoSat for Innovative Data Solution (Photo: Business Wire) DCS Telecom will use LeoSat to upgrade its existing satellite solutions, giving customers access to a unique low-latency network which is expected to revolutionize data connectivity. LeoSat’s system of low earth orbit communications satellites can achieve lower latency and stronger end-to-end security compared to traditional satellite and terrestrial solutions used today. This is achieved through an adv
Andersen Global Expands Presence in Germany with Addition of Thierhoff Müller & Partner13.12.2017 08:01 | Pressemelding
Andersen Global is proud to announce an expanded presence in Germany as Thierhoff Müller & Partner, a tax and legal firm with offices in Leipzig and Frankfurt, combines its practice with Andersen Tax & Legal in Germany. Through its German member firms, Andersen Tax & Legal and Alegis Steuerberatungsgesellschaft mbH, Andersen Global now has more than 65 professionals focused on providing tax and legal services and business advice across five locations in Germany, including Cologne, Dusseldorf, and Merzig. “Thierhoff Müller is highly regarded in complex restructuring matters. Together with our existing legal and tax practice, we will be able to increase our service offerings for our clients,” said Stefan Kraus, Managing Partner of Andersen Tax & Legal in Germany. “We are dedicated to providing outstanding service and are adding additional competencies in tax and legal such as corporate r
I vårt presserom finner du alle våre siste saker, kontaktpersoner, bilder, dokumenter og annen relevant informasjon om oss.Besøk vårt presserom