Business Wire

ISACA Finds European Organisations Are Cautious About Augmented Reality, Despite Business Benefits

Del

Awareness of augmented reality (AR) grew rapidly this year with the popularity of the Pokémon Go game, which many organisations quickly leveraged as an opportunity to attract customers. However, a new study from global business technology and cybersecurity association ISACA shows European organisations are still hesitant to use it for business purposes. Only 19 percent of the 1,651 European professionals surveyed are convinced that the benefits of AR outweigh the risks—the majority remain unsure.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20161113005024/en/

ISACA's IT Risk/Reward Barometer, which surveys both business technology professionals and consumers ...

ISACA's IT Risk/Reward Barometer, which surveys both business technology professionals and consumers on the risks and rewards of emerging technologies, shows consumers are more optimistic about augmented reality, while IT professionals are more concerned about the risks. (Graphic: Business Wire)

“We expect to see these numbers change in the very near future as businesses begin to view AR as a valuable technology that results in positive business outcomes, including improved training, education, marketing and customer experience,” said Rob Clyde, board director of ISACA and executive advisor at BullGuard Software.

For now, security concerns are among the top barriers to adoption of AR, along with worries about insufficient ROI. The findings also show:

  • 63 percent of the professionals surveyed globally don’t have a policy to address the use of AR apps in the workplace. This number goes up to 70 percent in Europe, with another 15 percent of European respondents being unsure of whether they have such policies in place.
  • 18 percent of European IT professionals have used AR outside of work.
  • 87 percent of European professionals think that consumers should be concerned about the privacy risks of augmented reality and 86 percent believe that organisations should be worried about the privacy risks associated with this technology.

Even organisations that aren’t actively using AR need to be monitoring it, says Clyde. Virtual graffiti apps using AR technology can deface buildings, landmarks and other surfaces with negative, unauthorized imagery. While the majority of respondents believe that their current workplace is vulnerable to “virtual graffiti” attacks, only four percent of European organisations have a programme in place to monitor them. Moreover, only 20 percent of the surveyed professionals say that their organisation has a way to detect publicly posted social media posts, picture or videos that are geotagged to their business and could show up in augmented reality applications that aggregate such information.

ISACA’s annual IT Risk/Reward Barometer polls thousands of IT and cybersecurity professionals and consumers worldwide to uncover attitudes and behaviors about essential technologies and information, and the trade-offs organizations and consumers must make in weighing both the benefits and potential threats. This year’s five-country consumer study – conducted in the US, UK, Australia, India and Singapore – focused on IoT devices and those enhanced with AR.

More than three in four consumers in each region surveyed are concerned that these enhancements may make their devices more vulnerable to a privacy breach.

Despite most respondents reporting low confidence in their knowledge of AR-technology, there is a growing awareness of the potential benefits. A significant proportion of European respondents believe that AR-enhanced technology could be beneficial in a number of industries, including entertainment (66 percent), education (61 percent), and marketing and media (59 percent).

Among UK consumers, 63 percent think workplace trainings utilizing AR could make it easier for them to do their jobs, and 62 percent think AR-enhanced training guides would be helpful in their daily lives.

The potential upside of AR is evident. A recent estimate from Goldman Sachs predicts that the hardware and software market for augmented reality and virtual reality will grow to over £65 billion by 2025.*

To help organisations overcome the barriers to adopting AR and realize the business benefits, ISACA offers the following recommendations:

  • Extend social media monitoring to AR platforms. Leverage and extend current social media policies and monitoring to augmented reality platforms.
  • Consider how AR can improve your business. Training, diagnostics and marketing are three areas with particularly strong potential.
  • Review your governance framework and update your policies. Incorporate use of AR as part of the business into organisational policies and procedures—including BYOD (bring your own device) and privacy policies.
  • Build security into every part of the process. Security is a crucial component of AR initiatives that helps ensure confidence in the data.

