Business Wire

Innovid 2018 Global Video Benchmarks Study Shows Meteoric Rise of Connected TV, Uncovers Key Video Advertising Insights

Del

Innovid, the world’s leading connected tv and video advertising platform, today announced the release of its annual Global Video Benchmarks report. The latest study reveals another year of significant growth in the Internet-enabled television space, also known as Connected TV (CTV), along with an increase in data-driven personalized video campaigns and short-form mobile video. The year-long study analyzes thousands of video campaigns with billions of impressions across 340+ top global companies, providing a critical snapshot of the state of video advertising in 2018, along with insights and analysis designed for the top television marketers. As with past installments, the report also compares the performance of standard pre-roll video to interactive video across devices and channels, offering benchmarks and overall performance for key video KPIs including click-through rates, engagement, completion rate and time-earned.

"The Global Video Benchmarks series is designed to serve as a video advertising performance barometer, leveraging original data collected through our connected TV and video advertising platform," said Zvika Netter, CEO and co-founder of Innovid. "This year the barometer has landed on CTV, with its surge in viewership, particularly across premium broadcast content, and growing advertiser appetites. The trend is clear: CTV is now."

The 2018 Global Video Benchmarks themes and top findings include:

  • Connected TV (CTV) continues growth trajectory - Innovid observed substantial ongoing growth in CTV campaigns throughout 2018 with CTV impressions making up 28 percent of all Innovid impressions (up from 17 percent in 2017). Of all Innovid campaigns, 68 percent contained at least some CTV execution in 2018.
  • Broadcasters take the lead in CTV - As more viewers shift to streaming content, linear TV viewing is declining while on-demand CTV viewership is surging, particularly amongst broadcasters - and the marketing dollars are following. An incredible 63 percent of all broadcaster impressions served in 2018 were served in CTV environments. Broadcaster impressions made up 83 percent of all CTV campaigns.
  • CTV’s ascendancy raises the bar for engagement - With CTV taking its place as a preferred channel, marketers can put engagement front and center. Advanced creative units that command greater engagement lift than standard pre-roll and offer the potential for real earned time and attention are delivering on that demand with interactive units producing dramatic figures, such as 71 additional seconds of time earned on broadcast content and more than six times engagement lift compared to standard pre-roll.
  • Personalization powers results - In a world of increasing hyper-personalization from social media feeds to the retail floor, advertisers are embracing data-driven dynamic video to keep pace with a personal touch. Use of dynamic video—powered by everything from location and weather to first-party data—jumped 79 percent in 2018 with the average campaign producing 12,000 unique versions, while the largest campaigns produced more than 200,000.
  • Short-form rises on mobile - As more impressions shift to mobile channels, the report shows a marked spike in the number videos shorter than 10 seconds, which jumped from just five percent in 2017 to 11 percent in 2018. The majority of this growth was focused on social and programmatic channels.

"Streaming has already revolutionized consumer viewing habits, and we see even greater expansion in the years ahead," said Alan Wolk, co-founder and lead analyst, TV[R]EV. "As CTV/OTT becomes more commonplace, so do consumer expectations around the relevancy and personalization of advertising. Marketers would be well-served to seize the opportunities available in this still nascent market to deliver video advertising that is more engaging, more personalized and more measurable."

The 2018 Global Video Benchmarks report is available for download at https://info.innovid.com/global-annual_benchmarks.

About Innovid

Innovid is the world's leading video advertising platform, delivering more video than any company across mobile, desktop, connected TVs, streaming devices and social platforms. Innovid partners with brands, agencies, and publishers to deliver new advertising models that increase engagement and time spent in ways that also provide more value to viewers. Our video platform enables personalization of creative, seamless cross-screen delivery, and holistic measurement to fuel next-generation video experiences and grow revenue. Innovid has offices in New York, Chicago, San Francisco, Los Angeles, London, Tel Aviv, Sydney, and Singapore. Please visit www.innovid.com for more information.

Contact information

Media Contact:
Rachel Conforti (FOR MEDIA ONLY)
Email: pr@innovid.com

Om Business Wire

Business Wire
Business Wire
24 Martin Lane
EC4R 0DR London

+44 20 7626 1982http://www.businesswire.co.uk

(c) 2018 Business Wire, Inc., All rights reserved.

Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.

Følg saker fra Business Wire

Registrer deg med din epostadresse under for å få de nyeste sakene fra Business Wire på epost fortløpende. Du kan melde deg av når som helst.

Siste saker fra Business Wire

Process Systems Enterprise: gPROMS FormulatedProducts 1.4 Includes Enhanced Capabilities Linking Digital Design to Digital Operations19.4.2019 07:58:00 CESTPressemelding

Process Systems Enterprise (PSE), the Advanced Process Modelling company, today released version 1.4 of gPROMS FormulatedProducts, the mechanistic model-based environment for integrated digital design of robust formulated products and their manufacturing processes, and related digital process operation. This release introduces major enhancements to both the gPROMS FormulatedProducts model libraries and the underlying gPROMS platform 6.0, including morphological crystallizer and sensor models to capture particle size and shape evolution, enhanced continuous direct compression models and improved wet granulation models. Platform enhancements include support for cluster computing, to significantly speed up execution of parameter estimation and other complex numerical solutions, and comprehensive global system analysis of dynamic systems for rapid exploration of the time-varying decision space and systematic risk and uncertainty analysis. Version 1.4 also introduces two key usability enhan

