Business Wire

Helping Athletes Soar Higher and Move Faster: Nike Unveils USA, Brazil, and China Uniforms for 2016’s Greatest Sport Moments

Del

Today, NIKE, Inc. (NYSE: NKE) unveiled the groundbreaking national uniforms for this year’s greatest sports moments. At a global event in New York City, Nike celebrated the modern uniform of sport that will propel the world’s best athletes on the biggest stages. Grounded in years of scientific research, the uniforms are constructed to help athletes achieve peak performance with zero distraction. Each piece of the uniform contributes to the same goals: thermoregulation, sweat management, breathability, and freedom of movement. Above all, the uniforms showcase national pride—representing each country’s distinctive culture and passion for sport.

The national uniforms, presented by the world’s best athletes, embody Nike’s new “System of Performance” for football, basketball, and track & field. This full-body system underscores Nike’s holistic approach to designing for the body in motion. This summer, the system will appear in more than 20 sports, as part of over 20 countries’ uniforms. Moving forward, this integrated approach will be offered for all athletes, in all sports.

FOOTBALL

The System of Performance is exemplified in the new global football system—comprised of new knit Nike Vapor kits with AeroSwift technology, Nike Mercurial Lightspeed shin guard sleeves, NikeGrip socks, and high-performance boots.

This holistic performance system starts with new Nike AeroSwift technology. Lightweight and breathable, these groundbreaking jerseys and shorts are knit from ultra-high performance yarn that is 10% lighter, dries 25% faster, and has 50% more stretch than previous kits. To keep athletes cool, a new manufacturing process incorporates both single and double knit-structures into key thermoregulation zones. At the same time, the kits feature vibrant colors and bold symbols that highlight the athlete’s national heritage. Lighter, cooler, and more durable, the kits allow players to focus solely on performance.

This same zero-distraction approach underpins the design of Nike Mercurial Lightspeed shin guard sleeves. This new sleeve allows players to customize their preferred guard size, shape, and sock. Among the sock options is the new NikeGrip socks—featuring two-sided, non-slip traction that works with the microfiber sock liners inside of performance boots, such as the new Nike Mercurial Vapor, the boot for the game’s fastest players. The result is boots that feel like an extension of the leg, allowing for unmatched feel on the pitch.

BASKETBALL

The Nike Vapor Uniform with AeroSwift technology represents more than a jersey and short. With precision engineering, it delivers greater lockdown and every step efficiency than ever before.

The system begins with a base layer consisting of optional arm sleeves, padded compression, and three-quarter Dri-FIT tights. The lightweight jersey and shorts have been carefully tailored to create a more fitted aesthetic. To maximize ventilation, designers used body-mapping technology to precisely pinpoint areas that needed better airflow. Constructed from a four-way stretch woven fabric and engineered mesh, each material is now strategically placed to provide maximum ventilation and sweat management. The result is a uniform that is 35 percent more breathable than its predecessor.

The shorts feature the Nike FlyVent waistband that improves breathability, eliminates drawstrings, and opens up movement. Inspired by the vibrancy of Brazilian culture, Nike’s team of designers infused explosive, vibrant color into each uniform. Each country’s flag colors can be found throughout the kit—particularly in the iridescent mesh numbers and jersey names that add a dynamic glow, appearing only as the athletes move.

TRACK & FIELD

Equipped with Nike AeroBlades—never-before-seen aerodynamic technology—the 2016 track & field kits are designed for the biggest moments and brightest lights.

Inspired by Brazil’s heritage, the kits feature hyper-national colors—amplifying a country’s identity in an unexpected way. For the United States track and field kits, designers incorporated an explosion of blue tones in the foundation of the uniform—from bright turquoise to deep royal blue—that creates a glow from the chest upward. Up close, a specially-designed American eagle sits between the shoulder blades, featuring a bold image of an eight-lane track protruding from its talons.

On this kit, the tiniest detail is poised to make the biggest impact. Informed directly by hundreds of hours of wind tunnel testing, Nike AeroBlades are tiny nodes that reduce wind resistance. Knitted into the arms, legs, and chest of each uniform, Nike AeroBlades influence the movement of air around athletes as they run. By offering the greatest aerodynamic drag reduction of any Nike uniform to date, the Nike AeroBlades accelerate all runners—from sprinters to marathoners.

The Nike AeroBlades are adhered to uniforms that also feature Nike AeroSwift technology. The uniforms are made from a hybrid of four-way stretch knit material and highly-breathable engineered mesh. Each uniform features several mix-and-match options for both male and female athletes, all customized to create a super-contoured body fit that reduces riding, shifting, or bunching. Combined with NikeGrip socks, athletes can conserve energy, increase traction, and run without distraction.

About Nike, Inc.

NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE, Inc. subsidiary brands include Converse, which designs, distributes and licenses casual sneakers, apparel and accessories; and Hurley, which designs and distributes a line of action sports and youth lifestyle apparel and accessories. For more information, NIKE’s earnings releases and other financial information are available at http://investors.nike.com. Individuals can also visit http://news.nike.com/ and follow @Nike.

Contact information

NIKE, Inc.
Media Contact: 212-367-4447

Om Business Wire

Business Wire
Business Wire
24 Martin Lane
EC4R 0DR London

+44 20 7626 1982http://www.businesswire.co.uk

Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.

Følg saker fra Business Wire

Registrer deg med din epostadresse under for å få de nyeste sakene fra Business Wire på epost fortløpende. Du kan melde deg av når som helst.

