Business Wire

H.I.G. Capital Acquires Two Spanish Outdoor Advertising Companies: Impursa and Sistemas e Imagen Publicitaria


H.I.G. Europe (“H.I.G.”), the European arm of global private equity firm H.I.G. Capital, announced today that it has established the largest independent outdoor advertising group in the Iberian region through the simultaneous acquisition of two outdoor advertising companies, Impursa S.A.U. ("Impursa") and Sistemas e Imagen Publicitaria S.A. ("Sistemas"), leaders in the outdoor furniture and large-format billboard segments. This is H.I.G.’s 14th transaction in Spain in the last 3 years.

The objective of the transaction is to integrate both companies to create the largest independent outdoor advertising group by combining its geographic coverage and the experience of its managers and teams, as well as increasing the value proposition that the group offers to its clients.

Both companies collectively hold over 15,000 advertising faces across the Iberian region. Each firm boasts over 20 years' experience in the advertising sector and around 100 employees. This acquisition represents the first stage of an ambitious consolidation plan for the outdoor advertising market in the region, a sector in which H.I.G. Capital is already present in other markets, such as Brazil, through its portfolio company Eletromidia.

Jaime Bergel, Managing Director, H.I.G. Europe in Spain, stated: “This investment is a clear indication of H.I.G.’s ability to execute complex transactions and our commitment to the Iberian region. We are delighted to partner with the Impursa and Sistemas team and offer our experience and resources to support their business plans and drive their growth in the advertising sector."

About H.I.G. Capital

H.I.G. is a leading global private equity and alternative assets investment firm with €17 billion of equity capital under management.* Based in Miami, and with offices in New York, Boston, Chicago, Dallas, San Francisco, and Atlanta in the U.S., as well as international affiliate offices in London, Hamburg, Madrid, Milan, Paris and Rio de Janeiro, H.I.G. specializes in providing both debt and equity capital to small and mid-sized companies, utilizing a flexible and operationally focused/value-added approach:

1. H.I.G.’s equity funds invest in management buyouts, recapitalizations and corporate carve-outs of both profitable as well as underperforming manufacturing and service businesses.

2. H.I.G.’s debt funds invest in senior, unitranche and junior debt financing to companies across the size spectrum, both on a primary (direct origination) basis, as well as in the secondary markets. H.I.G. is also a leading CLO manager, through its WhiteHorse family of vehicles, and manages a publicly traded BDC, WhiteHorse Finance.

3. Other H.I.G. funds invest in various real assets, including real estate and shipping.

Since its founding in 1993, H.I.G. has invested in and managed more than 200 companies worldwide. The firm's current portfolio includes more than 100 companies with combined sales in excess of €22 billion. For more information, please refer to the H.I.G. website at

* Based on total capital commitments to funds managed by H.I.G. Capital and its affiliates.

Contact information

H.I.G. Europe
Jaime Bergel, +34-91-737-50-50
Managing Director
F +34-91-737-50-49

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