“Enterprises need to work on being agile and applying sound measures around governance, security and risk management to fully realise the benefits of these technology advances. Proactive monitoring for malicious activity like virtual graffiti and data breaches is critical for businesses to gain the full value of new technologies while mitigating risk,” said Christos Dimitriadis, Ph.D. CISA, CISM, CRISC, chair of ISACA’s Board of Directors and group director of Information Security for INTRALOT.

To view global survey results, including related graphics and expert insights, visit www.isaca.org/risk-reward-barometer.

About ISACA’s 2016 IT Risk/Reward Barometer

The annual IT Risk/Reward Barometer is a global indicator of trust in information. Conducted by ISACA, a global association of more than 140,000 IT security, assurance, risk and governance professionals, the Barometer polls thousands of business and IT professionals and consumers worldwide to uncover attitudes and behaviors about essential technologies and information, and the trade-offs people make to balance risk and reward. The study is based on online polling of 6,591 ISACA members among 140 countries from 19-29 September 2016. Additional online surveys were fielded by M/A/R/C Research among 1,230 consumers in the US, 1,000 consumers in the UK, 1,000 consumers in Australia, 1,001 consumers in India and 1,000 consumers in Singapore. The US survey ran 6-8 August 2016, and the UK, Australia, India and Singapore surveys ran 12-23 August 2016. At a 95 percent confidence level, the margin of error for each individual country sample is +/- 3.1 percent.

Twitter: https://twitter.com/ISACANews

* “Virtual & Augmented Reality: Understanding the Race for the Next Computing Platform,” Jan. 13, 2016, Goldman Sachs.

Contact information

ISACA
Kristen Kessinger, +1.847.660.5512
communications@isaca.org
or
Ketchum
Karl O’Doherty, +44.20.3755.6492
karl.odoherty@ketchum.com

Om Business Wire

Business Wire
Business Wire
24 Martin Lane
EC4R 0DR London

+44 20 7626 1982http://www.businesswire.co.uk

Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.

Følg saker fra Business Wire

Registrer deg med din epostadresse under for å få de nyeste sakene fra Business Wire på epost fortløpende. Du kan melde deg av når som helst.

Siste saker fra Business Wire

Gilead Sciences Announces That John C. Martin, PhD Will Transition From Executive Chairman to Chairman of the Board of Directors14.12.2017 21:30Pressemelding

Gilead Sciences, Inc. (Nasdaq:GILD) today announced that Executive Chairman John Martin, PhD will transition from his current role of Executive Chairman to Chairman of the Board of Directors effective March 9, 2018. Dr. Martin was named Executive Chairman on March 10, 2016, when he was succeeded as CEO by John Milligan, PhD. Dr. Martin served as CEO of Gilead from 1996 to 2016, having joined the company in 1990 as the Vice President of Research and Development. During his time as CEO, he built the company’s portfolio to 24 marketed products with annual revenues of more than $32 billion. “John's scientific and business leadership has been notable for the development of Gilead’s portfolio of HIV and viral hepatitis medicines and commitment to worldwide access for patients. We are all grateful that he will continue to help guide the company as Chairman of the Board,” said Dr. Milligan, Pr

UniPrint Infinity Now Available in Epic App Orchard14.12.2017 19:07Pressemelding

UniPrint.net announced today that UniPrint Infinity software is now available in the Epic App Orchard Marketplace. Users can now take advantage of UniPrint Infinity’s secure release print suite which works with any printer, any device, and in any computing environment. UniPrint Infinity’s PDF-based Healthcare Printing Suite provides industry standard 256-bit data encryption and compression, high availability, archiving, and “follow-the-user” printing, resulting in increased security and compliance in addition to reduced print costs. Implementation of UniPrint Infinity is proven to reduce wait times and help desk calls. By improving workflows for doctors, nurses, and other healthcare providers, UniPrint Infinity allows healthcare staff to focus their attention on their most important task: providing better patient care. “Building upon our recent Imprivata SSO integrati

