Business Wire

Neustar Research Reveals 92% of UK Organisations Unaware of Impact DNS is Having on Internet Users


Neustar, Inc. (NYSE:NSR), a trusted, neutral provider of real-time information services, today released findings from new research into how UK businesses are provisioning domain name system (DNS) servers and services, finding that 92 percent have limited visibility of the impact DNS performance is having on their internet users and visitors to their online resources. Although DNS is a fundamental utility supporting the internet and relied upon by all businesses, visibility is hampered by complexity with 45 percent of organisations having as many as 8 different ways of provisioning their DNS infrastructure.

The report, titled Winning the domain game: the business case for a specialist DNS provider, commissioned from independent analysis firm, Quocirca, presents new UK-focused research into how businesses are provisioning DNS servers and services in the interests of both their internal and external internet users. The full report from Quocirca can be read here:

“The internet is now a core utility for all businesses, as essential as electricity and water supply. However, unlike these utilities, internet use is bi-directional; outward, for employees and other internal users to engage with the world, and inward for customers and other visitors to find an organisation’s online resources. It’s also reliant on its own fundamental utility, the domain name system or DNS,” explains Bob Tarzey, Analyst & Director, Quocirca. “At its most basic, DNS is an address book which matches websites to internet Protocol (IP) addresses. Our research reveals that many organisations have yet to realise that DNS can be so much more than that; sitting on the frontline in the online security battle, maximising use of backend resources, ensuring governance and providing a rich source of data for marketing teams.”

Key findings from interviews with 100 senior IT decision makers at UK-based businesses in a variety of sectors reveals:

  • Critical Issues – 72 percent of organisations reported regularly suffering from at least one of 6 critical issues that impact website and application availability (including Distributed Denial of Service [DDoS] attacks, network access issues and web server downtime), and 61 percent revealing the same for performance – any of these ‘internet problems’ are potentially DNS-related.
  • DNS Complexity – Despite being relied upon by all businesses, only 8 percent of respondents claim to have full visibility across all areas of DNS, including frequency of dropped requests, cache poisoning, latency and overall load on DNS infrastructure, rendering it impossible to ensure a consistent service to internal and external Internet users. DNS complexity is a major reason for lack of visibility with 45 percent of organisations having as many as 8 different ways of provisioning their infrastructure.
  • Room for improvement – 89 percent of respondents claim to be using a specialist DNS service provider, but just 15 percent have committed to using it for both internal and external DNS purposes to provide advanced features such as mitigation against DDoS attacks, reducing infrastructure load and central management tools to improve visibility. With so few benefiting from advanced features, it would suggest a lack of knowledge about the value add that can be provided via DNS, and what could be achieved by using a specialist DNS service provider.

When complexity starts to prevent the delivery of efficiency and security benefits, businesses need to sit up and take notice. The report found that the majority of organisations use ISPs, managed hosting providers and internet registrars as way of provisioning some of their DNS needs. Such suppliers provide DNS services as a spinoff from the other things they do. On the other hand, 92 percent of organisations polled maintain some in-house DNS capability to cover recursive DNS (for internal internet users) and/or authoritative DNS (for external internet users) requirements. However, this unfocused approach to DNS management has its own drawbacks. Advanced DNS provision and management, as performed by a specialist DNS service provider, can deliver a number of valuable features to address these issues and provide significant value-add for businesses.

“DNS has been called the most important part of the internet that people don’t know about and its time IT managers woke up to what a professional DNS service can deliver to business,” said Rodney Joffe, SVP and Fellow at Neustar. “As the report highlights, DNS can be so much more than a website address directory. Provisioned correctly, by a reputable specialist DNS service provider, it can defend the frontline in the fight against cyber-attacks, maximise the use of backend resources, ensure governance and be a rich source of marketing data.”

About Neustar

Every day, the world generates roughly 2.5 quadrillion bits of data. Neustar (NYSE: NSR) isolates certain elements and analyzes, simplifies and edits them to make precise and valuable decisions that drive results. As one of the few companies capable of knowing with certainty who’s on the other end of every interaction, we’re trusted by the world’s great brands to make critical decisions some 20bn times a day. We help marketers send timely and relevant messages to the right people. Because we can authoritatively tell a client exactly who is calling or connecting with them, we make critical realtime responses possible. And the same comprehensive information that enables our clients to direct and manage orders also stops attackers. We know when someone isn’t who they claim to be, which helps stop fraud and denial of service before they’re a problem. Because we’re also an experienced manager of some of the world’s most complex databases, we help clients control their online identity, registering and protecting their domain name, and routing traffic to the correct network address. By linking essential information with people who depend on it, we provide 11,000+ clients worldwide with decisions—not just data.


Contact information

Laura Cahill
+44 207 559 5632

Om Business Wire

Business Wire
Business Wire
24 Martin Lane
EC4R 0DR London

+44 20 7626 1982

(c) 2018 Business Wire, Inc., All rights reserved.

Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.

Følg saker fra Business Wire

Registrer deg med din epostadresse under for å få de nyeste sakene fra Business Wire på epost fortløpende. Du kan melde deg av når som helst.

