Business Wire

IDG Unveils First Companywide Brand Campaign

Del

IDG, the world’s leading technology media, data and marketing services company, today unveiled its first-ever companywide branding initiative. IDG’s new branding unifies its corporate identity and showcases the full breadth of its global product portfolio to clients and consumers.

Historically known for its powerful global brands, including CIO, Computerworld, Macworld and PCWorld, IDG’s new branding reflects its evolution from a brand-driven publisher to a global media company that activates and engages the most influential technology buyers, offering premium brands and audiences on a worldwide scale.

IDG’s new tagline highlights the company’s ability to connect the world of tech buyers with “Insights, Intent & Engagement.” IDG bridges the worlds of art and science through its intimate knowledge of technology media, leveraging its 50 years of editorial expertise, creating engaging content that accelerates purchasing and deepens engagement, and reaching the best buyers at the optimal time with its data-driven approach.

“IDG is speaking to the market with a single, powerful voice that better reflects who we are today: the new model of a media company,” said Josh London, CMO, IDG. “By unifying our marketing globally, we’re making it easier for customers to understand IDG’s singular ability to influence and engage the most powerful audience of tech buyers in the world.”

As commerce has become increasingly borderless, marketers need to reach their best customers and prospects across brand and geographic boundaries. CMOs, tasked with driving growth in their organizations, need a partner that can deliver premium audiences with purchase intent across the world, whether that’s CIOs in Paris, Texas, or Paris, France. With a platform approach to services, IDG’s capabilities across media, data and marketing services and its deep domain expertise offers marketers incredibly specific targeting in a consistent manner across the globe.

“IDG has made the leap from traditional publisher to data-driven media and marketing machine, with nearly 90 percent of our revenues driven by our digital capabilities,” said Michael Friedenberg, CEO of IDG. “Our new brand campaign reflects how IDG’s relevance to its readers and customers only gets stronger.”

The brand initiative will be introduced globally across digital, mobile, out-of-home, events and print.

Quick Facts:

  • IDG’s leading brands, including hundreds of owned and operated websites, more than 700 annual events and 179 international magazines, deliver insights helping its audiences navigate the evolving technology landscape.
  • IDG is able to identify and target the most influential buyers of technology around the globe under a single universal data taxonomy, which organizes its audiences and content across editorial, ad serving and demand generation.
  • IDG uses its global data intelligence platform to pinpoint purchasing intent and create custom content across video, mobile, social and media. With regional hubs around the world, IDG is able to execute complex campaigns across geographies to fulfill marketers’ global ambitions.
  • IDG’s websites and IDG TechNetwork sites capture billions of intent signals from users each month, providing deep intelligence about our audience’s needs at every stage of the purchasing process
  • IDG Connect offers full-funnel demand generation capabilities in 147 countries, providing access a database of 44 million IT and business decision makers.

For more information about IDG’s new brand design system, please visit www.IDG.com/oneVOICE.

About IDG

IDG connects the world of tech buyers with insights, intent and engagement. IDG is the world’s leading media, data and marketing services company that activates and engages the most influential technology buyers. Our premium brands, including CIO®, ComputerWorld®, PCWorld® and MacWorld®, engage the most powerful audience of technology buyers providing essential guidance on the evolving technology landscape. Our global data intelligence platform activates purchasing intent, powering our clients’ success. IDG Marketing Services creates custom content with marketing impact across video, mobile, social and digital. We execute complex campaigns that fulfill marketers’ global ambitions seamlessly with consistency that delivers results and wins awards.

Contact information

Janet Wyles, 732-331-6754
jwyles@idgcommunications.com

Om Business Wire

Business Wire
Business Wire
24 Martin Lane
EC4R 0DR London

+44 20 7626 1982http://www.businesswire.co.uk

Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.

Følg saker fra Business Wire

Registrer deg med din epostadresse under for å få de nyeste sakene fra Business Wire på epost fortløpende. Du kan melde deg av når som helst.

Siste saker fra Business Wire

The Brightline Initiative, Project Management Institute and The Boston Consulting Group Host The Economist Events for Davos Panel19.1.2018 21:13Pressemelding

The Brightline™ Initiative, a non-commercial coalition dedicated to helping organizations bridge the gap between strategy design and strategy delivery, along with Project Management Institute (PMI) and The Boston Consulting Group are hosting The Economist Events on the panel discussion, “The Business Case for Openness: Implementing Strategy in a Drawbridge up World.” This event marks Brightline’s debut at Davos. Dovetailing with the World Economic Forum’s overarching theme, “Creating a Shared Future in a Fractured World,” the discussion will address how business leaders can better adapt and implement strategies to promote openness and collaboration. PMI, a founding coalition member of Brightline, is particularly passionate about this topic, given the fact that they focus on collaborating with world-leading organizations to improve infrastructure initiatives in developing and mature communities around the world. “Today the challenges to sustainable growth through strategy implementation

