GlobeNewswire

DoubleVerify Partners with MoPub to Combat Mobile Ad Fraud

Del

Partnership extends DV fraud coverage across MoPub’s mobile app exchange

NEW YORK, Jan. 08, 2019 (GLOBE NEWSWIRE) -- DoubleVerify ("DV"), the leading independent provider of marketing measurement software and analytics, today announced a partnership with MoPub, a leading provider of monetization solutions for mobile app publishers and developers around the globe. As part of the partnership, DoubleVerify will provide fraud detection and reporting for mobile app campaigns across MoPub’s exchange – extending quality coverage for global advertisers and enabling MoPub to continuously refine the quality of its mobile ad inventory.

“DV’s partnership with MoPub reflects our commitment to provide consistent, comprehensive quality coverage for global brand advertisers,” said Matt McLaughlin, COO at DoubleVerify. “With ad spend increasingly concentrated in mobile, it’s imperative that brands have clarity into the quality of mobile app inventory. We are proud of our partnership with MoPub, which expands the footprint of our fraud prevention capabilities and further distinguishes DV as the leader for mobile app verification.”

As part of its industry-leading mobile app fraud solution, DoubleVerify identifies and screens the most significant types of in-app fraud, including background ad activity, hidden ads, app misrepresentation (spoofing) and measurement manipulation. In March 2017, DV received Media Rating Council (MRC) accreditation for its technology to detect and block sophisticated invalid traffic (SIVT) for mobile app video and display advertising.

“Traffic quality is a top priority for MoPub and our clients, since invalid traffic (IVT) is an industry-wide concern,” said Boris Logvinskiy, MoPub’s Head of Product. “Partnerships are crucial to the effort.  We believe that MRC-accredited vendors like DoubleVerify offer the expertise, technology, data integrity and service needed to help us maintain a clean exchange for the trillions of ad requests we facilitate.”

For more information about DoubleVerify’s mobile app capabilities, contact sales@doubleverify.com.

About DoubleVerify

DoubleVerify is the leading independent provider of marketing measurement software, data and analytics that authenticates the quality and effectiveness of digital media for the world's largest brands and media platforms. DV provides media transparency and accountability to deliver the highest level of impression quality for maximum advertising performance. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital ecosystem, helping to build a better industry. Learn more at doubleverify.com.

About MoPub

MoPub, a Twitter company, provides monetization solutions for mobile app publishers and developers around the globe. Our flexible network mediation solution, leading mobile programmatic exchange, and years of expertise in mobile app advertising mean publishers trust us to help them maximize their ad revenue and control their user experience. MoPub Marketplace, our in-app exchange, enables DSPs and marketers to reach their audience through a powerful interface, strict supply quality and viewability measurement, and a transparent bidding experience. MoPub’s world-class service brings strategic business insights and data-driven expertise to meet the evolving needs of publishers and buyers.

PR Contact:
Chris Harihar of Crenshaw Communications, on behalf of DoubleVerify
chris@crenshawcomm.com
212.367.9748

Om GlobeNewswire

GlobeNewswire
GlobeNewswire
One Liberty Plaza - 165 Broadway
NY 10006 New York

https://globenewswire.com

GlobeNewswire is one of the world's largest newswire distribution networks, specializing in the delivery of corporate press releases financial disclosures and multimedia content to the media, investment community, individual investors and the general public.

Følg saker fra GlobeNewswire

Registrer deg med din epostadresse under for å få de nyeste sakene fra GlobeNewswire på epost fortløpende. Du kan melde deg av når som helst.

Siste saker fra GlobeNewswire

Mitsubishi Heavy Industries to Acquire Canadair Regional Jet Program from Bombardier Inc.25.6.2019 14:00:00 CESTPressemelding

MHI now positioned to transform and lead the underserved regional jet business , with bolster ed customer support services Key step in MHI’s strategy of expanding its aircraft business globally, with a mid-term focus on North America Completes Bombardier’s aerospace transformation and refocus on business aviation TOKYO and MONTRÉAL, June 25, 2019 (GLOBE NEWSWIRE) -- Mitsubishi Heavy Industries, Ltd (MHI) (TOKYO:7011) and Bombardier Inc (TSX: BBD.B) announced today they have entered into a definitive agreement, whereby MHI will acquire Bombardier’s regional jet program for a cash consideration of $550 million USD, payable to Bombardier upon closing, and the assumption by MHI of liabilities amounting to approximately $200 million USD. Under the agreement, Bombardier’s net beneficial interest in the Regional Aircraft Securitization Program (RASPRO), which is valued at approximately $180 million USD, will be transferred to MHI. Pursuant to the agreement, MHI will acquire the maintenance, s

VSBLTY SELECTED BY ENERGETIKA TECHNOLOGIES TO PROVIDE CROWD ANALYTICS TO ENHANCE SAFETY LIGHTING & SECURITY THROUGHOUT LATIN AMERICA25.6.2019 13:44:00 CESTPressemelding

