Global Agencies Team Detroit and Blue Hive Rebrand as GTB
WPP today announced the rebranding of Team Detroit, Blue Hive and Retail First under a single global identity now called GTB. The new name reflects the agency’s unified vision, innovative mindset and true worldwide reach.
This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20160505006432/en/
Global Team Blue Logo
GTB, an acronym for Global Team Blue, operates on six continents and has 49 offices. Integrated across virtually every communications discipline, GTB is WPP’s largest agency team, poised to take its collaboration power to a new level of creativity and impact. Today there are 48 WPP Global Client Teams.
“We operate as a single global entity, so it makes sense not only to have a shared purpose but also a name that reflects purpose for our people and our clients,” said Kim Brink, Chief Operating Officer of GTB. “Clients more than ever want the best of the best talent WPP has to offer. As our business model moves toward even greater connectedness, uniting those many talents is a mission statement for them to achieve great things. GTB is one big team at heart.”
This global-mindedness is one of the influential partnership’s defining strengths. “Because we are so integrated on a worldwide level, we are able to provide global thinking, strategies and assets,” said Brink. “It’s a huge competitive advantage.”
The transition comes in the wake of the agency’s vision of “compelling change.” Brink urged GTB’s marketing and communications professionals to embrace creative, technological and business evolution. “We were born of change and our ability to forge change is key to innovating for the future for our clients,” Brink said.
Team Detroit, in particular, is no stranger to creative transformation, having formed in 2007 with the fusion of the Detroit chapters of J. Walter Thompson, Ogilvy, Mindshare, Y&R and Wunderman. The agency has evolved alongside the city of Detroit’s much-publicized urban renewal efforts and has done its share to contribute to the growth of small business via pro bono work and community outreach.
In addition to emphasizing its global capabilities and connected ethos, the “blue” reference also pays homage to GTB’s main client, Ford Motor Company as well as blue sky thinking. Other major clients, including Purina, Johnson Controls have been attracted by the collaboratively efficient business model.
In other global markets, the constituent agency teams, which were branded Blue Hive, will also adopt the GTB identity. Hudson Rouge, the agency for Ford’s luxury brand Lincoln, will maintain its name.
Although this announcement may come as a surprise to some, the name change was hardly an overnight venture. “It took time and countless rounds to find the perfect fit,” said Global Chief Content Officer Toby Barlow. “We needed a name that would accurately represent our brand and resonate with all our markets.” Along with the new name, a fresh logo and redesigned website were created for adoption globally over a period of transition in 2016.
Headquartered in Dearborn, Michigan and founded in 2007, GTB is an industry-leading advertising and communications agency. Formerly known as Team Detroit, Blue Hive, and Retail First, the agency unified under the single name GTB in May of 2016. A WPP company, GTB has 49 global offices across 6 continents. Clients include Ford Motor Company, Johnson Controls, Ohio Art, and Purina among others.
Visit www.gtb.com for more information.
Om Business Wire
Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.
Følg saker fra Business Wire
Registrer deg med din epostadresse under for å få de nyeste sakene fra Business Wire på epost fortløpende. Du kan melde deg av når som helst.
Siste saker fra Business Wire
The Brightline Initiative, Project Management Institute and The Boston Consulting Group Host The Economist Events for Davos Panel19.1.2018 21:13 | Pressemelding
The Brightline™ Initiative, a non-commercial coalition dedicated to helping organizations bridge the gap between strategy design and strategy delivery, along with Project Management Institute (PMI) and The Boston Consulting Group are hosting The Economist Events on the panel discussion, “The Business Case for Openness: Implementing Strategy in a Drawbridge up World.” This event marks Brightline’s debut at Davos. Dovetailing with the World Economic Forum’s overarching theme, “Creating a Shared Future in a Fractured World,” the discussion will address how business leaders can better adapt and implement strategies to promote openness and collaboration. PMI, a founding coalition member of Brightline, is particularly passionate about this topic, given the fact that they focus on collaborating with world-leading organizations to improve infrastructure initiatives in developing and mature communities around the world. “Today the challenges to sustainable growth through strategy implementation
New US Patent for Solidia Technologies’ CO2-cured Concrete Advances Performance and Sustainability of Building Materials19.1.2018 18:07 | Pressemelding
