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“Generation Z is the Most Challenging, Social but Insecure Group to Enter the Workplace,” Says Ricoh Europe


While most businesses are still pre-occupied with integrating and accommodating Millennials in the workplace, new research commissioned by Ricoh Europe shows that Generation Z, those currently aged 19 years and younger, are about to pose major challenges for businesses.

Generation Z have higher workplace expectations than older groups yet they will become more quickly frustrated, too. Salary aside, for Gen Zers the main attractions to a company are a work-life balance (48 per cent), working with great people (47 per cent), then flexible working hours, good perks and job security (all 42 per cent). Older generations not only demanded less from employers, their preferences also differed with job security being front-of-mind for Baby Boomers and work-life balance for Gen X and Millennials.

Plus, more than double the number of Gen Zers are attracted to a company that enables them to feel like they’re making a difference to the world – 34 per cent compared with 13 per cent of Baby Boomers, 14 per cent of Gen X and 15 per cent of Millennials. And almost three times as many Gen Z respondents are attracted to companies that offer technology to enable people to work more efficiently (28 per cent) than those from the older generations (10 per cent).

Gen Zers also indicate they will become frustrated far more easily than older generations. Communication is key with 43 per cent saying they would be irritated by a lack of communication from colleagues, compared to 19 per cent from other generations.

And when considering ways of working, 30 per cent would find a “lack of flexibility in hours” a serious frustration with their job – compared with just 13 per cent of Baby Boomers, 17 per cent of Generation X and 20 per cent of Millennials. Meanwhile, a third of Gen Z would be frustrated by a lack of information sharing, and the same number by a lack of innovation.

David Mills, CEO of Ricoh Europe, said: “Generation Z has high expectations from their employers – and so they should. Why shouldn’t flexible and remote working truly become the norm? As history dictates, these preferences only grow as the world of work continues to evolve at a rapid rate.

“With Generation Z’s appetite to work collaboratively and remotely, across platforms and borders, adopting new ways of working is a must, not least as a measure to ensure competitive edge and attract the best talent. But having the relevant underpinning processes, the foundations for success, is crucial. From the SMB to the large multi-national, no business can afford to adopt new ways of working without making a genuine commitment to monitoring the strength and relevance of the processes that enable them.”

But despite being demanding, Generation Z are also acutely aware of their workplace weaknesses, and believe they have a lot of skills to learn to be effective at work. In fact, self-critical Generation Z think they have more work to do to develop their skills than any other generation does.

Over half (55 per cent) of Generation Z think they need to improve their face-to-face communication skills while only 41 per cent of Baby Boomers agree that Gen Z needs to develop in this area. Other skills Gen Zers believe they need to develop quickly are communicating with colleagues in a professional manner (48 per cent), resolving conflicts or disagreements (47 per cent) and meeting deadlines (37 per cent). Consistently, older generations rate Generation Z’s skill-set more favourably.

The survey also reveals that Generation Z have high expectations of their own positive impact on the workplace. Most of them believe they will bring new ways of working (65 per cent), exceptional technology skills (63 per cent) and new ideas and fresh thinking (61 per cent).

Mills added: “While the latest group of young workers gets set to help businesses become more agile and digitally-savvy, the environments they are entering are often restrictive. Given their desire for constant innovation, instant communication and open collaboration, Gen Z will be a big challenge for businesses. They certainly know what they want from an employer. But these are rightful expectations, rather than outlandish demands.”

Find out more at .


| About Ricoh |

Ricoh is a global technology company specializing in office imaging equipment, production print solutions, document management systems and IT services. Headquartered in Tokyo, Ricoh Group operates in about 200 countries and regions. In the financial year ending March 2015, Ricoh Group had worldwide sales of 2,231 billion yen (approx. 18.5 billion USD).

The majority of the company's revenue comes from products, solutions and services that improve the interaction between people and information. Ricoh also produces award-winning digital cameras and specialized industrial products. It is known for the quality of its technology, the exceptional standard of its customer service and sustainability initiatives.

Under its corporate tagline, imagine. change. Ricoh helps companies transform the way they work and harness the collective imagination of their employees.

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