Business Wire

ISACA Finds European Organisations Are Cautious About Augmented Reality, Despite Business Benefits

Del

Awareness of augmented reality (AR) grew rapidly this year with the popularity of the Pokémon Go game, which many organisations quickly leveraged as an opportunity to attract customers. However, a new study from global business technology and cybersecurity association ISACA shows European organisations are still hesitant to use it for business purposes. Only 19 percent of the 1,651 European professionals surveyed are convinced that the benefits of AR outweigh the risks—the majority remain unsure.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20161113005024/en/

ISACA's IT Risk/Reward Barometer, which surveys both business technology professionals and consumers ...

ISACA's IT Risk/Reward Barometer, which surveys both business technology professionals and consumers on the risks and rewards of emerging technologies, shows consumers are more optimistic about augmented reality, while IT professionals are more concerned about the risks. (Graphic: Business Wire)

“We expect to see these numbers change in the very near future as businesses begin to view AR as a valuable technology that results in positive business outcomes, including improved training, education, marketing and customer experience,” said Rob Clyde, board director of ISACA and executive advisor at BullGuard Software.

For now, security concerns are among the top barriers to adoption of AR, along with worries about insufficient ROI. The findings also show:

  • 63 percent of the professionals surveyed globally don’t have a policy to address the use of AR apps in the workplace. This number goes up to 70 percent in Europe, with another 15 percent of European respondents being unsure of whether they have such policies in place.
  • 18 percent of European IT professionals have used AR outside of work.
  • 87 percent of European professionals think that consumers should be concerned about the privacy risks of augmented reality and 86 percent believe that organisations should be worried about the privacy risks associated with this technology.

Even organisations that aren’t actively using AR need to be monitoring it, says Clyde. Virtual graffiti apps using AR technology can deface buildings, landmarks and other surfaces with negative, unauthorized imagery. While the majority of respondents believe that their current workplace is vulnerable to “virtual graffiti” attacks, only four percent of European organisations have a programme in place to monitor them. Moreover, only 20 percent of the surveyed professionals say that their organisation has a way to detect publicly posted social media posts, picture or videos that are geotagged to their business and could show up in augmented reality applications that aggregate such information.

ISACA’s annual IT Risk/Reward Barometer polls thousands of IT and cybersecurity professionals and consumers worldwide to uncover attitudes and behaviors about essential technologies and information, and the trade-offs organizations and consumers must make in weighing both the benefits and potential threats. This year’s five-country consumer study – conducted in the US, UK, Australia, India and Singapore – focused on IoT devices and those enhanced with AR.

More than three in four consumers in each region surveyed are concerned that these enhancements may make their devices more vulnerable to a privacy breach.

Despite most respondents reporting low confidence in their knowledge of AR-technology, there is a growing awareness of the potential benefits. A significant proportion of European respondents believe that AR-enhanced technology could be beneficial in a number of industries, including entertainment (66 percent), education (61 percent), and marketing and media (59 percent).

Among UK consumers, 63 percent think workplace trainings utilizing AR could make it easier for them to do their jobs, and 62 percent think AR-enhanced training guides would be helpful in their daily lives.

The potential upside of AR is evident. A recent estimate from Goldman Sachs predicts that the hardware and software market for augmented reality and virtual reality will grow to over £65 billion by 2025.*

To help organisations overcome the barriers to adopting AR and realize the business benefits, ISACA offers the following recommendations:

  • Extend social media monitoring to AR platforms. Leverage and extend current social media policies and monitoring to augmented reality platforms.
  • Consider how AR can improve your business. Training, diagnostics and marketing are three areas with particularly strong potential.
  • Review your governance framework and update your policies. Incorporate use of AR as part of the business into organisational policies and procedures—including BYOD (bring your own device) and privacy policies.
  • Build security into every part of the process. Security is a crucial component of AR initiatives that helps ensure confidence in the data.

