Business Wire

London-based Tech Firm Unruly Set to Launch in Japan to Coincide with Mayor’s Trade Visit

12.10.2015 23:00 | Business Wire

Del

Unruly, the London based video ad tech company today announced it will open a new office in Tokyo as part of its global expansion plans, which coincides with a trip to Japan by Mayor of London, Boris Johnson MP.

The move marks the tech company’s continuing investment in the APAC region, following the opening of an office in Sydney, Australia in April and the launch of its APAC HQ in Singapore last year. Unruly was founded in London in 2006 and now employs 200 people across 15 offices with HQ operations in London, New York and Singapore.

The global video platform, which has worked with 90% of Ad Age 100 brands to help get their ads watched, tracked and shared online, is expanding its operations across APAC to help ROI-driven marketers in Japan benefit from its unique audience data, native video ad formats and mobile video exchange.

Japan has the third largest advertising market in the world, with research revealing that the online video market will be worth almost $1bn USD by 2017.

Over the next three days (October 13-15), The Mayor is leading a trade mission to Japan, where he will meet with senior Japanese politicians, business leaders and investors to foster closer ties and greater investment in life sciences, tech and innovation.

The visit is part of his continued drive to create jobs and growth in the capital by strengthening ties with world cities like Tokyo and promoting London to the world as a major investment destination.

He will be joined on the trip by London tech ambassador’s Eileen Burbidge MBE, HM Treasury FinTech Envoy and Derek White, Chief Innovation Officer, Barclays, to share London’s expertise and highlight the opportunities for technology innovation in Japan.

Mayor of London Boris Johnson MP said: “Unruly is one of the great success stories of London’s tech community and I’m delighted that the company is bringing their talent and innovation to the Japanese market. Japan is one of the world’s most important economic powerhouses and my visit is an opportunity to bang the drum for London and strengthen our ties with the country.”

Sarah Wood, Co-Founder and Co-CEO of Unruly said: "We are looking forward to bringing our unique data and insight to the Japanese market. Every market is different and Japan presents a huge opportunity for marketers looking to amplify the impact of their online video campaigns.

"Japan is still in the early stages of its digital video journey. Despite Japan currently having the third largest ad market in the world, only 3% of digital ad spend in 2014 was on online video. That’s going to change massively over the coming months, with some predicting that the Japanese online video market will be worth nearly $1bn USD by 2017.

"We want to be there from the outset to help develop the online ad industry in a way that is positive to publishers, brands and consumers."

Separately, the Mayor of London, Boris Johnson MP has today appointed Sarah Wood as a technology ambassador for London. She will join other ambassadors such as Russ Shaw, Founder of Tech London Advocates, Gerard Grech, CEO Tech City UK and Kathryn Parsons CEO Decoded, to help promote the capital’s tech sector on an international stage.

The Mayor of London continued: “Sarah is one of the most talented individuals working the tech sector. She has built a world-class business by harnessing the best of London’s talent and innovation and is already spreading the message of our tech sector to international investors and audiences. Sarah is a shining example of the dynamic, entrepreneurial spirit that’s so pervasive in London and she is an outstanding ambassador.”

Sarah Wood added: “It's a real honour to be asked to be a technology ambassador for London. London is the place to be if you want to start up and scale up a global technology company, and I want to make sure everyone around the globe is aware of all of the opportunities the capital offers. It's home to some of the most innovative companies in the world, we have more developers and investors than any other city in the world, there are highly favourable tax incentives for entrepreneurs and we have a vibrant, lively and diverse culture.”

Japan is the world’s third largest economy and was the fourth largest investor in London last year. Since 2003, Japan has invested close to £500 billion in almost 12,000 foreign projects, creating 2.6 million jobs around the world. In 2014, trade with the capital totalled almost £950million.

David Slater, Director of International Trade & Investment said: “As one of the world’s largest economies, Japan is an important trade and investment partner for London. From financial services firms to technology giants, London already serves as a key international hub for a number of leading Japanese businesses with a global footprint. We are also seeing a growing opportunity for fast growing London businesses such as Unruly to expand into the Japanese market. Japan offers London and UK businesses a perfect springboard into the rapidly developing APAC markets. We look forward to increased collaboration between the two countries, particularly when welcoming more ambitious Japanese businesses looking to establish a regional or global HQ in London.”

