Business Wire

Japan's 16 Most Mesmerizing Destinations Introduced in a New Live-Action 360-Degree Video

Del

Japan National Tourism Organization (JNTO, London Office) released a 360-degree VR video “[360-degree VR] JAPAN – Where tradition meets the future” on 16 January 2018. The video visualizing the essence of Japan and its culture was created as part of “JAPAN – Where tradition meets the future”, a large-scale inbound tourism promotion targeting 15 European countries, which started in 2016. With the concept of fusing together “tradition,” “innovation,” and “nature” which coexist in the diverse culture of Japan, the 360-degree VR video takes viewers on a virtual tour of Japan.

This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20180116005057/en/

Japan National Tourism Organization's large-scale inbound tourism campaign "JAPAN - Where tradition  ...

Japan National Tourism Organization's large-scale inbound tourism campaign "JAPAN - Where tradition meets the future" (Photo: Business Wire)

As part of the promotion, there will be a social media prize competition to win a round-trip to Japan. Also, an AR digital signage display “Interactive Vision” will be exhibited in five countries across Europe, allowing passersby to virtually try on traditional Japanese costumes such as kabuki, maiko, and samurai.

With the aim of Japan becoming more recognized and being chosen as a tourist destination, this promotion combines “traditional culture” with “innovative technology” to create contents that will appeal to the world, as stated in the promotion title “JAPAN – Where tradition meets the future.”

About the 2018 promotion for “JAPAN – Where tradition meets the future”

“JAPAN – Where tradition meets the future,” is a highly acclaimed large-scale inbound tourism promotion by JNTO which began in 2016. The first video exceeded 13 million total views throughout the world, and has won silver and bronze in the Digital Craft division for SPIKES ASIA 2017, as well as being chosen as a finalist in three categories in ONE SHOW 2017. The 2018 promotion will provide interactive contents which will allow viewers to better understand Japan and its culture.

360-degree VR video “[360-degree VR] JAPAN – Where tradition meets the future”

This 360-degree VR video shows the mesmerizing qualities of Japan condensed into a three minute video. This video creates a simulated experience of visiting Japan, introducing 16 carefully selected tourist destinations. These include the Tokyo Tower and Kyoto’s Sagano Bamboo Forest, known as the Golden Route, and other popular tourist destinations. Passing through the torii gates of Fushimi Inari Shrine in Kyoto, viewers will find themselves in the bustle of Shibuya Scramble Crossing, as well as having a kabuki actor perform right before their eyes. The video also includes points of views not very common in 360-degree VR videos such as being at eye-level with a Prize Pikachu from the claw machine, Sushi on a conveyor-belt, and a parfait on top of a tray at KAWAII MONSTER CAFE HARAJUKU.

Prize Competition

Along with the video release, there will be a prize competition “WIN A TRIP TO JAPAN!” Participants are asked to watch the promotional video “[360-degree VR] JAPAN - Where tradition meets the future” on the JNTO official Facebook page and post comments about their most memorable scenes. One winner from each of the five countries will be awarded a pair of round-trip air tickets to Japan.
*Viewers from France can also participate by following the JNTO Paris official Twitter account and retweeting the “#visitjapan” tweet.

Schedule: Wednesday, 17 January 2018 2:00PM - Friday, 2 March 2018 2:00PM (Japan Time)
Exhibition country: Spain, France, UK, Italy, Germany
Prize: Round-trip air ticket to Japan (one pair per country)
*For more information, please refer to the campaign website (http://visitjapan-europe.jnto.go.jp/en/campaign/).

AR Digital Signage Display “Interactive Vision”

From Thursday, 18 January 2018 – Wednesday, 28 February 2018, an AR Digital Signage Display “Interactive Vision” where passersby can virtually try on Japanese traditional costumes, will be exhibited in five countries across Europe. The countries where the signage display will be exhibited are Spain (Madrid), France (Paris), UK (London), Italy (Milan), and Germany (Munich, Frankfurt), at major stations, shopping malls, etc. for four - five days per country.

Contact information

JNTO "Japan - Where tradition meets the future" PR Head Office @ AUR, Inc.
Misato Kagami, Ashita Iju, +81-3-5545-3888
jnto_pr-ml@aur.co.jp
*Please contact us by e-mail.

Om Business Wire

Business Wire
Business Wire
24 Martin Lane
EC4R 0DR London

+44 20 7626 1982http://www.businesswire.co.uk

(c) 2018 Business Wire, Inc., All rights reserved.

Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.

Følg saker fra Business Wire

Registrer deg med din epostadresse under for å få de nyeste sakene fra Business Wire på epost fortløpende. Du kan melde deg av når som helst.