The U.S. Patent and Trademark Office issued a patent for the structure of CO2-cured Solidia Concrete™, advancing the performance and sustainability of materials available to the global construction and materials industries. Solidia Technologies® holds the exclusive licensing rights to the patent, which is held by Rutgers University, where the original generation of the material was invented. This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20180119005608/en/ Solidia Concrete™ pavers. (Photo: Business Wire) U.S. Patent No. 9,868,667, "Bonding Element, Bonding Matrix and Composite Material Having the Bonding Element and Method of Manufacturing Thereof," covers the composition of matter of the non-hydraulic concrete. “The hydrate bonds in conventional concrete can compromise that material’s strength and durability,” explained Solidia Chief Technology Officer Nicholas DeCristofaro, Ph.D. “With CO2-cured concrete, bonding elements bas
Schlumberger Announces Full-Year and Fourth-Quarter 2017 Results19.1.2018 12:00 | Pressemelding
Schlumberger Limited (NYSE:SLB) today reported results for full-year 2017 and the fourth quarter of 2017. Full-Year Results (Stated in millions, except per share amounts) Twelve Months Ended Change Dec. 31, 2017 Dec. 31, 2016 Year-on-year Revenue $30,440 $27,810 9% Pretax operating income $3,921 $3,273 20% Pretax operating margin 12.9% 11.8% 111 bps Net loss (GAAP basis) $(1,505) $(1,687) n/m Net income, excluding charges and credits* $2,085 $1,550 35% Diluted EPS (loss per share) (GAAP basis) $(1.08) $(1.24) n/m Diluted EPS, excluding charges and credits* $1.50 $1.14 32% *These are non-GAAP financial measures. See section below entitled "Charges & Credits" for details. n/m = not meaningful Full-year 2017 revenue of $30.4 billion increased 9% year-on-year. This included a full year’s activity from the acquired Cameron businesses as compared to three quarters of activity in 2016. Excluding the addition of Cameron, revenue growth was driven by land activity in North America, which increa
The Coca-Cola Company Announces New Global Vision to Help Create a World Without Waste19.1.2018 11:55 | Pressemelding
The Coca-Cola Company announced today that it is fundamentally reshaping its approach to packaging, with a global goal to help collect and recycle the equivalent of 100% of its packaging by 2030. This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20180119005104/en/ In 2017, employees from Heartland Coca-Cola Bottling Co. joined with other volunteers in St. Louis to collect and sort 14,480 pounds of debris; 63 percent was diverted for recycling. Coca-Cola then partnered with manufacturer Phoenix Technologies to convert plastic bottles into recycled PET plastic for use in new bottles. (Photo: Business Wire) This goal is the centerpiece of the Company’s new packaging vision for a World Without Waste, which the Coca-Cola system intends to back with a multi-year investment that includes ongoing work to make packaging 100% recyclable. This begins with the understanding that food and beverage containers are an important part of people’s m
Researchers and Scientists from Five Countries Named Winners of King Faisal Prize 201819.1.2018 10:33 | Pressemelding
Five researchers and scientists from Malaysia, Jordan, Tunisia, the US and the UK have been named winners of the King Faisal Prize 2018 as the 40th edition of the renowned award recognized their distinguished contributions towards humanity. The Prize honours exceptional achievements in five categories: Service to Islam, Islamic Studies, Arabic Language & Literature, Medicine, and Science. This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20180119005245/en/ His Royal Highness Prince Khalid Al-Faisal, Chairman of King Faisal Prize Board, Abdulaziz (Photo: AETOSWire) Professor Irwandi Jaswir, Deputy Dean of the International Institute for Halal Research and Training (INHART) and Secretary of Council of Professors at the International Islamic University Malaysia (IIUM), has been named the winner in the Service to Islam category for contributions to the development of ‘Halal Science’ and Halal food and consumer goods. Professor Bashar
E.ON Chooses Corinex Broadband over Powerline Technology for their Smart Metering Rollout19.1.2018 06:00 | Pressemelding
E.ON, an international energy company that serves 32 million customers across multiple countries, has decided to use broadband over powerline (BPL) as the key technology in their communication mix, in the smart metering communication infrastructure for the low voltage part of their grid. E.ON chose Corinex as the solution provider for the initial two years of the deployment. The initial deployment will be several ten thousands of repeaters and head ends providing secure communication for a couple of hundred thousands of households. Corinex Grid Value network management based on IBM Tivoli platform will manage the network. “After extensive field trials, we found that Corinex broadband over powerline technology meets our requirements for mass rollout of smart metering services. We are convinced BPL is ideally suited to address the needs of many other utilities, so E.ON is interested in supporting BPL industry standardization in order to create a broad ecosystem of silicon and system vend
I vårt presserom finner du alle våre siste saker, kontaktpersoner, bilder, dokumenter og annen relevant informasjon om oss.Besøk vårt presserom