“Enterprises need to work on being agile and applying sound measures around governance, security and risk management to fully realise the benefits of these technology advances. Proactive monitoring for malicious activity like virtual graffiti and data breaches is critical for businesses to gain the full value of new technologies while mitigating risk,” said Christos Dimitriadis, Ph.D. CISA, CISM, CRISC, chair of ISACA’s Board of Directors and group director of Information Security for INTRALOT.

To view global survey results, including related graphics and expert insights, visit www.isaca.org/risk-reward-barometer.

About ISACA’s 2016 IT Risk/Reward Barometer

The annual IT Risk/Reward Barometer is a global indicator of trust in information. Conducted by ISACA, a global association of more than 140,000 IT security, assurance, risk and governance professionals, the Barometer polls thousands of business and IT professionals and consumers worldwide to uncover attitudes and behaviors about essential technologies and information, and the trade-offs people make to balance risk and reward. The study is based on online polling of 6,591 ISACA members among 140 countries from 19-29 September 2016. Additional online surveys were fielded by M/A/R/C Research among 1,230 consumers in the US, 1,000 consumers in the UK, 1,000 consumers in Australia, 1,001 consumers in India and 1,000 consumers in Singapore. The US survey ran 6-8 August 2016, and the UK, Australia, India and Singapore surveys ran 12-23 August 2016. At a 95 percent confidence level, the margin of error for each individual country sample is +/- 3.1 percent.

Twitter: https://twitter.com/ISACANews

* “Virtual & Augmented Reality: Understanding the Race for the Next Computing Platform,” Jan. 13, 2016, Goldman Sachs.

Contact information

ISACA
Kristen Kessinger, +1.847.660.5512
communications@isaca.org
or
Ketchum
Karl O’Doherty, +44.20.3755.6492
karl.odoherty@ketchum.com

Om Business Wire

Business Wire
Business Wire
24 Martin Lane
EC4R 0DR London

+44 20 7626 1982http://www.businesswire.co.uk

(c) 2018 Business Wire, Inc., All rights reserved.

Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.

Følg saker fra Business Wire

Registrer deg med din epostadresse under for å få de nyeste sakene fra Business Wire på epost fortløpende. Du kan melde deg av når som helst.

Siste saker fra Business Wire

H.I.G. Capital Announces the Sale of KidsFoundation19.7.2018 19:50Pressemelding

H.I.G. Capital (“H.I.G.”), a leading global private equity investment firm with more than €21 billion of equity capital under management, announced today that one of its affiliates has entered a definitive agreement to sell the KidsFoundation Group (“KidsFoundation”), the Dutch market leader in childcare services, to Onex Corporation (“Onex”)(TSX:ONEX). Terms were not disclosed. Headquartered in Almere, the Netherlands, KidsFoundation provides high-quality childcare to nearly 30,000 children between the ages of six weeks and 12 years. H.I.G. created KidsFoundation in 2014 through the acquisition of assets from the estate of Estro Group. During H.I.G.’s ownership, the company has developed strongly with significant capital invested by H.I.G. to create a high-quality childcare offering. H.I.G. worked with KidsFoundation management to optimise the footprint of the company by exiting loss-making locations, introduce new IT systems to drive operational improvement and develop an internal M&

SIG Combibloc Group Holdings S.à r.l.: 2018 Second Quarter Results19.7.2018 16:01Pressemelding

We are pleased to announce our quarterly conference call to discuss the results of SIG Combibloc Group Holdings S.à r.l. for the second quarter ended June 30, 2018. Date: Monday, July 23, 2018 Time: 15.00 CEST / 14.00 BST / 9.00 EDT The call information will be distributed on our secure site. If you would like access to our call, please contact investor.relations@sig.biz . Regards, SIG Combibloc Group Holdings S.à r.l. View source version on businesswire.com: https://www.businesswire.com/news/home/20180719005634/en/ Contact information SIG Combibloc Group Holdings S.à r.l. Jennifer Gough investor.relations@sig.biz

NEORIS Announces Creation of Innovation Labs Worldwide to Create a Smarter Future19.7.2018 15:32Pressemelding

