Business Wire

Mario Testino and Fashion Icons Karlie Kloss & Sean O’Pry Celebrate Launch of the Huawei Watch

Del

Huawei Consumer Business Group (BG) today announced a partnership with the world’s most famous fashion photographer, Mario Testino, to mark the launch of the Huawei watch. The advertising campaign features American supermodel Karlie Kloss and one of the world’s top male models, Sean O’Pry. This is the first time that Huawei has worked with the iconic fashion photographer and supermodels to convey its vision of fashion and technology embracing.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20150902005808/en/

Huawei Watch Mario Testino Karlie Kloss (Photo: Business Wire)

Huawei Watch Mario Testino Karlie Kloss (Photo: Business Wire)

The watch, with its classic design, inspired by Swiss timepieces, will go on sale in Canada, Germany, France, Spain and Italy this month priced between €399.00 and €699.00 depending on the design features chosen. The Huawei watch will also be available for pre-order in the US from today (2nd September). It will go on sale in the UK, Japan and UAE in October and information on further regions will be released later this year.

The Huawei Watch enables users to stay connected wherever they are with notifications of calls, texts, instant messages and emails. Crafted using sophisticated materials, the watch features a fully circular 1.4-inch touch-sensitive AMOLED display, coated in scratch-proof sapphire crystal (the favoured choice amongst Swiss watch manufacturers) and a cold-forged stainless steel frame. A premium watch, its design truly embodies the space where fashion meets technology. Thanks to the latest version of Google’s Android Wear™, both Android and iOS users will be able to connect to the Huawei Watch.

A classic design aesthetic built with smart technology

Crafted using high-quality materials, including scratch-proof sapphire crystal glass, the Huawei watch measures 42mm in diameter, which is the traditional dimension for wristwatches. There is a range of gold, silver and black frames and a variety of different watch face designs to choose from, across a range of classic, luxury, business, feminine, modern and simple aesthetics.

The choice of 22mm straps includes stainless steel mesh, stainless steel links, rose gold, and black-plated stainless steel links, and brown and black leather.

Keeping track of your health

Capable of downloading music for offline playback, and with Bluetooth connectivity for wireless headphones, it’s the perfect running companion. A heart rate sensor accurately measures heart rates, and the 6-Axis motion sensor can track activities including walking, running and mountain climbing.

Embracing the worlds of fashion and technology

The Testino advertising campaign will feature on different communicational channels globally in the coming weeks, across fashion magazines, OOH, digital, as well as on TV at later stage.

Mario Testino said: "The world is moving at an incredible pace and with technology developing at such a fast speed one no longer only wants a product to do one thing alone. We look to the products around us to help deal with all the possibilities we are offered today through technology and a new digital world.

“Most times the speed that technology goes at is not hand-in-hand with aesthetics and this is why I think Huawei has been so clever in incorporating both.

“I photographed and directed Karlie Kloss and Sean O’Pry in this campaign because I feel they represent the youth of today and match perfectly to the world of Huawei’s new watches. I enjoyed working with them immensely and they made the communication of this so effortless."

Karlie Kloss, model, added: “I’m so excited to be a part of this campaign and to be working with Mario Testino and Sean. Fashion and technology both play an important role in my life, and I’m excited to see these two worlds come together and embrace with the Huawei watch. The watch design combines a classic, good-looking design with the latest technology, so I have everything I need at my fingertips.“

Sean O’Pry, model, said of his experience: “The watch shoot was amazing – special things happen when Mario Testino is in the room and this campaign was particularly exciting because Karlie was also involved. I wear a watch as a classical statement, one that says I value my time. The Huawei watch is the first classically designed smartwatch that matches up with the connected world we live in, embracing both fashion and technology and I’ve really enjoyed working on this campaign.”

###

Availability and Accessories

Huawei Watch will be available in more than 20 countries and regions, including United States, United Kingdom, Australia, Austria, Belgium, Canada, Costa Rica, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Indonesia, Italy, Japan, Mexico, Netherlands, New Zealand, Norway, Philippines, Russia, Singapore, Spain, Sweden, Switzerland, Taiwan, Thailand, United Arab Emirates.

For more information, please visit: http://consumer.huawei.com/minisite/worldwide/huawei-watch/

For regular updates on Huawei Consumer BG, follow us on:

Facebook: https://www.facebook.com/huaweidevice

Twitter: https://twitter.com/HuaweiDevice

Google+: https://plus.google.com/+HuaweiDevice

YouTube: https://www.youtube.com/huaweidevice

Flickr: https://www.flickr.com/photos/huaweidevice/

About Huawei Consumer Business Group

By 2014, Huawei’s products and services have covered more than 170 countries, and a third of the world’s population. Huawei’s shipments of smartphones ranked third in the world in 2014. Huawei has 16 R&D centers have been set up in the US, Germany, Sweden, Russia, India, and China. Huawei Consumer Business Group is one of three businesses within Huawei, covering smartphones, mobile broadband devices, home devices and cloud services. Based on more than 20 years of Huawei’s expertise in the telecom industry, built on Huawei’s global network, worldwide operations and business partners, Huawei Consumer Business Group is dedicated to providing the latest technology to the consumers and bringing the joy of technological advances to people all around the world. Huawei acts on its word and fulfills dreams. For more information please visit: www.consumer.huawei.com

Contact information

Huawei
Lindsey Freeman
+44 7720 873 880
Huawei@hkstrategies.com

Om Business Wire

Business Wire
Business Wire
24 Martin Lane
EC4R 0DR London

+44 20 7626 1982http://www.businesswire.co.uk

Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.

Følg saker fra Business Wire

Registrer deg med din epostadresse under for å få de nyeste sakene fra Business Wire på epost fortløpende. Du kan melde deg av når som helst.