Siste saker fra Business Wire

Inside Secure to Provide Secure Provisioning Solutions to NationalChip18.6.2018 15:35Pressemelding

Regulatory News: Inside Secure (Paris:INSD), at the heart of security solutions for mobile and connected devices, announced it entered into an agreement with Hangzhou NationalChip Science and Technology Co., Ltd, a leading innovator and developer of SoCs (system-on-chip), to use Inside Secure’s Secure Provisioning Solution to build robust security into its products during the chip manufacturing process. Secure provisioning is recognized as a crucial, foundational security building block across diverse markets including automotive, entertainment, IoT, mobile and TV. Securing devices or end products can be worthless if their identities and cryptographic keys have been compromised during manufacturing. Widely-publicized attacks have targeted provisioning because they can affect large numbers of devices and are difficult to detect. Chipmakers and device manufacturers see the potential for new revenue sources by offering secure provisioning to their customers, leveraging technology solution

Citi Private Bank Congratulates Fernando Alonso on the 24 Hours of Le Mans Win18.6.2018 14:01Pressemelding

Citi Private Bank ardently congratulates Fernando Alonso for his impressive win at The 24 Hours of Le Mans this past weekend. Mr. Alonso, who is also a two time Formula One World Champion, most recently competed and won the Six Hours of Spa-Francorchamps in May. In January he debuted at the Rolex 24 at Daytona. Previously he participated in the Indianapolis 500 in May of 2017. He was sponsored by Citi Private Bank for all four races. Alongside the Indianapolis 500 and the Monaco Grand Prix, Le Mans makes up one third of ‘the Triple Crown of Motor Racing’. Having already won Monaco twice, Mr. Alonso is on a quest to become only the second driver in history to complete the Triple Crown. “Fernando drove one the most thrilling races at Le Mans that I have ever seen. His stunning night time drive will likely go down as one of the greatest victories in motorsport’s history,” said Peter Clive Charrington, Global Head of Citi Private Bank. “Fernando possesses an unrelenting drive toward excell

Inteva Products Receives Top Innovation Award for Revolutionary Stitching Process18.6.2018 13:31Pressemelding

Inteva Products, LLC, a leading global Tier One automotive supplier of engineered components and systems, received the top prize in the 2018 Innovation Awards presented by the European Association of Automotive Suppliers (CLEPA) at The Hague, Netherlands, on June 13. Inteva was recognized for its new real-time scanning process for the robotic stitching of automotive interiors. This innovative technology will be used on instrument panels for the 2019 Chevrolet Silverado and GMC Sierra pickup trucks. The new process enables “live” scanning and immediate adjustments to the program path of robotic stitching equipment as a component is being stitched. This approach aligns leading-edge advances in the use of lasers in automotive manufacturing with Inteva’s unique robotic stitching technologies. The advancement reduces the average cycle time of a stitched surface by approximately 20-30%. The 2018 CLEPA Innovation Awards, organized in cooperation with Deloitte, celebrate automotive excellence

P&G Advances Systemic Change for Gender Equality in Advertising at 2018 Cannes Lions Festival of Creativity18.6.2018 12:25Pressemelding

The Procter & Gamble Company (NYSE: PG) today advanced its commitment to gender equality through a series of new actions, commitments and partnerships to increase diversity throughout the creative supply chain, leading to more accurate and positive portrayals of women in advertising and media, and driving growth and social good. Women and girls are inaccurately or negatively portrayed in 29 percent of ads and media programs*, and women continue to be underrepresented behind the camera: only 32 percent of Chief Marketing Officers, 33 percent of Chief Creative Officers and a mere 10 percent of Commercial Directors are women. These issues persist despite evidence that gender-equal ads perform 10 percent higher in trust and 26 percent higher in sales growth*. To address these issues, P&G has called for an aspiration to achieve 100% accurate and positive portrayals of women in advertising and media, supported by equal representation of women and men in the creative supply chain. P&G is lead

Norsk Titanium Marks Milestone in U.S. Production18.6.2018 12:00Pressemelding

Norsk Titanium (NTi), the world’s first FAA-approved supplier of aerospace-grade, additive manufactured, structural titanium components, announced today a major milestone in qualified production. NTi’s Plattsburgh, New York Development and Qualification Center (PDQC) site was officially added to Boeing’s Qualified Producers List (QPL) on May 1 and initiated qualified production on May 15 by manufacturing its first part under the Boeing contract. This milestone is a culmination of recent company successes including certification under AS9100D and the October 2017 dedication of PDQC by New York Governor Andrew Cuomo. “We could not be prouder of our Plattsburgh, New York production operations as they put another stake in the ground for the continued success of Norsk Titanium and the state of New York,” said NTi’s Chief Operating Officer Tamara Morytko. “Receiving this qualification from Boeing, now qualifying two NTi sites for production across the globe, is a true vote of confidence in o

Avedro Announces Enrollment of First Patient in U.S. Pivotal Phase 3 Epi-on Corneal Cross-Linking Trial for Progressive Keratoconus18.6.2018 12:00Pressemelding

Avedro, Inc., an ophthalmic pharmaceutical and medical device company and the world leader in corneal remodeling, today announced that it has begun enrolling patients in a pivotal Phase 3 clinical trial to evaluate the safety and efficacy of an epithelium-on (epi-on) corneal collagen cross-linking procedure to treat patients with progressive keratoconus. Keratoconus is a non-inflammatory eye condition in which the typically round dome-shaped cornea progressively thins and weakens and is the leading cause of penetrating keratoplasty (corneal transplant) in the United States1. The Phase 3 clinical trial, ACP-KXL-308, is a multicenter, randomized, controlled study of a novel corneal cross-linking procedure of 275 patients with progressive keratoconus across approximately 20 sites in the United States. As is typical for U.S. Food and Drug Administration (FDA) drug trials, investigational treatments are provided at no cost to participating patients. “As a practitioner who has treated many p