Business Wire

Greater Fort Lauderdale Convention & Visitors Bureau Debuts Evocative #GreaterTogether Welcome Initiative as a Warm Embrace to Global Travelers

Del

The Greater Fort Lauderdale Convention & Visitors Bureau has launched an unprecedented new destination brand initiative to serve as a warm welcome and visitor invitation to the international travel community. The campaign, which includes a new brand video and comprehensive digital marketing strategy, launched on United Nation’s World Tourism Day, a day that celebrated the importance of tourism and its cultural, political and economic values.

This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20171003005728/en/

Greater Fort Lauderdale Convention & Visitors Bureau Debuts Evocative #GreaterTogether Welcome Initi ...

Greater Fort Lauderdale Convention & Visitors Bureau Debuts Evocative #GreaterTogether Welcome Initiative as a Warm Embrace to Global Travelers (Photo: Business Wire)

The #greatertogether video is an expression of Greater Fort Lauderdale’s open-door/open heart philosophy for visitors in times of travel bans and safety concerns. “In Broward County, we are making sure that we let the traveling public understand that we are a welcoming destination to all people across the world regardless of the colour of their skin, whom they choose to love or what religion they believe in. We want to make sure that our message gets through despite the negative clutter they see on their nightly news, every day,” said Stacy Ritter, President/CEO of the Greater Fort Lauderdale Convention & Visitors Bureau.

Central to the initiative is a 1:45 minute video that draws the viewer’s attention to a story that plays out in a sunrise-to-sunset destination experience with people of different ethnic backgrounds. It opens with an iconic visual of yoga on the beach and continues with a portrayal of diverse activities and visitors, including two Muslim women wearing hijabs enjoying a cup of coffee together with a non-Muslim friend, millennials of mixed nationalities at play, LGBT couples and friends in warm embraces, members of the indigenous Seminole tribe, a not-so-mythical mermaid, local African-American street art and ending with a reveal of a human thumbprint and a welcome message in multiple languages. The video serves to foster resident’s continued pride in community and let the world know that in Greater Fort Lauderdale, everyone is welcome…every day.

An international marketing campaign has launched the #greatertogether video to consumers and international tour operators. The video is featured on the CVB’s website (www.sunny.org/greatertogether) including the stories of diverse residents and visitors describing why they enjoy living in Greater Fort Lauderdale and how they welcome visitors to the community. The “Faces” social media component of the program includes key local residents that were featured in the video and communicate diversity of the destination and how proud they are of the community that they live in.

The #greatertogether video is now featured on Greater Fort Lauderdale’s 24/7 streaming, multi-platform network, Hello Sunny TV and will be at prominent trade shows and conferences. The initiative will also include a digital distribution strategy through social media platforms, as well as international tour operator programs including Travel Audience, Travel Port, Tourico Holidays, LMT Club and Hotelopia. Marking efforts have been directed to audiences in the U.S. and Canada, the U.K., Scandinavia, Germany, Spain, France, Brazil, Colombia, Dubai, India/Sri Lanka, and other international markets with airline service to Fort Lauderdale-Hollywood International Airport.

Created by Starmark International, the CVB’s advertising agency, and produced by Diamond View, the video design conveys a strong human message: “A thumbprint symbolizes unity. No matter where you come from or what you look like, it represents the universal truth that people are one in the same. We are all human beings,” said Stacy Ritter, President/CEO of the Greater Fort Lauderdale Convention & Visitors Bureau.

The 1.8 million population of the Greater Fort Lauderdale area, that celebrated its centennial in 2015, can easily justify its claim of being a progressive international visitor region. It is the most diverse county in the state of Florida with 32 of residents being foreign born. It also has one of the largest concentrations of LGBTQ households in the nation, with more than one million LGBTQ visitors annually.

Please find images here.

Video link: www.youtube.com/watch?v=KIB8PuIwn5M&feature=youtu.be

- End -

About Greater Fort Lauderdale

From the seagrass to the sawgrass, Greater Fort Lauderdale, located in Broward County, boasts more than 34,000 lodging accommodations at a variety of hotels, luxury spa resorts, and Superior Small Lodgings reflecting a vibrant cosmopolitan vibe. Visitors enjoy 23 miles of Blue Wave certified beaches, discover 300+ miles of inland waterways that run from the Intracoastal Waterway to the Everglades, dine at thousands of restaurants and eateries, get immersed in a thriving arts and culture scene and indulge in top shopping.

For more information, contact the Greater Fort Lauderdale Convention & Visitors Bureau at (800) 22-SUNNY or visit www.sunny.org. Get social and engage with Greater Fort Lauderdale on social media channels including Facebook, Twitter, Instagram, Foursquare, and Pinterest: @visitlauderdale.

Contact information

Greater Fort Lauderdale CVB UK
Alice Hanson
PR Account Executive
+44 (0)20 7593 1750
aliceh@hillsbalfour.com
or
Charlotte Fox
Senior PR Account Manager
charlottef@hillsbalfour.com

Om Business Wire

Business Wire
Business Wire
24 Martin Lane
EC4R 0DR London

+44 20 7626 1982http://www.businesswire.co.uk

Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.

Følg saker fra Business Wire

Registrer deg med din epostadresse under for å få de nyeste sakene fra Business Wire på epost fortløpende. Du kan melde deg av når som helst.

