Business Wire

Fans Win With Visa at the 2018 FIFA World Cup Russia™

Del

Visa (NYSE: V), the Official Payment Services Partner of FIFA, today announced its final results for the FIFA World Cup™, showcasing the positive impact of the tournament throughout the 64 matches played across Russia from June 14 to July 15, 2018.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180726005064/en/

Overall, contactless payment technology – including payments made using contactless cards, mobile devices or wearables - took centre circle, increasing in the host cities during the duration of the tournament. During the FIFA World Cup™, contactless payments accounted for 45 percent of all Visa purchases in the 11 host cities. Fans from Poland made the most of the contactless purchasing options in-stadium, making 74 percent of Visa transactions using contactless technology.

“Being the exclusive payment services partner at the FIFA World Cup™ has a demonstrable impact on Visa’s business and brand,” said Lynne Biggar, chief marketing and communications officer, Visa Inc. “At the tournament, we debuted innovative payment technologies that made the fan experience better and drove our global priorities. Meanwhile, among the billions of fans who watched on screens around the world, we were able to drive Visa brand preference through a diverse, high-impact multi-channel media campaign.”

Foreign Tourists Outspend Russian Fans

Visa data illustrates the economic boost that the FIFA World Cup™ provides for its host country. Throughout the tournament, international travellers outspent Russian locals at the matches: specifically, international Visa cardholders spent 15% more in total in-stadium than Russian cardholders. The increase of international traveler spend positively impacted tourism-related categories, with the biggest three merchant categories being lodging, airlines and restaurants.

In the end, attendees of the final match were the biggest spenders of all: the France vs. Croatia match on July 15 had the highest payment volume of the 64 matches.

Visa Extends its Brand through Coordinated Partner Campaigns

The FIFA World Cup™ presents an unmatched opportunity to deepen partnerships, highlight Visa’s payment innovation and connect clients and consumers to the evolving portfolio of Visa offerings. In Russia, Visa curated unforgettable experiences for more than 250 clients and 3,000 consumers who traveled from over a hundred different countries. In 103 markets around the world, Visa partnered with more than 500 issuers and 40 merchants in 24 languages on a variety of FIFA-related activities, whether to run custom marketing programs, host in-market viewing parties or utilize Visa’s exclusive marketing campaign assets to drive mutual business priorities.

Visa Reaches Fans at Home

According to FIFA data, the 2018 FIFA World Cup Russia™ saw record-breaking global viewership, with an estimated three billion fans tuning in for some of the tournament this summer. FIFA data also shows that 22 percent of viewers watched the tournament digitally, through mobile or desktop, or through out-of-home viewing. In fact, the tournament is on track to be the most-viewed sporting event ever on digital platforms, setting streaming records in major markets including China, France, United Kingdom and United States.

Visa built brand equity among this global, multi-channel audience by having the Visa logo on field boards for more than seven hours on broadcast during the 64 matches of the 2018 FIFA World Cup Russia™. The company’s digital-first marketing approach was designed to reach fans no matter where they watched, through a multi-channel global campaign featuring international football superstar, Zlatan Ibrahimović, who helped fans defeat fear of missing out (FOMO) this summer. Visa’s FIFA World Cup™ campaign, “Visa's Ultimate FIFA World Cup™ FOMO” documented Zlatan’s journey to the tournament and his return to the FIFA World Cup™ stage, highlighting the ease of contactless payment technology throughout his adventure.

“Visa brought me to Russia to defeat FIFA World Cup™ FOMO and to check out the cool payment technology,” said Zlatan Ibrahimović, star athlete and FIFA World Cup™ legend. “Together, Visa and Zlatan made sure fans were the real winners of the FIFA World Cup™.”

Cashless from Kick-off to the Final Match

For the 2018 FIFA World Cup Russia™, Visa was the exclusive payment service in all stadiums where payment cards were accepted. In-stadium, fans could pay with contactless Visa credit and debit cards and mobile payment services at the more than 3,500 point-of-sale terminals and 1,000 mobile concessionaires that were equipped with the latest in payment innovation. Visa also provided fans in Russia innovations for fast, easy and cash-free payment experiences, including the ability to purchase 6,500 payment rings, 30,000 payment bands and commemorative contactless Visa prepaid cards. Four years ago, many of these payment innovations did not exist and Visa looks forward to seeing how payments evolve by 2022 FIFA World Cup Qatar™.

About Visa

Visa Inc. (NYSE: V) is the world’s leader in digital payments. Our mission is to connect the world through the most innovative, reliable and secure payment network - enabling individuals, businesses and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s relentless focus on innovation is a catalyst for the rapid growth of connected commerce on any device, and a driving force behind the dream of a cashless future for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce. For more information, visit About Visa, visacorporate.tumblr.com and @VisaNews.

Contact information

Visa Inc.
Sheerin Salimi
shesalim@visa.com

Om Business Wire

Business Wire
Business Wire
24 Martin Lane
EC4R 0DR London

+44 20 7626 1982http://www.businesswire.co.uk

(c) 2018 Business Wire, Inc., All rights reserved.

Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution.

Følg saker fra Business Wire

Registrer deg med din epostadresse under for å få de nyeste sakene fra Business Wire på epost fortløpende. Du kan melde deg av når som helst.

