Business Wire

Neustar and Simulmedia Join Forces To Offer A Complete End-to-End Linear TV Activation and Measurement Solution

22.6.2016 06:19 | Business Wire


Neustar, Inc. (NYSE:NSR), a trusted, neutral provider of real-time information services, and Simulmedia, the leader in driving business outcomes for advertisers through the power and scale of linear TV, today announced a partnership that will offer a complete end-to-end linear TV activation and measurement solution. By combining Neustar Data Onboarding and Neustar MarketShare Analytics solutions with Simulmedia’s audience-targeted national TV campaigns, marketers can now enable closed-loop targeting on linear TV with massive scale, and unprecedented audience matching precision.

Neustar is unique in being able to use authoritative identity to perform the most accurate and trusted matching of data between partners and customers. As a leader in internet infrastructure and registry services, Neustar manages and maps complex, real-time mission-critical databases, including top-level domains (e.g. .CO, .BIZ, .US), telephone numbers (caller ID), IP addresses (DNS) and devices (Internet of Things) registries. Building upon this expertise, Neustar has developed an authoritative identity platform responsible for collecting, corroborating and validating consumer, and business identity for marketing purposes. Based on privacy-by-design principles, Neustar’s methodology uses data science to connect verified offline data, including wireless data to Neustar’s authoritative identity platform based on 220 million adults and 120 million households in the US. Furthermore, Neustar continuously ensures accurate identity by corroborating billions of daily transactions and constantly augments, and associates its authoritative identity with more than 15,000 offline and online predictive attributes from third-party data sources across various industries.

“No one is as trusted as Neustar when it comes to understanding connected identity,” said Michael Zimbalist, chief marketing officer, Simulmedia. “By enabling a trusted, neutral match through this partnership we can have the best possible audience targeting on linear TV. Furthermore, with Neustar MarketShare, which is the industry gold standard for media-mix modeling and multi-touch attribution, we can begin to de-average the total TV spend and isolate the direct contribution of Simulmedia’s audience targeting to prove its impact on business outcomes for our clients. This is what data-driven marketing is all about,” he added.

Simulmedia is unique in its ability to plan and activate data-driven TV campaigns for national advertisers designed to reach the most profitable audience segments quickly and efficiently. Powered by its VAMOS platform (Video Advertising Marketing Operating System), Simulmedia’s TV campaigns can build custom audiences at scale, using first-party CRM files or DMP segments. Simulmedia drives superior reach and business results for marketers because of its singular focus on targeting audiences rather than specific programs or networks. VAMOS is the first massively scaled, people-based targeting and measurement platform for linear TV, blending viewing behavior with actual purchase data, thus making possible the direct attribution of sales to TV ad exposure. By proving outcomes from TV campaigns and optimizing on those results for future schedules, VAMOS knows where consumers are on TV and learns how to continue to find them efficiently.

“We all know how important TV is in the media mix, but marketers are still struggling to find the best way to combine the targeting and measurement of digital media with the scale and reach of TV,” said Jon Vein, senior vice president of strategy, Neustar. “By joining forces with Simulmedia, the company that blazed the trail on bringing together the reach of TV with the performance of digital, advertisers and their agencies now have the power to see the true business impact of TV campaigns,” he added.

Through Neustar Data Onboarding, marketers can use their own valuable data with Simulmedia's national television audience network.

After Simulmedia runs a national TV campaign, it can provide Neustar’s award-winning MarketShare DecisionCloud analytics solutions with the ad delivery and conversion data to verify the true business impact of linear TV that marketers want. The ability to do total budget planning and allocation, long-term brand equity contribution, on top of campaign-level attribution and course-correction, is unique to the Neustar MarketShare solution. Simulmedia TV campaign data will integrate into MarketShare’s Strategy application, which optimizes marketing planning and allocation decisions across all forms of marketing and sales channels, offline, online and mobile.

