Business Wire

Grundig Announces Massimo Bottura as Inaugural Brand Ambassador

Del

Grundig, Europe’s leading full range manufacturer of home electronics, is pleased to announce Michelin star chef and gastronomic leader, Massimo Bottura, as its inaugural brand ambassador.

In his new role as Grundig’s official brand ambassador, Bottura will be working closely with the company to further their shared vision around quality, innovation and culture - helping make homes and the world a better place.

The chef and patron of Osteria Francescana, who is recognised as one of the world’s most influential creative geniuses by The New York Times, will be putting his knowledge of food and the arts to use, collaborating with Grundig to design a range of home and consumer appliances. Taking influence from his passion for music and art, the bespoke products will be launched later in the year and will utilise the latest in technology and innovation, coupled with the refined design Grundig is known for.

The ambassadorship was announced at Grundig’s Respect Food event supporting the cultural association, Food for Soul, founded by Bottura. Food for Soul aims to empower communities, through their community kitchens, known as refretterios to help raise awarenes of the global issue of food waste.

The event, held in the exclusive Castello Sforzesco in Milan, helped raise awareness of Food Soul and funds to support future projects. Lending their support and providing a live cooking demonstration at the event included renowned chefs, Andrea Berton (Berton, Milan), Enrico Cerea (Da Vittorio, Bergamo), Carlo Cracco (Cracco in Galleria, Milan), Antonio Guida (Silk, Mandarin Oriental Hotel Milano), Giancarlo Morelli (Pomiroeu, Monza), Matias Perdomo (Contraste, Milan) and Viviana Varese (Alice Eataly, Milan).

Hakan Bulgurlu, CEO of Arçelik parent company of Grundig, commented on the partnership:

“Social responsibility and sustainability go hand-in-hand for us at Grundig and is at the heart of our business. We are driven by enhancing people’s lives and making home and the world a better place to be through our products and projects. Having a world-renowned chef, such as Massimo, who also shares this passion and ethos, makes him the ideal fit to be our brand ambassador. Our team of engineers are looking forward to working closely with Massimo to develop high quality and innovative products.”

Massimo Bottura, Michelin star chef and founder of cultural association, Food for Soul, said:

"I’m looking forward to working side-by-side with Grundig on new ideas to develop projects and products that are able to really make a difference and find solutions to make our homes and our world a better place"

About Food for Soul

Food for Soul is a cultural organisation founded by chef Massimo Bottura that fights against food waste in support of social inclusion and individual well-being. The organisation began with the Refettorio Ambrosiano in Milan during Expo2015 with subsequent projects launched in Brazil (Refettorio Gastromotiva) as well as Modena (Social Tables @ Ghirlandina) and Bologna (Social Tables @ Antoniano) in Italy and recently in Paris (Refettorio Paris). Each unique project shares the common themes of using surplus food, working with artists to create engaging dining spaces and serving dishes to vulnerable local communities.

www.foodforsoul.it

About Grundig

Grundig is part of Arçelik A.Ş, the leading home appliances manufacturer of Koç Group, a Fortune Global 500 company. With over 70 years experience in the home electronics market, Grundig has become known for its high-quality products and a customer-focused approach. Upon entering the white goods market, Grundig became one of Europe’s sole full-range manufacturer of home electronics. The brand remains true to its brand attributes including its German heritage, user-friendly and elegant design, eco-consciousness, high standards and quality control. With a portfolio of more than 500 different products – ranging from OLED TVs, mobile audio devices, hair styling devices, vacuum cleaners and kitchen appliances to ovens, dishwashers and washing machines – the brand offers a solution for every room in the modern home. Accolades received by Grundig include the Product Design, Red Dot Design and Plus X Awards. The brand has won critical acclaim from Stiftung Warentest, a leading global testing institute in Germany and the Trusted Reviews, an independent UK testing organization. Grundig products are mainly produced in own production sites in Europe and marketed in more than 65 countries around the world.

About Respect Food

At Grundig, we feel that it’s our responsibility to lead the fight against food waste. To remind the world not to take food for granted, but to treat it with care. Because respecting food is the only way to make our earth the best home to be. As a global brand with a strong eco conscience, by adopting Respect Food initiative, we champion the cause of reducing the food waste. Our Respect Food initiative aims to inspire everyone to fight with food waste, to instruct how to tackle the waste in the kitchens with innovative products. Respect Food supports and develops several projects focused on sustainability, engaging internationally to increase awareness and fight against food waste.

Everyone should respect the food resources available to be able to enjoy it responsibly: this is the reason why Grundig is committed to design products with innovative technologies, able to extend the shelf-life of food while ensuring a lower waste of resources.

www.respectfood.com

Contact information

Text100
Hanna Kilpin, +44 (0) 7834 439926
Hanna.Kilpin@text100.com

Om Business Wire

Business Wire
Business Wire
24 Martin Lane
EC4R 0DR London

+44 20 7626 1982http://www.businesswire.co.uk

(c) 2018 Business Wire, Inc., All rights reserved.

Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.

Følg saker fra Business Wire

Registrer deg med din epostadresse under for å få de nyeste sakene fra Business Wire på epost fortløpende. Du kan melde deg av når som helst.

