Intertrust Announces ExpressPlay CA – Robust, Cost-Effective Conditional Access for Modern Broadcast Systems
As part of a major platform expansion of its ExpressPlay media monetization platform, Intertrust Technologies Corporation today announced ExpressPlay CA™, a new Conditional Access System (CAS) for smart devices. Built on the open standards-based Marlin DRM engine, ExpressPlay CA provides a modern, highly efficient and cost-effective CA system for TV network operators and broadcasters.
Unlike traditional CA systems that are cumbersome and expensive, ExpressPlay CA uses the same content protection engine as the ExpressPlay Marlin DRM profile. This allows an operator to service both broadband and broadcast devices with the same content protection software. The technology works whether or not a device is connected to the Internet, and delivers content and entitlement rights over the broadcast channel.
“For years, broadcasters and network TV operators were gatekept by conditional access providers who dictated onerous pricing and business terms in exchange for restrictive content protection, while Internet TV operators used cheap, efficient DRM sourced from multiple parties,” said Talal G. Shamoon, Intertrust’s chief executive officer. “ExpressPlay CA unites the best of both worlds – efficient, cost-effective CAS that performs better than traditional conditional access systems for a fraction of the price. ExpressPlay uses broadband-style technology for broadcast, bringing CAS into the 21st century.”
ExpressPlay CA supports premium content distribution models such as pay-per-view, on-demand, and time-boxed channels. When working in unison with ExpressPlay DRM, it can support sophisticated multi-device content sharing and device-to-device streaming.
“Broadcasters and Pay TV operators in Europe have waited for years for a single solution that meets all of their content protection needs,” said Alberto Sigismondi, chief executive officer of Italy’s Tivù, the parent company of TivùSat and TivùOn!. “We expect technologies like ExpressPlay CA to improve margins and revolutionize the way we protect and manage our valuable content.”
ExpressPlay CA does not require dedicated client hardware to operate and broadcasters can use their current head-end infrastructure. ExpressPlay CA supports DVB Simulcrypt and can be deployed alongside other conditional access systems if needed. The technology is also fully compatible with HbbTV, and provides a complete open standards solution for adopters.
With both broadcasters and over-the-top TV providers eager to offer UHD content, ExpressPlay CA and ExpressPlay DRM together provide a consistent solution to meet a content owner’s requirements for protecting UHD content.
About Intertrust Technologies Corporation
Intertrust provides trusted computing products and services to leading global corporations – from mobile and CE manufacturers and service providers to enterprise software platform companies. These products include the world’s leading digital rights management, software tamper resistance and privacy-driven data platforms for AdTech, DNA storage, and IoT.
Founded in 1990, Intertrust is based in Silicon Valley, with regional offices in London, Tokyo, Seoul and Beijing. The Company has a legacy of invention, and its fundamental contributions in the areas of computer security and digital trust are globally recognized. Intertrust holds hundreds of patents that are key to Internet security, trust, and privacy management components of operating systems, trusted mobile code and networked operating environments, web services, and cloud computing. Additional information is available at intertrust.com, or follow us on Twitter or LinkedIn.
Actual Agency for Intertrust
Brian Regan, 908-399-7161
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