Siste saker fra Business Wire

Hilton Led Hospitality Industry in Customer Innovations and Recorded Best Ever Growth in 201722.1.2018 13:00Pressemelding

In 2017, Hilton (NYSE: HLT) achieved record-setting growth, unveiled industry-leading innovations, and introduced new benefits for guests and Team Members. This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20180122005292/en/ Hilton Led Hospitality Industry in Customer Innovations and Recorded Best Ever Growth in 2017 (Graphic: Business Wire) 2017 was a year of industry firsts, including the launch of Five Feet To Fitness, Hilton Honors loyalty program partnership with Amazon, Tapestry Collection by Hilton, and workplace innovations that received international recognition. It was also the year that Hilton introduced a ground-breaking concept – Connected Room – the first truly mobile-centric hotel room that will let guests personalize and control their stays from the award-winning Hilton Honors smartphone app. “Last year was another pioneering year for our team around the world, with the launch of new technologies, brands, and partn

European Commission Approves ADCETRIS® (brentuximab vedotin) for CD30-Positive Cutaneous T-Cell Lymphoma after One Prior Systemic Therapy– Providing an Innovative Treatment Option to Patients22.1.2018 13:00Pressemelding

Takeda Pharmaceutical Company Limited (TSE: 4502) today announced that the European Commission (EC) extended the current conditional marketing authorization of ADCETRIS® (brentuximab vedotin) and approved ADCETRIS for the treatment of adult patients with CD30-positive cutaneous T-cell lymphoma (CTCL) after at least one prior systemic therapy. ADCETRIS is an antibody-drug conjugate (ADC) directed at CD30, which is expressed on skin lesions in approximately 50 percent of patients with CTCL. The decision follows a positive opinion from the Committee for Medicinal Products for Human Use (CHMP) on November 9, 2017. This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20180122005037/en/ “CTCL is a subtype of non-Hodgkin lymphoma that primarily involves the skin; it typically presents with red, scaly patches or thickened plaques of skin that often mimics eczema or psoriasis and can have a substantial impact on patients’ self-esteem. There a

Ingersoll Rand Announces Acquisition of ICS Group Holdings Limited, a Leading European Temperature Control and HVAC Solutions Provider22.1.2018 11:30Pressemelding

Ingersoll-Rand plc (NYSE:IR), a world leader in creating comfortable, sustainable and efficient environments, today announced the acquisition of United Kingdom-based ICS Group Holdings Limited (ICS Cool Energy). ICS Cool Energy will be part of the company’s Commercial Heating, Ventilation and Air Conditioning (HVAC) business. ICS Cool Energy is a privately owned temperature control and HVAC solutions and services company that specializes in temporary rental of energy efficient chillers for commercial and industrial buildings across Europe. It also sells, permanently installs and services high performance temperature control systems for all types of industrial processes. “ICS Cool Energy is a leader in the high margin rental services business with a reputation for strong customer service, helping building owners enhance productivity and reduce environmental impact,” said Dave Regnery, executive vice president of Ingersoll Rand. “This acquisition is a strong fit with our Trane business,

The Geneva Association: Insurance Industry Taking Action in Addressing Climate Change, Although External Hurdles Remain22.1.2018 10:00Pressemelding

The insurance industry is contributing significantly to building socio-economic resilience to climate change and supporting the transition to a low-carbon economy in their role as risk management experts and investors, although a number of challenges are hindering the industry’s efforts to scale up its contribution, according to a new research report from The Geneva Association, the leading international think tank of the insurance industry. The report ‘Climate Change and the Insurance Industry: Taking Action as Risk Managers and Investors’ is based on interviews with 62 C-level executives of globally active insurance and reinsurance companies, and offers insights into the role of the insurance industry in addressing climate change adaptation and mitigation. Anna Maria D’Hulster, Secretary General of The Geneva Association, commented: “The study has confirmed that climate change is a topic that has made its way up to the boardrooms of the insurance industry, although insurers are neith

Yonnic GmbH Enriches Targeting for Clients with Digital Element’s IP Geolocation Data22.1.2018 09:03Pressemelding

Leading IP geolocation intelligence company, Digital Element, has today announced that Yonnic GmbH, the industry pioneer of performance marketing solutions, has chosen its NetAcuity technology to boost targeting efficiency for its clients. Yonnic delivers brand relevance for its clients by uncovering and converting consumer intent through its proprietary process Intent-Based Planning tool. Its core application, CloudTDS, provides traffic routing and content delivery based upon a wide range of customisable rules and settings, such as geographical targeting and device specific targeting. By incorporating Digital Element’s NetAcuity data into its solution, Yonnic is able to upgrade its geographical targeting to provide the most accurate solution to its clients. Adding additional IP intelligence datasets such as connection speed, mobile carrier, internet service provider and whether a home or business connection is being used enables Yonnic to further boost its targeting and analytics capa

Vertex Hires Regional Leader to Expand European Presence22.1.2018 08:53Pressemelding

Vertex, Inc., a leading provider of tax automation solutions, announced Akram El-Rikabi has joined the management team as the regional leader to head European operations. This announcement reflects the company’s growing global presence in the European marketplace and dedication to the international business community. Vertex Vice President of Global Business Development Rebecca Polley states, “Having a proven leadership team and strong regional presence in Europe is critical to engaging with our multinational clients, prospects and partners. In his role, Akram will support Vertex’s growth initiatives by leveraging his expertise in helping customers realize strategic value in their technology investments, especially in the increasingly complex global tax landscape.” El-Rikabi brings 20 years of experience in finance, economics, banking, global partnerships and software management, having worked with global corporations in over 20 countries. Most recently, El-Rikabi was the regional sale

I vårt presserom finner du alle våre siste saker, kontaktpersoner, bilder, dokumenter og annen relevant informasjon om oss.

Besøk vårt presserom