Limelight Helps Arsenal Football Club Update and Engage Millions of Fans Across the Globe
Limelight Networks, Inc. (Nasdaq:LLNW), a global leader in digital content delivery, today announced that Arsenal Broadband Ltd has transitioned to the Limelight Orchestrate™ Delivery and Performance services to bring Arsenal team news as it happens to 100 million fans worldwide.
Avid fans of the popular UK football club frequently visit Arsenal.com for the latest match results, game schedules and profiles of their favorite players. With millions of daily page views, Arsenal needed a platform that could support a consistent and engaging digital experience on Arsenal.com. To add to the challenge, they also needed to be ready, without notice, for spikes in traffic that occur during the football transfer window or when fans seek to confirm rumors. Quick spikes in site traffic also occur when fans look for information about who is playing that day or for live match commentary, match results, or post-match reports. Often without warning, up to 250,000 unique visitors must be served within a small window of time.
“If you haven’t got a CDN that protects you from traffic spikes that come at you like a big tsunami wave, you will find that you will have outages,” says John Dollin, senior systems and operations manager, Arsenal Broadband Ltd. “The Limelight support and implementation team never let us down. The transition from our previous CDN went so smoothly folks didn’t even know when we had moved over.”
“During a proof of concept phase, Limelight’s global private delivery network consistently out-performed the competition in each of the many key markets Arsenal Football Club needs to reach,” said Jonathan Smith, group vice president and managing director, EMEA at Limelight. “Once their decision was made, our planning and implementation team worked tirelessly to ensure the transition was seamless.”
About Arsenal Football Club
Arsenal Football Club has entertained millions of passionate fans for over 125 years and is one of the leading football clubs in world. Although the methods of connecting with fans have evolved throughout its rich history, Arsenal strives to create an on and offline sense of community for its neighbors in North London, throughout the UK, and more recently, across the globe.
Limelight Networks (NASDAQ: LLNW), a global leader in digital content delivery, empowers customers to better engage online audiences by enabling them to securely manage and globally deliver digital content, on any device. The company’s award winning Limelight Orchestrate™ platform includes an integrated suite of content delivery technology and services that helps organizations secure digital content, deliver exceptional multi-screen experiences, improve brand awareness, drive revenue, and enhance customer relationships — all while reducing costs. For more information, please visit www.limelight.com, read our blog, follow us on Twitter, Facebook and LinkedIn and be sure to visit Limelight Connect.
fama PR, Inc. for Limelight
Ted Weismann, 617-986-5009
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