Simulmedia TV campaign data will also integrate into MarketShare’s Action application, which delivers cross-channel attribution “in the cloud” and at scale so brands can see the real value of each interaction or “touchpoint” with customers during their purchase journey.

Through the Neustar and Simulmedia partnership, MarketShare will be the first analytics solution to truly have the most holistic top-down planning and allocation capabilities combined with a massive amount of bottom-up data matching transactions to TV impressions, resulting in predictive attribution and agile on-the-fly optimization.

About Neustar

Every day, the world generates roughly 2.5 quadrillion bits of data. Neustar (NYSE: NSR) isolates certain elements and analyzes, simplifies and edits them to make precise and valuable decisions that drive results. As one of the few companies capable of linking together every interaction and sales transactions, we’re trusted by the world’s great brands to make critical decisions some 20 billion times a day. We help marketers send timely and relevant messages to the right people. Because we can authoritatively tell a client who is calling or connecting with them, we make critical real-time responses possible. And the same comprehensive information that enables our clients to direct and manage orders also stops attackers. We know when someone isn’t who they claim to be, which helps stop fraud and denial of service before they’re a problem. Because we’re also an experienced manager of some of the world’s most complex databases, we help clients control their online identity, registering and protecting their domain name, and routing traffic to the correct network address. By linking the most essential information with the people who depend on it, we provide more than 12,000 clients worldwide with decisions—not just data. More information is available at

About Simulmedia

Simulmedia, Inc. ( is a New York based marketing technology company founded in 2008. Through its market-leading VAMOS platform, Simulmedia is the only company that can provide advertisers the reach and resonance of linear television combined with the targeting and performance of digital media. Using VAMOS’s intelligent audience optimization engine, Simulmedia plans and activates TV campaigns to reach the most profitable audience segments, including those built upon an advertiser’s CRM file, or DMP. VAMOS is powered by a single source massively scaled data-set that blends viewing behavior with actual purchase data, thus making possible the direct attribution of sales to TV ad exposure. Unique to Simulmedia, this capability can be extended to other business outcomes such as app downloads, website visits, or TV tune-in.

Contact information

Carolin Bachmann, 415-312-2100
Peter Giordano, 617-710-0129

Om Business Wire

Business Wire
Business Wire
24 Martin Lane
EC4R 0DR London

+44 20 7626 1982

Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.

Følg saker fra Business Wire

Registrer deg med din epostadresse under for å få de nyeste sakene fra Business Wire på epost fortløpende. Du kan melde deg av når som helst.

Siste saker fra Business Wire

Spirent Tests Wi-Fi Network Performance with O2 at the Coca-Cola London Eye17.8.2017 15:57Pressemelding

Spirent Communications plc (LSE:SPT), today announced its Landslide E10 network test platform has been used with O2 to validate the Wi-Fi network performance and capacity at the Coca-Cola London Eye, before the launch of a new smartphone application last month. This Smart News Release features multimedia. View the full release here: Spirent Landslide E10 helped O2 validate Wi-Fi performance and capacity at the Coca-Cola London Eye, before the launch of a new smartphone application last month. (Photo: Busines Wire) Merlin Entertainments plc, operator of the London Eye, wanted to measure its Wi-Fi network performance, to ensure its infrastructure could provide an excellent experience for users of the new app, which puts increased demands on the Wi-Fi network. “The London Eye is a global attractio

Watch BizWireTV: A Camera You Can Wear and Krispy Kreme’s Famous Donuts Get Eclipsed with Chocolate17.8.2017 12:08Pressemelding

On BizWireTV, catch some Quick Biz Hits and see the latest in Star Power. Also see what’s happening in the startup world with the Accelerator Report, featuring the VC Watch and this week’s Startup Standout. This Smart News Release features multimedia. View the full release here: BizWireTV is hosted by Jordyn Rolling (Photo: Business Wire Now you can watch BizWireTV, and the latest breakthroughs in tech from the biggest brands, on any screen you want by downloading the new app through the Apple TV and iPhone App Store and Google Play for Android devices. Top of the Wire Introducing FrontRow: the camera re-invented. Watch BizWireTV to see more disruptors as well as the top 5 trending stories of the week! A core c

