Neustar and Simulmedia Join Forces To Offer A Complete End-to-End Linear TV Activation and Measurement Solution
Neustar, Inc. (NYSE:NSR), a trusted, neutral provider of real-time information services, and Simulmedia, the leader in driving business outcomes for advertisers through the power and scale of linear TV, today announced a partnership that will offer a complete end-to-end linear TV activation and measurement solution. By combining Neustar Data Onboarding and Neustar MarketShare Analytics solutions with Simulmedia’s audience-targeted national TV campaigns, marketers can now enable closed-loop targeting on linear TV with massive scale, and unprecedented audience matching precision.
Neustar is unique in being able to use authoritative identity to perform the most accurate and trusted matching of data between partners and customers. As a leader in internet infrastructure and registry services, Neustar manages and maps complex, real-time mission-critical databases, including top-level domains (e.g. .CO, .BIZ, .US), telephone numbers (caller ID), IP addresses (DNS) and devices (Internet of Things) registries. Building upon this expertise, Neustar has developed an authoritative identity platform responsible for collecting, corroborating and validating consumer, and business identity for marketing purposes. Based on privacy-by-design principles, Neustar’s methodology uses data science to connect verified offline data, including wireless data to Neustar’s authoritative identity platform based on 220 million adults and 120 million households in the US. Furthermore, Neustar continuously ensures accurate identity by corroborating billions of daily transactions and constantly augments, and associates its authoritative identity with more than 15,000 offline and online predictive attributes from third-party data sources across various industries.
“No one is as trusted as Neustar when it comes to understanding connected identity,” said Michael Zimbalist, chief marketing officer, Simulmedia. “By enabling a trusted, neutral match through this partnership we can have the best possible audience targeting on linear TV. Furthermore, with Neustar MarketShare, which is the industry gold standard for media-mix modeling and multi-touch attribution, we can begin to de-average the total TV spend and isolate the direct contribution of Simulmedia’s audience targeting to prove its impact on business outcomes for our clients. This is what data-driven marketing is all about,” he added.
Simulmedia is unique in its ability to plan and activate data-driven TV campaigns for national advertisers designed to reach the most profitable audience segments quickly and efficiently. Powered by its VAMOS platform (Video Advertising Marketing Operating System), Simulmedia’s TV campaigns can build custom audiences at scale, using first-party CRM files or DMP segments. Simulmedia drives superior reach and business results for marketers because of its singular focus on targeting audiences rather than specific programs or networks. VAMOS is the first massively scaled, people-based targeting and measurement platform for linear TV, blending viewing behavior with actual purchase data, thus making possible the direct attribution of sales to TV ad exposure. By proving outcomes from TV campaigns and optimizing on those results for future schedules, VAMOS knows where consumers are on TV and learns how to continue to find them efficiently.
“We all know how important TV is in the media mix, but marketers are still struggling to find the best way to combine the targeting and measurement of digital media with the scale and reach of TV,” said Jon Vein, senior vice president of strategy, Neustar. “By joining forces with Simulmedia, the company that blazed the trail on bringing together the reach of TV with the performance of digital, advertisers and their agencies now have the power to see the true business impact of TV campaigns,” he added.
Through Neustar Data Onboarding, marketers can use their own valuable data with Simulmedia's national television audience network.
After Simulmedia runs a national TV campaign, it can provide Neustar’s award-winning MarketShare DecisionCloud analytics solutions with the ad delivery and conversion data to verify the true business impact of linear TV that marketers want. The ability to do total budget planning and allocation, long-term brand equity contribution, on top of campaign-level attribution and course-correction, is unique to the Neustar MarketShare solution. Simulmedia TV campaign data will integrate into MarketShare’s Strategy application, which optimizes marketing planning and allocation decisions across all forms of marketing and sales channels, offline, online and mobile.
Simulmedia TV campaign data will also integrate into MarketShare’s Action application, which delivers cross-channel attribution “in the cloud” and at scale so brands can see the real value of each interaction or “touchpoint” with customers during their purchase journey.
Through the Neustar and Simulmedia partnership, MarketShare will be the first analytics solution to truly have the most holistic top-down planning and allocation capabilities combined with a massive amount of bottom-up data matching transactions to TV impressions, resulting in predictive attribution and agile on-the-fly optimization.
Every day, the world generates roughly 2.5 quadrillion bits of data. Neustar (NYSE: NSR) isolates certain elements and analyzes, simplifies and edits them to make precise and valuable decisions that drive results. As one of the few companies capable of linking together every interaction and sales transactions, we’re trusted by the world’s great brands to make critical decisions some 20 billion times a day. We help marketers send timely and relevant messages to the right people. Because we can authoritatively tell a client who is calling or connecting with them, we make critical real-time responses possible. And the same comprehensive information that enables our clients to direct and manage orders also stops attackers. We know when someone isn’t who they claim to be, which helps stop fraud and denial of service before they’re a problem. Because we’re also an experienced manager of some of the world’s most complex databases, we help clients control their online identity, registering and protecting their domain name, and routing traffic to the correct network address. By linking the most essential information with the people who depend on it, we provide more than 12,000 clients worldwide with decisions—not just data. More information is available at http://www.neustar.biz
Simulmedia, Inc. (www.simulmedia.com) is a New York based marketing technology company founded in 2008. Through its market-leading VAMOS platform, Simulmedia is the only company that can provide advertisers the reach and resonance of linear television combined with the targeting and performance of digital media. Using VAMOS’s intelligent audience optimization engine, Simulmedia plans and activates TV campaigns to reach the most profitable audience segments, including those built upon an advertiser’s CRM file, or DMP. VAMOS is powered by a single source massively scaled data-set that blends viewing behavior with actual purchase data, thus making possible the direct attribution of sales to TV ad exposure. Unique to Simulmedia, this capability can be extended to other business outcomes such as app downloads, website visits, or TV tune-in.
