Business Wire

IFA 2015: Demand from Exhibitors Advances to New Record


IFA confirms its position as the world´s leading trade show for Consumer Electronics and Home Appliances with 1,645 exhibitors and rented floor space totalling 150,000 square meters. Never before have so many exhibitors been welcomed by IFA on the Berlin Exhibition Grounds. Once again this event confirms its position as the world’s leading trade show for consumer electronics and home appliances.

This Smart News Release features multimedia. View the full release here:

From left to right: Jens Heithecker; IFA Executive Director, Dr. Reinhard Zinkann, Chairman Househol ...

From left to right: Jens Heithecker; IFA Executive Director, Dr. Reinhard Zinkann, Chairman Household Appliances Divisions ZVEI, Hans-Joachim Kamp, Chairman of the Supervisory Board of gfu, Dr. Christian Göke, CEO of Messe Berlin, and Melinda Crane (moderator) (Photo: Business Wire)

The records point to continuing advances over IFA 2014, when orders amounted to 4.25 billion Euros – making IFA the leading platform for industry and retailers at the beginning of the peak annual sales period in the run-up to Christmas. No other event brings together so many retailers, buyers, trade visitors and media representatives at such an ideal time of year.

Market developments

The global Consumer Electronics market has expanded by 14 per cent, based on Euros. With the rate of exchange between Euro and US Dollars, market development is stable, keeping pace with last year’s figures. With the exception of central and eastern Europe, developments in every region around the world have been positive. In the home appliances sector, 2015 will also see a positive trend with growth reaching 4 per cent for major domestic appliances and six per cent for small domestic appliances.

“We expect IFA to have a positive and significant impact on the market. At IFA, the focus is on innovative products, new applications and solutions, as well as on forward-looking and fascinating trends and developments in the connected world. With its unique range of exhibits, IFA is a launching pad for successful business, innovative products are vital to growth - and they have debuted at IFA for more than 90 years“, said Hans-Joachim Kamp, chairman of the supervisory board of gfu Consumer & Home Electronics GmbH, the organisers of IFA.

“Growth in the global market for home appliances ranges from minus 35 to plus 17 per cent in various regions around the world, like in 2014. In 2015, we anticipate growth for the year as a whole“, said Dr. Reinhard Zinkann, Chairman of the Home Appliances Division at ZVEI. “As the world’s leading trade show for the home appliances industry IFA continues to occupy a trendsetting role.”

Dr. Christian Göke, CEO of Messe Berlin: “IFA is the industry’s global indicator, reflecting trends, the state of the economy and market developments. New products drive the markets. Our mission is to be the most significant and effective platform for the industry and retail in order to reach the consumer.“

Jens Heithecker, IFA Executive Director: “We are privileged to be able to work for an industry that has an unprecedented potential for innovation that reinvents itself daily. IFA is the only show that exhibits the entire range of new smart solutions. “

The IFA International Keynotes gather global CEOs and major international decision-makers from the fields of consumer electronics, home appliances and related industries, enabling them to share their for business and consumers visions.

September 4

IFA opening keynote, 10.30 a.m.

Sang-Beom Han, CEO, LG Displays

“How displays will change our lives”

IFA keynote, 3 pm

Nick Parker, vice president, Microsoft Corporate

“Windows 10 Lights Up New Devices”

September 5

IFA keynote, 10.30 a.m.

Dinesh Paliwal, chairman, president and CEO, Harman

“Smart Audio: the playground has opened for new business connections”

A second edition of IFA+Summit - the Next Level Of Thinking - runs parallel with IFA after launching in 2014. Last year, more than 30 international visionaries, senior executives and entrepreneurs discussed trends and ideas for a digital future. The IFA+Summit takes place in the CityCube on the Berlin Exhibition on 7 and 8 September 2015.

IFA TecWatch presents technologies for the markets of tomorrow. Be they new standards and solutions for the smart networked media world, concepts for future-proof energy efficiency, ease of use in the networked home, security regarding data and ownership, products from the 3D printer or ideas for sustainable transport - IFA TecWatch presents research institutions, industry organisations and new startups pioneering innovations under a single roof. This year’s TecWatch program features 80 exhibitors and partners from 15 countries, including from the US, France, the UK, Netherlands, Japan and Israel, as well as some 45 startups whose exhibits will be the focus of individual theme days.

The IFA iZone in Halls 13 to 15 shows the full range of new products for Mac, iTech and apps. For manufacturers of accessories, developers, as well as buyers and sellers of products and solutions for the connected world, the IFA iZone is a meeting place for the industry from around the world. In 2015 more than 80 companies exhibit their products and services on a display area covering over 3,600 square meters.

Inside the IFA Fitness & Activity area in Hall 7.2c exhibitors showcase their latest wearable products and innovations. These devices feature sensors and screens and can be used to measure the wearer’s heart rate and running pace, for example. Visitors can find out more about fitness systems and test the functionality of these products in depth.

The IFA Hosted Conferences also include the IHS Business Conference, which shares the latest data, forecasts and analyses of the worlds of TV, CE and connected consumers;

TEDxBerlin, the innovation conference that creates space for visionary ideas; and the IEEE Berlin which is a prime meeting place for scientists and engineers.

Trends in consumer electronics and home appliances

New product categories, such as smart wearables, 3D, action cams and drones are creating new markets.

Some of the latest Consumer Electronics trends on display at IFA 2015 include Ultra-HD screens with even more impressive colors and spectacular contrast, 3D home cinema sound, innovative software platforms for intelligent connectivity, sensors for fitness and health, food or fashion printed by 3D printers, and music from wireless networks. Some of the Home Appliances trends on display at IFA 2015 include connectivity and the smart home, sustainability, energy efficiency and conserving resources, healthy cooking, ease of use, saving time and aesthetic appeal.

IFA is the world’s leading trade show for consumer electronics and home appliances and will take place on the Berlin Exhibition Grounds (ExpoCenter City) from 4 to 9 September 2015.

If you no longer wish to receive press releases about IFA please send an email to

Contact information

Press contacts:
Press and Public Relations
Roland M. Stehle
tel.: +49 911 3777900
Messe Berlin GmbH
Michael T. Hofer
Group Press and Public Relations
Nicole von der Ropp
Press Officer
tel.: +49 30 3038-2217

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