Siste saker fra Business Wire

AURAK Gains SACSCOC Accreditation15.12.2018 10:49Pressemelding

The Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) officially announced the accreditation of the American University of Ras Al Khaimah (AURAK) at its 2018 Annual Meeting which was held in New Orleans, Louisiana, in the United States of America. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20181215005017/en/ AURAK delegation during the SACSCOC conference in New Orleans” (Photo: AETOSWire) SACSCOC, the regional body for the accreditation of degree-granting higher education institutions in the Southern United States, has a membership of more than 800 institutions in the Southern states and other international sites approved by SACSCOC that award associate, baccalaureate, master’s, and/or doctoral degrees. SACSCOC also awards accreditation to other international institutions of higher education that satisfy all its requirements and demonstrate compliance with its accreditation standards. AURAK now

Lehman Brothers Treasury Announces Plans for Partial Wind-Down14.12.2018 17:41Pressemelding

Lehman Brothers Treasury Co. B.V. in liquidation (“LBT”) today, through its U.S. counsel Kramer Levin Naftalis & Frankel LLP, announced that LBT is planning a final cash distribution to its creditors. Professional holders of eligible notes will have the option to retain their investment by electing to receive substitute notes of one (or a few) series. Such election shall take place through a solicitation process. As a consequence, LBT will be able to reduce the number of series of notes outstanding from more than 3,700 to one or a few. Noteholders electing to receive substitute notes will be afforded the same economic entitlement to distributions received by LBT from Lehman Brothers Holdings Inc. (“LBHI”) through the substitute notes. The substitute notes will be denominated in U.S. dollars and future distributions will be made in U.S. dollars only. Noteholders who are not professional investors, or hold notes that are not eligible for substitution, or do not elect to receive substitut

Takeda Receives Positive CHMP Opinion for ADCETRIS® (brentuximab vedotin) for the Treatment of Adult Patients with Previously Untreated CD30+ Stage IV Hodgkin Lymphoma in Combination with AVD14.12.2018 17:00Pressemelding

Takeda Pharmaceutical Company Limited (TSE: 4502) today announced that the European Medicines Agency’s (EMA) Committee for Medicinal Products for Human Use (CHMP) adopted a positive opinion for the extension of the marketing authorization of ADCETRIS (brentuximab vedotin) and recommended its approval in combination with AVD in adult patients with previously untreated CD30+ Stage IV Hodgkin lymphoma. ADCETRIS is an antibody-drug conjugate (ADC) directed at CD30, a defining marker of Hodgkin lymphoma. ADCETRIS is currently not approved as a therapy for previously untreated Hodgkin lymphoma in Europe. “For a large number of previously untreated Hodgkin lymphoma patients diagnosed with Stage IV disease, progression will occur with current treatments, highlighting a true unmet need in this population,” said Anna Sureda, M.D., Ph.D., Head of the Hematology Department and Hematopoietic Stem Cell Transplant Programme, Institut Català d'Oncologia - Hospital Duran i Reynals. “In the ECHELON-1 cl

Diamond CBD, POTN Subsidiary, Enters the $46 Billion Coffee Market With the Release of Premium Line of CBD-Infused Coffee & Tea K-Kup Capsules14.12.2018 15:42Pressemelding

Diamond CBD Inc., wholly owned subsidiary of PotNetwork Holdings, Inc. (OTC Pink: POTN), a leader in hemp extraction and innovative CBD products for the wellness market, enters the Coffee segment, an industry expected to reach revenues of $46 Billion in 2018. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20181214005308/en/ Experience a cup of Chill (Photo: Business Wire) Produced in accordance with a universal K-Cup design, these pods fit in almost all modern single cup coffee makers, making it an easily integrated enhancement to any environment, delivering 25mgs of CBD in a tasty favorite beverage at less than $5 per cup. This new line of premium Chill Coffee Capsules was recently added to the Company’s broad range of cannabinoid and natural hemp products. Each box comes with 4 individual capsules in original chill coffee, decaf chill coffee, chill black tea, and chill green tea flavors. The unit price for each box is $10.00

Henley & Partners Enlarges Executive Committee to Manage Expansion and Growth14.12.2018 14:00Pressemelding

Residence- and citizenship-by-investment programs have firmly established themselves over the past few years as the new frontier in terms of freedom, flexibility, and future-readiness, both for the countries issuing these programs and for the individual investors participating in them. The societal and economic value these programs generate is undisputed. The investment migration industry as a whole is currently grossing roughly USD 18 billion per year, with an expectation that it will hit the USD 20 billion mark very soon. Foreign direct investment (FDI) is now considered the lifeblood of economic growth for many developing and recovering smaller countries around the world. As such, the number of investment migration programs has been increasing rapidly, from just a handful of programs in the 1980s and 1990s to over 100 countries that now have investment migration provisions in their laws. There are more than 60 active programs today, with Moldova and Montenegro — both fast-growing Eu

Vargatef® plus docetaxel could be an option after failure of immunotherapy in lung cancer14.12.2018 09:07Pressemelding

Boehringer Ingelheim announced today the first interim results of VARGADO, an ongoing non-interventional study in routine clinical practice in Germany evaluating the efficacy and safety of Vargatef® (nintedanib) and docetaxel in patients with stage III/IV locally advanced or metastatic non-small cell lung cancer (NSCLC) of adenocarcinoma histology. The study consists of three cohorts, two of which allow for prior treatment with immune checkpoint inhibitors (ICIs) either in combination with chemotherapy in the first-line or as monotherapy in the second-line of treatment. The interim results from Cohort B (first-line chemotherapy, second-line immune checkpoint inhibitors, third-line Vargatef® plus docetaxel) were presented today at ESMO Immuno-Oncology Congress 2018 in Geneva.1 Despite a limited sample size, the VARGADO study adds to the body of evidence for nintedanib in lung adenocarcinoma following pre-treatment with chemotherapy and ICIs.1,3 The addition of nintedanib to docetaxel ha