Siste saker fra Business Wire

Advantis Medical Imaging Receives CE Mark for Brainance® MD, its Cloud-Based Neuroimaging Software.20.3.2018 11:00Pressemelding

Advantis Medical Imaging announces that it received CE Mark approval for Brainance ® MD, its Cloud-Based Neuroimaging software. This market approval allows Brainance ® MD to be used as part of the clinical workflow for the advanced processing of Brain MR images. This press release features multimedia. View the full release here: “We feel really excited to make this announcement. This is a significant milestone for our company and the fact that Brainance ® MD can now be integrated in the clinical processing workflow fulfills one of Advantis principal goals: to make state-of-the-art processing methodologies available for every doctor, anywhere, anytime. ” said Zoi Giavri, CEO and co-founder of Advantis Medical Imaging. “This CE Mark approval confirms our capacity for innovation and justifies the entire team’s devotion and effort on striving for increased quality and performance, while bringing added value to the daily clinical pra

Tan Delta: Not All Condition Based Monitoring is the Same.20.3.2018 10:35Pressemelding

Condition based monitoring (CBM) and maintenance programmes typically include many interrelated technologies. CBM provides an assessment of equipment condition, based on collecting and interpreting data with a view to providing maintenance at the optimum point. This allows a company to make cost-effective and logical maintenance decisions, reducing scheduled costs and reducing in-service fault repair costs, by eliminating run-to-failure and the associated consequences of unscheduled downtime. This press release features multimedia. View the full release here: Tan Delta: Not All Condition Based Monitoring is the Same. (Photo: Business Wire) Oil analysis is increasingly recognised as a critical element of condition based monitoring. Oil analysis provides important information about equipment wear-condition, as well as the condition of the oil itself. Keeping machinery operating at the optimal level involves measuring, monitoring a

Accudyne Industries Selects LTI as its IT Infrastructure & Security Management Partner20.3.2018 10:30Pressemelding

Larsen & Toubro Infotech Ltd. (NSE: LTI, BSE: 540005), a global technology consulting and digital solutions company, has been selected by Accudyne Industries, LLC (Accudyne Industries) as the transformation partner to provide IT Infrastructure & Security Management Services. Accudyne Industries is a leading global provider of precision engineered, process-critical and technologically advanced flow control systems and industrial compressors. Accudyne’s businesses support complex, large-scale installations within oil and gas, energy, petrochemical, chemical, industrial manufacturing, construction, mining, and water and wastewater treatment industries. Accudyne chose LTI as its consulting and IT services partner to enhance end-user experience while attaining flexibility and scalability across its business landscape. LTI will provide services leveraging an intelligent, global, managed services engagement model supported by a command and security operations center. Frank DeArmas, Chief Info

Favorable safety profile of Pradaxa® (dabigatran etexilate) confirmed in large prospective real-world analysis20.3.2018 10:09Pressemelding

New data from one of the largest prospective ongoing global studies examining the use of oral antithrombotics for stroke prevention in atrial fibrillation (AF) in clinical practice, GLORIATM-AF, were presented at the EHRA 2018, the annual congress of the European Heart Rhythm Association (EHRA).1,2 The registry examined two-year safety and effectiveness outcomes of nearly 5,000 AF patients treated with dabigatran (marketed as Pradaxa®). Results of the completed Phase II of GLORIATM-AF,1 presented during the ‘Late-breaking science – Registries’ session, showed low rates of major bleeding (0.97%) and stroke (0.65%). These findings confirm the sustained safety and effectiveness of dabigatran and are highly consistent with the long-term safety profile observed in other real-world evidence, as well as in randomised clinical trials. This press release features multimedia. View the full release here: “Long-term, ‘real-world’ data are i

IDEMIA: Easier Travel with the Biometric Innovations Presented at Passenger Terminal Expo (20–22 March 2018)20.3.2018 09:46Pressemelding

IDEMIA, the global leader in Augmented Identity, has announced his attendance to Passenger Terminal Expo (PTE) 2018, the world’s biggest aviation industry exhibition. Bringing together all industry stakeholders, including airlines, airport operators and public authorities, PTE begins today and will be held in Stockholm until March 22 nd . As passenger numbers in airports continue to soar1, the need to manage flows efficiently coupled with particularly rigorous screening procedures, is becoming more strategic than ever. With its innovative Augmented Identity, IDEMIA provides a smoother passenger experience based on identification whilst ensuring that security requirements are respected. In that context, IDEMIA today operates free-flow passenger solutions in several international airports through the world. For instance, Singapore Changi Airport, voted the world’s best airport for the fifth consecutive year, recently chose IDEMIA for the provision of biometric identification and authenti

ESSENZIALED Recessed & Linear Lamps Have Adopted Seoul Semiconductor’s SunLike Series Natural Spectrum LEDs20.3.2018 08:07Pressemelding

Seoul Semiconductor, a global innovator of LED products and technology, announced that its SunLike Series natural spectrum LEDs, which implement light closest to the spectrum of natural sunlight, has been adopted for luminaires from ESSENZIALED, including the Spottone and Mood Series luminaires. This press release features multimedia. View the full release here: ESSENZIALED Mood-Round & Square spotlights with SunLike LEDs (Photo: Business Wire) Marino Bertazza, CEO and founder of ESSENZIALED, explained, “SunLike technology delivers a superior color rendering index, with a spectrum that closely matches that of natural sunlight. Our customers appreciate the quality of light and the visual comfort delivered by SunLike Series natural spectrum LEDs.” According to Caleb Won, executive VP of global marketing at Seoul Semiconductor, “ESSENZIALED’s choice of SunLike Series natural spectrum LEDs will achieve synergy effects and contribute