Delticom AG/Yourtyres.co.uk: Original Equipment (OE) Tyres and Alternatives – Yourtyres.co.uk’s Wholesale Customers Can Score Points with Independent Advice and Comprehensive Product Ranges
According to recent reports in the German tyre trade press, the German Federal Association of Tyre Dealers and Vulcanisation Trades (Bundesverband Reifenhandel und Vulkaniseur-Handwerk e.V., BRV) has criticised brand-owned workshops’ tactic of “aggressively” promoting OE tyres. According to the association, some dealers are giving the false impression that only OE tyres are permitted on their vehicles, and that the use of other tyres can negatively affect safety and warranties.
“In principle, all tyres meeting the standards of the EU certificate of conformity are permitted. With very few exceptions, information about a specific manufacturer is merely a recommendation”, says Andreas Faulstich, Head of B2B at Yourtyres.co.uk. Dealers tied to a certain brand, just like OE tyre manufacturers, have a justifiable interest in recommending their products. Independent dealers and workshops, on the other hand, can score points by providing neutral, disinterested advice on all manufacturers and tyre types. In the end, the right tyre for each customer depends on their individual preferences and driving profile.”
OE tyres are models which have been specifically adapted for certain vehicles and driving characteristics in cooperation with tyre manufacturers and car manufacturers, and which have different attributes to models on the spare tyre market. For example, OE tyres may be specifically designed to last longer or to reduce noise. “These days, OE tyres are very popular with many car drivers, especially those who drive premium class vehicles. Only a few of them realise that there are alternatives available”, states Faulstich. Yourtyres.co.uk dealers can offer the entire market spectrum, whether that’s premium brand tyres, more economical quality tyres, or OE tyres. Your advantage: At Yourtyres.co.uk, OE tyres are available in better conditions than through, for example, car dealerships or vehicle manufacturers. This enables attractive pricing strategies for end customers with interesting yield potential for dealers.”
If end customers want OE tyres, dealers can find the right models quickly and easily by using the new specially designed search function on Yourtyres.co.uk. All suitable tyres can also be conveniently displayed by entering the car model, the manufacturer key number, or the model code number. Thanks to rapid delivery, uncomplicated returns, and a wide range of payment options, Yourtyres.co.uk’s wholesale customers can react flexibly according to demand with needing their own storage facility. “In this way business opportunities can be exploited, and existing customer relationships can be strengthened”, explains Faulstich. “There are no charges or fees for registering as a wholesale customer with Yourtyres.co.uk – try it and see!”
Yourtyres.co.uk is the exclusive online store from Delticom AG for workshops, retailers, wholesalers, tyre fitters/service stations and car accessories. With over 15 years’ expertise in the online tyre business, the Yourtyres.co.uk specialist B2B team offers its clients a spectacular range of car and motorbike tyres of all brands and dimensions for all types of vehicles, tyres for light trucks, trucks and buses, custom tyres, complete wheel sets, car spare parts and accessories, engine oil and batteries. In addition to favourable purchasing conditions, retail clients benefit from the online shop’s time-saving tyre search function, high availability, reliable delivery thanks to in-house warehouses, as well as a simple registration process with no hidden costs - from the very first tyre.
Information about the company: www.delti.com
Tyre tests: www.tyretest.com
insignis Agentur für Kommunikation GmbH (GPRA)
Anne Lena Peters
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