PsiOxus Therapeutics Announce Two New Board Appointments: New Board Appointments Strengthen Company’s US Presence17.8.2017 07:00Pressemelding

PsiOxus Therapeutics, Ltd. (PsiOxus) today announced the appointment of Charles Rowland and Duncan Higgons to the Board of Directors as part of an ongoing drive to expand in the US. Charles Rowland was most recently the President and Chief Executive Officer (CEO) of Aurinia Pharmaceuticals, a clinical stage pharmaceutical company focused on the global lupus nephritis market. Prior to this, he served as the Vice President and Chief Financial Officer (CFO) of ViroPharma, during which time the company grew into a global biopharmaceutical business with $500 million in annual revenues until it was acquired by Shire plc for $4.2 billion. Before joining ViroPharma, Mr. Rowland was executive Vice President, CFO, and interim co-CEO, for Endo Pharmaceuticals. In his earlier career, Charles held finance and operational positions at Biovail Pharmaceuticals, Breakaway Technologies, Pharmacia

Smarsh Adds Voice Archiving Offering with Acquisition of London-Based Cognia17.8.2017 06:59Pressemelding

Smarsh®, providing information archiving solutions for compliance, e-discovery and risk management, has completed the acquisition of Cognia, a worldwide leader in cloud-based voice archiving, audio search and analytics. Smarsh will leverage Cognia’s intellectual property and development resources to offer its global customer base enhanced capabilities around mobile and fixed-line voice communication – alongside a market-leading range of electronic communications – within The Archiving Platform. The acquisition will expand the existing presence of Smarsh in Europe and is central to its MiFID II compliance solution for financial firms. In addition to capturing incoming and outgoing communication from fixed-line recording solutions, Cognia uniquely captures voice content directly from leading mobile carriers. Carrier-direct capture is the most reliable and automated method for capt

Schlumberger Announces Third-Quarter 2017 Results Conference Call16.8.2017 21:23Pressemelding

Schlumberger Limited (NYSE:SLB) will hold a conference call on October 20, 2017 to discuss the results for the third quarter ending September 30, 2017. The conference call is scheduled to begin at 8:30 am US Eastern time and a press release regarding the results will be issued at 7:00 am US Eastern time. To access the conference call, listeners should contact the Conference Call Operator at +1 (800) 288-8967 within North America or +1 (612) 333-4911 outside of North America approximately 10 minutes prior to the start of the call, and ask for the “Schlumberger Earnings Conference Call.” A webcast of the conference call will be broadcast simultaneously at on a listen-only basis. Listeners should log in 15 minutes prior to the start of the call to test their browsers and register for the webcast. Following the end of the conference call,

Rimini Street Named to Inc. 5000 List for Seventh Consecutive Year16.8.2017 18:20Pressemelding

Rimini Street, Inc., a global provider of enterprise software products and services, and the leading independent support provider for Oracle and SAP products, today announced that it was named to Inc. magazine’s 36th annual Inc. 5000 list for the seventh consecutive year. The Inc. 5000 list is an exclusive ranking of the nation’s fastest-growing private companies and represents the most comprehensive look at America’s entrepreneurs. This Smart News Release features multimedia. View the full release here: Rimini Street has earned a place on the annual Inc. 5000 list since 2011, joining an elite group – approximately 2% – of Inc. 5000 honorees to ever achieve this milestone. (Photo: Business Wire) Rimini Street has earned a place on the annual Inc. 5000 list since 2011, joining an elite group – approximatel

I vårt presserom finner du alle våre siste saker, kontaktpersoner, bilder, dokumenter og annen relevant informasjon om oss.

Besøk vårt presserom