Siste saker fra Business Wire

AstraZeneca and Chi-Med’s Savolitinib Shows Encouraging Clinical Activity in 2nd-Line EGFR Mutation-positive Lung Cancer with MET-amplification16.10.2017 22:00Pressemelding

AstraZeneca and its partner Chi-Med today presented preliminary safety and clinical activity of savolitinib when given in combination with either Tagrisso (osimertinib) or Iressa (gefitinib) in two Phase Ib trials conducted in patients with epidermal growth factor receptor (EGFR) mutation-positive non-small cell lung cancer (NSCLC) with MET-amplification who had progressed following 1st-line treatment with an EGFR inhibitor.1,2 In both trials, the addition of savolitinib (600mg, once daily), an investigational selective inhibitor of c-MET (mesenchymal epithelial transition factor) receptor tyrosine kinase, to osimertinib (80mg, once daily) or gefitinib (250mg, once daily) demonstrated preliminary anti-tumour activity. The data were shared in two oral presentations at the International Association for the Study of Lung Cancer 18th World Conference on Lung Cancer (WCLC) in Yokohama, Japan, 15-18 Oc

Orlando Melbourne Int’l (MLB) Lands Largest FAA Grant in Its History16.10.2017 21:34Pressemelding

When Air Force One landed at Orlando Melbourne International Airport (MLB) in February, Airport Executive Director Greg Donovan took advantage of the opportunity and advised the president of the United States that his 747-200 just landed on a commercial runway officially rated ‘poor’ in aviation terms. That’s going to change, thanks to an $18,132,588 FAA grant announced by U.S. Secretary of Transportation Elaine Chao today. This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20171016006292/en/ Greg Donovan, A.A.E. (Photo: Business Wire) “We asked for, and received, tremendous support from the Florida congressional delegation,” said Jack L. Ryals, chairman of the Melbourne Airport Authority. “We are deeply grateful to Congressman Posey, Senator Nelson and Senator Rubio for their advocacy on this critic

Colombia Selects IDEMIA to Upgrade Its Identification and Civil Registry Platform16.10.2017 14:34Pressemelding

IDEMIA, the global leader in trusted identities for an increasingly digital world, has been selected by the National Civil Registry of Colombia (Registraduría Nacional del Estado Civil de Colombia – RNEC 1 ) to update the identification and civil registry platform. This platform is the trusted repository of citizens’ biometric and alphanumeric data and ensures the uniqueness of identities. IDEMIA (formerly known as OT-Morpho) has worked with the RNEC since the beginning of this project and has constantly supported the successive improvements of the solution. In 2017, when in need to strengthen the platform in order to offer new services to the government and to the population while maintaining a high level of security and satisfaction of the users, RNEC decided to pursue its partnership with IDEMIA. Through this new contract, IDEMIA will e

ATB Financial Goes-Live on Murex’s SaaS Solution16.10.2017 14:00Pressemelding

Sibos - Murex, a global leader in trading, risk management and processing solutions, is pleased to announce the successful launch of the MX.3 SaaS solution at ATB Financial. MUREX SaaS is a managed services offering for the MX.3 platform, encompassing infrastructure and application management. This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20171016005092/en/ ATB pursued this initiative in order to create a simple yet comprehensive foreign exchange experience for their customers. In addition to the customer benefit, ATB was also able to rationalize their IT landscape, broaden the scope of financial instruments they provide on their digital platform, and prepare for a large volume increase in their trading activities. Due to the strength of the solution’s risk management capabilities, extensive asset class coverage, and the ra

Leave a review on print24.com and win a VW up!16.10.2017 13:59Pressemelding

The online print shop UNITEDPRINT SE, owner of renowned brands including print24.com, is asking its customers for their opinions on the company’s products and services. In return for their views, customers will receive vouchers and be entered into a prize draw. The online print shop is offering one voucher for every review submitted across various portals. The vouchers – worth up to €25.00 and valid until 31 March 2018 – will be subject to a minimum order amount (product price inc. VAT, not including delivery) of €250.00 per voucher. All reviews received up to 31 December 2017 will be eligible, regardless of length and content. You can learn more about the review campaign at https://print24.com/rate/ But not only that, print24.com is also giving every reviewer the chance to win a brand-new VW up! Ali Jason Bazooband, Managing Director for Innovation/Marketing at print24.com,

Bentley Systems Announces Winners of 2017 Be Inspired Awards16.10.2017 13:52Pressemelding

The Year in Infrastructure 2017 Conference – Bentley Systems, Incorporated, a leading global provider of comprehensive software solutions for advancing infrastructure, has announced the winners of the 2017 Be Inspired Awards. The annual awards program honors the extraordinary work of Bentley users advancing the world’s infrastructure. At a ceremony and gala at their Year in Infrastructure 2017 Conference, Bentley acknowledged 17 Be Inspired Awards winners and six Special Recognition Awards winners. The Year in Infrastructure Conference is Bentley’s annual global gathering of leading professionals in the world of infrastructure design, construction, and operations. In addition to thought-provoking keynotes, technology demonstrations, industry forums, and panel discussions, the agenda included presentations by finalists in the Be Inspired Awards program, culminating in the selection of t

I vårt presserom finner du alle våre siste saker, kontaktpersoner, bilder, dokumenter og annen relevant informasjon om oss.

Besøk vårt presserom