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Huawei Debuts New nova Series of Smartphones at IFA 2016


At IFA 2016, Huawei Consumer Business Group debuted the Huawei nova and the Huawei nova plus, the first smartphones in the new series designed to meet the needs of today’s most dynamic consumers. The new nova series features a stunning multi-curve design, camera advances for more vivid photography and performance updates for enhanced usability. Every feature of the Huawei nova and Huawei nova plus is designed to support consumers’ fast-paced lifestyles and express their unique personalities, whether that means capturing the perfect selfie or taking thousands of shots on a single charge. Huawei also announced new color options for the awarding-winning Huawei P9 smartphone.

This Smart News Release features multimedia. View the full release here:

Huawei nova plus press release image 1

Huawei nova plus press release image 1

Available beginning in October, the €399 Huawei nova and €429 Huawei nova plus in Prestige Gold, Mystic Silver and Titanium Grey, are just the beginning of an exciting new series designed to defy expectations. The series delivers brilliant usability features combined with stunning looks and powerful performance, which continues Huawei’s commitment to innovation and design.

“Huawei recognizes that dynamic consumers demand a device that keeps up with their fast-paced lifestyle,” said Richard Yu, CEO of Huawei Consumer Business Group. “Designed to bring new experiences to life with its incredible performance, stylish design and advanced camera features, the Huawei nova and Huawei nova plus devices are the perfect fit for a generation that lives their life on a smartphone.”

At an exclusive launch event held at the Velodrom in Berlin, world-renowned fashion blogger Xenia joined Yu on stage and praised the nova’s high-end design features and fantastic camera, calling the device a “must-have” for her fast-paced, camera-ready lifestyle.

With its Huawei nova series, Huawei continues to defy expectations following its successful smartphone launches earlier this year, including the powerful Mate 8 and Huawei P9, which redefined the standard in smartphone photography.

Ergonomic Design

The Huawei nova smartphone’s curved surfaces and 5-inch screen connect seamlessly to create an ergonomic, compact design that fits perfectly in users’ hands, enabling single-handed functionality. As beautiful to look at as it is to use, the Huawei nova draws inspirations from curves found in modern architecture with its curved metallic back polished by an advanced sandblasting process, hairline finishing and signature oblong composite panel stretching across the top of the phone. The subtle contours and smooth curves reflect light to emit multiple shades of brilliant colors and sheens.

Outstanding Photography Experience

Today’s smartphone users demand a device that empowers them to capture and share their favorite moments, anytime and anywhere. With its powerful 8 megapixel front-facing camera, the Huawei nova enables users to take and share better selfies in any lighting condition. Additional features include the proprietary Beauty Makeup 2.0 and Beautiful Skin 3.0 applications, which apply cosmetic effects and skin smoothing filters to create more flattering images.

The Huawei nova’s 12 megapixel rear camera with 1.25 μm larger pixel sports an enhanced wide-aperture lens and imaging sensor allowing it to capture photos in low-light conditions, while the Huawei nova plus features an outstanding 16 megapixel rear camera, enabling it to capture more light for sharper, clear and richly refined photos in any environment. In addition, the Huawei nova series supports fast autofocus for amazing accuracy, helping consumers capture wonderful moments in their life.

Real-world Performance

The Huawei nova series is powered by the Snapdragon 625 processor, which uses advanced 14nm technology to increase performance and reduce power consumption. The Huawei nova’s 3020 mAh battery with Smart Power 4.0 can power longer sessions for users to easily navigate between different apps. With a next-generation 3D fingerprint sensor, the Huawei nova supports faster and more accurate 360-degree unlocking for improved security, convenience and single-handed selfies. The Huawei nova plus’s 3340 mAh battery delivers an even longer battery life, allowing users to capture thousands of shots on a single charge.

The Huawei nova also features DTS Headphone:XTM optimized audio for authentic 3D, home-theater quality surround sound.

New Fashion-forward Huawei P9 Colors

Following its global launch earlier this year, Huawei released new fashion-forward colors for the Huawei P9 dual-camera smartphone co-engineered with Leica AG. Inspired by the dramatic, bold colors found in 1960’s pop art, the P9 is available in two new vibrant finishes, Red and Blue. Beginning at €549, these new colors represent Huawei's focus on creating on-trend products for consumers who value style and design.


The Huawei nova, with 32GB ROM and 3GB RAM, will be available in October in over 50 countries and regions, including Germany, Austria, France and Spain before being offered in additional markets. The Huawei nova plus, with 32GB ROM and 3GB RAM, will initially be available in October in over 50 markets, including Spain, Italy and Canada, before being offered in additional markets. In China, the Huawei nova series can be purchased online at and, in addition to the Huawei store.


€399 3GB + 32GB
€429 3GB + 32GB

About Huawei Consumer BG

Huawei’s products and services are available in more than 170 countries, and are used by a third of the world’s population, ranking third in the world in mobile phone shipments in 2015. Sixteen R&D centers have been set up in the United States, Germany, Sweden, Russia, India and China. Huawei Consumer BG is one of Huawei’s three business units and covers smartphones, PC and tablets, wearables and cloud services, etc. Huawei’s global network is built on 20 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.

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Contact information

Racepoint Global for Huawei Consumer BG
Lisa Kennedy, 1-415-694-6700

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