Business Wire

Greater Fort Lauderdale Convention & Visitors Bureau Debuts Evocative #GreaterTogether Welcome Initiative as a Warm Embrace to Global Travelers

Del

The Greater Fort Lauderdale Convention & Visitors Bureau has launched an unprecedented new destination brand initiative to serve as a warm welcome and visitor invitation to the international travel community. The campaign, which includes a new brand video and comprehensive digital marketing strategy, launched on United Nation’s World Tourism Day, a day that celebrated the importance of tourism and its cultural, political and economic values.

This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20171003005728/en/

Greater Fort Lauderdale Convention & Visitors Bureau Debuts Evocative #GreaterTogether Welcome Initi ...

Greater Fort Lauderdale Convention & Visitors Bureau Debuts Evocative #GreaterTogether Welcome Initiative as a Warm Embrace to Global Travelers (Photo: Business Wire)

The #greatertogether video is an expression of Greater Fort Lauderdale’s open-door/open heart philosophy for visitors in times of travel bans and safety concerns. “In Broward County, we are making sure that we let the traveling public understand that we are a welcoming destination to all people across the world regardless of the colour of their skin, whom they choose to love or what religion they believe in. We want to make sure that our message gets through despite the negative clutter they see on their nightly news, every day,” said Stacy Ritter, President/CEO of the Greater Fort Lauderdale Convention & Visitors Bureau.

Central to the initiative is a 1:45 minute video that draws the viewer’s attention to a story that plays out in a sunrise-to-sunset destination experience with people of different ethnic backgrounds. It opens with an iconic visual of yoga on the beach and continues with a portrayal of diverse activities and visitors, including two Muslim women wearing hijabs enjoying a cup of coffee together with a non-Muslim friend, millennials of mixed nationalities at play, LGBT couples and friends in warm embraces, members of the indigenous Seminole tribe, a not-so-mythical mermaid, local African-American street art and ending with a reveal of a human thumbprint and a welcome message in multiple languages. The video serves to foster resident’s continued pride in community and let the world know that in Greater Fort Lauderdale, everyone is welcome…every day.

An international marketing campaign has launched the #greatertogether video to consumers and international tour operators. The video is featured on the CVB’s website (www.sunny.org/greatertogether) including the stories of diverse residents and visitors describing why they enjoy living in Greater Fort Lauderdale and how they welcome visitors to the community. The “Faces” social media component of the program includes key local residents that were featured in the video and communicate diversity of the destination and how proud they are of the community that they live in.

The #greatertogether video is now featured on Greater Fort Lauderdale’s 24/7 streaming, multi-platform network, Hello Sunny TV and will be at prominent trade shows and conferences. The initiative will also include a digital distribution strategy through social media platforms, as well as international tour operator programs including Travel Audience, Travel Port, Tourico Holidays, LMT Club and Hotelopia. Marking efforts have been directed to audiences in the U.S. and Canada, the U.K., Scandinavia, Germany, Spain, France, Brazil, Colombia, Dubai, India/Sri Lanka, and other international markets with airline service to Fort Lauderdale-Hollywood International Airport.

Created by Starmark International, the CVB’s advertising agency, and produced by Diamond View, the video design conveys a strong human message: “A thumbprint symbolizes unity. No matter where you come from or what you look like, it represents the universal truth that people are one in the same. We are all human beings,” said Stacy Ritter, President/CEO of the Greater Fort Lauderdale Convention & Visitors Bureau.

The 1.8 million population of the Greater Fort Lauderdale area, that celebrated its centennial in 2015, can easily justify its claim of being a progressive international visitor region. It is the most diverse county in the state of Florida with 32 of residents being foreign born. It also has one of the largest concentrations of LGBTQ households in the nation, with more than one million LGBTQ visitors annually.

Please find images here.

Video link: www.youtube.com/watch?v=KIB8PuIwn5M&feature=youtu.be

- End -

About Greater Fort Lauderdale

From the seagrass to the sawgrass, Greater Fort Lauderdale, located in Broward County, boasts more than 34,000 lodging accommodations at a variety of hotels, luxury spa resorts, and Superior Small Lodgings reflecting a vibrant cosmopolitan vibe. Visitors enjoy 23 miles of Blue Wave certified beaches, discover 300+ miles of inland waterways that run from the Intracoastal Waterway to the Everglades, dine at thousands of restaurants and eateries, get immersed in a thriving arts and culture scene and indulge in top shopping.

For more information, contact the Greater Fort Lauderdale Convention & Visitors Bureau at (800) 22-SUNNY or visit www.sunny.org. Get social and engage with Greater Fort Lauderdale on social media channels including Facebook, Twitter, Instagram, Foursquare, and Pinterest: @visitlauderdale.

Contact information

Greater Fort Lauderdale CVB UK
Alice Hanson
PR Account Executive
+44 (0)20 7593 1750
aliceh@hillsbalfour.com
or
Charlotte Fox
Senior PR Account Manager
charlottef@hillsbalfour.com

Om Business Wire

Business Wire
Business Wire
24 Martin Lane
EC4R 0DR London

+44 20 7626 1982http://www.businesswire.co.uk

(c) 2018 Business Wire, Inc., All rights reserved.

Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.

Følg saker fra Business Wire

Registrer deg med din epostadresse under for å få de nyeste sakene fra Business Wire på epost fortløpende. Du kan melde deg av når som helst.