More foreign companies are expanding or setting up headquarters in London than ever before, with around 40% of the world’s top companies having a European or global HQ in London. London & Partners, the Mayor’s inward investment company, helped a record 270 companies set up or expand in the city last year, creating nearly 5,000 jobs.

-ENDS-

Notes to Editors:

About London & Partners.

London & Partners is the official promotional company for London. We promote London and attract businesses, events, congresses, students and visitors to the capital. Our aims are to build London’s international reputation and to attract investment and visitor spend, which create jobs and growth.

London & Partners is a not-for-profit public private partnership, funded by the Mayor of London and our network of commercial partners.

For more information visit www.londonandpartners.com

About Unruly

Unruly is the ad tech company that gets videos watched, tracked and shared across the Open Web. Positioned at the intersect of video, social, native & mobile, Unruly uses emotional audience data and user-friendly video formats to massively increase viewer engagement, brand performance & publisher revenues. With 3 out of every 4 video views now taking place outside of YouTube, 90% of Ad Age 100 brands have already used Unruly to connect with audiences at speed and scale across the Open Web.

Differentiated by a unique data set of 2 trillion video views and powered by a full tech stack, Unruly adds value by algorithmically evaluating content shareability and programmatically targeting custom audiences. Viewability is 100% guaranteed to an audience of 1.35 billion monthly unique users across mobile, tablet and desktop devices. UnrulyX is the first supply side platform (SSP) for mobile video to offer scaled delivery of native ad formats and guarantee the viewability of premium video impressions bought via RTB.

Unruly employs 200 people across 15 offices, with regional HQs in London, New York and Singapore. Its super power is emotional ad tech. Its secret weapon is passionate people on a mission to #DeliverWow. Unruly was acquired by News Corp in September 2015.

Contact information

Ben Pattie, PR Manager FDI & Tech
Tel: +44 (0)20 7234 5872/+44 (0)7879224349
bpattie@londonandpartners.com
or
London & Partners Media & PR Team
Tel: +44 (0)20 7234 5710
Switch: +44 (0)20 7234 5800
press@londonandpartners.com
Twitter: @London_PR

Om Business Wire

Business Wire
Business Wire
24 Martin Lane
EC4R 0DR London

+44 20 7626 1982http://www.businesswire.co.uk

Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.

Følg saker fra Business Wire

Registrer deg med din epostadresse under for å få de nyeste sakene fra Business Wire på epost fortløpende. Du kan melde deg av når som helst.

Siste saker fra Business Wire

IFF to Present at the Barclays Global Consumer Staples Conference21.8.2017 20:15Pressemelding

Regulatory News: International Flavors & Fragrances Inc. (NYSE:IFF) (Euronext Paris:IFF), a leading innovator of sensory experiences that move the world, today announced that Andreas Fibig, Chairman and Chief Executive Officer will present at the Barclays Global Consumer Staples Conference in Boston, MA on Thursday, September 7, 2017 at 11:15 a.m. EDT. Investors may access the live webcast and accompanying slide presentation on the Company's website at ir.iff.com. For those unable to listen to the live webcast, a recorded version will be made available for replay. Meet IFF International Flavors & Fragrances Inc. (NYSE:IFF) (Euronext Paris:IFF) is a leading innovator of sensorial experiences that move the world. At the heart of our company, we are fueled by a sense of discovery, constantly asking “what if?”. That passion for explorati

Celularity, Inc., Accelerates Breakthrough Placental Discovery & Therapeutic Platform21.8.2017 20:11Pressemelding

