MaxPoint Expands LiveRamp Partnership to Bring Its Digital Audience Data to the UK
RALEIGH, N.C. and LONDON, 2017-04-04 10:00 CEST (GLOBE NEWSWIRE) -- MaxPoint (Nasdaq:MXPT) today announced the expansion of its data integration partnership with LiveRamp™, an Acxiom® company and leading provider of omnichannel identity resolution, to include digital audience data for the UK market. The partnership enables UK marketers to make better advertising decisions by giving them access to MaxPoint’s unique audience data within their preferred platforms for targeting, measurement and data management.
MaxPoint’s audience data provides a permission-based view of consumers by combining information about where they shop with data regarding their intent to purchase products or services. Audience data is updated in real-time so that personalised desktop and mobile ads can be delivered to consumer devices at the optimal time. Consumers increasingly expect more relevant and enhanced experiences, and better data helps enable them.
LiveRamp’s IdentityLink™ solution resolves data to a privacy-compliant consumer identifier leveraged by hundreds of brands and technology platforms. In so doing, LiveRamp allows MaxPoint to connect its data to brands’ people-based marketing initiatives and to extend the reach of the data across channels, maximizing the potential for relevance and monetisation.
“Since we entered the UK market in 2014, we’ve seen growing interest from brands and retailers in driving in-store sales by reaching local consumers,” said Paul Maraviglia, general manager of MaxPoint Europe. “By partnering with LiveRamp, we are giving UK marketers, through their programmatic partners, access to the MaxPoint audience data that has historically driven the success of their programs. At the same time, we are laying the foundation for further international expansion.”
“Marketers need access to unique data sets that allow them to deliver more relevant messages to consumers, and the ability to activate those data sets across any channel,” said Richard Foster, Managing Director, LiveRamp UK. “With MaxPoint audience data and LiveRamp IdentityLink, UK marketers can engage unique audiences in real-time across all devices, and across multiple vertical sectors with more relevant experiences.”
MaxPoint is a marketing technology company that generates hyperlocal intelligence to optimize brand and retail performance. We provide a platform for brands to connect the digital world with the physical world through hyperlocal execution, measurement, and consumer insights.
The company’s proprietary Digital Zip® technology and the MaxPoint Intelligence Platform™ predict the most likely buyers of a specific product at a particular retail location and then execute cross-channel digital marketing programs to reach these buyers. For more information, visit maxpoint.com.
LiveRamp offers brands and the companies they work with identity resolution that is integrated throughout the digital ecosystem, and provides the foundation for omnichannel marketing. Our services transform the technology platforms used by our clients into people-based marketing channels that improve the relevancy of marketing, and ultimately allow consumers to better connect with the brands and products they love. LiveRamp is an Acxiom company, delivering privacy-safe solutions to market and honoring the best practices of leading associations including the Digital Advertising Alliance's (DAA) ICON and App Choices programs. For more information, visit www.LiveRamp.com.
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+1 619 234 0345
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