Siste saker fra Business Wire

Proton OnSite Has Been Awarded a Contract for Approximately USD 1.8 Million and Assumes the Lead Role in the US Government Advanced Water Splitting Benchmarking Project23.10.2017 21:02Pressemelding

Proton OnSite (Proton), a wholly owned subsidiary of Nel ASA, Oslo Norway (Nel, OSE:NEL) has been awarded a contract for approximately USD 1.8 million to participate in the US Department of Energy’s (DOE’s) Advanced Water Splitting Benchmarking Project. This is a critical piece of DOE’s HydroGEN Energy Materials Network (EMN) consortium, which was launched to accelerate the discovery and development of materials for low cost hydrogen production, enabling energy storage, resiliency and economic opportunities across sectors. Proton will work with DOE National Laboratories and lead a team to ensure that all experimental results across the water splitting research community are properly vetted, standards are set for comparison, and roadmaps are developed including research priorities and capability needs. Kathy Ayers, Proton’s Vice President of Research and Development, has been named overall project

SES Networks Works with Project Loon to Restore Connectivity in Puerto Rico23.10.2017 17:14Pressemelding

SES Networks' high throughput and fibre-like satellite connectivity service, the stratospheric balloons operated by X, Alphabet’s self-described “moonshot factory”, and local telecommunications expertise are playing a key role in restoring 4G/LTE connectivity in disaster-affected Puerto Rico, SES announced today. This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20171023006165/en/ SES Networks Works with Project Loon to Restore Connectivity in Puerto Rico (Photo: Business Wire) The connectivity is powered by Project Loon's targeted cell coverage and SES Networks' O3b FastConnect, a rapidly deployable satellite terminal delivering fibre-like performance. Together with local technology partners, SES Networks and X are providing reliable high-performance connectivity to Puerto Ricans whose lives have been dev

Sagemcom Unveils the Next-Generation Multi-Gigabit Solutions23.10.2017 16:05Pressemelding

AFTER THE SUCCESS OF ITS ONE GIGABIT GATEWAY RANGE, SAGEMCOM RELEASES TO THE OPERATORS THE NEXT GENERATION MULTI-GIGABIT GATEWAYS – VDSL 35B / G.FAST / PON, 2.5G/10G PON, DOCSIS 3.1 – INTEGRATING HIGH EFFICIENCY 802.11AX Wi-Fi, IN ADDITION TO NEW SMART HOME CONNECTIVITY SOLUTIONS INCLUDING DISTRIBUTED WI-FI, VOICE CONTROL AND HOME AUTOMATION. The VDSL 35B / G.fast / FTTH / PON universal gateway, F@st 5380, integrates G.fast 212MHz, GPON and 802.11ax Wi-Fi, enabling the operators to deliver Multi-Gigabit end-to-end services, and to meet the growing bandwidth required by the end-users. F@st 5380 benefits from the last innovations of the in-house field proven Sagemcom SWANTM software suite including big data, Wi-Fi distribution, smart diagnostics… The next generation Fiber gateways range includes two products: F@st 5688ax for 10G PON (XGS-PON

Moody’s Analytics Launches the CreditLens™ Platform23.10.2017 15:43Pressemelding

Moody’s Analytics has launched the CreditLens platform, our next-generation credit origination and risk monitoring solution. This new platform offers flexibility, configurability, and efficiency to lending institutions striving to establish smarter and leaner loan origination practices. The CreditLens platform reduces time-to-decision while tapping into powerful models and insightful analytics that help lenders manage risk and drive productivity. Lenders gain efficiency from the solution’s automated spreading capability and a flexible model authoring module. They also gain deep insights from built-in Moody’s Analytics Risk Grading features and Business Insights dashboards, which provide a complete view of the lender’s credit relationships. Automation in the platform also reduces errors and preserves data lineage throughout the credit assessment and origination process.

Knopp Biosciences Announces Renewal of NIH Blueprint Grant Award for Advancing KCNQ2 Modulators in Epilepsy23.10.2017 15:11Pressemelding

Knopp Biosciences LLC today announced the renewal and expansion of its grant award from the National Institutes of Health Blueprint Neurotherapeutics Network to advance novel treatments for epilepsy. The Phase 2 award under the NIH Small Business Innovation Research (SBIR) program anticipates NIH support of up to $2 million over the next three years of the project, subject to satisfactory completion of milestones. The renewal follows the successful completion of all milestones under a previously awarded Phase 1 grant of $400,000. Knopp is directing its potassium channel activator program to preclinical and clinical development of small-molecule drug candidates against a validated, anti-seizure pharmaceutical target encoded by the KCNQ2 gene. Knopp intends to advance novel, small-molecule KCNQ2 activators in neonatal epileptic encephalopathy, a rare disorder caused by inherit

HCL Technologies Powers Volvo Ocean Race 2017-1823.10.2017 13:02Pressemelding

The 2017-18 edition of the Volvo Ocean Race was flagged off at Alicante, Spain, with HCL Technologies as the strategic IT services provider. The leading global IT services company has provided end-to-end infrastructure support as well as connectivity between the Race Village and the Command Centre in Alicante further connecting them to 12 Host Cities on the race route globally. The world's longest and toughest professional sporting event began at Alicante and will finish eight months later at The Hague. At the flag-off, Jordi Neves, Chief Digital Officer, Volvo Ocean Race, said: “Over four decades, Volvo Ocean Race has drawn some of the greatest ever sailors. This edition of the race will be more digitally focused than before, with HCL as the strategic IT services provider. This edition is also special for us as we embark on a major Sustainability Program in partnership wi

I vårt presserom finner du alle våre siste saker, kontaktpersoner, bilder, dokumenter og annen relevant informasjon om oss.

Besøk vårt presserom