Siste saker fra Business Wire

Lenovo Attains Status as Largest Global Provider of TOP500 Supercomputers25.6.2018 07:01Pressemelding

Today, at the International Supercomputing Conference (ISC) in Frankfurt, Lenovo Data Center Group (HKSE: 992) (ADR: LNVGY) continued its global momentum, becoming the world’s largest TOP500 supercomputing provider measured by the number of systems ranked on the TOP500 list. 117 of the 500 most powerful supercomputers included in the TOP500 are Lenovo installations, meaning nearly one out of every four systems (23.4 percent) on the prestigious list is a Lenovo solution. “Last year, we set a goal to become the world’s largest provider of TOP500 computing systems by 2020. We have reached that goal two years ahead of our original plan,” said Kirk Skaugen, President of Lenovo Data Center Group. “This distinction is a testament to our commitment to prioritize customer satisfaction, deliver cutting edge innovation and performance and be the world’s most trusted data center partner. We are motivated every day by the scientists and their groundbreaking research as we work together to solve hum

XebiaLabs Unveils “Periodic Table of DevOps Tools” v.3 at DevOps Enterprise Summit London 201825.6.2018 07:00Pressemelding

XebiaLabs, the recognized leader in Enterprise DevOps and Continuous Delivery software, today announced the release of The Periodic Table of DevOps Tools v.3, an update of its free, industry-recognized DevOps landscape tool. The latest release of this acclaimed tool features 52 new DevOps tools, a new design, and the addition of categories, such as Analytics and AIOps, to reflect the expanding DevOps tools and technologies market. In addition, users can select a tool in the Periodic Table and immediately visualize it in the software delivery pipeline using XebiaLabs’ integrated DevOps Diagram Generator. DevOps pipeline diagrams can be easily customized, downloaded, printed, and shared. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180625005106/en/ XebiaLabs Unveils “Periodic Table of DevOps Tools” v.3 at DevOps Enterprise Summit London 2018 (Graphic: Business Wire) Given the fast pace at which new DevOps tools become availa

Enterprise DevOps for the Cloud25.6.2018 07:00Pressemelding

XebiaLabs, the recognized leader in enterprise DevOps and Continuous Delivery software, today announced a DevOps framework that provides a smooth pathway to the cloud for companies who are moving applications to cloud-based resources on a large scale. The framework connects enterprise DevOps practices with common cloud management functionality and provides an essential foundation as enterprises accelerate their transformations to cloud-based applications. Cloud Does Not Equal DevOps Easy access to public cloud technologies creates a common misconception: moving to the cloud will not only provide more flexible and scalable infrastructure at a lower cost, but it will also accelerate the delivery of applications to the customer. In reality, moving to the cloud is just one step in that journey. Enterprises that are looking to improve and accelerate software delivery are implementing DevOps practices that span the entire software delivery value stream. These practices are generally unrelate

Pierre Fabre & Array BioPharma Announce a 62% Observed OS at One Year from the Phase 3 BEACON CRC Safety Lead-In of the Combination of Encorafenib, Binimetinib and Cetuximab in BRAF-Mutant CRC at the ESMO GI Congress23.6.2018 11:00Pressemelding

Not intended for UK- and US-based media Pierre Fabre and its partner Array BioPharma Inc. today announced updated safety and efficacy results, including OS, from the safety lead-in of the Phase 3 BEACON CRC trial evaluating the triplet combination of encorafenib, a BRAF inhibitor, binimetinib, a MEK inhibitor and cetuximab, an anti-EGFR antibody, in patients with BRAF V600E -mutant metastatic colorectal cancer (CRC). The results showed that, at the time of analysis, the OS data were fully mature through 12.6 months and that the median OS had not yet been reached. The one-year overall survival rate for this cohort was 62%. These data were presented in an oral presentation on Saturday, June 23, at the ESMO 20th World Congress on Gastrointestinal Cancer in Barcelona, Spain. The median progression-free survival (mPFS) for patients treated with the triplet was 8 months [95% CI 5.6-9.3] and is similar between patients receiving one prior line of therapy and patients receiving two prior lines

Compelling Data for LONSURF® (trifluridine/tipiracil) in Metastatic Colorectal Cancer Presented at ESMO’s World Congress on Gastrointestinal Cancer by Servier and Taiho23.6.2018 08:10Pressemelding

Servier and Taiho Pharmaceutical Co., Ltd. today announced that the TASCO-1 trial demonstrated promising results for LONSURF® (trifluridine/tipiracil) in combination with bevacizumab in patients with previously untreated metastatic colorectal cancer (mCRC) who are not suitable for intensive treatment, with a median progression-free survival (PFS) of 9.2 months (ranging from 7.6 to 11.5 months). A second non-comparative arm in the trial, evaluated the outcome of patients treated with the current standard of care of capecitabine in combination with bevacizumab. The median PFS of this arm was 7.8 months (ranging from 5.5 to 10.1 months). “Colorectal cancer is the third most common cancer in the world. While there has been some progress in treatment, there are still few options for patients with metastatic disease who are not suitable for intensive treatment,” said Professor Eric Van Cutsem, Head of Digestive Oncology at the University of Leuven, Belgium. “These compelling results suggest

Softomotive and Accelerate RPA Partner to Help Enterprises Achieve Faster Time to Value from RPA22.6.2018 15:13Pressemelding

Softomotive, a world–class Robotic Process Automation (RPA) technology provider offering best time to value and affordability for all sizes and types of enterprises, is pleased to announce a strategic partnership with AccelerateRPA, a high calibre professional services provider of trained and certified RPA Consultants within Robotic Process Automation. This partnership means that customers and end users of Softomotive’s software, will have additional knowledgeable and professional guidance available to help achieve significant value quickly from their investment in RPA. Companies who are looking to implement Softomotive’s RPA product suite (WinAutomation and ProcessRobot software) will now have direct access to AccelerateRPA’s highly skilled consultants and Developers. Further, AccelerateRPA has also become a licensed reseller of Softomotive’s products, offering customers a single point of contact for delivering both RPA software and services. Ashley Hudson, Director of AccelerateRPA,