LOXAM Contributes to the Reconstruction of Notre Dame De Paris Cathedral19.4.2019 07:44:00 CESTPressemelding

In the wake of the Notre Dame de Paris blaze on Monday 15 April, Loxam the leading equipment rental company in Europe is playing its part in the reconstruction project of the partly destroyed cathedral. A rental operator in the construction equipment, LOXAM pledges to provide, free of charge, machines to the companies and tradesmen who will take part in these restoration works for the scheduled duration of five years. “Notre Dame de Paris Cathedral is the legacy of accomplished builders that we ought to preserve. As a committed rental operator, Loxam wishes to contribute to the rehabilitation of this monument by providing equipment for an overall 10-million € value over the upcoming five years” Gérard DEPREZ, President of LOXAM, indicates. With a fleet of over 200,000 machines, Loxam is meeting the needs of all tradesmen operating on this worksite. View source version on businesswire.com: https://www.businesswire.com/news/home/20190419005025/en/ Contact information PRESS : Virginie Ada

IFF to Release First Quarter 2019 Results May 618.4.2019 20:15:00 CESTPressemelding

Regulatory News: International Flavors & Fragrances Inc. (NYSE:IFF) (Euronext Paris: IFF) (TASE: IFF), a leading innovator of scent, taste, and nutrition, announced that it will release its first quarter 2019 earnings results following the market close on Monday, May 6, 2019. The management team will host a live webcast on Tuesday, May 7, 2019 at 10:00 a.m. ET to discuss results and outlook with the investor community. Investors may access the live webcast and accompanying slide presentation on the Company's website at ir.iff.com. For those unable to listen to the live webcast, a recorded version will be made available for replay. Meet IFF International Flavors & Fragrances Inc. (NYSE:IFF) (Euronext Paris: IFF) (TASE: IFF) is a leading innovator of scent, taste, and nutrition, with 97 manufacturing facilities, 105 R&D centers, and 39,000 customers globally. At the heart of our company, we are fueled by a sense of discovery, constantly asking “what if?”. That passion for exploration dri

Gilead Sciences to Release First Quarter 2019 Financial Results on Thursday, May 2, 201918.4.2019 20:05:00 CESTPressemelding

Gilead Sciences, Inc. (Nasdaq: GILD) announced today that its first quarter 2019 financial results will be released on Thursday, May 2, after the market closes. At 4:30 p.m. Eastern Time, Gilead’s management will host a conference call to discuss the company’s financial results for the first quarter 2019 and provide a business update. The live webcast of the call can be accessed at the company’s Investors page at http://investors.gilead.com/. Please connect to the company’s website at least 15 minutes prior to the start of the call to ensure adequate time for any software download that may be required to listen to the webcast. Alternatively, please call 877-359-9508 (U.S.) or 224-357-2393 (international) and dial the conference ID 5259422 to access the call. Telephone replay will be available approximately two hours after the call through 8:00 p.m. Eastern Time, May 4, 2019. To access the replay, please call 855-859-2056 (U.S.) or 404-537-3406 (international) and dial the conference ID

Andersen Global Expands Africa Presence; Signs Collaboration Agreement in Economic Hub of South Africa18.4.2019 13:30:00 CESTPressemelding

Andersen Global is excited to announce the addition of its first collaborating firm in South Africa. Tabacks Attorneys and Corporate Law Advisors, headquartered in Johannesburg, South Africa, has signed a Collaboration Agreement with Andersen Global, an international association of member and collaborating firms. South Africa marks the tenth country in Africa in which Andersen Global has a presence. Led by Chairman David Woodhouse, Tabacks has a team of 27 lawyers who offer legal assistance and commercial advice to a diverse clientele in construction, manufacturing, energy, mining, explosives, retail, hospitality, logistics, pharmaceutical, property and banking industries. The firm is considered a leading law firm in South Africa, and its practice areas include competition law, commercial law, mining, employment law, environmental health & safety law, tax and litigation. “The global economy is rapidly changing, which brings unique challenges to corporate and commercial law,” said David

Amazon and Google Announce Official YouTube Apps to Launch on Fire TV; Prime Video App Coming to Chromecast and Android TV18.4.2019 13:00:00 CESTPressemelding

Today, Amazon (NASDAQ: AMZN) and Google (NASDAQ: GOOGL) announced that in the coming months, the two companies will launch the official YouTube app on Amazon Fire TV devices and Fire TV Edition smart TVs, as well as the Prime Video app for streaming to Chromecast and Chromecast built-in devices. In addition, Prime Video will be broadly available across Android TV device partners, and the YouTube TV and YouTube Kids apps will also come to Fire TV later this year. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190418005212/en/ “We are excited to work with Amazon to launch the official YouTube apps on Fire TV devices worldwide,” said Heather Rivera, Global Head of Product Partnerships at YouTube. “Bringing our flagship YouTube experience to Amazon Fire TV gives our users even more ways to watch the videos and creators they love.” “We’re excited to bring the Prime Video app to Chromecast and Android TV devices, and to give our c