NEORIS, a global digital consulting services company, announced today it is consolidating the most innovative solutions it has developed in different geographies and allocating unprecedented resources to deploy a network of Innovation Labs worldwide. The main objective is to lay the foundation for the continuous development of disruptive solutions for its four core industries: Manufacturing, Financial Services, Healthcare and Telecommunications. Due to its disruptive nature, NEORIS decided that its first Innovation Lab should be housed in the Monterrey Digital Hub, which today is the first-of-its-kind as it is a space where entrepreneurs, companies, universities and investors converge to foster an ecosystem for Digital Transformation. The lab inaugurated in Monterrey, Mexico is the first of a series of Innovation Labs that will open in the different countries that NEORIS operates, and is a space where customers can experience emerging technologies through real-life scenarios. One such

CORRECTING and REPLACING Albar Capital Deploys FlexNOW19.7.2018 15:29Pressemelding

Subhead of release should read: Out-of-the-Box Multi-Asset Execution Management System (instead of Easy-to-Install Multi-Asset Execution Management System). The corrected release reads: ALBAR CAPITAL DEPLOYS FLEXNOW Out-of-the-Box Multi-Asset Execution Management System FlexTrade (@FlexTrade) today announced that Albar Capital Ltd., a new hedge fund led by Javier Velazquez (formerly of Millennium Capital Partners LLP), is now trading equities and futures using FlexNOW, FlexTrade’s new execution management system. “The FlexNOW team was instrumental in solving several of our problems,” said Jason Ruder, Trader at Albar Capital. “Not only are they helping us with our compliance requirements, they are also responsive to requests that improve my workflow.” According to Rhyd Lewis, FlexNOW Product Manager, FlexNOW’s quick onboarding and easy installation process was critical for Albar Capital’s launch on 2 July. “We had no problem integrating FlexNOW with Albar’s portfolio and risk managemen

Full Core of Westinghouse Fuel Achieved at South-Ukraine Nuclear Power Plant Unit 319.7.2018 13:25Pressemelding

Westinghouse Electric Company announced today that Ukraine’s State Enterprise National Nuclear Energy Generation Company (SE NNEGC) Energoatom’s South-Ukraine NPP Unit 3 near Yuzhnoukrainsk in Mykolaiv province was loaded with a full core of Westinghouse VVER-1000 fuel. This is the first unit in Ukraine to operate with Westinghouse VVER-1000 fuel assemblies as the sole fuel source. “Westinghouse began supplying fuel to Ukraine in 2005, when the first lead test assemblies were delivered to South-Ukraine Unit 3,” said Aziz Dag, vice president and managing director, Northern Europe. “We are proud to continue supporting Ukraine with their energy diversification by supplying a full core of Westinghouse VVER-1000 fuel to our customer, Energoatom.” Westinghouse currently supplies fuel to six of Ukraine’s 15 nuclear power reactors. Beginning in 2021, the number of reactors with Westinghouse fuel will increase to seven. “Westinghouse has made significant investments over the last several years

Seoul Semiconductor Delivers Its Innovative LED "SunLike" to U.S. Lighting Market19.7.2018 13:00Pressemelding

Seoul Semiconductor Co., Ltd. (KOSDAQ:046890), a market leader in LED (light emitting diode) design and manufacturing, announced that its innovative LED “SunLike” is applied to brand new lightings to be launched by three lighting premium brands in U.S., Pure Edge Lighting, LEDRAbrands, Inc. and Elite Lighting. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180719005377/en/ The product of LEDRAbrands, Inc., NU4RA-SUN, which applied SunLike of Seoul Semiconductor (Photo: Business Wire) Seoul Semiconductor supplies SunLike to pendant lighting for Pure Edge, a U.S. lighting solution company. It is applied to high-end lighting for museums and art galleries that require the highest color quality. The leading lighting design companies, LEDRAbrands, Inc. and Elite Lighting, apply SunLike to downlights and spotlights respectively. “We have selected Seoul Semiconductor’s innovative LED SunLike for our human centric lighting and believ