Om Business Wire
Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.
Følg saker fra Business Wire
Registrer deg med din epostadresse under for å få de nyeste sakene fra Business Wire på epost fortløpende. Du kan melde deg av når som helst.
Siste saker fra Business Wire
The Meet Group Announces Closing of Lovoo Acquisition19.10.2017 20:58 | Pressemelding
The Meet Group, Inc. (NASDAQ: MEET), a public market leader in the mobile meeting space, has completed its acquisition of Lovoo GmbH. The LOVOO app is the most downloaded dating app in Germany, Switzerland, and Austria combined. This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20171019006572/en/ The Meet Group anticipates this purchase will continue the momentum of its mission to meet the universal need for human connection through innovating, acquiring, and building the largest mobile portfolio of brands for meeting new people. The acquisition is expected to expand The Meet Group’s global footprint, increase the company’s scale and profitability, and diversify its business model by adding expertise in subscription and in-app purchasing. “LOVOO is our third strategic acquisition in the last 12 months, and
Edgewater Networks Announces SD-WAN Optimized for BroadSoft Platforms19.10.2017 20:00 | Pressemelding
Edgewater Networks, Inc., the market leader in Network Edge Orchestration, announces the upcoming availability of its SD-WAN offering targeted for Small to Medium Enterprises, a key market for service providers offering Unified Communications as a Service. Edgewater Networks’ SD-WAN solution is optimized for the BroadSoft BroadWorks® and BroadCloud® platforms and brings the benefits of this technology to the BroadSoft customer base. “As a new component of our Network Edge Orchestration platform, Edgewater Networks SD-WAN service allows BroadSoft customers to offer comprehensive end user service level agreements by ensuring that real-time communications are automatically routed to the best available Internet connection,” said Chris Kolstad, Edgewater Networks’ Vice President of Product Management. “Edgewater Networks’ SD-WAN offers a new revenue stream to service providers with a soluti
Business Wire Receives Type 2 SOC 2 Attestation Engagement Report Related to Security19.10.2017 19:20 | Pressemelding
Business Wire today announced that it has successfully completed a Type 2 SOC 2 examination of its BW Connect and HQ systems. This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20171019006400/en/ The attestation engagement report, conducted by the independent CPA firm Schellman & Company, LLC, confirms that Business Wire has met the standards established by the American Institute of Certified Public Accountants [AICPA] Trust Services Principles related to security. BW Connect is Business Wire’s proprietary web-based order-entry system; HQ provides web-hosting services for online newsrooms, and investor relations hubs for publicly-traded companies. The examination, conducted during the review period February 1, 2017 through July 31, 2017, focused on Business Wire adherence to the Trust Service Principle/Secu
Pharnext: First-Half 201719.10.2017 17:30 | Pressemelding
Regulatory News: Pharnext SA (FR00111911287 - ALPHA), a biopharmaceutical company pioneering a new approach to the development of innovative drugs based on the combination and repositioning of known drugs, today announced its first-half 2017 financial results. Daniel Cohen, M.D., Ph.D. Co-Founder and CEO said of activity for the first half of 2017: "Activity in the first-half of the year was very dense; we implemented two prominent strategic partnerships with the biotech company Galapagos and the Tasly Group, one of the top ten pharmaceutical companies in China. Our flagship product, PXT3003 for the treatment of Charcot-Marie-Tooth disease type 1A, is nearing the end of Phase 3, which is slated for the second half of 2018. We confirm our target of taking the product to market by 2019." A half-year marked by strategic agreements
Tickets Now on Sale for FEI World Equestrian Games Tryon 2018, North Carolina, USA, on September 11-23, 201819.10.2017 16:58 | Pressemelding
Tickets for the FEI World Equestrian GamesTM Tryon 2018 (WEG) are now on sale to the public online at www.tryon2018.com. With more than 500,000 people expected to attend the 2018 Games, the 12-day spectacle of equestrian champions is one of the biggest events on the global sporting calendar and will be the largest equestrian event in North Carolina’s history. Mark Bellissimo, CEO of host venue Tryon International Equestrian Center (TIEC) in Tryon, NC, USA, said: “Demand from the event is way beyond our expectations and it would not surprise me if this event were to sell out early. We have experienced unprecedented demand, far bigger than we ever anticipated. There is tremendous appetite for this event, so we encourage people to buy now.” Tickets for the WEG include the following options: a standard Day Pass, Individual Event Pass, All Session Discipline Pas
SFL – Third-Quarter 2017 Financial Information19.10.2017 16:30 | Pressemelding
Regulatory News: SFL (Paris:FLY): Rental income: €147.8 million, up 3.3% like-for-like Consolidated revenue by business segment (€000’s) 2017 (9 months) 2016 (9 months)
I vårt presserom finner du alle våre siste saker, kontaktpersoner, bilder, dokumenter og annen relevant informasjon om oss.Besøk vårt presserom