FINEOS Announces Three New Customers in the Cloud14.12.2017 15:57Pressemelding

FINEOS Corporation, the market leading provider of core systems for Life, Accident and Health (LA&H) insurance, today announced three new customers who have acquired FINEOS as a cloud service. The three new FINEOS customers, based in the US, Sweden and Canada respectively, have licenced FINEOS for their group insurance core processing needs. FINEOS is partnering with Amazon Web Services (AWS), the world’s largest IaaS cloud provider, to deliver the FINEOS Software as a Service (SaaS) offering. FINEOS Insurance Cloud is designed for the specific compliance and security needs of the LA&H industry. With simple subscription pricing, a FastTrack implementation approach, 24 x 7 support and continuous upgrades, the FINEOS Insurance Cloud is the way forward for LA&H insurance core systems. Speaking about the cloud, Gartner has said “By 2020, a Corporate ‘

UniPrint Infinity Now Available in Epic App Orchard14.12.2017 15:52Pressemelding

UniPrint.net announced today that UniPrint Infinity software is now available in the Epic App Orchard Marketplace. Users can now take advantage of UniPrint Infinity’s secure release print suite which works with any printer, any device, and in any computing environment. UniPrint Infinity’s PDF-based Healthcare Printing Suite provides industry standard 256-bit data encryption and compression, high availability, archiving, and “follow-the-user” printing, resulting in increased security and compliance in addition to reduced print costs. Implementation of UniPrint Infinity is proven to reduce wait times and help desk calls. By improving workflows for doctors, nurses, and other healthcare providers, UniPrint Infinity allows healthcare staff to focus their attention on their most important task: providing better patient care. “Building upon our recent Imprivata SSO integrati

Abdullah bin Zayed Honors Winners of the Al Hassan Bin Ali Award 2017 as Part of the Fourth Annual Forum for Promoting Peace in Muslim Societies14.12.2017 15:19Pressemelding

His Highness Sheikh Abdullah bin Zayed Al Nahyan, Minister of Foreign Affairs and International Cooperation, hosted a ceremony to honor the ‘Egyptian Family House’, winner of the Imam Al Hassan bin Ali Award 2017, represented by Dr. Mahmoud Hamdi Zaqzouq, Secretary General, and His Eminence Anba Ermia, Assistant Secretary General. Also present were H.E Sheikh Nahyan bin Mubarak Al Nahyan, Minister of Tolerance and H.E Shaykh Abdallah Bin Bayyah, President of the Forum for Promoting Peace in Muslim Societies. This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20171214005883/en/ Left to right: H.E Sheikh Nahyan bin Mubarak Al Nahyan, Minister of Tolerance, H.H Sheikh Abdullah bin Zayed Al Nahyan, Minister of Foreign Affairs and International Cooperation, H.E Shaykh Abdallah Bin Bayyah, President of the Forum for Promoting Peace in Muslim

Kymeta Announces Commercial Availability of KĀLO™ Mobile Internet Access Services14.12.2017 15:00Pressemelding

Kymeta—the communications company making good on the promise of global, mobile connectivity—and Intelsat S.A. (NYSE:I)—operator of the world’s first globalized network—have announced that Kymeta KĀLO internet access is now available with broad initial geographic coverage. Kymeta is redefining how satellite services are purchased with KĀLO internet services, and making mobile communications as easy to buy as a mobile phone plan. KĀLO internet services, powered by the IntelsatOne® Flex network, deliver broad connectivity when paired with the world’s only commercially available flat panel, electronically-steered satellite terminals from Kymeta as well as other satellite terminal solutions. Kymeta™ KyWay™ terminals and mTennau7 antenna subsystem modules open new markets for the satellite industry and allow organizations that require high-bandwidth mobile internet access to do busine

I vårt presserom finner du alle våre siste saker, kontaktpersoner, bilder, dokumenter og annen relevant informasjon om oss.

Besøk vårt presserom