Business Wire

Misfit Brings Wearable Technology to Baselworld

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From March 17 through 24, Misfit will be exhibiting in Basel, Switzerland for the Fossil Group Global Expo, coinciding with Baselworld, the world's largest jewelry and accessories show. Misfit will be one of the first major wearables brands to have a presence in Basel, bringing technology credibility and panache to the world’s preeminent watch, jewelry, and accessories show.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20160223005908/en/

Misfit at Baselworld (Photo: Business Wire)

Misfit at Baselworld (Photo: Business Wire)

Misfit will be showing off Misfit Ray Fitness and Sleep Monitor (recently announced at CES 2016) with new fashion-forward accessories. Misfit will also exhibit Shine 2, the next generation of the iconic Shine Fitness and Sleep Monitor. Both Misfit Ray and Shine 2 feature extremely thin, sleek form factors, up to 6 month battery life, 50 meters water resistance, and smart button functionality that lets you turn your wearable into a tool to connect with the world around you.

Founded in 1917, Baselworld saw 150,000 attendees from over 100 countries in 2015.

Misfit will be part of the Fossil Group Global Expo at Riehenring 182, and will be unveiling a new Misfit design studio, integrating Misfit products into a built environment incorporating natural materials combined with bold, modern features.

Misfit joined Fossil Group, one of the world’s top watch and accessories companies, in December 2015 to gain access to Fossil Group’s world-class design teams and global expertise in sales, marketing, and distribution. Fossil Group brands feature an extensive line of men’s and women’s fashion watches, jewelry, handbags, small leather goods and accessories that are found in department stores, specialty retail stores and specialty watch and jewelry stores in the U.S. and approximately 150 countries.

To schedule a meeting with the Misfit executive team, email Amy Puliafito at apuliafito[at]misfit[dot]com.

About Misfit

Misfit invents and designs wearables and smart home products. Misfit brand products including Ray, Shine 2, Flash, Link, and Bolt are available at misfit.com and fashion and consumer electronic retailers around the world. To learn more about Misfit, a Fossil Group (NASDAQ: FOSL) brand, visit http://misfit.com/media.

Watch the Misfit Ray video, directed by Giovanni Ribisi: https://youtu.be/8nzEFibiWbQ

Copyright 2016 Misfit, Inc. All rights reserved.

Contact information

Misfit
Amy Puliafito, +1-415-868-5249
apuliafito[at]misfit[dot]com

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