New US Patent for Solidia Technologies’ CO2-cured Concrete Advances Performance and Sustainability of Building Materials19.1.2018 18:07Pressemelding

The U.S. Patent and Trademark Office issued a patent for the structure of CO2-cured Solidia Concrete™, advancing the performance and sustainability of materials available to the global construction and materials industries. Solidia Technologies® holds the exclusive licensing rights to the patent, which is held by Rutgers University, where the original generation of the material was invented. This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20180119005608/en/ Solidia Concrete™ pavers. (Photo: Business Wire) U.S. Patent No. 9,868,667, "Bonding Element, Bonding Matrix and Composite Material Having the Bonding Element and Method of Manufacturing Thereof," covers the composition of matter of the non-hydraulic concrete. “The hydrate bonds in conventional concrete can compromise that material’s strength and durability,” explained Solidia Chief Technology Officer Nicholas DeCristofaro, Ph.D. “With CO2-cured concrete, bonding elements bas

Schlumberger Announces Full-Year and Fourth-Quarter 2017 Results19.1.2018 12:00Pressemelding

Schlumberger Limited (NYSE:SLB) today reported results for full-year 2017 and the fourth quarter of 2017. Full-Year Results (Stated in millions, except per share amounts) Twelve Months Ended Change Dec. 31, 2017 Dec. 31, 2016 Year-on-year Revenue $30,440 $27,810 9% Pretax operating income $3,921 $3,273 20% Pretax operating margin 12.9% 11.8% 111 bps Net loss (GAAP basis) $(1,505) $(1,687) n/m Net income, excluding charges and credits* $2,085 $1,550 35% Diluted EPS (loss per share) (GAAP basis) $(1.08) $(1.24) n/m Diluted EPS, excluding charges and credits* $1.50 $1.14 32% *These are non-GAAP financial measures. See section below entitled "Charges & Credits" for details. n/m = not meaningful Full-year 2017 revenue of $30.4 billion increased 9% year-on-year. This included a full year’s activity from the acquired Cameron businesses as compared to three quarters of activity in 2016. Excluding the addition of Cameron, revenue growth was driven by land activity in North America, which increa

The Coca-Cola Company Announces New Global Vision to Help Create a World Without Waste19.1.2018 11:55Pressemelding

The Coca-Cola Company announced today that it is fundamentally reshaping its approach to packaging, with a global goal to help collect and recycle the equivalent of 100% of its packaging by 2030. This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20180119005104/en/ In 2017, employees from Heartland Coca-Cola Bottling Co. joined with other volunteers in St. Louis to collect and sort 14,480 pounds of debris; 63 percent was diverted for recycling. Coca-Cola then partnered with manufacturer Phoenix Technologies to convert plastic bottles into recycled PET plastic for use in new bottles. (Photo: Business Wire) This goal is the centerpiece of the Company’s new packaging vision for a World Without Waste, which the Coca-Cola system intends to back with a multi-year investment that includes ongoing work to make packaging 100% recyclable. This begins with the understanding that food and beverage containers are an important part of people’s m

Researchers and Scientists from Five Countries Named Winners of King Faisal Prize 201819.1.2018 10:33Pressemelding

Five researchers and scientists from Malaysia, Jordan, Tunisia, the US and the UK have been named winners of the King Faisal Prize 2018 as the 40th edition of the renowned award recognized their distinguished contributions towards humanity. The Prize honours exceptional achievements in five categories: Service to Islam, Islamic Studies, Arabic Language & Literature, Medicine, and Science. This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20180119005245/en/ His Royal Highness Prince Khalid Al-Faisal, Chairman of King Faisal Prize Board, Abdulaziz (Photo: AETOSWire) Professor Irwandi Jaswir, Deputy Dean of the International Institute for Halal Research and Training (INHART) and Secretary of Council of Professors at the International Islamic University Malaysia (IIUM), has been named the winner in the Service to Islam category for contributions to the development of ‘Halal Science’ and Halal food and consumer goods. Professor Bashar

E.ON Chooses Corinex Broadband over Powerline Technology for their Smart Metering Rollout19.1.2018 06:00Pressemelding

E.ON, an international energy company that serves 32 million customers across multiple countries, has decided to use broadband over powerline (BPL) as the key technology in their communication mix, in the smart metering communication infrastructure for the low voltage part of their grid. E.ON chose Corinex as the solution provider for the initial two years of the deployment. The initial deployment will be several ten thousands of repeaters and head ends providing secure communication for a couple of hundred thousands of households. Corinex Grid Value network management based on IBM Tivoli platform will manage the network. “After extensive field trials, we found that Corinex broadband over powerline technology meets our requirements for mass rollout of smart metering services. We are convinced BPL is ideally suited to address the needs of many other utilities, so E.ON is interested in supporting BPL industry standardization in order to create a broad ecosystem of silicon and system vend

I vårt presserom finner du alle våre siste saker, kontaktpersoner, bilder, dokumenter og annen relevant informasjon om oss.

Besøk vårt presserom