Celularity, Inc., a newly formed biotechnology company, today announced its acceleration of cell and tissue regenerative therapies to address unmet medical needs in cancer and chronic and degenerative disease. Celularity completed their Series A financing with contributions from several biopharma companies, including Sorrento Therapeutics, United Therapeutics Corporation and Human Longevity, Inc., and entrepreneurial investors. Celularity has been created through the contributions of extensive intellectual property, clinical-stage assets, basic and clinical research, and development expertise including: Several clinical-stage immuno-oncology and regenerative medicine assets and a pipeline of pre-clinical assets Proprietary allogeneic (“readily accessible”) immunotherapy platform 200+ issued and pending patents in cell therapy

European Commission Grants New Indication for Soliris® (Eculizumab) for the Treatment of Patients with Refractory Generalized Myasthenia Gravis (gMG)21.8.2017 13:25Pressemelding

Alexion Pharmaceuticals, Inc. (NASDAQ:ALXN) announced today that the European Commission (EC) approved the extension of the indication for Soliris® (eculizumab) to include the treatment of refractory generalized myasthenia gravis (gMG) in adults who are anti-acetylcholine receptor (AChR) antibody-positive. Soliris is the first and only complement-based therapy approved in the European Union (EU) for this ultra-rare subset of patients.1-4 Patients with refractory gMG can have difficulties walking, talking, swallowing and breathing normally despite therapies currently used for MG. Exacerbations and crises of their disease may require hospitalization and intensive care and may be life-threatening.5-7 Soliris will be launched for this new indication initially in Germany, and Alexion is evaluating launches in additional EU countries. “Patients with refractory gMG have exhausted multiple the

IntegenX Applauds the Passage of the Rapid DNA Act of 201721.8.2017 12:00Pressemelding

IntegenX Inc., the global market leader for Rapid DNA human identification, applauds the signing into law of S.139 and HR.510, The Rapid DNA Act of 2017. The legislation will allow law enforcement agencies, under standards and guidelines established by the FBI, to perform real-time DNA testing at time of arrest, within booking stations. Similar to how fingerprint analysis has evolved from a paper and ink practice to a point-of-action technology, DNA testing has now become possible in 90 minutes within a booking station, while a suspect is still in custody. With processing times reduced from weeks to less than two hours, the potential to identify or exonerate a suspect quickly will make a meaningful impact on law enforcement. IntegenX thanks U.S. Senate sponsor Senator Orrin Hatch (R-UT) and lead co-sponsor Senator Dianne Feinstein (D-CA) as well as House sponsor Congressman

PPG Completes COLORFUL COMMUNITIES Project at Primary School in Kecskemét, Hungary21.8.2017 08:03Pressemelding

PPG (NYSE:PPG) today announced the completion of a COLORFUL COMMUNITIES™ project in Kecskemét, Hungary, that helped revitalize the learning environment of the Corvin Mátyás primary school. The Colorful Communities program provides PPG volunteers and products along with financial contributions to bring color and vitality to communities where the company operates around the world, such as in Kecskemét, where the PPG automotive service team operates with 33 employees. The project brought together more than 140 PPG and community volunteers who spent three days at the school revitalizing four classrooms, four changing rooms and the playground. PPG provided more than $20,000 to assist with the project, including more than 460 liters of Héra ® Prémium waterborne interior paint and Trinát ® Aqua wate

Glennmont Partners Completes Refinancing of Sleaford Biomass Plant for £150m21.8.2017 08:00Pressemelding

Glennmont Partners has successfully completed the refinancing of the Sleaford Renewable Energy Plant on behalf of its dedicated clean energy fund, Glennmont Clean Energy Fund Europe I, as part of a programme of realisations of value from the Fund. Glennmont Partners is one of Europe’s largest fund managers focusing exclusively on investment in clean energy infrastructure. Glennmont raises long-term capital to invest in alternative power generation projects including wind farms, biomass power stations, solar parks and small-scale hydro power plants. The carefully selected, risk managed investments deliver sustained performance and predictable returns over periods of 10 years or more. Sleaford REP is a 40MWe straw-fired biomass plant located in Lincolnshire, UK. The plant has been in operation since 2014 and is being operated by Burmeister & Wain Scandinavian Contractor (BWSC). The

I vårt presserom finner du alle våre siste saker, kontaktpersoner, bilder, dokumenter og annen relevant informasjon om oss.

Besøk vårt presserom