Philadelphia, PA, June 25, 2019 (GLOBE NEWSWIRE) -- VSBLTY Groupe Technologies Corp. (CSE: VSBY) (Frankfurt: 5VS) (OTC: VSBGF), a leading retail software and technology company, is teaming with Energetika, an international provider of “intelligent lighting” solutions, to install safety lighting and integrated security to Mexico City, and other Latin American cities designated as a “Smart City.” Accessibility, habitability, sustainability, air quality, noise levels, energy, health and economic vitality are among the elements necessary to be selected as a “Smart City.” Energetika is a leading provider of smart lighting solutions for economically efficient applications that incorporate security. Energetika chose VSBLTY to provide security technology that includes crowd analytics and facial recognition for residential, commercial and governmental applications. VSBLTY technology provides enhanced customer engagement and audience measurement using machine learning and computer vision. Its in

ALLDATA Signs European Licensing Agreement with Honda25.6.2019 06:00:00 CESTPressemelding

ALLDATA continues to meet demand for OEM repair information on the most advanced vehicle technologies in the European market ELK GROVE, Calif., June 24, 2019 (GLOBE NEWSWIRE) -- ALLDATA Europe GmbH, an affiliate of ALLDATA LLC, an AutoZone company, has signed an agreement with Honda Motor Europe Ltd., to republish Honda repair and maintenance information for cars. The addition of Honda brings the total number of brands in ALLDATA Repair to 23. With more than 1,000 models, ALLDATA delivers the most comprehensive source of manufacturer repair procedures, instructions, and diagrams to the independent aftermarket. ALLDATA Repair is uniquely positioned to provide technicians with repair information required to complete even the most difficult repair jobs facing workshops today. Garages rely on ALLDATA Repair to provide OEM information to diagnose, maintain and repair the most innovative technologies to manufacturer standards. “With the addition of Honda, ALLDATA Repair can now serve more ve

ERYTECH Announces Immune Modulation Strategic Collaboration with SQZ Biotechnologies24.6.2019 23:30:00 CESTPressemelding

LYON, France and CAMBRIDGE, Mass., June 24, 2019 (GLOBE NEWSWIRE) -- ERYTECH Pharma (ERYTECH) (Euronext Paris: ERYP - Nasdaq: ERYP), a clinical-stage biopharmaceutical company developing innovative therapies by encapsulating drug substances inside red blood cells (RBCs), announced today that it has entered into an agreement with SQZ Biotechnologies (SQZ), a cell therapy company developing novel treatments in multiple therapeutic areas, to advance novel RBC-based therapeutics for immune modulation . Under the terms of the agreement, ERYTECH has granted to SQZ an exclusive worldwide license to develop antigen-specific immune modulating therapies employing RBC-based approaches. Combining SQZ’s proprietary and versatile cell engineering platform, Cell Squeeze®, with ERYTECH’s intellectual property related to RBC-based therapeutics is intended to allow for the rapid development of a broad pipeline of novel immunomodulatory products addressing multiple indications. ERYTECH is eligible to rec

Forterra Announces Leadership Appointments24.6.2019 22:24:00 CESTPressemelding

Construction Materials Veteran Karl H. Watson, Jr. Named Chief Executive Officer Forterra Board Member John McPherson Appointed Lead Director and Vice Chairman of the Board Company Reaffirms Full Year 2019 Outlook IRVING, Texas, June 24, 2019 (GLOBE NEWSWIRE) -- Forterra, Inc. (“Forterra” or the “Company”) (NASDAQ:FRTA), a leading manufacturer of water and drainage infrastructure pipe and products in the United States and Eastern Canada, today announced that Karl H. Watson, Jr. has been appointed Chief Executive Officer and a member of the Forterra Board of Directors. Mr. Watson succeeds Jeff Bradley, who has stepped down as CEO and a director to pursue other opportunities. Mr. Watson brings over 30 years of global experience in the construction materials industry and a track record of effectively leading through numerous business cycles and improving financial and operational results. He most recently served as Executive Vice President and Chief Operating Officer at Summit Materials,

Oxford Immunotec Appoints Patrick J. Balthrop, Sr. as Chairman24.6.2019 17:35:00 CESTPressemelding

OXFORD, United Kingdom and MARLBOROUGH, Mass., June 24, 2019 (GLOBE NEWSWIRE) -- Oxford Immunotec Global PLC (Nasdaq:OXFD) (the "Company"), a global, high-growth diagnostics company, today announced that it has appointed Patrick J. Balthrop, Sr. as Chairman of its board of directors. The current Chairman, Mr. Richard A. Sandberg, will remain a member of the board. “On behalf of the Company and the board of directors I would like to thank our former Chairman, Richard Sandberg, for his service,” said Dr. Peter Wrighton-Smith, CEO of Oxford Immunotec. “In the decade that he served as Chairman, the Company has undergone a profound transformation, and Mr. Sandberg’s guidance and leadership has made an extraordinary contribution to Oxford Immunotec’s success. We look forward to continuing to benefit from his skills and his knowledge of the Company with his ongoing service as a Non-Executive Director.” “We are very pleased to have Mr. Balthrop assume the role of Chairman,” continued Dr. Wrigh