Siste saker fra Business Wire

Gilead and Carna Biosciences Announce Research and Development Collaboration to Develop Novel Immuno-Oncology Therapies24.6.2019 23:00:00 CESTPressemelding

Gilead Sciences, Inc. (NASDAQ: GILD) and Carna Biosciences Inc. (JASDAQ: 4572) today announced that the companies have entered into a research and development collaboration to develop and commercialize small molecule compounds in immuno-oncology and to access Carna’s proprietary lipid kinase drug discovery platform. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190624005487/en/ Under the terms of the license agreement, Gilead will license from Carna worldwide rights to develop and commercialize inhibitors against an undisclosed immuno-oncology target. In connection with this agreement, Carna will receive an upfront payment of $20 million and is eligible to receive up to an additional $450 million in potential milestone payments upon achievement of certain development and commercial milestones. Carna will also receive royalties on future net sales. "We are delighted to partner with Gilead on our immuno-oncology pipeline targ

iMarketKorea Switches to Rimini Street Support for its SAP Application24.6.2019 22:00:00 CESTPressemelding

Rimini Street, Inc. (Nasdaq: RMNI), a global provider of enterprise software products and services, the leading third-party support provider for Oracle and SAP software products and a Salesforce partner, today announced that iMarketKorea, the country’s leading B2B e-commerce company, has switched from SAP to Rimini Street support for their SAP ECC system. By switching to Rimini Street, iMarketKorea was able to reduce its annual support fees by 50 percent and are now able to run their current stable ERP system for a minimum of 15 years from the time they moved to Rimini Street, without being forced to upgrade by SAP’s published 2025 end of mainstream maintenance window for ECC 6. Because of the premium level of ERP support the company now receives, iMarketKorea’s IT staff have been relieved of the day to day back office system maintenance, which is now entirely handled by Rimini Street, and are able to focus on and support more strategic projects within their company. This press release

IFF and ISIPCA Celebrate First Master of Scent Design Graduating Class24.6.2019 20:15:00 CESTPressemelding

Regulatory News: IFF (NYSE:IFF) (Euronext Paris:IFF) (TASE:IFF), a leading innovator of taste, scent, and nutrition & ingredients, and ISIPCA, a prestigious higher education institution in the field of perfume, cosmetics, and flavoring, today celebrate the first Master of Scent Design and Creation graduating class of their collaborative program, established in 2016. “This is an historic day with many reasons to celebrate,” said Nicolas Mirzayantz, Scent Division CEO, IFF. “This is the first Masters of Scent Design & Creation graduating class from the first collaboration of its kind in the industry. We are thrilled at the sheer quality and passion of the well-trained and talented class, who are poised and ready to contribute to the world of fragrance. And we are happy to see such a diverse and inclusive group, reflecting the consumers for whom they will create.” The three-year program, based in Versailles, France, offers students a strong foundation in the art of perfumery, including an

3,900-Acre Wyoming “Holy Cow Ranch” Neighboring Bighorn National Forest to Auction via Concierge Auctions24.6.2019 19:58:00 CESTPressemelding

A 3,900-acre property located halfway between Yellowstone Park and Mount Rushmore in Sheridan, Wyoming – affectionately known as Holy Cow Ranch – will auction next month via leading global firm Concierge Auctions. The property features five structures including a guest lodge and owner’s residence, a pool with pool house, tennis courts, and miles of Bighorn National Forest frontage. Previously listed for $23.5 million, 43 Rapid Creek Road will auction Without Reserve in cooperation with Bruce Garber, Joe Steger, and Roger St Clair of Century 21 BHJ Realty, Inc. Bidding, which will be held via Concierge Auctions’ online marketplace, will open July 23rd and close July 26th. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190624005652/en/ Holy Cow Ranch – Sheridan, WY (Photo: Business Wire) “The auction of Holy Cow Ranch presents the opportunity to own a truly impressive range of some of North America’s most beautiful landscapes,

 Avioq Announces CE Mark and European Launch of VioOne HIV Profile Supplemental Assay24.6.2019 15:11:00 CESTPressemelding

Avioq, Inc. has received CE Marking (Conformité Européenne) and has begun marketing their VioOne™ HIV Profile™ Supplemental Assay in the European Union and other CE Mark countries. The product has also been submitted for FDA approval. “We are pleased to provide the CE Mark HIV Profile™ assay to countries outside the U.S.,” said Chamroen Chetty, CEO of Avioq. Dr. Chetty continues, “We are also looking for distribution partners to expand the global availability.” The HIV Profile™ is an enzyme-linked immunosorbent assay (ELISA) for confirmation and differentiation of individual antibodies directed to various gene products of HIV-1 (Group M & Group O) and HIV-2 in human serum or plasma that were repeatedly reactive in diagnostic screening procedures. Results can also be used to distinguish recent from longstanding HIV-1 infection for HIV-1 incidence estimation. About Confirmatory Testing In 2014, the CDC released a new algorithm for HIV testing. The second step of the algorithm includes a

Global Launch of S BLOCK, Kicked Off in Singapore on June 22nd24.6.2019 12:29:00 CESTPressemelding

The globally renowned 2019 WBF Singapore Technology Conference was held in Marina Bay Sands Hotel on June 22nd, 2019. S BLOCK, the conference co-host, unveiled itself and announce its mission to “Unleash your digital assets” for the first time. The conference brought together numerous industry elites and blockchain enthusiasts from all around the world, including more than 500 industry veterans from over 30 countries, such as Switzerland, Germany, France, Russia, Japan, Korea, Brazil, Australia, Argentina and Canada. Insiders shared profound global industry insights. This conference draws great attention from across the global blockchain industry. S BLOCK Kicked Off in Singapore In the morning of June 22nd, Ivan - President of S BLOCK Global Foundation, was invited to deliver a keynote speech, “Next Generation Digital Currency Wallet”. At this conference, S BLOCK was officially launched in more than 30 countries around the world, and opened up the way to a global future without borders