IDG Unveils First Companywide Brand Campaign
18.3.2016 11:34 | Business Wire
IDG, the world’s leading technology media, data and marketing services company, today unveiled its first-ever companywide branding initiative. IDG’s new branding unifies its corporate identity and showcases the full breadth of its global product portfolio to clients and consumers.
Historically known for its powerful global brands, including CIO, Computerworld, Macworld and PCWorld, IDG’s new branding reflects its evolution from a brand-driven publisher to a global media company that activates and engages the most influential technology buyers, offering premium brands and audiences on a worldwide scale.
IDG’s new tagline highlights the company’s ability to connect the world of tech buyers with “Insights, Intent & Engagement.” IDG bridges the worlds of art and science through its intimate knowledge of technology media, leveraging its 50 years of editorial expertise, creating engaging content that accelerates purchasing and deepens engagement, and reaching the best buyers at the optimal time with its data-driven approach.
“IDG is speaking to the market with a single, powerful voice that better reflects who we are today: the new model of a media company,” said Josh London, CMO, IDG. “By unifying our marketing globally, we’re making it easier for customers to understand IDG’s singular ability to influence and engage the most powerful audience of tech buyers in the world.”
As commerce has become increasingly borderless, marketers need to reach their best customers and prospects across brand and geographic boundaries. CMOs, tasked with driving growth in their organizations, need a partner that can deliver premium audiences with purchase intent across the world, whether that’s CIOs in Paris, Texas, or Paris, France. With a platform approach to services, IDG’s capabilities across media, data and marketing services and its deep domain expertise offers marketers incredibly specific targeting in a consistent manner across the globe.
“IDG has made the leap from traditional publisher to data-driven media and marketing machine, with nearly 90 percent of our revenues driven by our digital capabilities,” said Michael Friedenberg, CEO of IDG. “Our new brand campaign reflects how IDG’s relevance to its readers and customers only gets stronger.”
The brand initiative will be introduced globally across digital, mobile, out-of-home, events and print.
- IDG’s leading brands, including hundreds of owned and operated websites, more than 700 annual events and 179 international magazines, deliver insights helping its audiences navigate the evolving technology landscape.
- IDG is able to identify and target the most influential buyers of technology around the globe under a single universal data taxonomy, which organizes its audiences and content across editorial, ad serving and demand generation.
- IDG uses its global data intelligence platform to pinpoint purchasing intent and create custom content across video, mobile, social and media. With regional hubs around the world, IDG is able to execute complex campaigns across geographies to fulfill marketers’ global ambitions.
- IDG’s websites and IDG TechNetwork sites capture billions of intent signals from users each month, providing deep intelligence about our audience’s needs at every stage of the purchasing process
- IDG Connect offers full-funnel demand generation capabilities in 147 countries, providing access a database of 44 million IT and business decision makers.
For more information about IDG’s new brand design system, please visit www.IDG.com/oneVOICE.
IDG connects the world of tech buyers with insights, intent and engagement. IDG is the world’s leading media, data and marketing services company that activates and engages the most influential technology buyers. Our premium brands, including CIO®, ComputerWorld®, PCWorld® and MacWorld®, engage the most powerful audience of technology buyers providing essential guidance on the evolving technology landscape. Our global data intelligence platform activates purchasing intent, powering our clients’ success. IDG Marketing Services creates custom content with marketing impact across video, mobile, social and digital. We execute complex campaigns that fulfill marketers’ global ambitions seamlessly with consistency that delivers results and wins awards.
Janet Wyles, 732-331-6754
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